WHAT DOES CLEAN REALLY MEAN?

SMELLS CLEAN, LOOKS CLEAN… MUST BE CLEAN, RIGHT? NO, NO, NO. IN OCTOBER ECOSTORE LAUNCHED A CONSUMER CAMPAIGN TO FLIP THIS FRAME OF MIND RIGHT AROUND.

Thinking ‘clean’ is clean, was not where Ecostore wanted consumers thoughts to stay. Their nationwide campaign is their biggest, aimed at getting as many people as possible to question the contents of their cleaning products.

Is it really clean if it contains toxic chemicals? Most would agree – no, it’s not.

The top toxic chemicals found in non-natural cleaning products that include phthalates, perchloroethylene, triclosan, quats, 2-butoxyethanol, ammonia, chlorine and sodium hydroxide are commonly found in homes.

62 toxic chemicals can be found in the average home.

Without education on what’s inside everyday products, consumers often mistake the two – ‘clean’ and clean (the kind that doesn’t contain nasty chemicals).

Ecostore are providing the education as well as affordable, stylishly packaged, clean products. They are creating a strong argument to easily persuade consumers to switch their dirty cleaning products for more natural solutions.

Find more startling facts on non-natural cleaning here.

With transparency of products in high demand and consumers becoming more conscious of what they purchase, Ecostore’s ‘no nasty chemicals policy’ is highly attractive for consumers.

Ecostore’s extensive list of ingredients includes details on the ingredients they do use and those they avoid due to their toxicity.

The New Zealand based company, manufactures in Auckland, creating products that are healthier for people and the environment.

The range includes household cleaning products, baby products and body care products.

 

Ecostore range

 

While disclosure of ingredients is not legally required on cleaning product labels in Australia or New Zealand yet, Ecostore have nothing to hide. They think it should be mandatory to display all ingredients so that consumers can easily identify and research them if they choose.

Allowing consumers to see all contents of each and every bottle and box in their range, Ecostore is particularly ideal for your customers who are trying to reduce toxic chemicals in their lives and for anyone that suffers from allergies.

To further demonstrate how clean the products are, they’ve also listed on the back of each label the nasty ingredients that they’ve left out.

All products are:

  • Healthier for consumers.
  • Safer for the environment.
  • Packaged in the best materials available.
  • Labelled with a full list of ingredients.
  • Guaranteed to give excellent results.
  • Concentrated to save consumers money.
  • Not tested on animals.
  • GE Free.

Read more on why Ecostore is safer here.

Launching a successful consumer campaign and starting from a tiny $3.95 RRP, the Ecostore range is one to watch for growth in consumer demand.

To stock a healthier baby, personal care and cleaning product range, contact us about Ecostore, or if you already have online access to our shop, jump onto your desktop, laptop, tablet or smart phone and place your order easily, anytime.

Cleansing Consumers – Prebiotics and Probiotics

PREBIOTICS AND PROBIOTICS. SIMILAR IN NAME, SIMILAR OFFERINGS OF IMPROVING GUT HEALTH WITH BOTH WORKING TOGETHER SYNERGISTICALLY TO BUILD HEALTHY GUT FLORA, BUT ONE LESS IN THE SPOTLIGHT THAN THE OTHER, UNTIL NOW.

For years consumers have been educated on probiotics and most know what these little critters are. The benefits of probiotics, often referred to as ‘good’ bacteria, are highly marketed and supported by scientific findings, in fact the category’s projected to grow to AU$61.10 billion by 2020.^

85% of the happy hormones in
the brain is produced in the gut.^^

Recently there has been an increasing awareness and demand for a special dietary fibre that feeds probiotics – prebiotics. With scientific research rapidly developing in this areas, customers understanding of the link between digestive health and overall wellness is growing.

The digestive system is home to trillions
of microorganisms. A healthy adult has
about 2kg of these bacteria in the gut. *

 

PREBIOTICS

  • Prebiotics are non-living, non-digestible carbohydrates.
  • Found in fibrous foods like psyllium and green banana flour.
  • They feed, grow and maintain probiotics living in the body

Fuel your customers good bacteria growth with prebiotics from brand like Natural Evolution and Planet Organic.

prebiotics

 

PROBIOTICS

  • Probiotics are living microorganisms.
  • Found in foods like yogurt, kefir, kombucha tea, sauerkraut, tempeh and even pickles.
  • Good gut bacteria are negatively altered by poor or high-fat diets and antibiotics.

