WHAT DOES CLEAN REALLY MEAN?

SMELLS CLEAN, LOOKS CLEAN… MUST BE CLEAN, RIGHT? NO, NO, NO. IN OCTOBER ECOSTORE LAUNCHED A CONSUMER CAMPAIGN TO FLIP THIS FRAME OF MIND RIGHT AROUND.

Thinking ‘clean’ is clean, was not where Ecostore wanted consumers thoughts to stay. Their nationwide campaign is their biggest, aimed at getting as many people as possible to question the contents of their cleaning products.

Is it really clean if it contains toxic chemicals? Most would agree – no, it’s not.

The top toxic chemicals found in non-natural cleaning products that include phthalates, perchloroethylene, triclosan, quats, 2-butoxyethanol, ammonia, chlorine and sodium hydroxide are commonly found in homes.

62 toxic chemicals can be found in the average home.

Without education on what’s inside everyday products, consumers often mistake the two – ‘clean’ and clean (the kind that doesn’t contain nasty chemicals).

Ecostore are providing the education as well as affordable, stylishly packaged, clean products. They are creating a strong argument to easily persuade consumers to switch their dirty cleaning products for more natural solutions.

Find more startling facts on non-natural cleaning here.

With transparency of products in high demand and consumers becoming more conscious of what they purchase, Ecostore’s ‘no nasty chemicals policy’ is highly attractive for consumers.

Ecostore’s extensive list of ingredients includes details on the ingredients they do use and those they avoid due to their toxicity.

The New Zealand based company, manufactures in Auckland, creating products that are healthier for people and the environment.

The range includes household cleaning products, baby products and body care products.

 

Ecostore range

 

While disclosure of ingredients is not legally required on cleaning product labels in Australia or New Zealand yet, Ecostore have nothing to hide. They think it should be mandatory to display all ingredients so that consumers can easily identify and research them if they choose.

Allowing consumers to see all contents of each and every bottle and box in their range, Ecostore is particularly ideal for your customers who are trying to reduce toxic chemicals in their lives and for anyone that suffers from allergies.

To further demonstrate how clean the products are, they’ve also listed on the back of each label the nasty ingredients that they’ve left out.

All products are:

  • Healthier for consumers.
  • Safer for the environment.
  • Packaged in the best materials available.
  • Labelled with a full list of ingredients.
  • Guaranteed to give excellent results.
  • Concentrated to save consumers money.
  • Not tested on animals.
  • GE Free.

Read more on why Ecostore is safer here.

Launching a successful consumer campaign and starting from a tiny $3.95 RRP, the Ecostore range is one to watch for growth in consumer demand.

To stock a healthier baby, personal care and cleaning product range, contact us about Ecostore, or if you already have online access to our shop, jump onto your desktop, laptop, tablet or smart phone and place your order easily, anytime.

Hello Natural Beauty 2 Go!

SO BEGINS ANOTHER DAY. THE ALARM GOES AND IT’S TIME TO GO, GO, GO. GO TO WORK, GO TO THAT APPOINTMENT, TO CATCH THAT PLANE, TAKE THAT NEW ADVENTURE – JUST GO!

Does this fast-paced lifestyle sound a little like some of your customers? Maybe a lot of them? Well that’s no surprise, with experts suggesting that millennials in particular are a generation of workaholics that crave convenience.

On top of this, surveys have found that a majority pretend to be busier than they actually are, including Millennials (65%), Gen Xers (59%) and Boomers (57%).
Why? Psychologists suggest that we see being busy as equivalent to leading a life of significance.

So why does all this matter? Recognising your customers’ traits can help you better target them and increase your sales. What better way to do this than with a category that usually offers the largest margin in terms of dollars – beauty.

Just like with the demand for healthy convenience, busy lifestyles are driving demand for grab n’ go convenience beauty.

With ever-changing skin care needs in mind, as well as the need for quick beauty solutions that fit into a tight schedule, Andalou Naturals have launched a new range of instant facial treatments that are exclusive to Unique. No matter how hectic life gets or where your customers are, the new Beauty 2 Go products allow them to quickly and effectively brighten, lift, tone or moisturise the skin in an instant.

