Superhero Snacks – New Products Spring 2017

GET YOUR SALES GOING WAM, BAM, POW WITH THESE HERO BRANDS – PUT THEM ON YOUR COUNTER AND WATCH THEM FLY LIKE THE SPEED OF LIGHT!

SUPERFOODS ASSEMBLE!

Blue Dinosaur have assembled a powerful team of tasty Super Bites! Natural ingredients have collided with superfoods to create a bite-sized snack with mega nutrients. You won’t find any villains here – Super Bites are sugar free, soy free, non-GMO, dairy free, gluten free, vegan and paleo! The , eye-catching packaging with counter display ensures your customers get their ‘target acquired’ and impulse buy, buy, buy!

Not New Products - Spring 2017

HOLY NON-GMO POPCORN!

Made from Australian corn, Pop Fiction Popcorn is full of yummy goodness and no baddies – it’s free from artificial colours, flavours, preservatives or gluten. The fun, bold packaging will have your customers saying WOW, and the large share pack will have them saying MINE.

At a marvellously low RRP of just $3.95, they’ll be ‘up, up and away’ as soon as they hit your shelves!

Flavours include kettle-popped Salty Sweet and air-popped Sea Salted.

Hot New Products Spring 2017

MISSION: GLUTEN FREE SUPER SELLER

26 years ago, on the NSW coast, cookies were being carefully constructed with a gluten-free identity. The mission – to tackle tastebuds with their gluten-free goodness, the outcome – Byron Bay Cookies! Known for their soft, cake-like texture, customers will crack-codes to get their hands on them.

The people-pleasing Dotty, Sticky Date & Ginger, Triple Choc Fudge and White Choc Macadamia Cookies are available in counter-ready displays and ready for sales action!
For those who like to share, gluten-free Cookie Bites are also available.

Hot New Products - Spring 2017

NUTRI-PACKED SEAWEED SNACKS

Nutritious GimMe Seaweed Thins have hit the shelves flying! Available in three flavour-packed, gluten-free varieties – Almond Sesame, Sriracha Almond and Toasted Coconut, these certified organic snacks are bursting with health benefits. Each bag is powered with 5g of protein, 6g of fibre + calcium, iron and potassium – and with only 90 calories!

Hot New Products - Spring 2017

 

SUPER VALUE KOMBUCHA

Who needs one hero when you can have three! NEW to team Kombucha Max are Coconut & Lime, Tropical Mango and Turmeric Ginger; these on-trend, refreshing drinks are a super value of just $3.95 RRP. Australia’s first shelf-stable, organic kombucha is made with green tea and naturally packed with active enzymes for happy tummies. Give your customers a healthy option in your grab n’ go fridge – stock up and watch sales soar!

Hot New Products - Spring 2017

IT’S CHOCOLATE, IT’S A SUPPLEMENT… NO, IT’S BOTH!

Two worlds collide, as all-natural Peak Chocolate combines delicious dark chocolate with the power of creatine, BCAAs and caffeine! Engineered to accelerate muscle growth and increase energy levels, this high performance pre-workout chocolate is just what your active customers have been dreaming of.

Available in two convenient sizes, Peak Chocolate’s powerful counter display will drive impulse sales.

Hot New Products - Spring 2017

 

HONEYCOMB PROTEIN – NO NASTIES!

Hit new levels with this honeycomb taste sensation! After sales expectations were smashed as a limited-edition flavour, Protein Supplies Australia has unleashed Honeycomb as a flavour to stay. With all the bad stuff knocked out (even sugar!), this to-die-for new flavour is available across the top-selling natural WPI and vegan PeaPro ranges – in single serve, 500g, 1kg and 3kg packs.

Hot New Products - Spring 2017

SUGAR FREE TREATS

There are two new heroes in Little Zebra Chocolates sugar-free bar range; introducing refreshing Mandarin and a-bit-of-bite Chilli Dark Chocolate – the dark-side has never looked so tempting! Free from sugar, these tasty treats are sweetened with xylitol which has 40% fewer calories than sugar, it assists in neutralising pH level in the mouth and helps keep blood sugar levels stable.

MINI VEGAN CHOCS

From the world’s largest and tastiest vegan chocolate bar, Vego, comes the equally delicious Vegolino Fine Nougat Pralines. Though small, they have the ability to drop the fussiest chocolate fan to their knees! Who knew that the finest fair trade, organic hazelnut chocolate could cause such chocolately-chaos?!

 

Hot New Products - Spring 2017

If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if your not yet a Unique account holder, get started here.

Brand News – Spring 2017

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

Epzen name change

Power Super Foods Epzen is now branded under the Evodia name. Please assure customers, while the packaging will be changing, the bath salts that they’ve always loved, will remain the same high-quality formulas.