Boost your customers probiotics with these products from NTS Health, Nuferm and Kombucha Max.

probiotics

SYNBIOTICS

  • Synbiotics are the combination of both pre- and pro-biotics.
  • Over 60% of consumers said they’d be interested in buying synbiotics to improve health.**

Brands like Amazonia and Eden Health Foods offer products that contain prebiotics and probiotics in one.

Synbiotic

COBIOTICS

  • Cobiotics are the combination of prebiotics and antioxidants.
  • They offer fibre to feed gut flora and antioxidants to protect the gut wall.
  • Good bacteria growth is encouraged and bad bacteria growth discourage.

Macrolife and Vital Greens offer prebiotics that are supercharged with superfoods.

cobiotics

 

To create an on-trend ‘healthy gut’ section in your store, contact us for advice on the best natural and organic products for your environment and target audience.

With a dedicated products team, we’re always working hard to offer you only the best, fastest selling brands and stay one step ahead of trends – so you can too!

 

^Markets and Markets, 2015

*Medical News Today, 2016.

^^ Dr Rachel Wyndham, 2015

**Newhope 360, 2016

A Peek into Purchase Decisions

YOU MAY HAVE THE BEST PRODUCTS, THE BEST PRICES, THE BEST REPUTATION AND BE THE FIRST OR MOST KNOWLEDGEABLE IN YOUR FIELD, BUT UNFORTUNATELY THESE THINGS WON’T GUARANTEE GREAT SALES IF YOU DON’T UNDERSTAND THE FACTORS BEHIND YOUR CUSTOMERS’ PURCHASE DECISIONS.

Here’s a closer look into eight purchase decision insights you ought to take note of.

REVIEWS WIN CUSTOMERS OVER
It’s been confirmed – your customers read reviews and are significantly influenced by them.*

So advertise positive reviews of your brand and products you sell everywhere: on your social media, website, in email marketing.

In moderation, negative reviews can help sales, so don’t delete them. Instead respond in a way that shows off your proficient customer service.

Read more about negative reviews here.

 

INFLUENCERS ARE A MIXED BAG
To gather information on your products and your brand, customers use traditional face-to-face interaction with family, friends and sales people, combined with social media and online sources.

One study has revealed that almost 70% of people consult friends and family before making purchase decisions. **

 

THE SUB-CONSCIOUS IS THE HEAD HONCHO
Studies show consumers make instant decisions with their sub-conscious. Often they won’t even know why they favour what they’re purchasing. That is until they’re asked, which will then involve them using their rational mind.

Often using the rational mind will sway them to completely contradict what they actually like, in favour of what fits best with society – so keep an eye out for on-trend products!

 

THE HERD WILL BE FOLLOWED FIRST
So many products are so similar. Why? Because consumers like them that way.

Society is a huge influencer of consumer decisions, with the majority seen to consistently follow the majority. Social norms and expectations become preferences. But who has a strong hand in shaping these preference to begin with? Brands and retailers that market well, that’s who.

 

THEY LIKE IT EASY PEASY
It’s in our human nature to prefer things that are familiar and easy to understand – to crave cognitive fluency.

For retailers this means that you’re more likely to make sales on products and offers that are easy to understand. You are also more likely to build repeat customers if you offer positive, easy service.

 

FLOORING CAN AFFECT THE BUY
Deciding what flooring, the cleanliness of your floor, the colour, texture or even how it feels underfoot can change your customers’ opinion of your product.

The feeling customers get from your store environment can affect the feeling they have for the products you’re selling, which in turn will determine whether or not
they buy.

 

SOCIAL MEDIA HAS POWER
Social media can positively and negatively impact purchasing decisions.

Instead of simply shouting to ‘buy this’, customers are looking for you to build a relationship with them through social media over time. This builds brand trust, increases credibility and presents brand personality compatibilities with your
target market.

Go beyond creating your own original content and let the brands you sell influence your social media by sharing their relevant posts.

 

EMOTIONS FIRST, RATIONAL JUSTIFICATION SECOND
It’s continuing to come to light that people make decisions based first on emotion over logic, then justify their purchase decisions.

Combining a rational message with your emotional message is seen as the best marketing mix. This allows your customers to be intrigued emotionally and able to justify their decision rationally after the purchase.

 

*Nielsen, 2010.
**Mintel, 2015

 

Turmeric – It’s Worth Its Weight in Gold

TURMERIC HAS BOUNDED BEYOND BEING JUST A SPICE THAT ‘MAKES’ A CURRY, AS THE WORLD CATCHES ONTO ITS SEEMINGLY ENDLESS POSITIVE ATTRIBUTES.

