Cleansing Consumers – Prebiotics and Probiotics

PREBIOTICS AND PROBIOTICS. SIMILAR IN NAME, SIMILAR OFFERINGS OF IMPROVING GUT HEALTH WITH BOTH WORKING TOGETHER SYNERGISTICALLY TO BUILD HEALTHY GUT FLORA, BUT ONE LESS IN THE SPOTLIGHT THAN THE OTHER, UNTIL NOW.

For years consumers have been educated on probiotics and most know what these little critters are. The benefits of probiotics, often referred to as ‘good’ bacteria, are highly marketed and supported by scientific findings, in fact the category’s projected to grow to AU$61.10 billion by 2020.^

85% of the happy hormones in
the brain is produced in the gut.^^

Recently there has been an increasing awareness and demand for a special dietary fibre that feeds probiotics – prebiotics. With scientific research rapidly developing in this areas, customers understanding of the link between digestive health and overall wellness is growing.

The digestive system is home to trillions
of microorganisms. A healthy adult has
about 2kg of these bacteria in the gut. *

 

PREBIOTICS

  • Prebiotics are non-living, non-digestible carbohydrates.
  • Found in fibrous foods like psyllium and green banana flour.
  • They feed, grow and maintain probiotics living in the body

Fuel your customers good bacteria growth with prebiotics from brand like Natural Evolution and Planet Organic.

prebiotics

 

PROBIOTICS

  • Probiotics are living microorganisms.
  • Found in foods like yogurt, kefir, kombucha tea, sauerkraut, tempeh and even pickles.
  • Good gut bacteria are negatively altered by poor or high-fat diets and antibiotics.

Boost your customers probiotics with these products from NTS Health, Nuferm and Kombucha Max.

probiotics

SYNBIOTICS

  • Synbiotics are the combination of both pre- and pro-biotics.
  • Over 60% of consumers said they’d be interested in buying synbiotics to improve health.**

Brands like Amazonia and Eden Health Foods offer products that contain prebiotics and probiotics in one.

Synbiotic

COBIOTICS

  • Cobiotics are the combination of prebiotics and antioxidants.
  • They offer fibre to feed gut flora and antioxidants to protect the gut wall.
  • Good bacteria growth is encouraged and bad bacteria growth discourage.

Macrolife and Vital Greens offer prebiotics that are supercharged with superfoods.

cobiotics

 

To create an on-trend ‘healthy gut’ section in your store, contact us for advice on the best natural and organic products for your environment and target audience.

With a dedicated products team, we’re always working hard to offer you only the best, fastest selling brands and stay one step ahead of trends – so you can too!

 

^Markets and Markets, 2015

*Medical News Today, 2016.

^^ Dr Rachel Wyndham, 2015

**Newhope 360, 2016

What’s the buzz on nature’s liquid gold?

HONEY… IT NATURALLY MAKES THE WORLD A SWEETER PLACE.

This liquid gold goes beyond adding an extra sweet kick to our drinks and dishes and comes in all different varieties. Understanding the activity ratings and raw benefits of honey can help you suggest the right product to suit your customer’s needs.

From a sugar alternative to a soothing, anti-bacterial natural remedy, after this article you’ll be confidently justifying their purchase, beyond the old “it’s good quality”, even if you’re not a honey fan (or scientist) yourself.

UMF, Manuka, NPA, raw… With so many different varieties and activity acronyms to distinguish the potency and unique qualities that honey possesses, the confusion can be overwhelming for your customers and yourself. Trust us, that dreaded question you’ve been avoiding – “What’s the difference between all these honeys anyway?” it will eventuate. So, let’s avoid the awkward crickets and spread the buzz behind honey.

Below we take a closer look at Manuka honey and its ratings, as well as raw and organic honeys to distinguish the differences.

 

WHAT IS MANUKA HONEY?
This is a darker, stronger-flavored honey that is produced in New Zealand and Australia by bees that pollinate the nectar of the manuka bush. Manuka is commonly sold as an alternative medicine or natural remedy. Manuka honey has a prominence as an anti-bacterial treatment and in helping to treat burns, ulcers and more. This is because it naturally possesses anti-bacterial activity and anti-inflammatory properties.

There are two types of antibacterial activity that can be found in this honey, hydrogen peroxide activity and non-peroxide activity (NPA).

 

WHAT IS HYDROGEN PEROXIDE ACTIVITY?
Not only is hydrogen peroxide activity found in manuka honey, but it’s actually found in most honey. Hydrogen peroxide is a disinfectant used for eons in our medicinal sphere. It’s instability in the presence of air and light makes it difficult to store and use, but when honey with this activity is applied to the skin or wound, it becomes stable and releases gradually. You can read more about this here.

