NATURALLY CALMING PRODUCTS PROVE SLEEP SELLS

Even before the heightened uncertainty of the past year, Australians weren’t getting enough sleep. More than a third of them to be precise. 

At the same time, we’re also a nation feeling the increased pressure of stress and anxiety. 

It’s an unbreakable cycle of lack of sleep and stress, stress and lack of sleep.

But Australians also have an insatiable appetite for natural calming products and remedies… and it’s driving demand for products to reduce stress, anxiety and improve sleep.

The pursuit of calm

At Unique Health Products we are ahead of the curve, with a large range of products that are designed to relax and calm the mind, naturally.

Blog _Botanica Blends

Botanika Blends

Botanika Blends Dreamy Jelly – available in two flavours, Grape Bubblegum and Berry Good – is the perfect pre-bed treat for sweet dreams. 

The jelly is vegan and cane sugar free. It has ingredients like tryptophan, an amino acid that converts to serotonin in the brain as well as magnesium, which may encourage sleep and relaxation.

the-goodnight-co

The Goodnight Co. 

The name probably gives it away, but The Goodnight Co. is all about products that induce and enhance sleep. 

There are three key Essentials Oils in the range – the uplifting Ritual Blend, the refreshing Goodnight Blend and the rejuvenating Calm Blend. The Essential Oils can be paired with a stylish Ceramic Diffuser or alternatively they come in a Roll On Bottle. 

In addition to a Sleep Mist that contains geranium for reducing stress, sweet orange for calming and lavender for relaxation, The Goodnight Co. also has a selection of homeopathic drops. 

The Deep Sleep Drops are formulated to support optimal sleep with calming coffee cruda and passiflora incarnata which may help with insomnia and anxiety. The Calm Drops include ingredients like hypericum, anacardium and zinc, which together may reduce anxiety, relax the body and calm the nerves.

kintra-tea

Kintra Foods

Tea is one of the most popular non-alcoholic beverages for Australian adults, coming in only behind water, milk and coffee. Demand is high.

Kintra Foods cater to this demand with a range of high quality tea – three of which cater to the market who are looking to relax and unwind with a warm cuppa. Sleepy, Tulsi Sleepy and Calm & Relax are all formulated to assist with relaxation.

All three are available as tea bags and Sleepy and Calm & Relax are also available in loose leaf varieties.

epzen-relax-sleep-salts

Epzen 

Magnesium is a mineral that has had more time in the spotlight recently. It is an important mineral that may assist with mood, sleep quality and relaxation.

In the Epzen range of Magnesium Bath Crystals, Magnesium Body Lotion and Magnesium Body Spray, the magnesium is infused with essential oils across two lines – Relax and Sleep.

Relax uses rosewood, ylang ylang, geranium, frankincense and may chang essential oils to re-energise the body and mind. Sleep uses lavender, mandarin, cedarwood, bergamot and Roman chamomile to help unwind and find restful sleep.

Amazing Oils 

Amazing Oils is another brand that harnesses the power of magnesium for promoting restful sleep.

The Magnesium Pro Sleep Lotion combines magnesium with lavender and chamomile for a powerful formulation that may assist with relaxation and induce sleep while also relieving sleeplessness.

Amazing Oils also has a solution for tired parents seeking a solution to baby sleep challenges. There are two products – Magnesium Baby Sleepy Toes Towelettes and Baby Calm Gel Roll-On. Both use a gentle formulation of magnesium chloride for infants from three months old.

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Wheatbags Love 

For those who want to give the gift of sleep, Wheatbags Love has a range of Sleep Gift Packs.

Each pack includes a handmade Eye Pillow, Earplugs and Sleep Balm. The Eye Pillow can be chilled in the freezer or warmed in the microwave and is helpful for tired eyes and headaches. The Sleep Balm contains lavender, rosewood and vanilla essential oils for adding to them temples and pulse points.

The gift packs are available in a range of designs – Banksia Sky, Grevillea, Heart Gum and Wattle.

rescue-remedy

RESCUE REMEDY

Rescue Remedy is based on a formulation of five flower essences which were first identified by Dr Edward Bach in the 1930s.

The Rescue Remedy Pastilles – available in Original. Blackcurrant and Cranberry flavours – come in a handy tin for stress relief on the run. The Rescue Remedy Drops and Spray can be used on the tongue as often as required. 

The Rescue Sleep Drops and Sleep Spray are an extension of the Rescue Remedy range that combines the original flower essences with white chestnut to help relieve sleeplessness.

mt-retour

Mt Retour 

Mt Retour offers two essential oil blends – one for sleep, and one for stress – in a convenient roll-on format.

