IT WAS ACURE ORGANICS CO-FOUNDER KRISTY GUERRA’S FIGHT TO HELP HER GRANDMOTHER IN HER DECADE-LONG BATTLE WITH CANCER THAT INSPIRED HER TO START THE INDUSTRY-LEADING SKINCARE COMPANY.
During this journey, Kristy found growing evidence of the correlation between chemical cosmetic ingredients and various health concerns. Kristy’s search for natural, effective alternatives in the skin care industry inspired her to start ACURE.
Jon and Kristy Guerra founded ACURE Organics on sustainable principles to provide the highest-quality, natural, certified organic and fair trade personal care products.
“I founded ACURE Organics as a way to honour my grandmother. I wanted to help raise money for breast cancer research and awareness, while also providing healthy products that promote healthier living and a greener planet.”
ACURE CEO and formulator Jon worked in the natural personal care industry for more than 17 years in product formulation and development, before Kristy convinced him he should be doing it for himself. Kristy has extensive experience in digital marketing, branding strategy, graphic design and copyrighting through her career working with a leading digital marketing firm in New York.
Kristy’s dirty secret is that she could not give up her conventional chemical salon shampoo chock full of nasty ingredients, which put Jon on a quest to create natural hair care that rivalled conventional in performance. ACURE’s top-selling hair care is the result. This was the birth of their mantra “It’s not enough to be natural, it also has to work.”
Jon and Kristy believe in pursuing a triple bottom line, whereby people and planet are just as important as profit.
Sustainability is entrenched into company culture and impacts every decision, including their achievement of becoming 100 percent carbon neutral through planting over 20,000 trees and the use of renewable energy. All products are 100 percent biodegradable; cardboard cartons are Rainforest Alliance Certified and bottles are recycled HDPE, PET or glass.
ACURE is a proud supporter of the Farmland Trust, which works to convert conventional farmland into certified organic farms and also sponsors small organic farmers in Panama and Costa Rica with microloans. ACURE donates all lip balm profits to breast cancer research; every body lotion sold plants a tree through Trees for the Future; and ten cents from every hair care unit sold goes to Water.org.
ACURE products are just like supplements for the skin, formulated using the same powerful nutrients you would eat to fuel the skin through nutrition-based skincare. Innovative plant stem cell technology is utilised to amplify the benefits up to 1000 times their natural bioavailability.