Being the first in the Australian beauty health category to be launching beauty 2 go  products, Andalou Naturals are pioneering the industry.

In just minutes they promise to offer a velvety-soft, skin-plumping, gorgeous-glow. So they can get on with the go, go, go. The entire range is great for busy lifestyles, trial and travel, not to mention the perfect impulse buy persuaders for your end of isle or point of sale counter displays.

The line offers the hottest in global skin care with single-use facial sheet masks, single-use face mask pods and konjac beauty sponges in 14 affordable, non-GMO, natural formulas.

Beauty 2 Go - Range

Being trial size, the new Beauty 2 Go products can also act as a great entry point to Andalou Naturals full range, breaking down that barrier to purchase by allowing customers to find which formula is right for them before committing to a larger product.

Your customers can choose from three new clay masks, four new beauty sponges plus seven of their best sellers now in single use sizes.

Andalou Naturals range is enriched with fruit stem cell science to amplify the natural ingredients’ bioavailability by up to 1000 times.

This makes their products highly appealing with more and more customers seeking ways to feed the skin with rich natural nutrients.

Globally, the natural category is one of the fastest growing in skincare. Consumers are demanding eco-friendly, natural products in all aspects of their lives, including their beauty products.

A global study recognised that consumers from the Asia Pacific region were more likely than any other region to buy socially responsible, natural brands. This explains Australia’s growing fascination with Andalou Naturals.

You can check out the new Beauty 2 Go products and the full Andalou Naturals range on our online shop or learn more about the brand here.

 

Sources:
Beauty Stats, 2015.
WGSN, 2016.

Soap cleans up its act!

CLEAN AND ANTIBACTERIAL FREE… DO YOUR CUSTOMERS LOOK FOR SOAPS AND BODY WASHES LABELLED “ANTIBACTERIAL” THINKING THESE PRODUCTS WILL REDUCE THE RISK OF GETTING SICK, SPREADING GERMS OR BEING INFECTED?

Many people in the natural health industry have argued for years that antibacterial soap and wash may do more harm than good. This month, the U.S. Food and Drug Administration (FDA) released a statement that “there isn’t enough science to show that over-the-counter (OTC) antibacterial soap is better at preventing illness than washing with plain soap and water. To date, the benefits of using antibacterial hand soap haven’t been proven. In addition, the wide use of these products over a long time has raised the question of potential negative effects on your health.”

The FDA is issuing a final rule under which OTC consumer antiseptic wash products (including liquid, foam, gel hand soaps, bar soaps and body washes) containing the majority of the antibacterial active ingredients—including triclosan and triclocarban—will no longer be able to be marketed.

What is the concern?
The FDA is concerned that the manufacturers haven’t proven that those ingredients are safe for daily use over a long period of time. Also, manufacturers haven’t shown that these ingredients are any more effective than plain soap and water in preventing illnesses and the spread of certain infections.

“Following simple handwashing practices is one of the most effective ways to prevent the spread of many types of infection and illness at home, at school and elsewhere,” says Theresa M. Michele, MD, of the FDA’s Division of Non-prescription Drug Products. “We can’t advise this enough. It’s simple, and it works.”

The FDA’s final rule covers only consumer antibacterial soaps and body washes that are used with water. It also does not apply to antibacterial soaps that are used in health care settings, such as hospitals and nursing homes.

What are your customers’ options?
Whilst the TGA (Therapeutic Goods Administration) has not made any ruling in Australia at this time, there are a huge range of options available through Unique Health Products that are not antibacterial and are made without using any toxic chemicals or synthetic ingredients.

Unique offers you a range of natural soap and body wash products that look great on the shelf, smell fantastic and are fast sellers.

What to recommend and why?

Antibacterial Free Soap
Kiss My Face
Kiss My Face includes a cruelty-free, naturally effective soap and body wash range that offers a lot more than just cleansing; botanicals, soothing aloe, remarkably moisturising olive oil and plant-based cleansers leave skin fresh, hydrated and smelling fabulous. No Kiss My Face soaps or gels contain any Triclosans!