According to google statistics, turmeric’s spotlight is brightening exponentially. Searches increased 56 percent between November 2015 and January 2016.

More and more people are looking into turmeric and are interested in discovering the benefits it offers the body.

The turmeric market is mainly driven by pharmaceutical and food categories with cosmetics following in third. A report conducted by Grand View Research (2016) identified that this humble spice has a big future ahead. The market is expected to witness high growth from 2016 through to 2022.

You can see the growth already happening with the sudden increase in brands that offer products with the golden ingredient – turmeric!

WHY THE GOLDEN SPICE IS TURNING HEADS
The benefits and uses of turmeric go on and on, but there are certain key selling points that are particularly radiating through to consumers. What are they? Thanks to the naturally occurring chemical compound called ‘curcumin’ found in turmeric, the golden spice offers medicinal properties such as anti-inflammatory and antioxidant properties.

The global curcumin market is expected
to reach USD $94.3 million by 2022,
according to Grand View Research (2016).

Some studies report that the anti-inflammatory and antioxidant properties that curcumin holds helps:

– Reduce inflammation and joint pain
– Accelerate wound-healing
– Potentially reduce effects of heart illnesses
– Provide therapeutic effects against certain illnesses
– Provide therapeutic effects for problem skin
– Aid with stomach problems, allergies, diarrhoea, heartburn, flatulence, bloating, liver ailments and more.

You can read more about this here.

WHAT’S PUSHING DEMAND?
Besides the obverse increased transparency of the spice’s benefits, Australians escalating interest in health is driving turmeric’s growth.
People don’t just want the spice; they also want what it symbolises.

With this spice they see transparency, health and a prevention product.

The golden spice perfectly reflects Australian consumers’ desires to be more health conscious, which is part of the growth that the healthy food product category is experiencing.

Euromonitor has estimated that global sales of healthy food products will reach USD$1 trillion in 2017. On top of wanting healthier choices, consumers say they’ll pay more for them.

The Nielsen’s 2015 Global Health & Wellness Survey identified that 88% are willing to pay extra for healthy food products. This is true from Generation Z to
Baby Boomers.

Forbes has clearly outlined this shift in consumers’ eating habits in this article.

With demand clearly identified and growth forecast far into the future, now’s the time to get turmeric into your store. But what brands and products should you stock in your store?

Pure Food Essentials, Alchemy, Golden Grind and Takka Turmeric are four brands that are on-trend, high quality and in-demand. While each of these brands use the golden spice as their hero ingredient, they all have clear unique selling points that also differentiate each from one another.

PURE FOOD ESSENTIALS
Pure Food Essentials supplies certified organic turmeric sourced from the rich, fertile mountains of Northern India. Consumers love the high quality and
generous size.

What they also offer is an oral dietary supplement – Turmeric Plus. The product is formulated as a liquid extract of the spice to enhance absorption of curcumin and allow consumers to more effectively gain its health benefits.

Pure Food Essentials

ALCHEMY
Golden Turmeric Elixir from Alchemy provides a burst of flavour and goodness. The all-natural blend combines turmeric, ginger, black pepper, cinnamon and organic vanilla to create an aromatic, antioxidant filled mixture. It can be added to any milk or mylk to create a healthy drink hot or cold.

Alchemy

GOLDEN GRIND
Trendy – this is the word that best describes Golden Grind. Not only do they fill their golden latte powders with on-trend ingredients, they have excellent marketing and eye-catching packaging which attracts a huge following.

They blend at least 60% of their natural, unmodified turmeric with 5% active curcumin into every packet. This brand is all about innovation, so they’ve gone beyond the classic and also offer a Chilli and Coconut Cacao turmeric golden latte powders.

Golden Grind is completely sugar free, vegan and is made with organic ingredients.

Golden Grind

TAKA TURMERIC
Taka Turmeric have crafted synergistic blends of turmeric, coconut and spices to bring consumers a treasure chest of taste sensations over-flowing with healthy ingredients. They’ve created a golden latte, a golden tea and even a golden smoothie blend.

These instant drinks are free of artificial additives, sweeteners, dairy and caffeine and are made with all natural ingredients, including certified organic Turmeric.

 

Tukka Turmeric

 

We can help you get these and 1000’s of other on-trend products onto your shelves and selling fast. Speak to our sales team and they’ll happily help with any of your queries.