 

WHAT IS NON-PEROXIDE ACTIVITY (NPA)?
Non-peroxide activity also leads to antibacterial effects. Using a different enzyme called catalase, the activity of oxidase is neutralized and hydrogen peroxide activity is no longer present.  Scientists called this non-peroxide activity, which is not found in all honeys. Non-peroxide activity is measured with different ratings.

Barnes Naturals explain how the scale works very well. “The scale relates to the increasing antibacterial inhibition effect of the honey on cultured bacteria (Staphylococcus aureus), in comparison to what phenol achieves. Phenol is a strong organic compound that has clear antibacterial effects, providing a stable standard for comparison purposes.”

 

WHAT IS UMF?
UMF stands for “Unique Manuka Factor”. It’s the New Zealand trademarked acronym that refers to the non-peroxide activity (NPA) in honey. NPA is simple the non-trademarked grade.

 

WHAT IS METHYLGLYOXAL (MGO)?
MGO is what gives manuka honey it’s antiseptic edge. The concentration of Methylglyoxal is up to 1000 times greater in mankua honey than other honeys. Research suggests  that manuka honey has an amazing ability to heal wounds, burns and skin infections, due to its antibacterial properties as well as its antiseptic properties formulated from the MGO that’s present in the honey.

 

WHAT IS TOTAL ACTIVITY?

While honey displaying a UMF or NPA rating only measures the non-peroxide activity, a honey that displays a “total activity” rating is the rating of both the non-peroxide activity and peroxide activity together. Unless the breakdown is displayed, you may not be able to determine the composition of non-peroxide activity and peroxide activity alone.

The higher the unique antibacterial properties of the honey, the higher activity rating it will display.

 

You can use this table or pass it to your customers to help convert between manuka honey UMF MGO and NPA ratings.

Honey Rating_Table
You can also use this free calculator to help your customers convert UMF to MGO.

 

WHAT IS RAW HONEY?
Raw honey is never strained, filtered or heated, so contains all the natural, raw golden goodness. Often this type of honey will be loaded with many trace minerals, organic enzymes, antioxidants, plus antibacterial and anti-fungal properties, which is what gives it a more interesting taste and flavour. Naturopaths and nutrition experts suggest that raw honey can benefit health and beauty. With the presence of amylase, raw honey is more prone to separation due to the degradation of starch. This separation doesn’t effect the life or quality of the honey.

 

Stocking a variety of honeys will allow you to offer your customers the honey that is best suited for their needs. Discover a few of our top sellers below.

Honey Rating - full range

 

 

Comvita Manuka Honey
Comvita is the world’s largest manufacturer of premium quality UMF Manuka Honey. They assure purity and quality. Produced in New Zealand the honey is made from the nectar of the manuka bush, native to New Zealand.

Barnes Naturals Manuka Honey
Barnes Naturals have a wonderful range of certified Active Manuka Honeys and Active Jarrah Honeys, which is Australia’s very own ‘Super Honey’ with a deliciously warm and thick caramel like flavour. All of Barnes Naturals honeys are tested and verified for activity by an independent laboratory, according to world standard testing methods.

Australia’s Manuka Honey
Australia’s Manuka specialise in the harvesting, processing and packaging high potency active medicinal grade honey. Their 100% pure honey comes from the pristine north coast of New South Wales. It’s also cold extracted to preserve beneficial compounds and enzymes.

Kiwi Cottage Manuka Honey
Kiwi Cottage harvests their manuka honey from their own hives based on the rugged east coast of New Zealand’s north island. The remote region is unique for its pollution free, manuka rich areas and the honey is renowned for its distinctive creamy flavour and subtle aroma.

The Whole Foodies Raw Honey
With the help of nature’s wild eucalypt nectar and beautiful Australian honeybees, The Whole Foodies have bottled a golden, flowing, natural, raw honey! By not using any straining or heating this wild harvested Australian honey offer trace minerals, enzymes, antioxidants and antibacterial and antifungal properties.

Every Bit Organic Raw Honey
Every Bit Organic Raw Honey is more than a natural sweetener. It is not heated, so still contains all its natural antioxidants, enzymes and minerals. Vitamins found in honey include B6, thiamine, riboflavin, pantothenic acid and niacin.

Wescobee Pure Honey
Wescobee honey offers customers a natural alternative to refined sugars. Their honey is 100% pure Australian honey and is free of additives, noxious substances, fermentation and admixtures of any kind including sucrose and invert sugars.

Soap cleans up its act!