Brand News - Spring 2017

New Look FMTV

Food Matters TV (FMTV) cards now have a new clean look. Each card allows customers to gain access to hundreds of documentaries, recipes, expert interviews and more! To celebrate the new look, Food Matters are giving away a FREE card in the first 500 orders through Unique.

Brand News - Spring 2017

Matcha Maiden Makeover

To celebrate Matcha Maiden’s second anniversary, the brand has undergone a marvellous branding makeover. Their new sleeker, splash-proof, streamlined packaging will be sure to capture the eyes of savvy customers.

Brand News - Spring 2017

Little Zebra Chocolates on Display

Little Zebra Chocolate now have counter displays available. With every 12 of the same SKU ordered, you’ll receive one free display! Use them to create a chocolate feature in store or place on your counter to encourage impulse purchases.

Brand News - Spring 2017

Natracare Vegan Approved

All Natracare’s feminine hygiene products have been officially vegan approved. This means none of the products contain any animal-derived ingredients and there has been no animal testing. Look out for the packaging to be updated with the vegan approved logo in the coming months.

Brand News - Spring 2017

 

Online Store Stock Alerts

To further increase the ease and speed of your order, our online shop now has up to date out of stock alerts, making your order process smoother.

Brand News - Spring 2017

Contact us if you don’t already have a login and start shopping on our online shop.

 

Trend insights for ‘BEAUTY’ sales!

GLOBALLY, SKINCARE WILL REMAIN BEAUTY’S BIGGEST CATEGORY DURING THE COMING YEARS.

Euromonitor International expects global sales to exceed AUD$166 billion in 2019, adding AUD$25.5 billion in value over 2014-2019.

What’s increasing in Australian consumers is their curiosity of what goes into beauty products, which is driving growth of greener and cleaner, natural and organic skincare ranges.

Skincare is projected to grow at a CAGR of 5% from 2014-2019, which is 1% higher than the average annual growth for the overall beauty category.

63% of millennial women believe it’s ‘very important’ to buy natural skincare products.

Consumers are proactively checking labels, ingredient lists and looking for products that contain natural or active ingredients. They know what they want from their skincare products.

Globally, the Asia Pacific region is leading the market in terms of revenue for cosmetic skincare products and is projected to hold its position as the leader from 2016 to 2024. This is being driven by the huge population in the region, as well as increasing consumer disposable income, rising demand for chemical-free skincare products and the changing lifestyle of consumers.

It’s now clear that natural and organic skincare ranges are the ones to expand, but with so many brands available, what makes a brand stand out? What else is it that consumers are looking for? Where are the sales growth areas in the category? Here’s what we’ve found to answer your skincare category questions and have you yelling ‘you beauty!’.

PUT DOLLARS ON PRESTIGE SKINCARE

Skincare is so much more complex these day in terms or offerings. There’s a sense of indulgence that consumers crave during their skincare routine, using multiple products in their regime, as well as several assorted products for various times of the day, days of the week and even times of the year.

With this, there has been an increase in demand for products from smaller, niche players, particularly for those positioned as natural and prestige. Natural brands delivered significant growth last year in the prestige category, in fact they accounted for all gains in the category and this is expected to continue.

Brands with a natural and/or botanically derived clinical orientation now represent the largest combined share of prestige skincare sales.

The premium skincare market over 2016-2021, will grow with a CAGR of 3.6%, compared to 2.4% in the mass segment and the Asia Pacific region is again leading the premium market over 2016-2021. During this period, it is expected to generate AUD$8.4 billion in gains.

NATURAL BUT STILL INNOVATIVE

Experts are predicting that the future growth in the cosmetic skincare market will also be fuelled by continuous innovation and development of more effective anti-ageing and sun protection products.

This is expected to create prospective market opportunities for natural and active cosmetic ingredients including enzymes, botanical extracts, amino acids, as well as natural ingredients such as herbs, vegetables and fruits with anti-ageing properties.

Innovative natural brands that particularly tap into the brightening skin trend (that’s huge among the younger generations) are also expected to be snapped up in the Australian market.

FIBRE SHEET AND HYDRO MASKS ARE WHERE THE SERIOUS SALES ARE

The sheet face mask market is gaining traction in the beauty world and fast. From 2016-2024 this market will grow at a CAGR of 8.7% globally. The largest growth (60.8%) will take part in the Asia Pacific region. Again, this is said to be due to its huge population base with rising disposable incomes.

In dollar terms, this market will see a huge AUD$225.6 million increase from 2016 to reach AUD$430.8 million by the end of 2024.

Natural Beauty To Go

There are a few trends that are driving demand for sheet masks, including skin brightening and anti-aging. Performing the strongest in the category are hydrogel sheet face masks, many of which are natural and biodegradable.