Give Gluten-Free Customers a Grinch-Free Holiday Season

FOR YOUR GLUTEN-FREE CUSTOMERS, GUARANTEEING A TASTY DELIGHT WITHOUT BEING THE ONE THAT BRINGS IT OR MAKES IT IS OFTEN QUITE UNLIKELY. THIS IS TRUE ON ANY OCCASION, LET ALONE DURING THE HOLIDAY SEASON.

Most would be able to recall an ‘oh, I can’t… I don’t eat gluten’ comment. Yes?

It’s not that these potential customers don’t want a slice of delicious cake, a crunchy cracker or a melt-in-the-mouth biscuit – trust me they want it as much as anybody! This is why year-after-year we see the gluten-free industry in a state of exponential growth. Not just in monetary value or demand but also in variety.

There are almost endless options available now for customers who are avoiding or are sensitive to gluten. There’s cakes, crackers, biscuits, breads, sauces, dressings, DIY bake mixes… the list goes on. We’ve also got our hands on some gluten-free Christmas recipes that your customers will brag about, but we’ll get to those.

First let’s talk about gluten, or in this case the absence of it.

According to a recent report from Transparency Market Research, the global gluten-free food market was valued at US$2.84 billion in 2014 and is projected to reach US$4.89 billion by 2021, growing at a compound annual growth rate of 7.7% from 2015 to 2021.

Gluten-free is surely on the rise, with those not only sensitive to gluten opting for such options but also health conscious consumers following the same path.

A study from Monash University revealed that 78% of those who purchase gluten-free products say they do so for some sort of health reason.

It also identified that younger generations are the majority responsible for the industries growth. 38% of Generation Z and 32% of millennials said they are willing to pay more for gluten-free products.

These types of consumers are a lot more loyal than your bargain hunting customers and tend to be influenced mostly by quality and customer service.

So what to do now? Don’t hide from all those consumers seeking convenient, gluten-free options over the silly season. Show them the stock and enlighten them with all the potential holiday treats they may have missed before gluten-free popularity boomed.

Snacks are among the top gluten-free foods these consumers demand, so stock up on some favourites that still have the holiday feel like Dr Superfoods Super Cherries, Chimes Toasted Coconut Toffee and The Ginger People Crystallised Ginger.

With the healthy convenience trend still shaping up strong, it’s also a good idea to stock up on brands like Monica’s Mixes Baking Mixes and offer recipes that suit the season. We’ve added a couple delicious favourites from Monica Topliss below for you to share.

 

GLUTEN FREE FRUIT MINCE TARTS

fruit-mince-tarts gluten-free

INGREDIENTS

FRUIT MINCE
50g each sultanas, inca berries, currants, mixed peel
50g each dried figs and glace cherries, chopped
1cm piece fresh ginger, finely grated
25g each almonds and pecans, chopped (optional)
200g rapadura or coconut sugar
½ tsp mixed spice
3 tbls orange juice
2 tbls cold grated coconut oil
Zest of 1 lemon
1 small unpeeled cooking apple, grated

PASTRY
130g frozen grated coconut oil
240g Monica’s Gluten Free Flour Mix
50g sugar
¼ tsp salt
1 egg
110ml ice cold water

 

METHOD

FRUIT MINCE
1. Mix together.
2. Best if you allow mixture to sit for up to 7 days.

PASTRY
1. Place coconut oil in freezer until hard.
2. Then grate and return to freezer until you are ready to begin the pastry.
3. Place the frozen grated coconut in a bowl with the flour, sugar and salt.
4. Using a fork, give the mixture a quick stir. Avoid overheating the mixture as you want the shreds of frozen coconut oil to remain very cold.
5. Add the egg and water, and using your fork, mix well. Lastly using your hands, bring the dough together to form a ball.
6. Roll out the dough and cut 6 x 10cm pieces with a round cookie cutter.
7. Place the circles into bases of a muffin tin and blind bake for 10mins at 180oC.
8. Roll out the scraps of dough and cut small stars or hearts to top the tarts.
9. Fill with fruit mince, top with star or hearts and brush tarts with egg wash. Bake for 15 minutes.
10. Enjoy!
TIP! Bottle what fruit mince is left and use throughout the festive season…mix through vanilla ice-cream and make a lovely frozen pudding!

