SUPERFOOD CREAMER SHAKES UP GLOBAL COFFEE INDUSTRY (PLUS RECIPES)

Coffee creamer is used in countries all around the world as a convenient substitute for milk. It has a longer shelf life than milk, comes in liquid and powered forms and can be added to tea, coffee and chocolate drinks.

What are the ingredients in Creamer?

Typically, a creamer combines refined sugar syrups, additives, flavours, vegetable oils and sodium caseinate (a milk protein derived from casein). Coffee creamer can also contain trans fats to increase the stabilisation of the product. Trans fats are known to contribute to health issues such as high cholesterol, obesity, diabetes and increased risk of heart disease.

Superfood Creamer

In stark contrast, Laird Superfood Creamers are crafted from the highest quality all-natural whole food ingredients. Their entire range is sustainably sourced and thoroughly tested to ensure only the cleanest, finest products are created.

It’s the value-added, non-dairy creamer that, according to SPINS data, is the fastest growing brand in natural and speciality channels in the US!

Co-founder, Laird Hamilton is an American big-wave surfer, co-inventor of tow-in surfing, and world renowned “waterman”. He has appeared in a variety of movies and was recently interviewed by Joe Rogan for the Joe Rogan Experience, one of the world’s most popular podcasts.

Laird created Laird Superfood Creamer out of his personal desire to enhance his daily coffee and keep himself energised for longer when out in the water.

“At Laird Superfood, we think of our clean-ingredient products as fuel. With the right fuel, you can accomplish anything” says Laird.

Laird_SuperFood_range

Laird Superfood Creamer Ingredients

So what makes Laird Superfood Creamer so superior? It all comes down to the clever blend of quality ingredients. The Original blend combines coconut milk powder, organic coconut sugar, Aquamin™ (a mineral rich algae) and organic extra virgin coconut oil for a simplistic, clean alternative.

The other blends in the range have added superfoods such as Turmeric and Cacao and there is also an Unsweetened variety for a low-carb, keto-friendly creamer option!

The full range is:

  • Plant-Based
  • Gluten Free
  • Soy Free
  • Non-GMO
  • All-Natural
  • Shelf Stable

They contain:

  • A full range of Medium Chain Triglycerides (MCTs) 
  • No Artificial Flavours, Colours, or Additives
  • No Highly-Refined Sugars
  • No Refrigeration Needed

The Rise of Healthier Creamers

Technavio’s analysts have predicted that the entire coffee creamer market will register a CAGR of over 5% by 2023.

The convenience of creamers is the key factor driving their use in general, but “the rising demand for vegan coffee creamers is one of the key factors that will trigger the growth of the global coffee creamer market.”

The general preference for more natural and organic products is also predicted to support this growth.

How To Use Superfood Creamer – Recipes

Using creamer is easy! It’s as simple as adding it to your favourite hot beverage.

For Laird Superfood Creamer, simply add a heaped teaspoon to the beverage and shake, blend or froth into a deliciously smooth coffee supercharged with MCTs and superfoods.

SUPERFOOD LATTE

SUPERFOOD COFFEE BLENDED

SUPER SPEEDY VEGAN GOLDEN MILK 

AUSTRALIAN EXCLUSIVE: RXBAR – THE FASTEST GROWING BAR BRAND IN THE US IS HERE!

Distributed exclusively through Unique Health Products, RXBAR® is a wholesome snack brand with products made from a few simple ingredients and no B.S.

It’s the protein bar that has been disrupting the industry overseas for years and is recognised as the fastest growing bar brand in the US – and now it’s finally here in Australia!

WHY RXBAR?

RXBAR was born in the world of CrossFit, where good nutrition is key to success and achieving your goals. In CrossFit terms, RX means performing a workout exactly as prescribed – a high standard. The team at RXBAR don’t cut corners and set high standards for themselves. That’s why they’re RXBAR.

They take an honest and straightforward approach to their foods – no overblown claims, certifications or gimmicks. These simple foundations have built them an engaged, loyal fan base 477k+ strong on social media with raving customers all around the world!