CLEAN AND ANTIBACTERIAL FREE… DO YOUR CUSTOMERS LOOK FOR SOAPS AND BODY WASHES LABELLED “ANTIBACTERIAL” THINKING THESE PRODUCTS WILL REDUCE THE RISK OF GETTING SICK, SPREADING GERMS OR BEING INFECTED?

Many people in the natural health industry have argued for years that antibacterial soap and wash may do more harm than good. This month, the U.S. Food and Drug Administration (FDA) released a statement that “there isn’t enough science to show that over-the-counter (OTC) antibacterial soap is better at preventing illness than washing with plain soap and water. To date, the benefits of using antibacterial hand soap haven’t been proven. In addition, the wide use of these products over a long time has raised the question of potential negative effects on your health.”

The FDA is issuing a final rule under which OTC consumer antiseptic wash products (including liquid, foam, gel hand soaps, bar soaps and body washes) containing the majority of the antibacterial active ingredients—including triclosan and triclocarban—will no longer be able to be marketed.

What is the concern?
The FDA is concerned that the manufacturers haven’t proven that those ingredients are safe for daily use over a long period of time. Also, manufacturers haven’t shown that these ingredients are any more effective than plain soap and water in preventing illnesses and the spread of certain infections.

“Following simple handwashing practices is one of the most effective ways to prevent the spread of many types of infection and illness at home, at school and elsewhere,” says Theresa M. Michele, MD, of the FDA’s Division of Non-prescription Drug Products. “We can’t advise this enough. It’s simple, and it works.”

The FDA’s final rule covers only consumer antibacterial soaps and body washes that are used with water. It also does not apply to antibacterial soaps that are used in health care settings, such as hospitals and nursing homes.

What are your customers’ options?
Whilst the TGA (Therapeutic Goods Administration) has not made any ruling in Australia at this time, there are a huge range of options available through Unique Health Products that are not antibacterial and are made without using any toxic chemicals or synthetic ingredients.

Unique offers you a range of natural soap and body wash products that look great on the shelf, smell fantastic and are fast sellers.

What to recommend and why?

Antibacterial Free Soap
Kiss My Face
Kiss My Face includes a cruelty-free, naturally effective soap and body wash range that offers a lot more than just cleansing; botanicals, soothing aloe, remarkably moisturising olive oil and plant-based cleansers leave skin fresh, hydrated and smelling fabulous. No Kiss My Face soaps or gels contain any Triclosans!

Alaffia
Alaffia was created to help West African communities become sustainable through the fair trade of indigenous resources. The Alaffia range is cruelty free and created using only the best natural ingredients.

EO Hand Sanitizer
EO stands for essential oils. EO Hand Sanitizers are certified organic, non-GMO, cruelty free and synthetic and fragrance free. 99.9% effective against common germs, EO Hand Sanitizers contain beautiful smelling essential oils that leave hands subtly scented, refreshed and clean. No sticky residue is left behind and Vitamin E and Vegetable Glycerin ensure that hands won’t dry out, even after frequent use.

Ecostore
Ecostore soap, hand and body wash cleanses, nourishes and protects the skin leaving it soft, smooth and silky. They give priority to plant and mineral-based ingredients that are from natural and/or renewable resources, are biodegradable and have the lowest hazard rating in terms of health and environmental safety. If there is any doubt about the safety of an ingredient for people’s health or the environment, they will find a safer alternative.

Anokha
Anokha is an affordable brand offering a range of soaps with attractive packaging, enticing scents and natural ingredients. Anokha Soaps are 100% vegetable based with herbal actives to gently cleanse your skin.

Lemon Myrtle
Lemon Myrtle Soaps keep the whole family fresh and clean without harsh and irritating detergents and chemicals. Exfoliating soap is made using freshly dried lemon myrtle leaves for a soft, gentle exfoliation compared to other ingredients.

Niugini Organic soap
The Niugini Organic everyday soap range is handmade, using a traditional boiled method. A pure soap made with 100% certified organic virgin coconut oil. They add the purest and best ingredients, including essential oils ensuring the soaps are free of any artificial colourings and perfumes.

Biologika
Australian Biologika has over a decade of experience producing an environmentally responsible all-over body care range made with natural and organic ingredients. They continue to formulate new affordable, safe and aromatic products to meet Australians’ needs and wants.

Billy Goat Soap
Billie Goat Soap and hand washes are made using fresh Australian goats milk and a unique blend of nourishing oils that work together to cleanse, nourish and moisturise your skin. The products are enriched with high concentrations of olive oil to help soothe dry, irritated skin and relieve symptoms of eczema, dermatitis and psoriasis. Their range contains no SLS, colour, parabens, fragrance or animal testing.