 

MONICA’S MIXES CHRISTMAS FRUIT CAKE

fruit-cake gluten-free

INGREDIENTS
200g mixed dried fruit of choice
75 ml fresh orange juice
1 tablespoon orange zest
2 tablespoons goji berries
1 x packet Monica’s Mixes Banana Bread Mix
½ cup (125ml) mild flavoured oil
½ cup (125ml) water
250g apple puree
1 teaspoon freshly grated nutmeg
50g glace cherries
50g raw almonds
3 tablespoons orange marmalade

METHOD
1. Preheat oven to 150oC and line a deep, 15cm round cake tin with baking paper.
2. Place the dried fruit, juice, orange zest and goji berries into a small pot and bring to the boil.
3. Boil for 30 seconds, remove from heat and set aside.
4. In a mixing bowl, whisk the apple puree, oil and water until smooth.
5. Add the Banana Bread Mix and whisk until smooth.
6. Fold through the plumped fruit and juice mix.
7. Combine well and spoon the batter into prepared cake tin.
8. Arrange the glace cherries and almonds on top of the cake.
9. Cover with foil and bake for 1 hour and 15 minutes. Allow to cool.
10. To glaze add 1 tablespoon of water to marmalade in a small pot and warm over low heat until liquefied.
11. Use a pastry brush to glaze the top of the cake.
12. Store in cool spot in an airtight container.

 

APPLE & PEANUT BUTTER DOG TREATS

dog-christmas-cookies-1

 

 

INGREDIENTS
1 tbls golden flaxmeal or chia
3 tbls water
1 cup grated apple
1/2 cup peanut butter
3/4 cup Monica’s Mixes Paleo Flour

METHOD
1. Mix flaxmeal or chia and water and let sit while you place the remaining ingredients in a bowl.
2. Add the flax mixture and mix to combine and make a stiff dough.
3. Press out the dough to a disc 2cm thick. Cut shapes with a cookie cutter.

dog-Christmas-cookies gluten-free

4. Bake at 180oC for approx. 20 minutes until golden.
5. Allow to cool completely before storing in an airtight container.

NOTE! Monicas Mixes Paleo flour is grain free and contains coconut flour, green banana flour, sesame flour – great for shiny coats and good digestion!

 

For more festive season stocking tips and tricks, or to open an account, contact us anytime using using our online contact form or give our team a call during office hours.

Electrolytes – The Sports Hydration Heroes

WE’VE ALL HEARD OF ELECTROLYTES, BUT HOW MANY OF YOUR CUSTOMERS KNOW THE BENEFITS OF ELECTROLYTES? HOW MANY KNOW THE CONSEQUENCES OF ELECTROLYTE IMBALANCE?

 

Electrolytes are best known for their hydrating benefits and common presence in sports drinks.

In an average week, 1.5 million Australians
(aged 14+) consume sports drinks.

While the sports hydration category as a whole is dominated by big brands such as Powerade and Gatorade, the third most commonly consumed sports hydration category is health drinks.

Out of all Australians that consumed a sports drink in an average week, 11% where from the health drink category. With consumers becoming more conscious of sugar as well as natural sports nutrition alternatives, we expect this category to
only grow.

With this said, exposing a natural or healthy product’s electrolyte contents can be just the USP (unique selling point) that tips a customer to purchase.

Natural products that contain high levels of electrolytes include nuun dissolvable electrolyte tablets, Necta Maple Water, Nakula Coconut Water and CLIF BLOKs.

 

WHAT ARE ELECTROLYTES?

Electrolytes are electrically-charged particles (ions) found in bodily fluids – this includes blood and urine.

The substances come in many different forms including sodium, chlorine, potassium, phosphate, magnesium and calcium.

Electrolytes are found naturally in food and drinks or through supplements.

 

WHY ARE ELECTROLYTES IMPORTANT?

Electrolytes are essential to ensure a healthy, balanced body.

The ions carry an electrical energy necessary for many body functions. These include muscle contractions and transmission of nerve impulses.

Consistent, adequate supply of these important nutrients helps the body to reach its optimal performance. This could explain why drinks that contain electrolytes are often referred to as ‘sports hydration’.

Sweat releases electrolytes, so in order to replenish them, many consumers turn to electrolyte drinks/sports hydration.

Keeping electrolytes balanced within the body allows it to maintain proper water amounts, balance blood acidity, help assist muscles and more.

If the electrolytes are not replaced or are over-consumed, this could lead to
an imbalance.

 

THE SIGNS OF ELECTROLYTE IMBALANCE

Electrolyte imbalance can cause many different symptoms which could include:

– Irregular heartbeat
– Weakness
– Bone disorders
– Twitching
– Blood pressure changes
– Confusion
– Seizures
– Numbness
– Nervous system disorders
– Fatigue
– Vomiting
– Diarrhoea
– Convulsions
– Muscle spasms

The causes of an imbalance can be as simple and obvious as heat exposure or severe dehydration, which is more common in the warmer months. On the contrary, the causes can also be very complicated and can stem from certain drugs
or treatments.