BRANDS EMBRACING CATEGORY CHANGES TO GAIN COMPETITIVE ADVANTAGE

ACURE Organics

Organic skincare products are expected to grow at a CAGR of 9.8% from 2014 to 2020. Acure Organics is on top of this demand, offering a huge range of organic skincare. They use on trend innovative methods, including fruit stem cell technology and natural active components to offer different product ranges for different skin concerns. With more pressure from consumers to be able to trial and travel with products, ACURE Organics’ travel packs and convenient cleansing towelettes are a huge hit with on-the-go Australian consumers. Read more about the brand values on the ACURE Organics website.

ACURE Organics Natural Beauty To Go

24K Goddess

The Perfecting Active Gold Eye Masks from 24K Goddess effectively provide a cross-over between the natural beauty market and prestige skincare. The single-use hydro masks are tapping into the sheet mask skincare category, which is expected to almost double in value over the next 7 years. The masks are also vegan-friendly, biodegradable, plant-based and contain prestige ingredients like real nano-gold particles. Discover the full list of their ingredients and what positive effect each offers on the 24K Goddess website.

24K Goddess Natural Beauty To Go

As beauty offerings continue to expand, ensuring you’re on top of the trends will allow you to achieve ‘BEAUTY’ sales! Add ACURE Organics, and 24K Goddess to your next online order, or if you not yet a Unique Health Products account holder, easily get started here.

What Your Customers Know About Oxybenzone Could Affect Sunscreen Sales

UV IS CONSIDERED EXTREME IN AUSTRALIA, RATED OVER 11+. COUPLE THIS WITH AUSTRALIA’S OUTDOOR CULTURE AND YOU HAVE A RECIPE FOR A THRIVING SUN-PROTECTION INDUSTRY.

Mainstream marketing campaigns tell Australians to ‘slip, slop, slap’ whenever out in the sun, but could consumers be second guessing their sunscreen?

Previously many looked for the highest SPF rating as an indicator of the ‘best’ way to protect themselves from ultraviolent radiation (UV). Today it goes beyond this. With more emphasis on ingredient transparency and environmental protection than ever before, customers want to know what it is that they are applying to their skin.

An ingredient that’s being shunned more and more is oxybenzone.

What is oxybenzone?

Oxybenzone is an organic compound that can absorb UVB and UVA rays. The pale-yellow solid is readily soluble in most organic solvents.

There is a growing concern with the use of oxybenzone and the hazardous effects it can have on the environment and possible impact on human health.

Hazardous for the environment:
There’s a significant amount of research that identifies the harmful effects that even the smallest amount of oxybenzone has on coral.

Oxybenzone can reach our reefs by washing off during a swim and washing down the drains when showering off sunscreen. It is also highly absorbent through skin and Dr Karl Kruszelnicki says “on average, oxybenzone will appear in the urine of over 96% of those who apply it to their skin.”

The absorption of oxybenzone could be negatively affecting health, as well as the environment (when flushed into our waterways through oxybenzone contaminated urine).

Dr Karl Kruszelnicki found that it can be toxic to baby coral and can greatly contribute to coral bleaching at levels as low as 62 parts per trillion (equivalent to one drop in 6.5 Olympic swimming pools).

According to a 2015 paper published in the journal Archives of Environmental Contamination and Toxicology, annually the world’s reefs are exposed to up to 14,000 tons of sunscreen.

Hazardous for health:
The US National Library of Medicine and National Institutes of Health says that there may be potential adverse effects induced by UV-filters like oxybenzone.

As mentioned above, oxybenzone has been found to be highly absorbent through the skin, which is sparking concerns about it being hazardous to health, including skin reactions and hormone disruption.

Studies into the side-effects on health are few and in the early stages. More intensive research needs to be conducted before a conclusive stance on whether oxybenzone is unsafe for health can be concluded.

What is oxybenzone commonly found in?

Oxybenzone is most commonly found in sunscreen and can also be found in sunscreen moisturiser, sunscreen lip-balm, nail polish, fragrance, hair spray, sunscreen makeup, baby sunscreen and a range of other body, hair and cosmetic products. It is used in over 3,500 sunscreen preparations worldwide.

Is there a better alternative?

EWG (Environmental Working Group) said they agree with the Professional Association of Underwater Instructors and the National Park Service, who recommend using sunscreens that use zinc oxide and avoid sunscreens that contain oxybenzone.

Read more about EWG’s thoughts on oxybenzone here.

“ zinc oxide is not as harmful to coral as oxybenzone. So we could use these (and other chemicals) which don’t harm humans nor ocean creatures—or we could cover up.” – Dr Karl Kruszelnicki.

What are the synonyms?