Alaffia
Alaffia was created to help West African communities become sustainable through the fair trade of indigenous resources. The Alaffia range is cruelty free and created using only the best natural ingredients.

EO Hand Sanitizer
EO stands for essential oils. EO Hand Sanitizers are certified organic, non-GMO, cruelty free and synthetic and fragrance free. 99.9% effective against common germs, EO Hand Sanitizers contain beautiful smelling essential oils that leave hands subtly scented, refreshed and clean. No sticky residue is left behind and Vitamin E and Vegetable Glycerin ensure that hands won’t dry out, even after frequent use.

Ecostore
Ecostore soap, hand and body wash cleanses, nourishes and protects the skin leaving it soft, smooth and silky. They give priority to plant and mineral-based ingredients that are from natural and/or renewable resources, are biodegradable and have the lowest hazard rating in terms of health and environmental safety. If there is any doubt about the safety of an ingredient for people’s health or the environment, they will find a safer alternative.

Anokha
Anokha is an affordable brand offering a range of soaps with attractive packaging, enticing scents and natural ingredients. Anokha Soaps are 100% vegetable based with herbal actives to gently cleanse your skin.

Lemon Myrtle
Lemon Myrtle Soaps keep the whole family fresh and clean without harsh and irritating detergents and chemicals. Exfoliating soap is made using freshly dried lemon myrtle leaves for a soft, gentle exfoliation compared to other ingredients.

Niugini Organic soap
The Niugini Organic everyday soap range is handmade, using a traditional boiled method. A pure soap made with 100% certified organic virgin coconut oil. They add the purest and best ingredients, including essential oils ensuring the soaps are free of any artificial colourings and perfumes.

Biologika
Australian Biologika has over a decade of experience producing an environmentally responsible all-over body care range made with natural and organic ingredients. They continue to formulate new affordable, safe and aromatic products to meet Australians’ needs and wants.

Billy Goat Soap
Billie Goat Soap and hand washes are made using fresh Australian goats milk and a unique blend of nourishing oils that work together to cleanse, nourish and moisturise your skin. The products are enriched with high concentrations of olive oil to help soothe dry, irritated skin and relieve symptoms of eczema, dermatitis and psoriasis. Their range contains no SLS, colour, parabens, fragrance or animal testing.

Auromere
More than just natural, the wild-crafted herbs and minerals used within the Auromere recipes are noted for their unique beneficial and rejuvenation qualities. The purity and effectiveness of the Ayurvedic ingredients, formulations and manufacturing procedures make Auromere products distinctively different and delightfully powerful for maintaining balance, well-being, and beauty.

Harmony Soapworks
This hand-made range of luxury, organic, sulphate-free soaps are free from any chemical or synthetic ingredients. The soaps comprise pure olive oil, natural vegetable oils and certified organic essential oils.

Nui
Nui soaps are handcrafted from wild harvested virgin coconut oil. Ideal for any skin type, the Body Bar range strives to further empower Island communities through increased work opportunities and continuing their aims of environmental responsibility through improved packaging. Hand made in Fiji based on an innovative process of traditional saponification.

Keep washing with natural soap and water
So what should your customers do? Simply wash their hands with natural, antibacterial free soap and water.

It’s still one of the most important steps they can take to avoid getting sick and to prevent spreading germs.

Dr Organic range keeps blossoming

DR ORGANIC HAS HAIR AND BODY CARE COVERED, NO MATTER YOUR CUSTOMERS’ CONCERNS. GROWING TO 14 DIFFERENT RANGES, EACH IS SCULPTED AROUND ONE KEY ORGANIC INGREDIENT.

With their huge array of products, each covered with bright packaging, Dr Organic effectively evoke companion purchases. When customers buy a coconut shampoo, they often match it with the coconut conditioner, the coconut body wash and
so forth.