Auromere
More than just natural, the wild-crafted herbs and minerals used within the Auromere recipes are noted for their unique beneficial and rejuvenation qualities. The purity and effectiveness of the Ayurvedic ingredients, formulations and manufacturing procedures make Auromere products distinctively different and delightfully powerful for maintaining balance, well-being, and beauty.

Harmony Soapworks
This hand-made range of luxury, organic, sulphate-free soaps are free from any chemical or synthetic ingredients. The soaps comprise pure olive oil, natural vegetable oils and certified organic essential oils.

Nui
Nui soaps are handcrafted from wild harvested virgin coconut oil. Ideal for any skin type, the Body Bar range strives to further empower Island communities through increased work opportunities and continuing their aims of environmental responsibility through improved packaging. Hand made in Fiji based on an innovative process of traditional saponification.

Keep washing with natural soap and water
So what should your customers do? Simply wash their hands with natural, antibacterial free soap and water.

It’s still one of the most important steps they can take to avoid getting sick and to prevent spreading germs.

Guest Blog: Food Matters Share Online Secrets

FILMMAKER OF FOOD MATTERS AND HUNGRY FOR CHANGE, AND FOUNDER OF FMTV, JAMES COLQUHOUN HAS DEDICATED HIS LIFE TO UNCOVERING THE TRUTH BEHIND NUTRITION AND OUR FOOD SUPPLY.

Alongside Laurentine ten Bosch, he has transformed Food Matters into a wellness hub, giving people essential tools to take charge of their health.
If you’ve ever wanted to know how he’s so successfully captured a huge online audience, below James shares his top 7 tips to supercharge your online presence.

 

It all started for us over 9 years ago when we created the film ‘Food Matters’.
The film was inspired by my father’s declining health and our determination to turn his health around. Since then, we have transformed the Food Matters brand into a global health and wellness hub to help those in need of daily health inspiration.

Our readers are always looking for new ways to improve their health and find new ideas for healthy recipes. This lead to the creation of our website foodmatters.com which is our main platform for sharing helpful tips and informative posts.

Along our journey, we’ve had to learn the best ways to reach the people who need it the most, and discovered some must-do’s to help improve the exposure of your website and the engagement of your readers throughout this process.

Today, we have over 2 million visitors to our website every month, and over 3.3 million social followers. So we wanted to share some of the key things we do to keep our audience connected, and ways you can help build your online presence too…

1 – Make sure your SEO is on point.
S-E-what?! SEO: Search Engine Optimization. In simple terms, this means making sure your website is easy to find. In order to have people land on your website they need to know that you exist. In order to be found, ensure that your headers contain keywords that you think your audience will be searching for. The more keywords that you use in titles and headers, the more likely you are to rank highly in a Google search. SEO can get pretty technical, so if this isn’t something you’re confident with, look at outsourcing or getting assistance from a professional.

2- Keep your pages clean and user friendly.
When someone lands on your page they want to easily find what they’re looking for. Be sure to include white space and leave out the clutter. This will prevent users from leaving your page if they feel overwhelmed by too much information. Make sure your headings are clear so users know exactly where to find the information or product they are searching for.

3 – Add fresh, unique photos that depict your brand well. A picture tells 1000 words!
Does the picture that you have posted correspond with exactly what you’ve been writing about? Can people look at the image and know exactly what your article or product is all about? Use unique images where possible and make sure they clearly tell the story of what your product or article is about, and always keep it consistent with your overall brand.

4 – Write in the language and tone of your target market.
You need to know who you’re speaking to, how they want to engage with you, and the tone of voice that goes on inside their head. Use language suitable to the people you’re engaging with. If you have a serious or more formal audience – use language that matches this. If you have a young, more relaxed audience, use the language that corresponds best with them. Are you using slang words, abbreviations, particular spellings or metrics that are unique to your audience? Speak the language your audience can relate to.

5 – Consistently produce content.
Blogs are essentially new-aged magazines but on a much more personal level. Blogging is the perfect way to share topics that you love. The great thing about blogging is that you can also tailor your content to answer exactly what your readers have questions about, whether it’s about you or your product. Share blog posts often and don’t be afraid to share the blog post more than once.

6 – Setting up an ecommerce store requires a bit of patience.
Setting up your own online store is a fantastic goal. However, what if you could take the pressure off while still creating a quality platform for your users? Platforms such as Shopify or BigCommerce are great services that you can use to get your store started if you don’t have an in-house developer.

7- Stay social.
Connect with your readers on a regular basis, and connect on the platforms that they frequently visit – it may be Facebook or Instagram or Pinterest depending on your audience. Keep the conversation going by sharing other people’s content, asking questions, and giving a behind the scenes look into your company.
This makes you both personable and relatable and helps to build a long-lasting relationship with your audience.