Oxybenzone can also be listed as 2-Hydroxy-4-methoxybenzophenone, 4-Methoxy-2-hydroxybenzophenone, Advastab 45, AI3-23644, Anuvex, Benzophenone, 2-hydroxy-4-methoxy-Benzophenone-3, BRN 1913145, CCRIS 1078, Chimassorb 90, Cyasorb UV 9, Cyasorb UV 9 Light Absorber, EC 205-031-5, EINECS 205-031-5, Escalol 567, Eusolex 4360, HMBP, HSDB 4503, MOB, MOD, NCI-C60957, NSC 7778, NSC-7778, Ongrostab HMB, Oxibenzona, Oxibenzona [INN-Spanish], Oxibenzonum, Oxybenzon, Oxybenzonum, Oxybenzonum [INN-Latin], Solbar, Spectra-sorb UV 9, Sunscreen UV-15, Syntase 62, UF 3, UNII-95OOS7VE0Y, USAF CY-9, UV 9, Uvinul 9, Uvinul M40 and Uvistat 24.

What is safer sunscreen?

The Therapeutic Goods Administration (TGA) legislation only requires sunscreen products to list the active ingredients and the preservative system, but natural brands have opened up the transparency of their sunscreens, exposing all ingredients used in their formulations. This may help your customers more clearly decide on whether a certain brand is better for them.

For customers concerned about the effects that oxybenzone may have on the environment and their health, offer them natural sunscreens that use zinc as the UV filter instead. These include Eco Sunscreen (Body, Baby and Face),  Simple As That Sunscreen, UV Natural Sunscreen (Body, Baby, Sport and Lip) and Wotnot Sunscreen.

New to the natural sunscreen category

The newest product to the Wotnot Sunscreen range, goes beyond offering a natural, chemical UV filter-free sunscreen. The SPF 30 Anti-Aging, Daily Defence For Face is made with certified organic ingredients and is specifically created for the modern-day, fast-paced lifestyle that many women live.

It helps to protect, prime and brighten the skin, while the Cosmos approved plant collagen helps reduce the appearance of fine lines and wrinkles. It’s an all-in-one face sunscreen that’s made with 100% wot’s good and 0% wot’s not! Another reason for your customers to love this new product is the super competitive price point.

 

Help your customers get ready for the warm weather ahead. Add a range of oxybenzone-free sunscreens to your next online order here. If you’re not yet a Unique Health Products’ retailer, it’s easy to get your wholesale account started here.

Travel Season Essentials, Trends and Treats!

THE COUNTDOWN IS ON! AS THE WEATHER BEGINS TO HEAT UP, YOUR CUSTOMERS ARE READY TO WELCOME ANOTHER WARM TRAVEL SEASON IN AUSTRALIA.

Taking a trip, whether it be a road trip, beach escape or stay-cation, customers will be seeking out essentials and treats to complement their journey. Stocking a range of trending, popular products, suited to travel will help you to capitalise your sales this season.

Based on holiday popularity, we’ve created seven groups to help you stock up on the products your customers need to make the most of their chosen travel style.

Road Trip Ready

These are your ‘pack up the car and get going’ customers who believe the journey is just as exciting as the destination. Fuel them up for the road ahead with lots healthy snacks, treats to share, drinks and of course gum. For those who tend to get queasy in the car, don’t forget to recommend soothing ginger products for happy tummies.

Spring Essentials

 

1. Bounce Balls Plant Power
2. The Ginger People Ginger Rescue
3. East Bali Cashews Popcorn
4. Xylichew Gum
5. Kombucha Max
6. Enviro Water Bottle

Happy Camper

Camping is a fantastic way to relax in the great outdoors and with some essentials packed and ready, your customers’ trips back to nature will be pleasant ones to remember. Offer them outdoor protection, easy meal and cleaning options and of course chocolate to enjoy around the camp fire. Encourage them to keep the outdoors beautiful by swaying away from single use plastics and packing reusable options instead.

Spring Essentials

1. Bug-Grrr Off Insect Protection
2. Upton’s Naturals Jackfruit
3. Eucoclean wipes
4. Chef Soraya Eat a Bowl
5. Ever Eco Bento Box & Straws
6. Vego Chocolate

 

Adventure Seeker

Far, high, on or off land, there’s some serious adventures to be had in our stunning country. For those customers planning to tackle them, nutrition and hydration is very important. Offer your adventurers high-quality energy bars, snacks, protein and electrolyte tablets. Help keep them feeling fresh with effective natural deodorant and ensure they’ve bought convenient recovery wipes to recoup after each day.

Spring Essentials

1. CLIF Bar
2. Nuun hydration
3. Protein Supplies Australia single serve sachets
4. Amazing Oils Recovery Wipes
5. WooHoo Urban Deo
6. 2die4 Live Foods nuts

Jet Setting

When heading overseas, the 100ml rule doesn’t mean your customers need to settle for generic, nasty chemical-filled brands in their toiletries bag. Ensure you have a range of natural, flight-friendly wipes, washes, hair care and oral care products to offer them, and don’t forget natural calming remedies for nervous flyers too.

Spring Essentials

1. ACURE Organics travel pack
2. Essential Oxygen Brushing Rinse
3. The Natural Family Co. toothbrush
5. Giovanni Dry Shampoo Powder
6. Martin and Pleasance Rescue Remedy

Beach Break

Swimming in the surf and soaking in some rays is an ideal holiday for many Australians, especially after a cold winter. Get ready for your beach essentials to fly off the shelves, as customers look to slip, slop, slap and relax with a good read and some healthy snacks.