What is an RXBAR?

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories.

With RXBAR, what you see is what you eat.

Egg whites for protein. Dates to bind. Nuts for texture.

The core ingredients are all there for a reason.

No free rides. No fillers. Just real food that tastes good and is good for you. No B.S.

Each bar has:

  • 8 ingredients or less
  • 12g protein
  • 4-5g fiber

RXBAR-FLAVOURS-AUSTRALIA

AUSTRALIAN FLAVOURS

We’ve managed to secure a selection of the hottest flavours from the RXBAR range including top-selling Chocolate Sea Salt!

The delicious flavours are:

  • Peanut Butter Chocolate
  • Blueberry
  • Chocolate Sea Salt
  • Coconut Chocolate
  • Lemon
  • Peanut Butter

UNRIVALLED TEXTURE AND TASTE

The impressively concise ingredient list of each RXBAR is matched by it’s distinct, chewy texture. The base of the bar is blended harmoniously with accents of whole nuts and other ingredients, dependent on the individual flavour.

This unparalleled combination of chewy base with bursts of crunch from nuts results in exciting texture pops that highlight the natural, wholesomeness of the bar, all while providing maximum flavour and nutrition.

It’s the must-have bar for 2020 that ticks all the on-trend healthy snack boxes AND has an enticing RRP of $3.95 that’s sure to convert!

Order your RXBAR collection today via our online store. It’s open 24/7!

Not yet registered with us? Don’t miss out on first-to-market sales, register today!

Have further questions or would like to place an order direct with one of our friendly sales team members? Give us a call on 1800 787 904!

7 TRENDS SET TO SHAPE HEALTH AND WELLNESS IN 2020!

What seven trends are set to kick off 2020?

2019 saw major growth in both the eco-friendly and plant-based lifestyle segments.

Thanks, at large, to consumers becoming increasingly aware of the impact their purchases have on their health and the environment. 

In a nod to the previous 20’s era, the continuing shift of social and cultural values will see those categories remain strong sellers.

However, these seven innovation-infused trends are hyped to hit the top-seller lists right alongside them.

Get ready for the snackification movement to seriously jazz up your shelves!

 

1. Puffed SnacksSpokes

 

Better-for-you puffed snacks will be taking their prime position on the savoury snacking shelf. A report by IRI found that puffed and extruded snacks saw 4.45% dollar sales growth from April 2016-2017 making up 36% of the $36.8 billion AUD salty snacks category. These puffed-up, crunchy snacks are in demand due to consumer desire to eat better, including cleaner ingredients, added protein and fibre or nothing artificial.

 

 

 

2. Peanut Everything

Macro Mike

The rise in healthy snacking and plant-based foods are fuelling the growth of nuts, seeds and of course, the ever-so-versatile peanut. As consumers continue to be more health conscious, the focus on the functional benefits that food can offer are driving sales for functional foods and beverages that work harder for consumers. According to Mintel, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour. Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals.

 

 

 

3. Keto FriendlyKeto Naturals

Natural Products Expo West and Expo East are two of the largest health food trade shows in the world. Last year, low sugar, dairy free and full-fat products reigned supreme. The clear direction for food innovation was plant based and keto friendly! More specifically, the surge in snacks, convenience foods and beverages that suit this trending diet! These products are loaded with oils, nuts and seeds to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.

 

 

 

4. Gut Friendly

Banana Joe

Gut health is one of the hottest topics in wellness. Innovative temperature-stable probiotics have expanded the ways in which manufacturers can utilise these healthful bacterial strains, leading to a host of functional foods including sweet and savoury snacks and convenient, food-based supplements. By 2020, BBC Research expects the probiotic market will be valued at $74 billion AUD.

 

 

 

 

5. Plant-Based SnacksBubbas 'Nana Chips

The plant-based trend isn’t exactly a new one but it’s not slowing down anytime soon thanks to an increased interest in health, social and environmental issues. The predicted value of the vegan snack market alone is estimated to reach $108 billion AUD by 2028! This is not surprising considering 1 Australian every 5 minutes decides to eat less meat or go meat free! Researchers contribute the boom to growing consumer awareness about plant-based, natural products and the rise in per capita disposable income leading to increased snacking. 