The Cosy Sleep Blend includes a relaxing blend of camellia, almond, lavender, marjoram, patchouli and orange essential oils. The Stress Soother blend includes a similar formulation with the additional of ylang ylang and bergamot for their calming benefits.

evolution-botanicals

Evolution Botanicals 

Rhodiola rosea is an adaptogen that may improve energy levels and mood… particularly during times of high stress.

The Evolution Botanicals Rhodiola Rosea Extract is a powder that can be added to water or smoothies as part of a daily routine.

Each of these dreamy products are available for wholesale order in the Unique Health Products online store. If you are ready to purchase you can order 24/7 or contact our friendly sales team on 1800 787 904. If you aren’t yet registered for a wholesale account with us, you can register your account here

‘TIS THE SEASON TO BE VEGAN!

The face of the Australian Christmas table is changing with the times as more and more Australians make the switch to vegan and vegetarian diets.

Upton’s Naturals provides a healthy, tasty, vegan alternative for festive dishes with the convenient Jackfruit range.

Known for its fibrous texture, Jackfruit is rich in vitamins, minerals and antioxidants with a texture akin to pulled pork or shredded poultry when cooked. 

There are six flavours in the Upton’s Naturals Jackfruit range: Original, Bar-b-que, Chilli Lime Carnitas, Sriracha, Sweet and Smokey, and Thai Curry. The range is low GI, gluten free and low in saturated fat and cholesterol, and with an RRP of just $8.95 it’s an affordable option for families.

The versatile Upton’s Naturals Jackfruit range is full of possibilities for creating delicious, plant-based meals the whole family can enjoy. Here are six ideas for serving up a festive feast:

  1. Traditional Christmas Dinner
    Original Jackfruit is like a blank canvas to create custom jackfruit dishes. It can be seasoned with classic Christmas flavours and served with roast pumpkin, carrot and minted peas for a traditional festive meal.
  2. Slider Canapes
    Shredded Bar-b-que Jackfruit topped with a tangy slaw in a mini bun is a delicious festive canape option. Or make a full-sized option for a modern Christmas feast.
  3. Jackfruit and Mango Salad
    For a fresh and light summer salad, pair shredded Chilli Lime Carnitas Jackfruit with slices of mango and avocado on crisp iceberg lettuce.
  4. Sriracha Fried Rice
    To bring a taste of Asia to the Christmas table, toss Sriracha Jackfruit through rice for a simple fried rice dish.
  5. Curry Spring Rolls
    Thai Curry Jackfruit is the perfect filling for mouth-watering spring rolls. Break up the jackfruit and mix it with julienne carrots before rolling in spring roll wrappers. Serve with a sweet chilli dipping sauce.
  6. Mexican Tacos
    Mix up the Christmas menu with a Mexican twist and everyone’s favourite dish – tacos. Sweet and Smokey Jackfruit makes the ideal base for a Mexican meal. Add it to tacos with corn and tomato salsa and top with coriander.

You can find even more delicious recipe ideas via @uptonsnaturals Instagram page including the ones featured in the blog image!

Make sure to stock your shelves with this multi-purpose, vegan-friendly meal starter in a variety of flavours and be sure to share these meal ideas with your customers! You can order Upton’s Naturals via our online store 24/7 or give our friendly sales team a call on 1800 787 904. If you haven’t registered for an account yet, you can do so here.

Images sourced from: Artoflightstudio.

BRANDS SPOTTED IN THE MEDIA!

We get it. When purchasing for your store, you want stock that is going to sell. You want the brands that people know about and are actively looking for in your store.

Nobody wants the headache of trying to move short-dated stock or having to heavily discount excess product that simply isn’t selling.

One key factor in determining what’s going to sell instore is how active and visible each brand is in the media. Brand awareness is incredibly important. If a product isn’t actively showing up in the lives of their target customers, whether that’s on social media, TV, print or otherwise, it’s going to be harder to sell.

According to The Business of Apps, the “Instagram audience is ready to act – 54% of respondents to the same survey said they bought something after seeing it on Instagram. 87% said they took some kind of action after seeing product details on Instagram.

The most commonly taken action was to search for more information, elected by 79% of survey respondents. Two-thirds of users, on the other hand, took the more direct path of visiting the brand’s app or website – at which point things are very much in the brand’s hands. 37% also said that they visited a retail store.

Consumers are actively looking for solutions to their problems and many of our brands are putting their hands up to help by investing in media and marketing efforts.

Many of these brands are award-winning, with sales driven by active Instagram accounts and consistent PR efforts. Here’s a highlight reel of what some of them have been up to lately:

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Australian Non-Toxic Award WINNERS!

