BRANDS AND RETAILERS THAT OFFER INVENTIVE SOLUTIONS TO WASTAGE ISSUES ARE SET TO ENTICE CONSUMERS LOOKING TO DO THEIR PART FOR SUSTAINABILITY.
Australians are becoming increasingly aware of the tremendous amount of food that is being wasted, as well as the pollution from their shopping habits and their daily choices, such as a takeaway coffee or the use of plastic straws. The latest research shows:
- 1/3 of consumers prefer sustainable brands,
- 66% of consumers are willing to pay more for sustainable goods,
- Millennials are most willing to pay for sustainable offerings,
- The highest demographic concentrations of green shoppers are in the older baby boomer generation, heavily influenced by their children as they have both the time to seek out specialty items and the resources to afford premium priced products.
According to a study by Luck & Giyanti, “a number of factors including increased media coverage, greater awareness of environmental problems, increased legislation (both national and international) and the impact of major industrial disasters on public opinion” has led to a desire for customers to take steps towards doing their part to improve the state of the environment. As a result, governments and big retailers are starting to take note.
The Plastic Bag Ban and Beyond
The Plastic Bag ban will officially be implemented across all states except NSW by July 1, 2018 for all retailers.
There is also a discussion around a plastic straw ban, with Woolworths taking the lead and ceasing the sale of plastic straws by the end of 2018. This change alone will help to remove 134 million plastic straws from circulation annually.
Woolworths is also “removing plastic packaging from a further 80 fruit and vegetable lines in a bid to appease increasingly environmentally conscious customers.”
Over the next 4 years, Coles plans on rolling out an “unprecedented” 10 commitments on packaging and recycling, including the removal of double plastic packaging for fruit and selling bunched vegetables like kale without plastic.
The pledge also included halving food waste across its supermarkets and to make all packaging of Coles Brand products recyclable by 2020, five years ahead of the federal government’s timetable.
Managing Director John Durkan said, “We know that 69 percent of customers say that we need to actively reduce waste and landfill through recyclable packaging and find alternative uses for waste.”
In addition, single-use plastics like coffee cups, straws and balloons could be banned by 2023 under the recommendations of the Australian parliamentary committee.
Be Part Of The Solution
Increasingly it’s becoming the standard that companies recognize the cost savings and potential profitability of going green; with more and more taking steps towards sustainable solutions.
As a bonus, a study by Carbon Down in Victoria found that 40 percent of businesses agreed that ‘being environmentally friendly gives my business a competitive edge’.
So, whether you’re a major chain or a small online store, consumers are increasingly looking for ways to reduce their negative impact on the environment. Organisations should always be on the lookout for new ways to offer eco-friendly products and shopping experiences. Active participation in community projects that help the environment can also create a positive view of the brand from a consumer standpoint, which may, in turn, generate improved brand loyalty.
Don’t get left behind. Understand the legislation changes taking place, know your customers, and support them in their transition to a more sustainable way of living with some of our best-performing eco-friendly items including: