WHAT DOES CLEAN REALLY MEAN?

SMELLS CLEAN, LOOKS CLEAN… MUST BE CLEAN, RIGHT? NO, NO, NO. IN OCTOBER ECOSTORE LAUNCHED A CONSUMER CAMPAIGN TO FLIP THIS FRAME OF MIND RIGHT AROUND.

Thinking ‘clean’ is clean, was not where Ecostore wanted consumers thoughts to stay. Their nationwide campaign is their biggest, aimed at getting as many people as possible to question the contents of their cleaning products.

Is it really clean if it contains toxic chemicals? Most would agree – no, it’s not.

The top toxic chemicals found in non-natural cleaning products that include phthalates, perchloroethylene, triclosan, quats, 2-butoxyethanol, ammonia, chlorine and sodium hydroxide are commonly found in homes.

62 toxic chemicals can be found in the average home.

Without education on what’s inside everyday products, consumers often mistake the two – ‘clean’ and clean (the kind that doesn’t contain nasty chemicals).

Ecostore are providing the education as well as affordable, stylishly packaged, clean products. They are creating a strong argument to easily persuade consumers to switch their dirty cleaning products for more natural solutions.

Find more startling facts on non-natural cleaning here.

With transparency of products in high demand and consumers becoming more conscious of what they purchase, Ecostore’s ‘no nasty chemicals policy’ is highly attractive for consumers.

Ecostore’s extensive list of ingredients includes details on the ingredients they do use and those they avoid due to their toxicity.

The New Zealand based company, manufactures in Auckland, creating products that are healthier for people and the environment.

The range includes household cleaning products, baby products and body care products.

 

Ecostore range

 

While disclosure of ingredients is not legally required on cleaning product labels in Australia or New Zealand yet, Ecostore have nothing to hide. They think it should be mandatory to display all ingredients so that consumers can easily identify and research them if they choose.

Allowing consumers to see all contents of each and every bottle and box in their range, Ecostore is particularly ideal for your customers who are trying to reduce toxic chemicals in their lives and for anyone that suffers from allergies.

To further demonstrate how clean the products are, they’ve also listed on the back of each label the nasty ingredients that they’ve left out.

All products are:

  • Healthier for consumers.
  • Safer for the environment.
  • Packaged in the best materials available.
  • Labelled with a full list of ingredients.
  • Guaranteed to give excellent results.
  • Concentrated to save consumers money.
  • Not tested on animals.
  • GE Free.

Read more on why Ecostore is safer here.

Launching a successful consumer campaign and starting from a tiny $3.95 RRP, the Ecostore range is one to watch for growth in consumer demand.

To stock a healthier baby, personal care and cleaning product range, contact us about Ecostore, or if you already have online access to our shop, jump onto your desktop, laptop, tablet or smart phone and place your order easily, anytime.

Brand News – Winter 2016

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

KOSMEA WIPES – NOW SOLD IN SINGLE PACKS

Previously sold in boxes of four (KS54), Kosmea Facial Cleansing Wipes are now purchased as individual packs using the new code – KS59. No more restrictions, you can now get the exact number you need!

THE LOOP

 

ECOSTORE ADD A POP TO PACKAGING

The entire Ecostore range has received a makeover and now incorporates a small pop of colour. The addition of colour differentiates each product range so they can be identified more easily.

THE LOOP - Ecostore

 

PRIMAL HEALTH PRODUCTS REBRANDS AS EVER ECO

Still offering high-quality, stainless steel drinking straw packs, Primal Health Products are now known as Ever Eco. The new modern packaging and contemporary name, blends a vibrant, fresh feel with a natural finish.

THE LOOP - Ecostore

 

BLANCK & CO GO EVEN MORE AUSSIE

Blanck & Co. Food Supply Buckwheat, Buckwheat Flour and Chia Seed products are now made using 100% Australian-grown ingredients!THE LOOP - Blanck and Co

 

ESSENTIAL OXYGEN NOW FIT TO FLY

Essential Oxygen have lowered their Organic Brushing Rinse size to from 118ml to 88ml. The new smaller travel size means it complies with the carry on limit in place on international flights.

THE LOOP4

 

NAKULA COCONUT OIL’S NEW NUTS PRICE!

Nakula is cracking a larger piece of the market by reducing their coconut oil wholesale price and retail price. The new competitive pricing is now in place on both their 300ml and 1L cold pressed, certified organic, virgin coconut oil. Call out – Save up to 33%!

THE LOOP - Nakula

MONICA’S MIXES BAKE A NEW LOOK

Bright, bold, fresh and modern perfectly sums up the new packaging from Monica’s Mixes. The new clean white base better appeals to health conscious consumers and offers more detailed information at a quick glance.

Monica's Mixes

WITHDRAWN PRODUCTS ARE NOW EMAILED

Looking for the Withdrawn Products List? We are now keeping you up-to-date monthly by sending the list directly to your inbox with the monthly top deals. Don’t want to miss out? Contact us to subscribe.

