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ALAFFIA IS LEADING THE PURPOSE-DRIVEN BRAND GENERATION

Alaffia purpose-driven brand

When it comes to bold brands, you don’t get much bolder – and brighter – than natural hair, skin and body brand, Alaffia.

And it’s not just their packaging that stands out. Alaffia is a brand that stands true to its values and stands up for making a difference to the community.

Consumers value purpose

This isn’t a new trend. But it’s a growing one. Consumers value brands that stand for something and have a social purpose.

In fact, 66% of consumers would replace a product they currently purchase with an alternative from a company with purpose-driven values.

Further research has also shown that 70% of purpose-driven purchasers are willing to pay a 35% premium for sustainable products.

Consumers care about the products they buy… and Alaffia delivers.

From the very beginning of its story, Alaffia has been on a mission to empower sustainable development in African communities. This is a mission from the heart of Alaffia. Success isn’t measured in profit but rather the difference and contribution Alaffia makes to the community.

That difference has resulted in the:

  • funding of more than 5,597 maternal births
  • distribution of more than 28,018 eyeglasses and 9,989 bicycles for education
  • planting of more than 93,009 trees in areas impacted by deforestation
  • construction of 15 schools and distribution of school supplies to 37,521 students

A story with substance

Alaffia’s story of social impact is a strong one that resonates with consumers. More than that, the Alaffia products also deliver on their fair trade, cruelty-free and natural promises.

Shea, Coconut and African Black Soap are the heroes of the award-winning Alaffia range. Combined with essential oils such as peppermint and lavender as well as other biodegradable Indigenous ingredients, the range caters to a variety of skin and hair types and concerns.

Alaffia products contain no sulphates, no parabens, no phthalates, no artificial colour, no synthetic fragrance and no mineral oil. 

Making a difference to the community was the purpose that Alaffia was founded with, but they continue to hold their products to the highest standards. Informed by ethnobotany and pharmacognosy the products are safe and effective.

Bold new packaging

Never a brand to shy away from making a statement, the new Alaffia packaging highlights its culture-rich brand. Not to mention how it adds a pop of colour to stand out on your shelves.

Alaffia products are a celebration of sustainability, empowerment and creating brighter futures. And the bold packaging is the latest way this social-purpose brand is bringing consumers along for the journey to improve living conditions and end poverty in West Africa.

If you’d like to bring the Alaffia products and story to your shelves, you can order the range of products via our online store 24/7, or call one of our friendly sales team members on 1800 787 904 today! Not yet registered with us? You can do so here.

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