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Alaffia is Leading the Purpose-Driven Brand Generation

Purpose-driven brands - Alaffia

Bold in their approach to making a difference in the community, natural hair, skin and body brand, Alaffia remains steadfastly committed to their values. 

A standout on shelves for their bright packaging, Alaffia continues to capture consumer attention for what the brand stands for and what they’ve been able to achieve.

Purpose drives sales

The consumer trend towards valuing social purpose isn’t a new one. But it’s most certainly a growing one.

As many as 66% of consumers are willing to replace products they currently purchase with an alternative from a company with purpose-driven values. What’s even more interesting, is that 70% of purpose-driven purchasers are willing to pay a premium of as much as 35% for sustainable products.

Alaffia is a clear choice for those consumers that care about the products they buy… and the values of the brands that make them.

From the very beginning, Alaffia has been on a mission to empower sustainable development in African communities. Success isn’t measured in profit but rather the difference and contribution Alaffia makes to the community.

That difference has resulted in the:

  • funding of more than 5,500 maternal births
  • distribution of more than 30,800 eyeglasses and 10,800 bicycles for education
  • planting of more than 99,900 trees in areas impacted by deforestation
  • construction of 16 schools and distribution of school supplies to 37,500 students

The substance behind the story

With all that Alaffia has been able to achieve with their social impact, they also deliver on their fair-trade, cruelty-free and natural promises.

The heroes of the award-winning range are Shea, Coconut and African Black Soap. These are combined with essential oils such as peppermint and lavender as well as other biodegradable Indigenous ingredients to cater to a variety of skin and hair types and concerns.

Informed by ethnobotany and pharmacognosy, the products are safe and effective. Alaffia products contain no sulphates, no parabens, no phthalates, no artificial colour, no synthetic fragrance and no mineral oil. 

Alaffia is a brand that holds its products and the way they do business to the highest standards. 

New innovations

The latest additions to the Alaffia range appeal to parents who want natural and effective products for their children. The Kids Bubble Bath – available in ​​Coconut Chamomile and Lemon Lavender – is gentle and nourishing, made with fair-trade ingredients. 

Alaffia products are a celebration of sustainability, empowerment and creating brighter futures. This social-purpose brand is bringing consumers along for the journey to improve living conditions and end poverty in West Africa.

If you’d like to bring the Alaffia products and story to your shelves, you can order the range of products via our online store 24/7, or call one of our friendly sales team members on 1800 787 904 today! Not yet registered with us? You can do so here.

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