 

 

 

6. Active Nutrition

CLIF Bar

Sports nutrition is no longer a place for the elite, but now encompasses weekend warriors, sports enthusiasts, adventurers and even active seniors! While the performance benefits are still there, the taste, texture and variety of flavours have improved astronomically. Health and nutrition are now top-of-mind for consumers buying these products, and they’re driving the global sports nutrition segment to a potential $35.5 billion AUD by 2022!

 

 

 

7. TransparencyPATCH Strips

While it’s not a specific food trend, more and more consumers are looking for brands that align with their own values. They want to be able to express their personal values through the products they purchase – whether that’s supporting the environment, women’s or animal rights, or something else. Consumers are demanding brands increase transparency and stand for something that brings about positive change. The rapid rise in companies becoming B Corp certified are a sign of this movement. It has never been more important for brands and businesses to have carefully articulated values. 

Are you ready for these seven trends in your store? With more than 3,500 health and wellness products expertly curated with trends and top selling potential in mind, you can confidently shop with us either online 24/7 or by giving our friendly sales team a call on 1800 787 904. If you don’t have a wholesale account with us yet, you can register here.

THE BANANA CHIP TREND – GUT FRIENDLY, SAVOURY SNACKS WITH A POTATO CHIP TASTE!

Savoury snacks are the emerging fast food category in the global market and banana chips are offering the top performing products a run for their money.

According to MarketWatch, the global market for savoury snacks was valued at $140 billion AUD in 2016 and is expected to reach $203.7 billion AUD by 2023 at a CAGR of 7.20%. 

Asia-Pacific is the fastest growing market, largely driven by changing lifestyles and food consumption habits, the rise in disposable incomes and increasing food convenience.

Various products within the category include potato chips, extruded snacks, nuts, and seeds, traditional snacks, popcorn, and pretzels. 

Potato chips are highest in demand, however, market capturing opportunities include the rising popularity of innovative products with different types of flavours and organic based savoury products. 

SAVOURY BANANA CHIPS

Capitalising on low customer loyalty, high shifting habits and consumer demand for innovation in this market, savoury banana chips are beginning to tempt consumer taste buds with a ‘better-for-you’ alternative to regular potato chips. 

What is a savoury banana chip?

The sweet, thick cut varieties may first come to mind, and while some types bear a little resemblance to these, the savoury versions are made from unripe bananas and coated in mouthwatering herbs, spices and natural flavours to cater to consumer demand for more grain free, savoury snacks. And they’re proving very popular! 

According to SPINS Data, Bubba’s Fine Foods ‘Nana Chips have seen 240+% growth in only 7 months at Whole Foods Market and a total of 470% product sales increase in the past year! 

BUBBA’S FINE FOODS ‘NANA CHIPS VS BANANA JOE’S BANANA CHIPS

Here at Unique, we distribute two very different types of banana chips as an alternative offering in this rapidly growing market – Bubba’s Fine Foods and Banana Joe’s

bubbas-nana-chips-australia

Bubba’s Fine Foods was founded by Jared Menzel and Jeff Schmidgall, two former addicts of Doritos & Chex Mix, who switched to Paleo diets to manage their Diabetes & Crohn’s disease.

After a few years of eating grain-free, Jared and Jeff missed the crunchy snacks of their youth. The market didn’t have a solution, so they made it themselves.

The green, low-sugar bananas are kettle cooked and seasoned with real spices and seasonings so they taste like potato chips and satisfy salty snack cravings. Schmidgall, Bubba’s CEO says, “We’re going to get you your naughty taste, but we’re going to do it with really nice ingredients.”