Grab n’ Go to Grow!

IF IT’S QUICK, EASY AND HEALTHY, YOU SHOULD SERIOUSLY THINK ABOUT RESERVING A PLACE FOR IT WHEN MERCHANDISING ON YOUR POINT OF SALE SHELVES.

It’s no longer just magazines and confectionary filling point of sale space. These once must-have items are taking a side seat to healthy grab n’ go snacks and drinks.

More research continues to come to the forefront further revealing consumers increasing demand for healthy snacks and drinks. They want them and they want them as fast and easy as possible.

This can be explored more in our blogs on the rise of healthy convenience and sports nutrition.

Grab n’ go products span from sweet bars to savoury chips and all sorts of drinks.

Not all healthy grab n’ go was created equal.
Price point, packaging and brand reputations
can make or break your sales.

Research has indicated that consumers buy based on an emotional decision and make rational justifications for their purchase after. They also only spend on average 3 seconds to scan a product and decide whether that product will be the lucky one that’s taken from the shelf and purchased.*

The products you have in your point of sale space need to scream pick me.

Here are some top performing brands that do this well thanks to their packaging, strong brand following and price point are:

BOUNCE
Bounce has a great range of natural, nutrient-packed energy balls and bites.
Bounce Balls are individually wrapped in bright packaging, while Bounce Bites are available in 120g packets, making them the perfect healthy grab n’ go snack for kids or the whole family to share.

– Bright packaging
– Strong brand marketing
– National athlete ambassadors
– All natural ingredients
– Gluten free and vegan options
– No refined sugars
– Aussie made

FLAVOURS
Bounce Balls:
– Almond Protein Hit
– Apple Cinnamon Protein Punch
– Cacao Mint Protein Bomb
– Coconut Macadamia Protein Bliss
– Peanut Protein Blast
– Spirulina Ginseng Defence Boost
– Superberry Vitality Burst

Bounce Bites:
– Coconut Almond Kiss
– Blueberry Banana Bliss
– Coconut Cacao Delight

grab n go BOUNCE

 

CLIF BAR
CLIF Bar, the US and Canada’s number one energy bar brand is continuing to show growth in Australia. With sports nutrition rising alongside grab n’ go, the healthy energy bars made with organic rolled oats are proving popular.

– Extensive brand marketing throughout Australia
– National and international professional athlete ambassadors
– All natural ingredients
– 75% Organic
– Vegan friendly
– No refined sugars
– High in protein, vitamins and minerals
– Great price point

FLAVOURS
– Blueberry Crisp
– Chocolate Almond Fudge
– Chocolate Chip
– Crunchy Peanut Butter
– Oatmeal Raisin Walnut
– White Chocolate Macadamia Nut
– Coconut Chocolate Chip

grab n go CLIFBAR

 

PROTINGS
ProTings have a range of healthy, crunchy chips that are packed with 15g of protein per bag. These guilt-free snacks are completely vegan and are one of the first protein chips in the world.

They offer customers a quick and easy savoury protein snack.

– Bold branding and packaging
– 15g of protein per serve
– Vegan friendly
– Gluten free
– Low fat and carb
– Great price point

FLAVOURS
– Toasted Sea Salt
– Spicy Chilli Lime
– Tangy Southern BBQ
– Zesty Nacho

grab n go PROTINGS

 

EAST BALI CASHEWS
East Bali Cashews sales have been going crazy since they launched in our April 2016 Wholesale Catalogue. What’s not to love about this delicious range? The packaging is eye-catching, the price point is extremely competitive and with the cashews sourced direct from the farmers and processed in a local Bali village the quality is amazing.

– Bold packaging
– Extremely competitive price point
– Packaged in convenient 75g sizes
– Natural ingredients
– Sustainably sourced
– Delicious flavours

FLAVOURS
– Cacao Cashew Nuts
– Garlic Pepper Cashew Nuts
– Native Cashew Nuts
– Sea Salt Cashew Nuts
Keep an eye out, there’s more flavours coming!

 

ECO TEAS
Eco Teas Unsweetened Yerba Mate iced teas offer a fast and healthy alternative to sugary drinks. Ready-to-drink tea is performing as one of the strongest naturally healthy beverages in Australia. It has increased by 6% in volume terms to reach 29 million litres this year. Including this product in your point of sale space will encourage grab n’ go purchases.