Spring Essentials

1. Nakula Coconut Water
2. Eco Sunscreen
3. Aloe Pura After Sun Lotion
4. Bass Brushes Wide Tooth Comb
5. The Happy Life by Lola Berry
6. Blue Dinosaur Paleo Bar

The Stay-cation

For some customers, the ideal escape may just mean some designated ‘me-time’ at home. These customers want products that will help them feel relaxed, detoxed, rejuvenated and healthy. Think everything from beauty masks, hair treatments, mineral salts and nail polish to hot teas and indulgent treats.

Spring Essentials

1. Charcoal Me Charcoal + Bentonite Clay Mask
2. 24K Goddess Perfecting Active Gold Eye Masks
3. Dr Organic Argan Oil Hair Treatment
4. Dead Sea Warehouse Bath Salts
5. Hanami nail polish
6. Taka Turmeric Golden Latte

Family Vay-cay!

Holidaying as a family is all about getting out and having a wild time together. With sweet and salty snacks, the right sized water bottle for little ones and all the wet wipes your customers can get their hands on, they’ll be ready to tackle the madness and make family memories!

Spring Essentials

1. GimMe Seaweed Snacks
2. Organic Times Little Gems
3. Little Mashies Food Pouches
4. Klean Kanteen 300ml Bottle
5. Wotnot Travel Wipes
6. Jack n’ Jill Toothbrush, Toothpaste and Sleepover Storage Bag

 

If you’d like to order any of this seasons essentials, you can easily add them to your online order here, or contact us.

World’s First Performance Chocolate

OFF THE BACK OF MASS MEDIA EXPOSURE ON THE REALITY TELEVISION SHOW, SHARK TANK, PEAK CHOCOLATE SALES ARE BOOMING.

Although a deal was not signed, revealing the world’s first performance chocolate to over 5 million viewers have sent Peak Chocolate demand into overdrive.

The brand is committed to creating the highest quality, most nutritious and most performance enhancing chocolate-based products on the planet, and they’ve certainly delivered.

In a world first, the Australian company has brought the category an ultimate pre-workout, high-energy, low-sugar dark chocolate.

What is performance chocolate?

As opposed to indulgent, sugar-filled chocolate, performance chocolate was crafted to be used as a nutritional supplement.

Creatine, BCAAs, Himalayan salt and natural caffeine from guarana combine with 80% premium cacao to create a sophisticated, comprehensive and delicious formula, specifically engineered to help increase energy, improve focus and accelerate muscle growth.

Positive selling points

Peak Chocolate sits in the on-demand active nutrition category, but it is unlike anything else. It is appealing to a range of consumers. Peak Chocolate is being consumed during athletic competitions, training (whether it be netball practice or a gym workout) and even for that 3pm pick-me-up in the office.

Peak Chocolate is uniquely:
– Very low in sugar
– High in good fats
– Paleo friendly
– Vegan
– Gluten free
– Non-Dairy
– Preservative free
– Guilt-free

Each serve of Peak Chocolate is also individually wrapped for convenience. Each single serve (20g) retails for just $2.95 and the 3 serve pack (60g) is $6.95.

Peak Chocolate

More about the ingredients used in Peak Chocolate

Understanding what each ingredient offers, can help you explain to consumers why Peak Chocolate have selected to include each ingredient in their product.

CREATINE

Creatine phosphate helps make a substance called adenosine triphosphate (ATP), which provides the energy for muscle contractions. Many researchers have found links between using creatine and obtaining greater gains in muscle fiber size and muscle mass, as well as enhanced  strength, power, recovery following endurance activity, neuroprotective function, bone regeneration and more.

BCAAS

Branched Chain Amino Acids (BCAAs) refers to three amino acids – leucine, isoleucine and valine. It can promote muscle protein synthesis and over time help to increase muscle growth. BCAAs are also used by athletes to help prevent fatigue.

HIMALAYAN SALT

Different to regular table salt, Himalayan salt is a more natural salt that contains 98% sodium chloride and the remaining 2% is made up of up to 84 different trace minerals, like potassium, magnesium and calcium. The body needs sodium to help to contract and relax muscles, maintain proper fluid balance and prevent dehydration, send nervous system impulses and prevent low blood pressure.

NATURAL CAFFEINE FROM GUARANA

Guarana is a plant from the Amazon that offers double the caffeine of a coffee bean. Evidence exists that the right caffeine intake can help with endurance, performance, power, focus and concentration.

Tips for strong Peak Chocolate sales

How should you position Peak Chocolate for ultimate sales? Duel position it. Add it into your nutrition aisle with proteins and supplements and also next to chocolate to encourage a healthier chocolate purchase.
It’s also branded boldly to ensure it sells well as an impulse purchase at the point of sale.

