What seven trends are set to kick off 2020?
2019 saw major growth in both the eco-friendly and plant-based lifestyle segments.
Thanks, at large, to consumers becoming increasingly aware of the impact their purchases have on their health and the environment.
In a nod to the previous 20’s era, the continuing shift of social and cultural values will see those categories remain strong sellers.
However, these seven innovation-infused trends are hyped to hit the top-seller lists right alongside them.
Get ready for the snackification movement to seriously jazz up your shelves!
Better-for-you puffed snacks will be taking their prime position on the savoury snacking shelf. A report by IRI found that puffed and extruded snacks saw 4.45% dollar sales growth from April 2016-2017 making up 36% of the $36.8 billion AUD salty snacks category. These puffed-up, crunchy snacks are in demand due to consumer desire to eat better, including cleaner ingredients, added protein and fibre or nothing artificial.
2. Peanut Everything
The rise in healthy snacking and plant-based foods are fuelling the growth of nuts, seeds and of course, the ever-so-versatile peanut. As consumers continue to be more health conscious, the focus on the functional benefits that food can offer are driving sales for functional foods and beverages that work harder for consumers. According to Mintel, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour. Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals.
Natural Products Expo West and Expo East are two of the largest health food trade shows in the world. Last year, low sugar, dairy free and full-fat products reigned supreme. The clear direction for food innovation was plant based and keto friendly! More specifically, the surge in snacks, convenience foods and beverages that suit this trending diet! These products are loaded with oils, nuts and seeds to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.
4. Gut Friendly
Gut health is one of the hottest topics in wellness. Innovative temperature-stable probiotics have expanded the ways in which manufacturers can utilise these healthful bacterial strains, leading to a host of functional foods including sweet and savoury snacks and convenient, food-based supplements. By 2020, BBC Research expects the probiotic market will be valued at $74 billion AUD.
The plant-based trend isn’t exactly a new one but it’s not slowing down anytime soon thanks to an increased interest in health, social and environmental issues. The predicted value of the vegan snack market alone is estimated to reach $108 billion AUD by 2028! This is not surprising considering 1 Australian every 5 minutes decides to eat less meat or go meat free! Researchers contribute the boom to growing consumer awareness about plant-based, natural products and the rise in per capita disposable income leading to increased snacking.
6. Active Nutrition
Sports nutrition is no longer a place for the elite, but now encompasses weekend warriors, sports enthusiasts, adventurers and even active seniors! While the performance benefits are still there, the taste, texture and variety of flavours have improved astronomically. Health and nutrition are now top-of-mind for consumers buying these products, and they’re driving the global sports nutrition segment to a potential $35.5 billion AUD by 2022!
While it’s not a specific food trend, more and more consumers are looking for brands that align with their own values. They want to be able to express their personal values through the products they purchase – whether that’s supporting the environment, women’s or animal rights, or something else. Consumers are demanding brands increase transparency and stand for something that brings about positive change. The rapid rise in companies becoming B Corp certified are a sign of this movement. It has never been more important for brands and businesses to have carefully articulated values.
Are you ready for these seven trends in your store? With more than 3,500 health and wellness products expertly curated with trends and top selling potential in mind, you can confidently shop with us either online 24/7 or by giving our friendly sales team a call on 1800 787 904. If you don’t have a wholesale account with us yet, you can register here.