– Certified Organic
– Fair Trade
– Unsweetened
– Great price point
– On trend

FLAVOURS
– Mate Flower with Hibiscus
– Mate Flower with Mint

grab n go ECOTEA

 

KOMBUCHA MAX
Kombucha Max offer the markets first ever shelf stable kombucha in a variety of delicious flavours. While the global kombucha market is already worth a huge AU$825 million, it’s expected to continue to grow to be worth AU$2.5 billion by 2020.**

– Shelf stable
– Bright bold packaging
– Great price point
– Organic Ingredients
– High in antioxidants
– On trend

FLAVOURS
– Citrus Lemon Lime
– Coconut
– Ginger Lime Cinnamon
– Ginger and Pear
– Mixed Berry
– Pomegranate and Apple

grab n go KOMBUCHAMAX

 

To find out more about our huge range of  grab n’ go products we can offer your retail environment, contact our Sales Team, talk to your local Unique Sales Rep or visit us online.

 

 

*Euromonitor, 2015.
**PR Newswire 2015.

Insight: Australian Organic Certification

ONE LOGO SAYS IT ALL. THE AUSTRALIAN CERTIFIED ORGANIC (ACO) LOGO, KNOWN AS THE ‘BUD’, IS A HIGHLY RECOGNISED HEALTH SYMBOL NATIONWIDE. A BADGE OF HONOUR IN THE EYES OF CONSUMERS, SOME WOULD SAY.

Understanding ACO and the process a product goes through to be awarded with it can help you to better understand the demand that Australian Certified Organic products experience.

 

WHAT IS AUSTRALIAN CERTIFIED ORGANIC?

Australian Certified Organic (ACO) is Australia’s largest organic and biodynamic product certifier. They are a not for profit fully-owned subsidiary of Australia Organic Ltd with over 1500 operators within the certification system.

They provide certification services to operators from all sectors of the organic industry (large and small) from primary producers, processors and exporters to retailers and wholesalers. These span across certified operators in the Pacific, South East Asia and Japan, as well as in all states and territories of Australia.

The certification symbol confirms that the product is free from artificial chemicals, pesticides and fertilisers, or genetically modified organisms.

 

HOW DO PRODUCTS GET AUSTRALIAN ORGANIC CERTIFICATION?

Products are only awarded with the Australian Certified Organic logo after they are compliant with national production standards.

There are two types of certifications, each with a slightly different process. For non-primary production certification (such as processing, handling, contract processing, etc.) the process consists of a review and approval for compliance.

Primary production certification, on the other hand is a more involved process that can take up to 36 months, with numerous audit and soil tests, as seen below.

ACO Process

For more information on certification services and standards, take a look at the ACO Certification Services.

 

WHAT’S THE DEMAND FOR AUSTRALIAN CERTIFIED ORGANIC?

The Australian Certified Organic logo is Australia’s organic industry’s leading logo and is well recognised in Australia, as well as Asia, Europe and the US. It allows for organic products (on both domestic and international markets) to be marketed with confidence and at an advantage over those that don’t carry the logo.

With both organic and transparency on the rise thanks to ongoing high levels of health consciousness, it’s no surprise that ACO products are in demand.

Organic produce globally is growing with industry revenue forecast to reach $733.8 million this year, up 5.6% from last year. It’s not predicted to be slowing down either.

Organic demand currently outweighs supply by 40%.*

Organic farming has been one of the economy’s best performing industries over the past five years, with Australia holding the largest area of organic farmland in the world; more than 22.0 million hectares.**

You can discover specific organic growth sectors in the latest ACO report here.

 

WHY DO CUSTOMERS CHOOSE AUSTRALIAN CERTIFIED ORGANIC?

The Organic Bud is found on approximately 80% of certified organic products in the Australian marketplace. There are plenty of reasons why customers are drawn to that little Organic Bud.

Consumers trust the ACO logo, due to the organisations strict compliance to some of the highest standards available for organic worldwide. ACO was even named the winner of the CHOICE Award for Best Food Endorsement Program in 2010 based upon the transparency of the program and its recognition and trust within industry and by consumers.

Consumers know that behind ACO is over 20 years’ of experience and expertise working in the organic industry. It’s supported by marketing through Australian Organic Ltd publications, events, media and other work which has been invaluable in raising the profile of the overall industry over many years.

 

WHAT PRODUCTS HAVE AUSTRALIAN ORGANIC CERTIFICATION?

There is a huge array of all sorts of products available in Australia that hold the ACO logo, from skincare to pantry staples, even coffee beans.

AMAZONIA
Amazonia was responsible for the first certified organic and certified fair trade acai in Australia. They have since expanded into a range of raw supplements, smoothie additions and vitamin supplements.

These include top-sellers like their protein isolate range and innovative products like The Purple Rice Protein and Cold and Flu Relief Spray.

TOM ORGANIC
Originally the TOM Organic products consisted of Australian Certified Organic cotton tampons, pads and liners. The range has since branched into pregnancy products, with the addition of maternity pads and nursing pads.