It also offers a wonderful solution for customers looking for a gift idea, allowing them to select and build their own Dr Organic gift.

The range includes some amazing aromas, like lavender, pomegranate and more, but besides the alluring smells from each range, how can your customers choose the right Dr Organic range for them?

Here’s a recap of each range, which will help you to help them select the right Dr Organic range for their skin and hair.

 

ORGANIC ALOE VERA 

Known for its soothing effects, Dr Organic have selected organic Aloe Vera as the star ingredient in this first range.

What they’ve created is a collection of hair and body products that are crafted to soothe and calm the most sensitive, dry skin and scalp.

The aloe vera used in this range helps to enhance cell renewal, leaving the body and scalp feeling nourished and luminous.

 

Dr Organic Aloe Vera

 

ORGANIC MOROCCAN ARGAN OIL

Moroccan Argan oil continues to be a favoured ingredient in the beauty world.

Thanks to its ability to help protect the skin against aging prematurely, Dr Organic have used it as the basis to create a deeply moisturising range that encompasses an incredibly rich source of vitamins, antioxidants and essential fatty acids.

The Organic Moroccan Argan Oil range works wonders for customers looking to improve the strength and condition of their hair, skin and nails.

 

Dr Organic - Argan

 

 

ORGANIC VIRGIN COCONUT OIL 

In this range, Dr Organic has harnessed the nourishing properties of the humble coconut to create a hydrating range.

Coconut is known for its ability to fight against cell damaging free radicals and provide deep hydration which is what allow these products to help provide smoother, more firm and toned looking skin. The range also helps promote
healthy hair growth.

 

 

Dr Organic - coconut

 

 

ORGANIC DEAD SEA MINERALS

Using organic dead sea minerals as a key ingredient, Dr Organic have created a mineral-rich collection of hair and body products.

This range helps promote healthy skin regeneration, elasticity and permeability.
It also allows skin to retain moisture and helps protect it from infections, impurities and allergies.

 

 

Dr Organic - Sea range

 

ORGANIC HEMP OIL

High levels of omega 3, 6 and 9 fatty acids, is what makes hemp oil such a hero in this range.

The high quality nutrients offer beneficial deep moisturising, anti-inflammatory and antioxidant effects, giving dry skin, hair and nails the intense nourishing they need.

 

Dr Organic - Hemp

 

ORGANIC LAVENDER

Lavender is well recognised for its ability to promote a calm, balanced, invigorated mind and body.

This aromatic range enhances natural cell renewal and is matched perfectly with customers looking to improve the health and texture of their skin and hair.

 

Dr Organic - Lavendar

 

ORGANIC MANUKA HONEY 

The soothing, antibacterial power of manuka honey makes it a fantastic basis ingredient for a restoring, deep-moisturing range of hair and body products.

Dr Organic’s Organic Manuka Honey range is for those customers wanting relief from dry, cracked and damaged skin and scalp.

It will help to moisturise, nourish and restore for soft skin and healthy looking hair.

 

Dr Organic - Honey range

 

ORGANIC POMEGRANATE 

Those customers looking for a natural ingredient with an intense combination of beneficial properties for mature skin, will love the Dr Organic pomegranate range.

The pomegranate in these products helps to revitalise, nourish and moisturise dehydrated, mature skin, while also soothing irritated skin and protecting hair from oxidative damage.

 

Dr Organic - Pomegranate

 

 

ORGANIC VITAMIN E

Vitamin E has been well regarded in the skin care industry for decades.

Hosting remarkable hydrating properties, Vitamin E is a highly effective ingredient for protecting skin from premature aging and dehydration.

This range has also been crafted to help soothe sun exposed skin and protect hair from oxidative damage.

 

 

Dr Organic - Vitamin E

 

ORGANIC ROSE OTTO

Beyond the beauty that a rose offers, it also contains strong properties that help firm and tone the skin, giving skin an improved, smoother, softer texture.

Dr Organic have created this range for customers that are looking for products with anti-aging properties, that nourish and balance skin and hair.