Being the first of it’s kind, ensure your staff are educated on Peak Chocolate, so they are ready to answer any questions your customers may have.

Stocking both the single packs and the 3 pack will ensure you target both those that are new to trying Peak Chocolate and those that are converted fans and want larger multi-serve pack.

 

Add this exciting new brand to your next order here, or if you’re not yet a Unique account holder, get started here.

 

Mushrooms Make It Mainstream!

FUNCTIONAL FOODS AND MEDICINAL MUSHROOMS HAVE MERGED TOGETHER IN THE QUALITY, ON-DEMAND BRAND THAT’S NEW TO AUSTRALIA – FOUR SIGMATIC.

In 2016, SPINS wrote “In prior years, medicinal mushrooms were found mainly in dietary supplement form but are now commanding consumer attention in ready-to-drink tea”. Fast forward this trend a year and medicinal mushrooms have made it mainstream and driving ahead are the Finnish Funguys (excuse the pun) from Four Sigmatic.

Who is Four Sigmatic?

With a goal to bring mushrooms to the masses and desire to help people incorporate these superfoods (mushrooms) into their diet by upgrading existing habits, Four Sigmatic have created a range of Elixirs, Mushroom Coffees and Mushroom Hot Cacaos.

Four Sigmatic

“As a brand founded in Finland and now sold in 25 countries, we always love introducing our products into new locations around the world,”
says Tero Isokauppila, Four Sigmatic Founder.

Why You Need Four Sigmatic in Your Store

Already thriving in 25 different countries, we expect big things from Four Sigmatic in the Australian market as the mushroom category continues to grow.

The global mushroom market was valued at over AUD $44.61 billion in 2015. This figure is expected to grow at a CAGR of above 9.2% between 2016 and 2021 and will reach above AUD $75.63 billion by 2021.

Between 2015 and 2016 the natural channel saw significant growth in sales of the mushrooms that are specifically used in Four Sigmatic’s range. Reishi grew 89%, chaga grew 46% and cordyceps grew 21%.

Get to Know The Range

The Four Sigmatic product range is made up of three categories Elixirs, Mushroom Coffee (with cordyceps + chaga or  lion’s mane + chaga) and Mushroom Cacao (with cordyceps or reishi). None of Four Sigmatic’s products are listed on WADA and are 100% safe.

Within these ranges Four Sigmatic use a variety of medicinal mushrooms including reishi, chaga, cordyceps and lion’s mane. Each mushroom has been recognised to assist the consumer in different ways. Below is a breakdown of what functions each offers.

Four Sigmatic

Chaga – for extra antioxidants

The chaga mushrooms that Four Sigmatic source grow in the wild on birch trees in clean, unpolluted areas of eastern Siberia.

They are known as ‘the King of Mushrooms’ because of the astounding medicinal properties they offer. Chaga has been used since the 17th century in Russia to guard against several diseases and is one of the highest concentrations of antioxidants.

“1G of strong chaga extract equals 17KG of carrots in the ORAC scale,”
says Mikael Makinen, Four Sigmatic Sales Manager.

Chaga is also highly alkaline, making it perfect to combine and lessen the acidity of coffee, resulting in a smooth, delicious concoction.

Because of the energy enhancing benefits chaga offers and the smooth, enjoyable taste, it was used as a coffee replacement during World War II.

Once gathered, Four Sigmatic process the chaga through a state-of-the-art dual-extraction and spray-drying process to ensure bioavailability and at least 30% polysaccharide and 2% triterpene content.

Cordyceps – for performance

For at least 1,000 years, cordyceps have been known in Asia as a sacred treasure to increase vitality and today more than 600,000 Chinese use this medicinal mushroom regularly. Cordyceps mushrooms grow in the wild only on the Tibetan mountains above the tree line, from an altitude of at least 4km.

Cordyceps are known to help enhance oxygen intake, helps consumers to produce energy on the cellular level and offer great adrenal gland support.

Four Sigmatic

Four Sigmatic explain “Our potent cordyceps is a full-spectrum, dual-extract of optimally fermented, widely-studied strain of cordyceps, the Cs-4. It is guaranteed to contain at least 40% polysaccharides and 15% cordycepic acid (mannitol).”

Lion’s Mane – for the brain

Lion’s mane mushrooms have also been used in traditional Chinese medicine for hundreds of years for their brain-boosting properties. These delicious mushrooms grow in hardwood forests around the world.

“Recent science has focused on Lion’s Mane’s exceptional effects on the regeneration of our nervous system,” Four Sigmatic explained.

Lion’s mane is also used in the range due to its ability to help offer natural nootropic (cognitive boosting) effects.

Four Sigmatic lion’s mane mushroom extract is made by dual-extracting the optimally grown fruiting bodies and then spray-dried without any fillers or carriers. The final extract powder is standardized to 30% polysaccharide content.

