MACRO MIKE: FROM PERSONAL FOOD INTOLERANCE TO PROTEIN-POWERED DOMINATION

Macro Mike is a 100% Australian owned company that’s turning plant-based healthy treats and protein on its head. But it all started with one man’s struggle with food intolerances…

Owner and Founder, Mike Kellett, had battled both gluten and dairy intolerances for many years before he decided to start baking gluten-free, macro and vegan-friendly treats. Frustrated with the lack of options available, Mike took the best quality wholefoods from every corner of the world and relentlessly experimented to create healthy treats.

Mike began sharing his recipes with his online community and the response was incredibly positive. It was then that he realised there was a major gap in the market. Fuelled by an enormous passion for all things natural and tasty, Mike launched Macro Mike in 2016 with one mission in mind:

“…to give back to anyone who feels they have ever had to restrict themselves from food; the most glorious natural resource we have on this planet.”

Macro Mike

At the time, the market was saturated with brands replicating each other, selling almost identical products and fighting for shelf space. It was considered crazy to even attempt something in the health and fitness industry, but Mike trusted his vision, found his tribe and had faith that the product would speak for itself.

Feedback from consumers of existing plant-based/vegan proteins was less than positive with many commenting that they were chalky, sandy and bland. So, Mike took it upon himself to create the smoothest, great-tasting, plant-based protein available.

And if his raving fans are anything to go by, we’d say he did it! The peanut-powered protein powders come in wickedly tempting flavours and have a cult following from people across all walks of life.

But that wasn’t enough for Mike. In staying true to his mission, Mike also produces high-protein, plant-based baking mixes, powdered peanut butters, protein bars, and health and wellness supplements.

And it doesn’t stop there! Never willing to be outdone, the Macro Mike team are continuously innovating and released Australia’s only premium almond protein powder range, almond protein-based baking mixes, and flavoured, powdered almond butters.

Made from Californian almonds, it is the ultimate in smooth, creamy protein with no nutty aftertaste. It’s so neutral in taste that they’ve even created a high protein ‘Nice Cream’, a healthy ice cream alternative that simply requires frozen banana and milk of your choice!

In the first three years of business, Mike transformed his small brownie business that existed in the spare room of his tiny apartment into a fully-fledged food company with a state-of-the-art production facility, onsite storage and shipping warehouse in the heart of the Gold Coast.

His products are now in over 1,000 stores across Australia and the company has an incredibly loyal online following of more than 96K Instagram fans with whom they share endless recipe inspiration and free inspiring content.

We never quite know what will come next from Mike, but one thing is for sure… Mike’s a man on a mission and he’s only just getting started!

STOCK MACRO MIKE FOR YOUR CUSTOMERS

Explore the Macro Mike range on our online store 24/7. Or give our friendly sales team a call on 1800 787 904. Don’t have a wholesale account with us yet? Register for one here.

THE BETTER-FOR-YOU CHIPS TO STOCK TODAY

For the average Australian, life is busy. Despite being known for our laid-back and relaxed attitude, life for many Aussies is bustling with work, family commitments and a hectic schedule. And it is this busy lifestyle that is fuelling demand for convenient snacks to eat on-the-go.

The humble packet of chips has been a long-time favourite, with recent Roy Morgan data showing they are the most popular snack food. In fact, almost 90% of Australian’s consume packaged snack food in a week, with ‘savoury’ topping the list as the most popular snack category (Roy Morgan).

According to Mintel, more and more time-pressed Australians are replacing traditional meals with frequent snacks, with 31% of Australian consumers sometimes eating snacks instead. 

However, it is not just convenience that consumers seek from their snacks. They want health benefits, or at the very minimum, a snack that they believe won’t hinder their health goals, all without compromising on flavour… the perfect fusion of taste and nutrition.

As a result, the Australian snacking industry has experienced a significant rise in consumer preference for ‘healthy’ snacks over the last decade. Roy Morgan research shows the ‘healthy snack’ category saw the largest growth of 3.2% across the last ten years, securing its position as the second most popular snack category. 

With so many consumers making the switch to healthy snack options when the craving calls, the demand inevitably grows for better-for-you alternatives to regular potato chips.

ALL THAT AND A BAG OF CHIPS

At Unique Health Products, we stock a wide selection of healthy chips that cater to the snack lovers who are snacking for pleasure and wellbeing.