 

Dr Organic - Rose

 

 

ORGANIC ROYAL JELLY

For this range, Dr Organic have used the unique combination of nutrients, amino acids and plant hormones found in royal jelly to create products that help maintain the skin and hair’s elasticity.

Heralded throughout history as a natural fountain of youth, royal jelly makes a superb range ideal for rejuvenating and nourishing the skin and hair.

 

Dr Organic - Jelly range

 

 

ORGANIC VIRGIN OLIVE OIL

This range is the pick for your customers that suffer from very dry, dehydrated and sun damaged skin and a dry scalp.

With the key ingredient being organic virgin olive oil, these products contain a high level of natural antioxidants, which help to hydrate, soothe, moisturise and nourish skin and hair, while also protecting skin tissue from free radical damage.

 

Dr Organic - Olive Oil

 

 

ORGANIC TEA TREE

Combining cleansing properties with the unique ability to restore and regenerate, tea tree offers a host of wonderful properties for customers with problem
skin conditions.

This star ingredient, tea tree, helps this range to gently dry out blemishes on the
skin and purify the scalp.

 

 

Dr O range photos-13

 

 

ORGANIC SNAIL GEL

This is one unusual ingredient, but after learning the benefits, those searching for younger looking skin will be very interested in this range.

Combining snail gel’s Helix Aspersa Muller (sustainably harvested) with a blend of bioactive, natural and organic extracts, Dr Organic have formulated an innovative skincare range.

These products help to soften wrinkles, smooth skin, provide antioxidant protection, improve skin hydration and leave the skin with a natural youthful glow.

 

 

Dr Organic - Snail Gel

 

 

For more information on Dr Organic products, current deals or POS material, please contact us. You can also find more product details on the Dr Organic website.

Guest Blog: Comvita Sweetens Skincare

Comvita guest blogCOMVITA IS THE WORLD’S LEADING MANUFACTURER OF MANUKA HONEY AND AS A RESULT, HAVE BUILT A HIGHLY INFLUENTIAL IMAGE IN AUSTRALIA’S NATURAL MARKET.

With their range expanding from Manuka honey through to natural remedies and skin care, Comvita‘s gained a reputable world-wide presence. Below Anya Lyudmilina, Comvita’s Trade Marketing Coordinator, explains why more consumers are choosing their skin care as a year-round solution for itchy, irritated, inflamed skin.

 

For centuries, honey has been used in skin care, wound care and healing.* The ancient use has since been supported with studies recognising that Manuka honey may help in managing minor wounds and skin healing.^

Medical grade Manuka honey is clinically proven to promote wound healing and provide symptomatic relief of dry sensitive skin and eczema.** It assists with the control of colonising bacteria commonly associated with eczema and helps to retain moisture.

Medical grade antibacterial Manuka honey for skin is produced under strictly controlled conditions and when applied to cracked and inflamed skin such as eczema and dry skin it creates a soothing and calming effect.

Not all products containing Manuka honey are the same quality. Give your customers confidence with MEDIHONEY® Natural Eczema Care System. It is formulated with medical grade Manuka honey plus other proven natural ingredients to create the most effective solution to help soothe and relieve eczema skin irritations and flare ups. It can be used on eczematous skin, cracked heels, dry skin, rashes, scars and reactions plaster.

HOW DOES MEDIHONEY® WORK?

Medical grade Manuka honey assists with the control of colonising bacteria commonly associated with eczema. It also helps relieve itchy, irritated skin and retain moisture. This unique ingredient can act like a sponge on the skin. It helps to pull water up from the lower skin layers and lock it in for longer lasting hydration, thus minimising skin dryness and irritation. Aloe vera also helps improve skin hydration and relieve inflammation, while chamomile assists soothing skin irritations.

Suffering from eczema, Amy is a MEDIHONEY® user and a huge advocate.

Amy - Comvita

“Life before Medihoney was embarrassing,
I was self-conscious because of my rash, and now
after Medihoney, I don’t have to worry
about that anymore. It’s given me a sensation
that I feel free of eczema. It’s great.”