All TOM Organic products are made using only ACO cotton and are 100% biodegradable.

You can read more about Tom Organic here.

BLANCK & CO. FOOD SUPPLY
Blanck and Co Food Supply have a huge range of Australian Certified Organic pantry staples. This company is based on a simple ethos, to provide honest to goodness, gimmick free products that are good for health and still very competitively priced.

Their range spans from quinoa, rice and chia seeds to coconut flour, all of which hold the ACO logo.

JOY BEANS
Joy Beans produce not only a 100% Australian Certified Organic range of coffee, but all their coffee is also Fairtrade and single origin. The range is brightly packaged, proudly displaying the ACO logo on the front of all their packaging.

 

Contact us to discover all the Australian Certified Organic products we distribute or find out more about Australian Certified Organic on their website.

 

**IBIS World, 2015
* Australian Food News, 2014.

Food and Drink Trends Spinning the Globe

AN INSIGHT INTO WHAT’S PREDICTED TO BE EXCITING THE MASSES IN 2016, CAN HELP KEEP YOU ON TOP OF MARKET TRENDS.

Although consumers play a big part in influencing food and drink trends; shifting economics, natural phenomena and social media are drivers in what may be the “next big thing”.*

What, how, where and with whom consumers are choosing to eat and drink are all shaped by such trends. So what’s in store for 2016, or more importantly what are consumers looking for in store?

Experts are predicting several influential
trends to explode around the globe this year.

More and more consumers will opt for vegetarian alternatives, which will see them increasingly come to the mainstream, with demand across all food categories.

Over the last decade retail space for meat substitutes have doubled, with nearly half of all Australian adults having actively tried to reduce meat in their diet to improve their health or lose weight.**

In 2016, dairy, meat  and gluten alternatives will be consumed by the majority, not just those with dietary requirements.

Subsequently, with more turning to a plant-based diet, demand for more natural and less processed foods will increase throughout the year. More acceptance on certain unsaturated fats will also be seen and companies will remain under pressure to be transparent and remove artificial ingredients.

A quarter of shoppers are looking for products that have a short list of ingredients, while 28% want minimal processing.^ While ingredients are important, it’s not enough to romance consumers with ingredients, origin and inspiration stories.

Consumers are looking for brands that can verify their claims with non GMO, organic, cruelty-free and fair trade certification.

Not only will consumers be looking at transparency in what they are actually eating, but they will also see brands that show good environmental and sustainable practices as necessary.

Over 64% of Asia-Pacific customers have acknowledged that they are willing to pay more for brands that are committed to positive social and environmental impact.^^

Since 2008 Fairtrade certified product sales have risen almost 500% to reach over $300 million, which drastically shows how much consumers interest in good practices has increased.+

Among demand for vegetarian, more natural, sustainable products, consumers are also predicted to show an increase in interest in sports nutrition. Customers want health and vitality. This aligns with the rise in popularity of fitness and
exercise programmes.

Australian’s spend $8.5 billion yearly on the latest fitness trends, with grab n’ go bars identified as must have products or this consumer group. ++

Other trends will include customers seeking products to eat for their body health and beauty (typically products that contain collagen and probiotics). Also the sales of single meal portions will rise with more consumers set to be living in single house-holds this year.

Lastly, social media will continue to play a significant role in shaping food and
drink trends.

Previously flavour has been the core of innovation in the food and beverage world, but with the rise of food-centric media, appearance has taken centre stage.

Brands that experiment with vibrant packaging worthy of social media posts will be the brands gaining popularity.

 

*Mintel 2015.
** Dean Epps, general manager of Life Health Foods, Australia’s largest manufacturer of analogues.
^ The Supermarket Guru’s 2016 Trend Predictions, 2015.
^^ Nelson, 2014
+ Fairtrade, Annual Report, 2015.
++ Suncorp Bank Cost Of Being Fit Report, 2015.

Necta Maple Water has made the loved list of plant waters

WHAT STARTED THE CRAZE FOR NATURAL PLANT WATERS?
COCONUT WATER.

The global coconut water category is currently valued at over AU$562 million.* Why wouldn’t your customers love coconut water? The refreshing flavour takes them on a tropical holiday, while offering them electrolytes, potassium, vitamin C, magnesium and more. Coconut water is also very diverse. Add it to smoothies, a refreshing summer drink and puddings or enjoy it as is.

Since this pure liquid of natural goodness has gained momentum in the market, we’ve seen a flood of plant waters attempting to guzzle the spotlight. Among them, aloe vera water, birch water, cactus water, even charcoal water and artichoke water.

Plant waters are making a big splash among health conscious consumers and with celebrities hot on the trend, we can expect even more acceptance of the market amongst the mainstream.