BANANA JOE – Banana Chips

Tasting like a traditional potato chip, Banana Joe’s hand-crafted banana chips are made with the highest-grade, sustainably grown Hom Thong bananas. The first symbiotic chip on the market, they contain prebiotic fibre and probiotics, to help support digestive health, immune function and increase protein absorption. The range includes three tasty flavours, Hickory BBQ, Sea Salt and Thai Sweet Chili.

  • Gluten free
  • Vegan friendly
  • Non-GMO

NUDUS BITES – Kale and Zucchini Chips

The ultimate natural chip, Nudus Bites’ range of Kale and Zucchini chips are the ideal blend of crunchy, tasty and nutritious. Made from real, all-natural Australian ingredients, these vegetable chips are slowly air-dried to ensure the vitamins, nutrients and enzymes are intact. Available in convenient packs for healthy snacking on-the-go, the range includes Cracking Sea Salt and Cheeky Cheesy Vegan flavours in both Kale and Zucchini Chip options.

  • Vegan
  • Gluten free
  • Keto friendly

KETO NATURALS – Crispy Cauli Bites

These innovative snacks offer the ‘crunch’ of a regular chip with the health benefits of cauliflower. Convenient and delicious, Keto Naturals Crispy Cauli Bites are low carb and made with a simple list of clean ingredients, including a full head of cauliflower. Available in three mouth-watering, savoury flavours: Barbeque, Garlic & Herb and Sea Salted.

  • Gluten free
  • Vegan
  • Keto friendly

KETO NATURALS – Cracker Thins

Air popped and super crispy, Keto Naturals’ Cracker Thins are the latest low-carb, savoury snack. Made from 100% natural and organic ingredients, they are also rich in protein and free from fillers, artificial flavours and preservatives. Extremely versatile, wholesome and convenient, Cracker Thins come in a range of flavours including, Sour Cream & Spring Onion, Salt & Vinegar and Teriyaki.

  • Gluten free
  • Keto friendly
  • Low carb

EXTRAORDINARY FOODS – Kale Chips

Created to share the health benefits of clean eating, Extraordinary Foods Pure Kale Chips are a delicious, healthy, handmade snack. Founded in Byron Bay, NSW, these chips are made with local organic Australian kale, air-dried with no added oil, and are available in three delectable flavour combinations, Garlic and Spices, Dill and Onion, and Cashew Vegan Cheese.

  • Raw
  • Vegan
  • Gluten free

For these innovative snacks and the latest, trending brands in natural health, register for a wholesale account with us today!

Already have an account? Fantastic! Take advantage of consumer demand and stock your shelves with a healthy savoury snack collection to suit all tastes. You can place an order online 24/7 or give our friendly sales team a call on 1800 787 904.

KETO 101: WHAT RETAILERS NEED TO KNOW

Rising global health awareness has continued to enhance the popularity of the ketogenic ‘keto’ diet as we soar through 2021 and with this comes an inevitable rise in demand for keto-friendly products.

Holding onto its #1 position as Google’s most searched diet since 2020, the global keto market is expected to grow at a compound annual growth rate (CAGR) of 5.5% to a value of AUD$20.1 billion by 2027. And according to Insight Market, the fastest growth is occurring in the Asia-Pacific region.

So, what is the keto diet and why is it so popular? 

Put simply, the keto diet is a high-fat, low-carb eating plan that forces the body into a metabolic state known as ketosis, where it burns fat instead of carbohydrates for energy. 

Despite its recent surge in fame, the keto diet is not new. Having been historically used to help treat epilepsy in the 1920s and 30s, it is now recognised for its weight loss and health benefits. An attractive diet to a wide range of people, keto’s popularity can be derived from its easy accessibility and ability to continue eating popular, high-fat “naughty” foods whilst achieving health goals.

However, the diet requires a person to limit their intake of carbohydrates to only 20-50g per day to keep them in ketosis. This drastically shrinks their choice of foods. 

So a major challenge with doing the keto diet is having access to healthy, keto-friendly snacks and meals on-the-go. As a result, the popularity of the diet has skyrocketed demand for keto-friendly foods, paving the way for new, innovative and convenient on-the-go products. 

For this very reason, Unique Health Products’ keto-friendly range is wide, forever growing, and is sure to have your customers coming back for more.