 

WHAT ARE THE BENEFITS OF MEDIHONEY®?

Restoring and maintaining a healthy skin barrier is one of the most important priorities for anyone suffering from eczema. A healthy skin barrier protects from potential allergens thus reducing the risk of infection.

1. MEDIHONEY® Natural Skintensive Cream – an intense hydrating cream designed to protect and nourish very dry skin.
2. MEDIHONEY® Natural Eczema Cream – specifically formulated to help soothe and relieve skin irritations and flare-ups.
3. MEDIHONEY® Antibacterial Wound Gel –scientifically researched and clinically proven, this specialised gel is designed to help heal and protect infected, eczematous skin, cracked skin and eczema wounds.

Lorraine uses MEDIHONEY® to sooth her child Eloise’s irritated skin.

Eloise - Medihoney

“Before I used Medihoney, the inflammation was getting so bad that it started to bleed as well…”

WHO CAN USE MEDIHONEY®?

MEDIHONEY® Natural Eczema Care Range is suitable for use by the whole family, including children, the elderly and pregnant or breastfeeding mothers. The product is dermatologically tested and is suitable for even the most sensitive skin. It is recommended that customers patch test it on a small area of skin, if using for the first time.

IS MEDIHONEY® SAFE?

There are no known adverse interactions with medicines or drug-condition interactions. It is suitable for use in conjunction with cortisone creams. It can be used on dry skin conditions, eczema skin irritations and inflamed skin in both pregnancy and breastfeeding. If customers are using it to prevent cracked skin on the nipple area, ensure they know to wash off thoroughly with warm water, prior to breastfeeding.

HOW DO YOU USE MEDIHONEY®?

Apply a small amount to clean, dry skin three times a day or as required. Let your customers know to smooth it onto the skin in the direction of hair growth and reapply after bathing. When using for the first time, remind them to patch test it on a small area.

ALL MEDIHONEY® PRODUCTS ARE: 

• Dermatologically tested for sensitive, dry and eczema prone skin
• pH balanced
• Suitable for the whole family, including pregnant women and breastfeeding mothers
• Specifically formulated for dry, itchy skin
• Free from parabens, sodium lauryl sulfate and petrolatum
• Free from synthetic fragrances and colours
• Not tested on animals

 

Discover more about the MEDIHONEY® range on the Comvita website.

 

*NCBI, 2008
^Science Direct, 2002
**Europe PMC, 2001

Insight: Andalou Naturals

OVER 25 YEARS OF BEAUTY, INNOVATION AND INSPIRATION COMBINES TO CREATE THE AWARD-WINNING RANGE, ANDALOU NATURALS.

Founders, Stacey Kelly Egide & Mark Egide are pillars in the natural products industry, having developed and driven the success of some of the category’s most influential brands including Alba Botanica and Avalon Organics.

Andalou Naturals was born in 2010
by the Novato, California based duo
who were seeking a new challenge.

Stacey and Mark founded the brand with a goal to build a financially-sustainable, socially-responsible company that makes a real and lasting difference. It’s at the intersection where mission meets marketplace and entrepreneurship meets hilanthropy, the way they believe business should be done.

Andalou Naturals skin care, hair care and body care products blend advanced fruit stem cell science with natural and fair trade ingredients, with a minimum 70 percent certified organic content. They value knowing where their ingredients come from, the farmers who grow them and connecting the human chain of hands that make every step possible from farm to bottle, soil to skin and botany to beauty.

In January 2013, Andalou Naturals became the first complete personal care brand to have its entire line of products achieve Non-GMO Project verification. “It’s important to shine a light on natural and organic ingredients and label transparency for food and personal care safety,” says Stacey.

Alaffia directly helps West African communities

ALAFFIA DIRECTLY HELPS WEST AFRICAN COMMUNITIES BECOME SELF-SUSTAINABLE BY FAIRLY TRADING INDIGENOUS RESOURCES.