Bubba’s Fine Foods – Key Selling Points

  • Thick cut
  • Loaded with flavour
  • Great grab ‘n go snack pack
  • A natural prebiotic for gut health
  • Vegan 
  • Paleo
  • Grain free
  • Gluten free
  • All natural
  • Non-GMO
  • Cooked in coconut oil
  • No added sugar
  • No soy
  • No dairy

banana-joe-banana-chips-australia

Banana Joe’s Banana Chips are made with sustainably grown green Hom Thong bananas that are finely sliced and seasoned before cooking and tossed with probiotics, offering a first-to-market synbiotic chip with pre- and probiotic benefits for gut health. 

Co-founders, Joe Vachiravich Sirichokvanich and Nat Meechubot are longtime friends who love to eat great food. Nat said “we decided that functional snacks were not so abundant on the market, nor did they offer the same taste as regular snacks—hence, a huge compromise.” So they took it upon themselves to source the finest ingredients and utilise the latest in innovative technology to fill the gap.

The bananas are picked fresh and packed on the same day for extra freshness and 10% of profits go towards small scale farmers in support of organic, sustainable, fair-trade agriculture. 

Banana Joe’s – Key Selling Points

  • Thin & Crispy hand-cut wafer-like slices
  • 1 billion probiotic cultures per pack
  • Full of flavour
  • All natural
  • Cooked in rice bran oil
  • No preservatives 
  • Non-GMO
  • Vegan
  • Gluten free
  • Nut free

Offer your customers a gut-friendly, on-trend alternative and order your banana chips via our online store or give our friendly sales team a call – 1800 787 904. If you haven’t yet registered an account with us, you can do so here.

SIX ON-TREND GIFT CATEGORIES FOR EASY MERCHANDISING

Christmas is right around the corner and the hunt for the perfect gift is well underway. Delight your customers by establishing displays in themes that are right on-trend and make gift giving a breeze. These are our top six on-trend gift categories to get you started!

If gifting is not part of your end-of-year promotional strategy, the food options double as great last-minute entertaining options for those with special diets!

vegan-gift-ideas-healthy

THE VEGAN FOODIE

This plant-based selection offers something for every taste.  You could suggest customers’ create a gourmet hamper, use a few treats as stocking fillers, or cater to their vegan guests with delicious options ready in a flash. 

  1. East Bali Cashews – Chilli Lime Cashew Snack 
  2. Upton’s Naturals – Thai Curry Noodle Real Meal Kit
  3. Vego Chocolate Bar – Hazelnut, White Almond Bliss and Dark Nuts & Berries
  4. J. Luehders – Red Berries
  5. The Whole Foodies – Native Cashews Turmeric & Black Pepper
  6. Dandies – Vegan Marshmallows
  7. Bubba’s Fine Foods – Savoury Original Grain Free Snack Mix
  8. The Fresh Chai Co – Vegan Original Blend Long Soaked Chai

adventure-travel-gift-ideas-healthy

THE ADVENTURER

For the outdoor enthusiasts, weekend warriors and adventurers at heart. These items are designed to support an active way of living, no matter where life takes you. Ideal to highlight for holiday season, you could easily switch this category to be ‘Travel Essentials’ if that resonates with your target customers more.

  1. Ever Eco – Silicone Bent Straws
  2. CLIF Bar – Crunchy Peanut Butter
  3. Protein Supplies Australia – Raspberry Lemonade Hydration Recovery Drink
  4. Cheeki – Coffee Mug Topaz
  5. Nelson Naturals – Crush & Brush Mint Charcoal Tablets
  6. Hydro Flask – 32oz Wide Mouth Black (946ml)
  7. Eco – Face Sunscreen

eco-warrior-gift-ideas

THE ECO WARRIOR

Catering to the eco-conscious consumer, this collection offers planet-friendly alternatives to everyday items without skimping on style or quality. Add them to your existing eco-friendly display or showcase them in a creative display of their own. 