Reishi – for stress relief

Reishi is another ancient and well-studied medicinal mushroom. It’s recognised that it helps to balance the adrenal system and relieves stress.

Four Sigmatic explain, “Reishi is known to nourish the shen, a person’s mind and emotional balance.”

Again, the brand uses a state-of-the-art dual-extraction process, which has been proven to be one of the most effective for extracting the active components.

Train your staff with the amazing and free Four Sigmatic’s Mushroom Academy.

More Reasons Why Customers Love Them

They may be Funguys, but Four Sigmatic takes quality seriously. They use the highest quality ingredients including wild-picked, or log grown and certified organic mushrooms. All are quality tested rigorously.

“We are excited to bring Four Sigmatic to Australia and introduce the country to these amazing superfoods and all the health benefits they offer including increased energy, mental focus, stress relief, restful sleep, revved up metabolism
and immune system support,”
Four Sigmatic explain.

Customers will love how easy the range is to use – dissolve one packet into a cup of hot water, mix it into a smoothie, add it to your raw slices – the opportunities are endless.

Watch this great video on how to make Mushroom Coffee featuring Four Sigmatic’s Founder to see just how easy it is.

Four Sigmatic

Their products are vegan, paleo and don’t contain additives, gluten, lactose, white sugar or soy.

Tips For Fast Four Sigmatic Sales

So where should you place such products? While you may go to add them to your tea, coffee and cacao range in your grocery isle, it’s important that Four Sigmatic are showcased as offering high quality, medicinal mushroom benefits.

Four Sigmatic recommend placing them in your supplements/health and body care as a brand set. For best sales results, Four Sigmatic have ensured that each box is filled with individually barcoded sachets, allowing you to add them to your front counter for single sachet impulse buys.

To offer customers Four Sigmatic sachets as single serve purchase, you can remove them from the box all together and add them to a display of your choice, or utilise the box. To do this, pull all sachets out, fold the two side flaps into the box and bend the back flap back to reveal the inner of the lid. Lastly put the sachets back ensuring you keep the side flaps secured inside the box as you do this.

As the brand transitions into Australia, it’s highly recommended to sell the sachets individually, as well as offering boxes for those customers who have tried the products and are happy to commit to the full size.

 

If you’d like to add this exciting new range to your next order, you can do so here.

Don’t worry if you don’t already have a Unique Health Products wholesale account, you can easily apply online now or contact our friendly customer service team for any questions you may have.

Merchandising Tips and Tricks!

ARE YOU MAKING THE MOST OF YOUR RETAIL SPACE AND MERCHANDISING AS EFFICIENTLY AS POSSIBLE?

In an environment where every inch could make you a sale, it’s important to take the time to ensure you’re effectively using every spare space in your retail store.
Not sure where to start? Take a look at these easy to follow merchandising tips for some super sales!

1. Embrace the Clip Strip:

Every break between shelves is retail space, so don’t forget to use it. Placing clip strips along breaks is a great way to encourage a companion sale or impulse buy.

2. Block Down:

Take advantage of customers’ product search patterns by merchandising specific brands vertically down rather than horizontally. If brands are merchandised across the shelf, customers often have problems finding what they are looking for.

3. Big Bottom – Small Top:

Try and avoid your smaller products getting lost and your shelves feeling top heavy and awkward by keeping your larger items low and your small items high.

4. Bring Brands Alive:

Help create a strong shelf presence by bringing brands alive and encapsulate consumers with the brands story and personality.

5. It’s All About Abundance:

Order enough stock to keep your displays abundant. Sparse shelves cheapens the look of your displays and when products are not consistently available, consumers will doubt your reliability.

6. Say Goodbye to Gaps:

Minimise gaps between shelves to create an abundant, organised environment. Although at the same time ensure there’s still enough room for shop assistants to face up and check expiry dates, and for customers to easily pick up the products.

7. Face Up More for the Movers:

Multiple facings help brands to further stand out. Allocate multiple facings for your high turnover products to make it easier for consumers to find and easier for you to sell.

8. Take a Double Dip:

Companion sales are a terrific way to increase your customers’ average spend. Think about what you companion sell and encourage extra sales by dual locating products that sell well together.

9. The Price is Right… There:

Most customers check the price before they make a purchase decision. If they can’t find it easily, it may certainly turn them away, so ensure price labels are available and easy to see. This goes for sale and deal prices too.

10. Give the Option For Impulses:

Utilise your register counters for impulse sales – ensure the products are relevant to the season and suited to an impulse purchase, like grab n’ go snacks or beauty 2 go sachets. Just remember to keep the area clean, tidy and uncluttered.

11. Off Location Displays:

Use off location displays to create themes around seasonal essentials, local events, holiday periods or on-trend products/ranges. Convey the message quickly and effectively by using large, clear signage and POS materials.