Founder Olowo-n’djo Tchala was inspired to start Alaffia by his mother, who represents the story and the struggle of most women in West Africa. As an orphaned child, she was sent from Togo to neighbouring Benin, where she lived with a family as their indentured servant in exchange for food and a place to sleep. As a young woman, she returned to Togo, married and gave birth to eight children. While she never set foot in a school or had access to education, she thrived as a mother and entrepreneur, cultivating her own vegetable farm to feed her family and earn an income. Having experienced the challenges of providing for a family alongside his mother, Olowo-n’djo says,

“I understand what poverty is and how it is for a poor mother to raise a family in those situations. So, you see, I can’t know what I know is happening in Togo and not do anything.”

Whilst individual woman are empowered through their participation in Alaffia’s cooperatives, Olowo-n’djo strongly believes in empowering whole communities. Alaffia’s revenue directly funds community projects in central Togo to alleviate poverty and advance gender equality by tackling barriers such as exclusion from education, maternal deaths and environmental degradation.

In 1996, Olowo-n’djo met his now-wife Rose, who was visiting Kaboli as a Peace Corps volunteer to educate farmers on sustainable farming. Two years later he joined Rose in the United States, learnt English and, in 2004, earned a Bachelor of Science in Organisational Studies with emphasis on Global Economic Systems. His studies reinforced his suspicion that for Africa to rise out of poverty her people had to lead themselves, rather than rely on the World Bank or other instructions. In 2003 Olowo-n’djo decided the urgency of reducing poverty could not wait any longer, so he and Rose founded Alaffia.

The Alaffia range has expanded significantly during the last 12 years and now includes top-selling Everyday Shea, Everyday Coconut and African Black Soap.

Discover the new Alaffia products online now.

ACURE – It’s Natural, It Works.

IT WAS ACURE ORGANICS CO-FOUNDER KRISTY GUERRA’S FIGHT TO HELP HER GRANDMOTHER IN HER DECADE-LONG BATTLE WITH CANCER THAT INSPIRED HER TO START THE INDUSTRY-LEADING SKINCARE COMPANY.

During this journey, Kristy found growing evidence of the correlation between chemical cosmetic ingredients and various health concerns. Kristy’s search for natural, effective alternatives in the skin care industry inspired her to start ACURE.

Jon and Kristy Guerra founded ACURE Organics on sustainable principles to provide the highest-quality, natural, certified organic and fair trade personal care products.

“I founded ACURE Organics as a way to honour my grandmother. I wanted to help raise money for breast cancer research and awareness, while also providing healthy products that promote healthier living and a greener planet.”

ACURE CEO and formulator Jon worked in the natural personal care industry for more than 17 years in product formulation and development, before Kristy convinced him he should be doing it for himself. Kristy has extensive experience in digital marketing, branding strategy, graphic design and copyrighting through her career working with a leading digital marketing firm in New York.

Kristy’s dirty secret is that she could not give up her conventional chemical salon shampoo chock full of nasty ingredients, which put Jon on a quest to create natural hair care that rivalled conventional in performance. ACURE’s top-selling hair care is the result. This was the birth of their mantra “It’s not enough to be natural, it also has to work.”

Jon and Kristy believe in pursuing a triple bottom line, whereby people and planet are just as important as profit.

Sustainability is entrenched into company culture and impacts every decision, including their achievement of becoming 100 percent carbon neutral through planting over 20,000 trees and the use of renewable energy. All products are 100 percent biodegradable; cardboard cartons are Rainforest Alliance Certified and bottles are recycled HDPE, PET or glass.

ACURE is a proud supporter of the Farmland Trust, which works to convert conventional farmland into certified organic farms and also sponsors small organic farmers in Panama and Costa Rica with microloans. ACURE donates all lip balm profits to breast cancer research; every body lotion sold plants a tree through Trees for the Future; and ten cents from every hair care unit sold goes to Water.org.
ACURE products are just like supplements for the skin, formulated using the same powerful nutrients you would eat to fuel the skin through nutrition-based skincare. Innovative plant stem cell technology is utilised to amplify the benefits up to 1000 times their natural bioavailability.