  1. Niulife – Coconut Shell Bowl Natural and Polished
  2. Apple Green Duck – Reusable Shopping Bag – Grocer
  3. Fruity Sacks – Reusable Fruit & Veg Shopping Bags
  4. Ever Eco – Reusable Bamboo Facial Pads
  5. Woohoo – Deodorant & Anti-Chafe Stick
  6. Honeybee Wrap – Beeswax Kitchen Collection Pack
  7. That Red House – Stainless Steel Pegs 316 Marine Grade

acure-gift-ideas

THE ACURE OBSESSED

This number #1 natural seller in the US is consistently popular, offering simple, cruelty-free, skin, body and hair care products that work. The packaging is ideal to create a standout colour blocked display and the price point makes these items perfect for adding a little something extra to finish off a gift. 

  1. Radically Rejuvenating – Under Eye Hydrogel Mask
  2. Seriously Soothing – Blue Tansy Serum Stick
  3. Brightening –  Facial Scrub
  4. Foil-Time Mask – Firming Gold Foil Mask
  5. Seriously Soothing – Seriously Soothing Solid Serum 3 in 1 (Reviewed in Bondi Beauty!)

eco-home-kitchen-gifts

ECO-HOME & KITCHEN

Bring the kitchen to life with these funky dishcloths, DIY essential oil cleaning kit, and all-in-one Grow Kits for out of the box gift ideas that bring a sense of accomplishment and happiness – no green thumb required! Grow a kit in store to showcase how easy it is and generate interest in these living gift ideas!

  1. RetroKitchen – 100% Biodegradable Dishcloth – Cow
  2. RetroKitchen – 100% Biodegradable Dishcloth – Bees
  3. RetroKitchen –  Stainless Steel Cutlery Set – Colour Splash
  4. RetroKitchen – Make Your Own Cleaning Kit
  5. Urban Greens – Grow Your Own Tea Kit – Peppermint
  6. Urban Greens – Grow Kit – Culinary Flowers
  7. Urban Greens – Windowsill Grow Kit – Microgreens

clean-beauty-gift-ideas

PAMPER DIY

From organic sheet masks and DIY clay masks to Australian nature-inspired wheat bags, sleep kits and magnesium that helps you sleep like a baby. These gift ideas are perfect to treat someone to a little TLC. Add some of them together to create a pamper hamper. Or switch on a diffuser with relaxing scents nearby for a multi-sensory shopping experience that gets shoppers in the self-care mood!

  1. Orgaid Organic Sheet Mask – Greek Yogurt, Anti-aging, Vitamin C
  2. Amazing Oils – Magnesium Pro Sleep Lotion
  3. My Magic Mud – Calcium Bentonite Clay
  4. Wheatbags Love – Sleep Gift Pack – Waratah
  5. Wheatbags Love – Wheatbag – Seaside
  6. Wheatbags Love – Eyemask – Banskia

You can order all of these and more great gift ideas 24/7 in our online store or via our friendly sales team on 1800 787 904. Simply look for the ‘Gift Ideas‘ banner on the store homepage to go straight to all of the products listed above.

Not yet registered with us? No problem! You can get started here.

THE FASCINATING ALCHEMICAL PROCESS BEHIND REMEDY HERBALS

Remedy Herbals’ tea, tonics and compounds are hand-crafted, natural products designed to assist the body with detoxification, digestion, vitality, stress, sleep, and cold and flu. 

Established by Prof. Junius and Dr Kumar, who were instrumental in bringing Ayurveda to Australia in 1982, the range is the culmination of the combined knowledge and understanding of Herbalism and Plant Alchemy from both the Eastern and Western traditions. 

So, as you’d expect, these products are not simply your regular cup of tea. Each item is expertly manufactured using an ancient process known as the Spagyric Method

What is the Spagyric Method?

The Spagyric Method is an alchemical process based on the concepts of Separation, Purification and Reunification of the active components within a plant, in order to produce a natural essence of the entire plant’s healing properties. 

Unlike the more common pharmacologically isolated way of extracting active ingredients for tinctures and infusions, Spaygric preparations utilise the entire plant in a holistic, synergistic way. 

Through successive phases of extraction, using safe and natural solvents, all of the active principles within the plants are released, including the water solubles, essential oils, minerals, salts and trace elements. 

In the final stage, the fibrous remains of the plants are calcinated to a white ash. The ash is then filtered into a water solution which is potentiated and added to the other extracts to purify and energize the final product which works in a holistic manner to support the body as a whole and highly complex system.