Ensure customers are aware to replenish electrolytes when they are lost to escape these symptoms and avoid compromising performance.

Electrolytes are equally as vital as the food and water your customers consume during exercise.

 

WHO BUYS ELECTROLYTES?

An athlete’s goal is to reach their optimal performance, so it’s no surprise that electrolytes predominately appeal to this type of consumer. Although, this isn’t where electrolyte sales have to stay. Everyone needs them for a healthy body, so the potential to widen the reach with such products is almost limitless.

Try taste testing and educating all sorts of consumers about electrolytes to help push your sales past the typical athletic buyer. Summer is the perfect time to
do this!

 

WHAT PRODUCTS CONTAIN ELECTROLYTES?

NUUN
nuun proves that healthy hydration can be convenient and tasty. The electrolyte-enhanced drink tabs are gluten free, dairy and soy free, safe for clean sport, made from plant-based ingredients and are available in incredible flavours. Each dissolvable tab contains the four main electrolytes that play vital roles in hydration and exercise performance: sodium, potassium, magnesium and calcium.

nuun Boost also contains caffeine (derived from green tea) that is commonly used as a performance enhancer. Read more about caffeine and performance here.

hydration - electrolytes - nuun

NECTA MAPLE WATER
Necta organic maple water is simply pure maple sap, with nothing added and nothing removed. It contains more than 25 different polyphenols, phytohormones and antioxidants as well as naturally occurring electrolytes such as manganese, zinc and sodium. With less than 2g of sugar and only 8 calories per 100ml, it’s a fantastic hydration choose for any consumer. Don’t let the name mislead you, the taste is not overly sweet, but more so refreshing. You can read more about maple water here.

hydration - electrolytes - Necta

NAKULA COCONUT WATER
The refreshing flavour of coconut water has been captivating consumers globally over the last decade. Offering electrolytes, potassium, vitamin c, magnesium and more, Nakula coconut water is a fantastic refreshing hydration choice. Consumers can drink it straight or add it to smoothies, a refreshing summer drink and
even puddings.

hydration - electrolytes - Nakula

 

Get all the hydration product help you need by contacting our sales team.
Already know what you want? Then login to your online account here.
Don’t have a login? Get your 24/7 access here.

Sales Fit For an Athlete

IF A PRO IS EATING ‘THIS’, WHY WOULDN’T YOU WANT TO EAT IT TO? AND WHY WOULDN’T YOUR CUSTOMERS WANT IT? THEY DO!

With Australia’s interest in fitness and nutrition continuing to grow, athletes’ nutrition habits are constantly watched by consumers. What they want is to discover the health secrets of the ‘best of the best’, like Australia’s own Sally Fitzgibbons.

What’s Sally Fitzgibbons’ secret? Well it’s no secret, she loves Blue Dinosaur.

Partnering with the paleo snack brand has not only got all eyes on her, but also on the natural, paleo bars.

“I enjoy Blue Dinosaur paleo bars as they are really authentic. Their bars are natural, dairy and gluten free. No added sugars or preservatives. It is a natural choice for me”, Sally said.

Sally Fitzgibbons is an Idol Aussie athlete. The Australian professional surfer is on the Association of Surfing Professionals World Tour.

Since her first significant results at age 14, winning an Association of Surfing Professionals Pro Junior event and placing second in the World Qualifying Series, she’s now in her prime and considered one of the best female surfers on the planet!

So how much are athletes like Sally actually influencing your consumers? Easy answer – HEAPS!

Studies on consumer behaviours have identified that quality, price, recommendations from friends, and celebrity endorsement are the top four factors to influences purchases.

People idolize famous athletes, so when they’re seen promoting a product, audiences are prompted to buy that product, either subliminally or directly.

Consumers aren’t silly when it comes to product endorsements. If both product and celebrity don’t align properly, the endorsements can seem forced. On the contrary, a smooth alignment like Blue Dinosaur and Sally’s partnership can help drive brand awareness and ultimately product sales.

The partnership between Sally and Blue Dinosaur is seamless with both so naturally aligned with health and fitness.

Blue Dinosaur creators, Tina and Mike, have always been driven by health. They follow the paleo diet themselves, living an active life and eating a balanced, natural diet. They explain the paleo lifestyle clearly here.

Made from only five completely natural ingredients Blue Dinosaur paleo bars are simple, clean, delicious and healthy.