4 Sustainable Brands to Grow Greener Sales

CUSTOMERS ARE EXPOSED TO THE WORDS SUSTAINABLE AND SUSTAINABILITY ALMOST DAILY. SO WHAT EXACTLY DOES IT MEAN TO BE SUSTAINABLE AND DO CUSTOMERS ACTUALLY CARE ENOUGH TO BE BUYING SUSTAINABLE BRANDS?

Sustainable living is following a lifestyle that doesn’t harm society or culture by living within the means of the environment. It’s about taking what we need to live now, without jeopardising the needs of future generations.

Customers may think grabbing a plastic bottle from a café seems like a great idea for today, but fast forward hundreds or even thousands of years and that same plastic bottle is still sitting in landfill, still not decomposed. It’s not a very environmentally conscious decision. Many do know the hard truths. It’s simply that consumers want what benefits their needs today.

Sustainable advocates want customers to think more about where their food, clothes, energy and other products come from and where they’ll end up. In an ideal world, priority would lie here, over price or customer benefit. Although we know this is not the case with the majority.

Most customers make purchase decisions based firstly on the benefits that a product can offer them. However, what’s great news is that sustainability is also high on the list of what consumers want.

65% of customers say “they feel a sense of responsibility to purchase products that are good for the environment and society”.*

Not only are they opting for products that benefit themselves as well as the environment, consumers are also willing to pay more for sustainable products.

A recent Nelson survey identified that 50% of global consumers would choose a brand that have implemented programs to give back to society over non-sustainable competitors, even if the price was higher.

So what does this mean for sustainability and more notably what does it mean for you and your business?

It’s clear consumers are interested in sustainable products, but be selective with what you offer to ensure it first benefits the customer, then benefits the environment. Four brands that do this extremely well are Acure, Eco Store, Cheeki and Organic Essence.

 

AS ACURE SAY ‘IT’S NOT ENOUGH TO BE NATURAL, IT ALSO HAS TO WORK’.
Acure’s range offers customers high quality facial, body and hair care, combining natural ingredients with the latest in plant stem cell science. On top of offering quality products, Acure is committed to sustainable practices.

They have planted over 20,000 trees, the office is ‘paperless’ and is 100% solar and wind powered. All Acure products are 100% biodegradable, with green packaging and are free from harmful plastic microbeads.

On top of this, the brand supports many charities that are dedicated to protecting our environment such as Teens Turning Green, Trees for the Future, Water.org and BEAT THE MICRO BEAD.

Acure Blog Post

 

 

ECOSTORE HAVE EARNT THEIR NAME AS AN ECO-BRAND
Ecostore offer a huge range of natural and sustainable cleaning, body and
baby care products.

When developing their products, they use sustainably-sourced plant and mineral based ingredients over petrochemical ingredients whenever possible. All of their ingredients are assessed for sustainability, biodegradability, safe environment ratings and suitability for septic tanks and greywater systems. On top of this, the packaging is made from a mix of recycled and recyclable materials.

Ecostore also carry ISO14001, Diamond Enviromark and carboNZero certifications that guarantee that their products are made with respect and care for
the environment.

Ecostore Blog Post

 

 

IT’S ALWAYS A GREEN DRINK WITH CHEEKI
Behind these Cheeki, brightly designed re-usable bottles is a sustainable solution to one-use plastic bottles. Healthy, environmentally friendly and cost effective, Cheeki bottles are great example of a brand that benefits the consumer as well as
the environment.

The brand offers BPA free, reusable stainless steel bottles, insulated bottles, sports bottles, protein shakers, coffee mugs and insulated flasks in heaps of different
eye-catching designs. Cheeki has also been working with charities such Take 3 and Two Hands, who are committed to cleaning up our environment and
reducing plastic.

Cheeki Blog Post

 

 

ORGANIC ESSENCE IS MAKING DEODORANT THAT SMELLS CLEANER
THAN EVER
The USDA certified organic range of deodorants from Organic Essence are free from synthetic chemicals, GMOs, nanoparticles, parabens, propylene glycol, synthetic colours, synthetic fragrances, aluminium, EDTA, Triclosan and petro-chemicals.

Organic Essence products are also completely cruelty free and packaged in eco green, biodegradable, home compostable packaging.

On top of their countless efforts to develop a highly sustainable deodorant, Organic Essence offers customers all day protection with natural bacteria fighting, odour neutralising and natural conditioning ingredients.

Organic Essence Blog Post

 

Passionate about sustainability ourselves, Unique loves to support eco-friendly brands. Browse on our brands page to discover them all.

We also follow sustainable practices throughout our entire business, from using recycled toilet paper from Who Gives a Crap, through to printing our catalogues using vegetable-based inks on paper sourced from sustainably managed forests.

* Sustainable Advantage Group Australia, 2015.