The Spagyric Method adheres to the philosophy that whole foods ideally complement our digestive make up which results in a superior absorption of the nutrients that are required to maintain and/or correct healthy bodily functions.

As an example, Remedy Herbals Trim Tea is prepared from a special blend of herbs including Senna Pods, Chapparal, Uva Ursi, Gotu Kola, Juniper Berries & Elderflower to support the body’s natural detoxification pathways. 

Thanks to their intensive preparation process, these potent blends are incredibly convenient for the consumer allowing them to make a purifying tea in moments with no mess or waste. 

Each tea in the range also offers great value as it only requires one teaspoon per cup! That’s forty cups of tea per bottle!

Give your customers the choice of holistic, hand-crafted convenience that supports the body naturally. Order your Remedy Naturals products online 24/7 or give our friendly sales team a call on 1800 787 904. Don’t have an account with us yet? You can register here!

AUSTRALIANS CAN’T GET ENOUGH OF THIS MEAT-FREE BRAND!

Australia’s interest in plant-based alternatives is high with 1 in 3 Australians actively reducing their meat intake!

One brand that continues to shine in the meat-free spotlight is Upton’s Naturals.

This year the brand has been featured in a number of retail and consumer-focused publications, including Ocean Road Magazine, Nourish Magazine, Female, Girl, The Australian Retailer, Live KindlyFood and Drink Business, and Onya magazine!

Pioneers in the meat-alternative market, Upton’s Naturals caters to demand with seasoned jackfruit packets and Ready Meal Kits that tap into the consumer-driven convenience category while offering better-for-you, plant-based alternatives to regular meal kits.

Founder, Dan Staackmann says “doing what we believe in is the best part of this business, and to us, success is creating 100% vegan products that can inspire meat-free meals,” shared Staackmann.

“Unripe jackfruit is the source of an incredibly versatile and healthful meat alternative that is relatively foreign to the [Australian] market. We’ve made jackfruit easier to enjoy and more accessible to the everyday consumer, and the response from vegans and non-vegans alike has been amazing.”

uptons-naturals-australia

A WIN FOR PLANT-BASED FOODS

Pioneers in the vegan food products industry, Upton’s Naturals are not afraid to stand up to those who are feeling threatened by the plant-based alternative industry either.

In early July, Upton’s Naturals and the Plant Based Foods Association (PBFA) teamed up with the Institute for Justice (IJ) to sue the state of Mississippi for violating the First Amendment right of companies to label food in ways that consumers understand.”

The company stated “Our First Amendment suit in Mississippi has forced the state to propose a new regulation making it clear that companies can sell veggie “burgers” and vegan “bacon.” This is a win for clear labelling and a loss for meat producers who wanted to cripple their competition.”

The Institute for Justice stated, “our lawsuit made it clear that subjecting plant-based food companies to possible criminal prosecution for using common terms on their labels would be a violation of their free speech rights. Mississippi has made the wise decision to change those regulations so that companies will be free to continue selling vegan and vegetarian burgers and other meat alternatives in the Magnolia State.”

The new proposed regulation reverses course from the law banning plant-based foods from using meat product terms like “burger,” “bacon” and “hot dog” on their labels, as well as the Department’s July 1 proposed regulation giving force to the ban. The Department’s July 1 proposed regulation has now been withdrawn.

PLANT-BASED LABELLING IN AUSTRALIA

Many states in the US have passed or are considering implementing similar restrictions on how plant-based foods can be labelled. In Australia, both dairy and meat farmers are calling for transparency through labelling by creating a similar restriction on labelling terms, including a ban on calling nut milks ‘milk’, and limiting potentially ‘misleading’ terms on meat-free alternatives such as vegan ‘bacon’ or plant-based ‘burger patties’.

The CEO of the National Farmers’ Federation in Australia, Tony Mahar states, “the two products – meat and plant-based proteins – can coexist, but we want people to be informed about what they are buying through accurate and honest product labelling.”