Merchandising Tips

12. New Needs To Be Known:

New product? Flag it with a small, but bright ‘NEW’ sign to let your customers know. It will help the product catch their attention and create excitement discovering new lines in your store.

13. Move Onwards and Upwards:

Sticking to the same old day-in-day-out can be a drag, for you and your customers. Monitor sales and don’t be afraid to change things up if something is just not working. It’s the only way to grow!

 

Give these top 13 merchandising tips a try to find what best improves your sales. Having trouble deciding on what products to stock in your retail environment? Contact us and our friendly customer service team will help you to determine what products will best sell in your store.

How My Magic Mud Uses Brand Love to Capture Consumers’ Hearts (And Smiles)

BLACK IS BACK. WE’RE NOT TALKING FASHION OR FOOD, BUT A DENTAL REVOLUTION DRIVEN BY MY MAGIC MUD ACTIVATED COCONUT CHARCOAL!

Brand love is a real influence on ongoing purchase intent and My Magic Mud has this well covered. Creating a huge hype in Australia, with their unique retro branding, personality and quality, they are creating a cult-following and the die-hard fans are only continuing to grow.

My Magic Mud is the fastest selling natural oral care brand in the US (SPINS, 2017)!

What is My Magic Mud?

My Magic Mud Activated Coconut Charcoal Tooth Powder is an internationally used natural, holistic teeth whitening, detoxifying, cleaning remedy that everyone’s brushing with – like a boss!

My Magic Mud - Coconut Charcoal

The American-based brand even has industry professionals endorsing them.

“I am a Biological Dentist and My Magic Mud is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.” – Dr. Merrily M. Sandford, DDS

“My Magic Mud gives my teeth the look and feel of just having received a professional cleaning. After 2 uses my teeth were noticeably whiter. I am recommending this product to all of my patients!” – Stafford G. Conley, Jr. DDS

This dental hygiene revolution is backed by the amazing toxin absorption and natural whitening that activated coconut charcoal offers.

Activated coconut charcoal powder is a highly absorbent material with millions of tiny pores that can help to capture and remove up to 100 times its own weight in toxins. The medicinal use of activated charcoal powder dates back to 1550 BC.

My Magic Mud powder is a powerful natural combination of activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract.

Discover the incredible story of how the brand was established here.

Understanding How Brand Love Brings Profit

Customers are falling for My Magic Mud, but what does this mean? And how does brand love help increase your sales?

Brand love is a concept in the field of consumer behaviour. If you stock products that customers have developed brand love for, then sales are more easily obtained and the consumers are more likely to be responsible for repeat sales as they fall beyond brand love and into brand loyalty.

How has My Magic Mud captured Australians and smothered them in the smitten state of brand love?

1. Customer Satisfaction

Satisfaction is where brand love starts. Using quality ingredients and delivering a product that the market wants has My Magic Mud satisfying Australian customers. The raving reviews are living up to customers’ expectations and are leaving them feeling pleased with the purchase.

2. Emotional Connection

Customer satisfaction and loyalty mean nothing if a brand does not evoke memories, emotions and a relationship with their customers.

Over time, as customers remain satisfied with My Magic Mud, then this satisfaction begins to get transformed into an emotional and passionate bonding with the brand. This is done through My Magic Mud’s marketing including their social media community and viral campaigns, building memories and developing positive emotions with customers.

Key Selling Points Your Customers LOVE

Many natural tooth powders have a funky taste, not My Magic Mud – it’s a completely flavourless blend. This makes the products appealing even to kids.

My Magic Mud contains no fluoride, sodium lauryl sulphate, triclosan, preservatives, glycerin or foaming agents.

For the budget conscious consumers, each My Magic Mud Tooth Powder contains a massive 150 applications. This makes it not just more affordable than harmful chemical-filled whitening treatments, but even as cheap or cheaper than regular toothpaste too!

My Magic Mud Toothpastes

If making mess (when brushing like a boss) isn’t your customers thing, but they’re still intrigued with the activated coconut charcoal trend and want a naturally whiter, healthier smile, My Magic Mud also have a range of toothpastes!

In the toothpaste range is four flavours – Peppermint, Wintergreen, Cinnamon Clove or Spearmint.

They all still contain activated coconut charcoal and bentonite clay, just blended into smooth textured and delectable tasting natural pastes.

My Magic Mud - Coconut Charcoal

Coming Soon to the My Magic Mud Range

In October the revolution will continue to evolve with My Magic Mud bringing Australia another cutting-edge formulation. Combining on-trend turmeric and antioxidant-filled cacao to create Polishing Tooth Powder in Peppermint or Spearmint.

The oral care powder is a first, helping to re-mineralize and polish teeth while soothing gums for optimal oral health. If these are anything like the original Whitening Tooth Powder, get ready for more My Magic Mud groupies!

Dental Revolution - My Magic Mud

Check out the My Magic Mud on-trend range here and contact us to start stocking it in your retail environment.