Plant waters offer consumers a healthier alternative to sugar filled soft drinks,
cordials and juices.

There’s demand there, but what’s next for the Australian plant water market? With consumer behaviour indicating that natural, transparent beverage options are being favoured, a plant water that follows this should have a good chance at winning
over consumers.

It’s clear that coconut water is a favourite among many plant water drinkers. Consumption has risen by 60% over the last decade and coconut water’s health positioning will continue to boost growth. The demand for coconut water is not going anywhere, although another plant water is looking to stand side-by-side in the spotlight.

In North America maple water has been labelled as the ‘new’ coconut water and it’s predicted to follow the same trend of popularity that saw coconut water finds its way to the mainstream.

Necta Pure Maple Water contains 46 nutrients and electrolytes, and is one of the best plant waters
in terms of low sugar and calories.

Necta Maple Water contains only 2g of sugar and 8 calories per 100ml. Manufacturers are even boasting that it has more manganese than the highly popular, leafy green vegetable – kale. Read all the benefits that maple water offers here.

Necta Maple Water is 100 percent pure, natural, unprocessed, unboiled, USDA certified organic and is not diluted by anything, not even water. It’s straight maple sap from the tree, which is the exact transparency that consumers are demanding.

 

Necta Blog Posts

 

To ensure the highest nutrients and freshest maple water, Necta harvest and package their maple water sustainably within 48 hours at springtime in Quebec forests, which is free from any pollutants. How’s that for a tight turnaround, collecting the entire years’ worth in 2 days?

Don’t let the name mislead you, drinking maple water doesn’t mimic the taste of gobbling a sweet stack of syrup covered pancakes. The subtle taste is a delicious surprise. With a refreshing taste and just a hint of sweetness, Necta Pure Maple Water is a revitalizing thirst quencher on a hot day. It’s also the perfect plant water for staying hydrated during and after exercise and outdoor activities.

Like coconut water, maple water’s versatility
is as endless as the imagination.

Add it to smoothies, freeze it to make ice blocks, use it in recipes, the list goes on. A favourite in North America, Necta Maple Water is now available in Australia and has already made the list of loved plant waters, alongside coconut water.

*Australian Food News, 2014.

Green Banana Flour | 2016 Health Food Staple Steals The Spotlight

THERE’S BEEN AN ONGOING INCREASE IN DEMAND FOR GLUTEN FREE  PRODUCTS OVER RECENT YEARS AND DEMAND IS CLEARLY STILL SNOWBALLING WITH FORBES (2015) PREDICTING THAT GLUTEN FREE PRODUCTS WILL GROW BEYOND $2 BILLION IN THE NEXT FEW YEARS.

What’s interesting is those diagnosed with Celiac Disease are not the primary buyers of gluten free products, instead it’s consumers that are seeking to improve their health that are driving sales. This is where green banana flour comes in.

Natural Evolution are taking Australia by storm with their highly nutritious green banana flour and starch products. Yes they are 100% gluten free, but the products offer a significant number of health benefits.

Established in 2014 in North Queensland by Founder and Director Robert Watkins, Natural Evolution is the world’s first and only Certified Producer of Green Banana Resistant Starch and Green Banana Flour.

Although relatively new to the market the products are already selling fast nationwide at leading health food stores, independent grocers and selected pharmacies.

Natural Evolution have been placed even further into the spotlight with their Ultimate Gluten Free Green Banana Baking Flour featuring on Channel 7’s Sunrise as one of 2016’s staple health products.

During the January 2016 segment, the hosts revealed that Natural Evolution Green Banana Flour is a healthy, gluten free flour choice, developed by an Australian family. What they didn’t delve into was the actual health properties that are found in green banana products.

Natural Evolution Ultimate Gluten Free Baking Flour and Green Banana Resistant Starch are nutrient dense food sources, with both high in potassium, natural vitamins and natural minerals.

Natural Evolution specialises in producing the highest quality banana flour for baking. Their Ultimate Gluten Free Baking Flour can be added to many favourite recipes in place of other flours. We found it delicious in the Paleo Banana Flour Date Loaf .

They also offer the highest resistant starch supplement in the world – Green Banana Resistant Starch. There is only a small group of foods that are resistance starch type 2 (RS2). Unlike normal starches, resistant starches are not digested in the small intestine, allowing for numerous health benefits including assistance with digestion health, weight loss and immunity health, among many others. You can read the full list of benefits here.

Like the green banana flour, Natural Evolution’s Green Banana Starch is very diverse – mix it with water, add it to a smoothie, tea, soup… even sprinkle it on meals.

Natural Evolution product stockists here.