It’s a debate that we anticipate will be happening for some time. Yet, regardless of how plant-based alternatives are labelled, there’s no denying that the demand for this exciting category is on the rise!

Order your plant-based, vegan-friendly alternatives including Upton’s Naturals via our online shop! Not yet registered with us? No problem, you can do that here

THE POWER OF INFLUENCE: THE AMBASSADORS DRIVING MAJOR SALES AND A MASS SOCIAL FOLLOWING FOR HAPPY WAY

When your marketing strategy heavily falls upon conquering the realm of Instagram, it’s a no-brainer that a critical step to business growth is fostering mutually beneficial relationships with very influential ambassadors. Enter Exhibit A, Happy Way. 

The creative, innovative team behind this natural lifestyle supplement company knows a thing or two about social media. Harnessing the power of social media and building strong, long-term relationships with likeminded influencers, Happy Way have seen their Instagram following grow to 163,000+. They also have a 50k strong following on their Facebook page.

Their diverse range consists of grass-fed whey protein powders, vegan protein powders, fat burners, BCAAs and greens powders, and kids snack bars. Using only the finest quality, natural ingredients, and crafted with superfoods known to support busy women, the range makes healthy living that little bit easier and a whole lot more fun. 

Happy Way’s influencers also create amazing recipes with their products making for great social content and inspiration to encourage their customers to get creative in the kitchen and enjoy the products in a variety of ways. So who have they got on their ambassador team? Take a look at a handful of them below. You’re bound to be inspired!

ashy-bines

ASHY BINES – 895k followers

A source of inspiration for Happy Way co-founders Ben and Hien, Ashy embodies the very principles that the brand was built on. An ethos based on being real, being vulnerable, working hard and showing that we all have a superwoman waiting to be unlocked within us.

 

sophie-guidolin

SOPHIE GUIDOLIN – 396k followers

Sophie is a nutritionist, IFBB Bikini Pro, personal trainer, published author, influencer and mother of four. Her mission is to support and encourage mums to never feel alone in their health & fitness goals by providing them with the right tools, without the jargon to ensure they get the results they want.

dani-bonnor

DANIELLE BONNOR – 166k followers

A mother, wife, model, yogi and influencer, Dani has become a source of daily inspiration to her 160 thousand strong social media followers. Having grown into one of the most sought after content creators in the yoga and fitness world, Dani has collaborated with some of the nation’s most respected brands. 

cass-olholm

CASS OLHOLM – 125k followers

As one of their long-standing ambassadors, she was recently the inspiration behind the launch of their all-natural BCAA range. In true spirit of her sheer determination and work ethic, when Cass couldn’t find a natural product she loved on the market, she collaborated with Happy Way to make one happen. As a nutritionist, recipe developer and fitness influencer, she has long inspired her dedicated followers to lead a balanced and active lifestyle. 

krystal-hipwell

KRYSTAL HIPWELL – 128k followers

Krystal Hipwell is a mum, a wife, a fitness trainer, an influencer, a self-confessed exercise addict and a wearer of many hats. Having gone through her own love/hate relationship with her body and exercise, nowadays Krystal has learnt to nourish and fuel her body, rather than punish it. A journey she shares with her dedicated followers on her namesake blog and Instagram account.

There has never been a better time to order Happy Way! The weather is heating up, the influencers are actively doing what they do best – inspiring sales, and we’re on the cusp of active living season! Ready to boost your sales? Do so the Happy Way!

Order your stock online 24/7 with our online shop. Haven’t yet registered an account with us? No problem, you can do so here

Images: Sourced from each influencer’s Instagram account.

AUSTRALIA’S EVER-GROWING APPETITE FOR VEGAN PRODUCTS (INFOGRAPHIC)

Plant-based products have been trending all year. But the rise in popularity for meat-free alternatives and cruelty-free, vegan beauty products in Australia shows Aussies are far ahead of the curve! 

What does it mean to be Vegan?

Veganism includes dietary and lifestyle choices that avoid the use of animal-derived products. A vegan diet excludes meat, eggs, dairy, and all other animal-derived ingredients including cheese, honey, butter and gelatine. 