HEROCUP

The superhero of keto-friendly snacks, there is more than meets the eye with HeroCup. Created for the clean eater, these twin packs of chocolate cups are made with single origin, fair-trade cacao beans and just a few simple ingredients. Non-GMO, vegan, and free from gluten, dairy and soy, the 70% Dark Chocolate Peanut Butter Cups (sweetened with erythritol and stevia) has only 2g of carbs per serve, and the new 70% Dark Chocolate Mint Almond Cups (sweetened with erythritol, stevia and flavoured with organic mint oil) has just 2.2g of carbs per serve. Making them both a keto-friendly snack option.

KETO NATURALS

An innovative offering of convenient snack choices that caters for both sweet and savoury tastes. Keto Naturalsrange of cauli bites, cookies and crackers are the perfect on-the-go snack for the ‘keto dieter’ and health enthusiasts. Full of flavour and made with a simple list of clean ingredients, they are not just keto-friendly, but also gluten free and vegan.

LAKANTO

Those with a sweet tooth don’t have to miss out with Lakantos innovative range of keto-friendly sugar replacements. A proprietary blend of high-purity monkfruit extract and erythritol, Monkfruit Sweetener is the ideal low-calorie product, with both a Golden and Classic variety to replace brown and white sugar in recipes for no-added-sugar baking. In addition to this, their monkfruit-sweetened Chocolate and Caramel Flavoured Toppings and Maple Flavoured Syrup are a delicious, sugar-free treat option.

NAKED KETO

Looking for a wholesome sweet snack with no nasties? Look no further than Naked Paleo Keto Bars. Keto friendly and free from gluten, dairy and preservatives, these handy little treats are available in Choc Chip Cookie Dough, Peanut Butter Chocolate, and new flavours Double Choc Brownie and Lemon Cheesecake. 

PBCo

Fun food can still be keto-friendly with PBCo’s convenient low carb crumbs, bread, pizza base, cookie, pancake and a range of other mixes. Low fat, protein packed and gluten free with no added sugar, this is the ultimate keto-friendly pantry staple range.

THE BROTH SISTERS

A keto-friendly snack or flavourful addition to any meal, The Broth Sisters’ Sipping Broth Bags and Stock Concentrates are jammed full of nourishment. Made with 100% natural ingredients, this keto-friendly range is also gluten free and vegan. There is a wide range of Vegetable Sipping Broth Bags on offer for a hearty snack, plus three stock concentrates varieties, Vegetable FODMAP Friendly, Asian Veggie with Turmeric and Superfood Mushroom with Lions Mane.

THE MONDAY FOOD CO.

For a quick and easy keto-friendly breakfast, The Monday Food Co.’s tasty Keto Gourmet Granola has only 4g of carbs per serve. Made from all-natural ingredients in beautiful Byron Bay, this convenient breaky is also gut friendly, nutrient rich, and is available in both 300g and 800g sizes.

Your customers can have their cake and eat it too with The Monday Food Co.’s Keto Cake Mix. Crafted with all-natural organic ingredients, and plenty of sweet flavours that tickle the taste buds and nourish the body.

THE WHOLE FOODIES

Noodle lovers who enjoy a keto lifestyle can’t go past The Whole Foodies’ nutritious, mineral-rich Kelp Noodles. A healthy and wholesome pantry staple that is 100% Australian-owned, 100% delicious and 100% natural. Extremely versatile, raw and gluten free, they are the perfect addition to soups, salads and stir-fries.

VITAWERX

Condiments complement a meal and Vitawerx’s Keto Mayos are no exception. These Australian-made, keto-friendly mayonnaises are also gluten, dairy and egg free and come in three delicious flavours: All Day Lay Classic, Smokin’ Aussie BBQ and Living on the Edge Turmeric, Ginger & Garlic.

But it doesn’t stop there! Vitawerx offers an innovative range of chocolate treats that are the ideal fusion of healthy and tasty. Fan favourites include Protein Milk and White Chocolate Bars and a selection of Protein Milk and White Chocolate Coated Snacks.

Discover the wide range of keto-friendly products on offer at Unique Health Products and stock your shelves up today. Order online 24 hours a day, 7 days a week or call our friendly sales team on 1800 787 904.

If you are new to Unique Health Products, register for an account here.