Plant-based products have been trending all year. But the rise in popularity for meat-free alternatives and cruelty-free, vegan beauty products in Australia shows Aussies are far ahead of the curve!
What does it mean to be Vegan?
Veganism includes dietary and lifestyle choices that avoid the use of animal-derived products. A vegan diet excludes meat, eggs, dairy, and all other animal-derived ingredients including cheese, honey, butter and gelatine.
Many vegans also choose to avoid foods processed using animal products, and avoid the use of personal and household products that are tested on animals or use animal-derivatives such as leather, fur and wool.
Australian’s demand more plant-based alternatives
While not everyone is turning vegan, many consumers are focused on adding more meat-free meals to their diet.
This increase in demand has seen manufacturers across the globe jump to offer more plant-based alternatives and as a result, it’s never been easier to go meat-free.
Australian’s are Googling ‘vegan’ more than anyone else in the world!
So, if you’re not offering plant-based options for your customers, you’re missing out on major sales!
As a comparison, Australian’s are big adopters of the ‘free-from’ category including gluten and dairy-free items, with the industry seeing major growth in this category and an expanding range of products on offer.
However, the search for ‘vegan’ is far greater!
Going meat-free might not be the norm, but it’s no longer not normal.
According to the Financial Review, a Woolworths spokesperson said demand for plant-based options in its stores has grown across cities, coastal and regional areas around Australia.
“There has been double-digit growth in demand for vegan products in the past year. This isn’t all about customers deciding to go vegan or vegetarian, but part of a broader trend where Australians are looking to add more vegetables and plant-based foods into their weekly shop,” the spokesperson said.
The increasing availability and affordability of vegan and vegetarian products then self-perpetuates the trend even further.
In the US, the $4.5 billion USD plant-based market has grown five times the amount of total food sales this year!
There’s a major opportunity for more Australian-made, plant-based product manufacturers too.
“We’re facing a multi-billion-dollar opportunity for Australia to become a global plant-protein powerhouse, and the great news is we already have the intellectual and infrastructure assets to seize it,” Food Frontier CEO, Thomas King said.
According to the report, Australian farmers have a potentially lucrative opportunity to grow crops for the plant-based meat supply chain and secure market share from imported products, demonstrating how the emerging sector complements Australian agriculture.
According to the CSIRO, the global consumer trend for plant-based protein alone is predicted to reach $25 billion AUD by 2030. This is led by increasing interest in sustainable, ethical and healthy food products combined with a growing demand from export markets who are buying into Australia’s reputation for clean and green products.
WORLD VEGAN MONTH
November is World Vegan Month – a time when plant-based, vegan-friendly products are at the top of conscious consumers’ shopping lists. Make sure to have plenty of supplies in stock with our top-selling, vegan-friendly brands and get ready to embrace the plant-based boom!
- Little Zebra Chocolates
- Dark Supreme 90% And 100%, Keto White Chocolate and Carob Buds.
- Naked Paleo
- Paleo Bars in a variety of tempting flavours.
- Organic Dark Chocolate in gorgeous ‘gift-inspiring’ packaging.
- The Cult-Status White Chocolate Almond Bliss Bar.
- Botanika Blends
- Plant Protein in a mix of sizes and innovative flavours
- Protein Supplies Australia
- PeaPro Raw Pea Protein in classic flavours perfect for smoothie season!
- Upton’s Naturals
- Convenient marinated Jackfruit flavours, Ch’eesy Mac and Thai Spaghetti Real Meal Kits.
- J. Luehders
- Soft Vegan Candy in a mix of mouth-watering flavours!
- CLIF Bar
- CLIF Bars, Bloks and Shots to fuel every adventure, naturally.
- Banana Joe
- Banana Chips that taste like a savoury potato chip but are packed with pre and probiotics for gut health!
- Award-winning natural skin, hair and body care!
- East Bali Cashews
- Wild harvested nuts in delicious snack and breakfast mixes.
To celebrate World Vegan Month, we have some great deals on the brands above and more. Make sure to take advantage of these deals while they last (ends Oct 31st!).