Many vegans also choose to avoid foods processed using animal products, and avoid the use of personal and household products that are tested on animals or use animal-derivatives such as leather, fur and wool. 

Australian’s demand more plant-based alternatives

While not everyone is turning vegan, many consumers are focused on adding more meat-free meals to their diet. 

This increase in demand has seen manufacturers across the globe jump to offer more plant-based alternatives and as a result, it’s never been easier to go meat-free. 

Australian’s are Googling ‘vegan’ more than anyone else in the world! 

So, if you’re not offering plant-based options for your customers, you’re missing out on major sales! 

As a comparison, Australian’s are big adopters of the ‘free-from’ category including gluten and dairy-free items, with the industry seeing major growth in this category and an expanding range of products on offer.

However, the search for ‘vegan’ is far greater! 

Going meat-free might not be the norm, but it’s no longer not normal. 

According to the Financial Review, a Woolworths spokesperson said demand for plant-based options in its stores has grown across cities, coastal and regional areas around Australia.

“There has been double-digit growth in demand for vegan products in the past year. This isn’t all about customers deciding to go vegan or vegetarian, but part of a broader trend where Australians are looking to add more vegetables and plant-based foods into their weekly shop,” the spokesperson said.

The increasing availability and affordability of vegan and vegetarian products then self-perpetuates the trend even further. 

vegan-stats-australia-infographic

In the US, the $4.5 billion USD plant-based market has grown five times the amount of total food sales this year!

There’s a major opportunity for more Australian-made, plant-based product manufacturers too.

“We’re facing a multi-billion-dollar opportunity for Australia to become a global plant-protein powerhouse, and the great news is we already have the intellectual and infrastructure assets to seize it,” Food Frontier CEO, Thomas King said.

According to the report, Australian farmers have a potentially lucrative opportunity to grow crops for the plant-based meat supply chain and secure market share from imported products, demonstrating how the emerging sector complements Australian agriculture.

According to the CSIRO, the global consumer trend for plant-based protein alone is predicted to reach $25 billion AUD by 2030. This is led by increasing interest in sustainable, ethical and healthy food products combined with a growing demand from export markets who are buying into Australia’s reputation for clean and green products. 

WORLD VEGAN MONTH

November is World Vegan Month – a time when plant-based, vegan-friendly products are at the top of conscious consumers’ shopping lists. Make sure to have plenty of supplies in stock with our top-selling, vegan-friendly brands and get ready to embrace the plant-based boom!

  • Little Zebra Chocolates
    • Dark Supreme 90% And 100%, Keto White Chocolate and Carob Buds.
  • Naked Paleo
    • Paleo Bars in a variety of tempting flavours.
  • Bennetto
    • Organic Dark Chocolate in gorgeous ‘gift-inspiring’ packaging.
  • Vego
    • The Cult-Status White Chocolate Almond Bliss Bar.
  • Botanika Blends
    • Plant Protein in a mix of sizes and innovative flavours
  • Protein Supplies Australia
    • PeaPro Raw Pea Protein in classic flavours perfect for smoothie season!
  • Upton’s Naturals
    • Convenient marinated Jackfruit flavours, Ch’eesy Mac and Thai Spaghetti Real Meal Kits.
  • J. Luehders
    • Soft Vegan Candy in a mix of mouth-watering flavours!
  • CLIF Bar
    • CLIF Bars, Bloks and Shots to fuel every adventure, naturally.
  • Banana Joe
    • Banana Chips that taste like a savoury potato chip but are packed with pre and probiotics for gut health!
  • ACURE
    • Award-winning natural skin, hair and body care!
  • East Bali Cashews
    • Wild harvested nuts in delicious snack and breakfast mixes.

To celebrate World Vegan Month, we have some great deals on the brands above and more. Make sure to take advantage of these deals while they last (ends Oct 31st!).

Add them to your order online here or give our friendly sales team a call on 1800 787 904! Not yet registered with us? You can do that here!