Eaten by many of the world’s best athletes including Sally, the bars provide trusted nutrition for energy and are available in incredibly delicious flavours!

“Ginger Nut, the Brazilian and Lamington are my favourites. The team at my office love them as well. They don’t last long around here” Sally said.

Now partnered with Sally, Blue Dinosaur are painting Australia blue running a huge consumer-focus campaign.

To celebrate Australian Professional Surfer & Fitness Icon Sally Fitzgibbons joining the Blue Dinosaur ambassador program Blue Dinosaur are giving 4 lucky consumers the opportunity to win an all expenses weekend in Sydney staying on beautiful Manly Beach including a money-can’t-buy fitness/surf experience with Sally.

If you want to see the benefits of stocking  a brand driven by authentic influencers and role models you can order Blue Dinosaur for your store here.
Don’t have a login? Here is your way in!

We also have a great range of point of sale material, including posters and wobblers to get the bars flying out the door.

Guest Blog: Athletes Take On CLIF Bar

Nicki Lett - CLIF BarCLIF BAR CONSUMER, TRAIL RUNNER, ADVENTURER AND WRITER NICKI LETTS AND HER PARTNER MAT ARE CURRENTLY EXPLORING AUSTRALIA IN THEIR CANTANKEROUS ’73 VW KOMBI – THE OLD GIRL.
When the Old Girl refuses to move (which is more often than they might like), they get out and explore the next best way: trail running. The couple need the right nutrition to feed their adventures and their go-to brand is always CLIF Bar. Below Nicki gives retailers an insight into the life of a CLIF Bar customer.

 

Not long ago, I would have told you there’s nothing more satisfying at the end of a long run than to jump into a scolding hot shower and not emerge until every muscle has stopped aching.

But when you live in a van, that’s a luxury you don’t have.

On 1 April 2016, Mat and I set off on an adventure that would seem like an April fool’s joke to some: travelling around Australia in a van. But not one of those humungous RV house-on-wheels kitted out with satellite TV, bathrooms and a king-sized bed. We planned to live in a ’73 VW Kombi.

A teeny tiny 6 square metres.

Our clumsy Kombi, the Old Girl, is only part of the adventure. Mat and I are trail runners, and have been running insanely long distances side by side ever since we met on a plane seven years ago.

New Zealand’s Te Araroa gave us a taste of life, quite literally, on the run, and we were eager to find out what adventures were waiting for us off the dusty, rocky roads of the Aussie outback, nestled in Queensland’s Bunya Mountains and maybe even hidden undetected along the unimaginably long, windswept Nullarbor.

When we left Melbourne, every item we packed was a gamble. But there were some things we knew we would find indispensable: our solar power system, a giant mosquito net, the coffee grinder and an endless supply of CLIF Bars.

Being high in carbohydrates, protein, vitamins and minerals, for years CLIF Bars have been our fuel of choice for ultra marathons and trail runs. But while trekking for two months through New Zealand, our not-so-perfect planning meant we had to resort to other, lesser energy bars. We learnt pretty quickly that CLIF Bar surely lived up to it’s ‘number one energy bar’ reputation. No matter what we tried, it just wasn’t
the same.

So when it came to planning the roadtrip, we knew what we had to do. After all, this wasn’t about driving from beach to beach counting ‘roos; we were booked in to run some pretty mammoth trail events, including Buffalo Stampede 70km, UTA 100km and the multi-day Larapinta Run. Experience told us we couldn’t rely on finding the nutrition we want and need in roadhouses.

We needed to stock up on something we could trust. Something proven to give us sustained energy when on the trails for up to 24 hours. So, with four boxes of CLIF Bars stowed safely under the backseat, we hit the road.

Now, whenever the Old Girl needs some well-earned rest, all we need to do is fill our bags with water, pack a couple of CLIF Bars, and explore by foot. We’ve run through the most spectacular scenery imaginable – the fiery red rocks of Kings Canyon, the magical Devils Marbles, and the ever-surprising (yet snake-infested) Bibbulmun Trail. Yet sometimes the only trail we can find is 30km of white sandy beaches (which isn’t as fun as it might sound).

But wherever we are, even if all we have to look forward to at the end is crouching over our collapsible red bucket and washing with good old-fashioned soap and cold water, at least we know our nutrition is taken care of.

 

There you have it, straight from an athlete who’s tried, tested and now can’t go without CLIF Bar. Nicki is one of hundreds of thousands of active Australians and athletes who place a huge amount of importance on nutrition.

Share Nicki and Matt’s adventure with your active customers and make sure you’ve got some CLIF Bars on the counter ready to go! 

Guest Blog: Niulife Sorts Fat From Fiction

Cas - niulifeKOKONUT PACIFIC LAUNCHED NIULIFE IN 2005 OFFERING AN EXTENSIVE AND INNOVATIVE RANGE OF COCONUT PANTRY ITEMS.
For Managing Director, Richard Etherington, it’s always been about sharing more than a high quality range. So what is it that makes Niulife different and why will your customers love this brand?
Below Castaly Lombe, General Manager of Kokonut Pacific, gives you an insight into the brand, explains the popular ketogenic diet and shares the findings behind the fats present in Niulife’s Coconut Clarity.

 

Everyone has different dietary needs so we stay away from recommending prescriptive diets, but a ketogenic diet, where most calories are consumed as fat, is gaining enormous popularity, and for good reason.

Some of the benefits that have been observed are:

• Lose weight without being hungry
• Regulate blood sugar levels
• Heighten mental clarity and reduce “brain fog”
• Enhance mental performance
• Build more muscle
• Increase endurance and energy levels

It all sounds too good to be true!

But what is it exactly is a ketogenic diet?

First, it’s not new. Think about what your grandparents ate, protein and “three-veg,” with lashings of butter, cream and eggs. Turns out the wisdom of the ages might be right. This is a diet that is extremely low in carbohydrates, moderate in protein and high in fat.

Our bodies generally use energy in the form of glucose from carbohydrates (carbs) as ready fuel. Think bread, pasta, rice and grains. All these foods, many of them processed, have been recommended as a large part of a “healthy” diet. That thinking is beginning to change, in fact between 2003 and 2013 the “recommended” serving size of grains was halved and the overall consumption reduced by Nutrition Australia.

The ketogenic diet turns the historically accepted (and somewhat unstable) food pyramid on its head. It moves the diet away from carbs, forcing the body’s metabolism, over time, to switch from burning glucose to burning fat. This is called Ketosis and it takes from a few days to a few weeks.

A true Ketogenic diet is about 75% fats,
20% protein and 5% carbohydrates.

YIKES! This type of diet is an enormous dietary change for someone who is used to eating carbohydrate filled diets. Therefore, it’s generally only taken up by elite athletes and people with specific medical conditions (under supervision of their doctor). Athletes such David Pocock, Australian Wallaby and former Australian Cricket Captain, Shane Watson for example, are advocates of the Ketogenic diet.

The great news is that recent studies suggest that many of the benefits of ketosis can be obtained without the strict dietary restrictions associated with a traditional ketogenic diet. This is achieved by adding “exogenous ketones” to your diet.

Exogenous meaning ‘external origin’, simply means that the Ketones are derived from outside your body instead of being produced internally, generally through nutritional supplements. Medium Chain Triglycerides (MCT or medium chain fatty acids) are a great way of getting exogenous ketones into your diet. Best found in saturated fats, they are converted in the liver into ketones and used for immediate energy – rather than storing them as fat in your body.

Recognising the considerable health benefits of exogenous ketones, Niulife created Coconut Clarity MCT+ – a formulated oil combining hand-made, fair-trade, organic virgin coconut oil sourced from the South Pacific, fortified with MCT, organic chia seed, flax seed, camelina and certified sustainable and orangutan-friendly red palm fruit oils. The formulation provides 2 times the sustained energy compared to straight MCT oils and many other health benefits such as all-natural plant based omega 3 and 9 in optimum levels.

How do your customers use Coconut Clarity?

The hard-core will scull 20mls, 3 times a day around their training and diet regimes. Those not looking to win a gold medal, can still benefit by adding it to salads, as a base for dressings, drizzling over vegetables, in smoothies and in any cold application where oil can be used. The omega 3 & 6 are heat sensitive, so we don’t recommend cooking with it.

My favourite is Coconut Clarity MCT+ and Niulife Balsamic Vinegar in equal parts on my salad or steamed vegetables, so easy and tasty. Here is another great salad dressing recipe to share with your customers. Also, Coconut Clarity MCT+ and organic grass fed butter in a long black espresso coffee is great as a breakfast or afternoon pick-me-up.

On top of offering health benefits, you’ll be helping your customers make a difference with each purchase. This is because 100% of profits from all Niulife products go towards erasing poverty, bringing hope and empowering lives. That’s a pretty powerful product purchase.

Discover the Niulife range on Unique’s online shop or find out more on the
Niulife website.