The Australian Non-Toxic Award winners have been announced and the line up includes:

GOLDWoohoo Deodorant and Anti-Chafe Stick in Wild – Extra Strength

SILVER + EDITOR’S CHOICE – The Australian Natural Soap Company Shaving Soap

SILVER – Wotnot Baby Lotion

BRONZE – Weleda Calendula Face Cream

FINALIST – Planet Luxe Dishwash Liquid

SILVER The Australian Natural Soap Company Dish and Laundry Soap

BRONZE – The Australian Natural Soap Company Soap Flakes

FINALIST Planet Luxe Laundry Liquid

BRONZE Cheeki Insulated Bottle with Sports Lid

SILVER – Cheeki Stainless Steel Drinking Straws

GOLD + EDITOR’S CHOICE Cheeki Stainless Steel Coffee Mug

Stephanie Claire Smith and Laura Henshaw The Healthy Cooks Natural Evolution

IT’S A NATURAL EVOLUTION BONANZA!

On-trend, gut-supportive Natural Evolution Green Banana Flour was featured in a new TV show, Healthy Cooks as part of a delicious Haloumi, Roasted Pumpkin and Spinach Frittata.

They also featured in Food and Beverage for their innovation in turning food waste into functional products. Food and beverage businesses that are creating value-added products from food waste, such as Natural Evolution could be contributing $18 billion in economic value by 2030.

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BRAGG APPLE CIDER VINEGAR

Bragg Apple Cider Vinegar was featured in a Bon Appetit basically article round up where the author shared all the common types of vinegars, their flavour profile and their uses. It’s an interesting article with an engaged readership!

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UPTON’S NATURALS

Now to Love spoke to Dan Staackmann, the founder of health food brand Upton’s Naturals, which sells ready-to-eat jackfruit meat in Australia, and uncovered everything you need to know about jackfruit, the delicious (and super popular) meat alternative.

Order these brands and more via our online store 24/7 or call our friendly sales team on 1800 787 904. If you haven’t yet created a wholesale account with us, you can do so here.

NOOTROPICS: BRAIN FOOD FUELLING SALES

With the global nootropics market expected to hit AUD$6.68 billion over the next four years, natural nootropic products that boost cognitive function, focus and attention are set to dominate.

Nootropics are nothing new. In fact, the nootropic ingredients in many products have been used around the world for centuries. But as the demand for nootropics increases, conscious consumers are going to increasingly look for these brain-supportive products on your shelves.

What are nootropics?

Nootropics are functional foods that enhance cognitive performance. While you can find nootropics in a range of stimulant drugs and synthetic compounds, natural nootropics are a highly popular alternative.

Natural nootropic ingredients include:

  • Caffeine
  • Herbal ginseng
  • Lion’s mane mushroom
  • Cordyceps mushroom
  • Green tea
  • Cacao
  • Rhodiola rosea
  • Gingko Biloba
  • L-theanine
  • Tulsi
  • Bacopa
  • Mucuna
  • Ashwagandha root
  • Ayurvedic shilajit
  • Maca
  • Chaga

The overarching benefit of nootropics is the way in which they heighten mental performance. But each offers a slightly different result. Caffeine, for example, increases alertness, while a nootropic like L-theanine, found in green tea, may improve creativity and concentration.

Nootropic products 

At Unique Health Products we stock a range of nootropic products from trending brands that consumers love. 

Four-sigmatic-nootropics

Four Sigmatic

The Four Sigmatic range of functional drinks is packed with nootropic ingredients. Lion’s mane mushroom is the focus of this range. It is used to balance the jittery effects of the caffeine in the Mushroom Ground Coffee Mix and it is the hero of the Mushroom Elixir Mix.

You’ll also find chaga in both the Mushroom Coffee Mix with Chaga and Mushroom Coffee Mix with Lion’s Mane. The Mushroom Cacao Mix features cordyceps mushroom.

With a combination of ingredients like rhodiola, bacopa, mucuna, cordyceps and cacao, the Four Sigmatic range may boost productivity, creativity and energy.

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Blue Dinosaur

There are three bars in the Blue Dinosaur Energy range – Milk Choc Chunk, White Choc Chunk and Caramel Choc Chunk. Each contains nootropic properties to enhance cognitive function.

Organic cordyceps mushroom is the particular nootropic used in this range. Cordyceps is not only an energy booster, reducing both mental and physical fatigue, it may also help to improve learning and memory. 

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Evolution Botanicals 

Evolution Botanicals produce high potency extracts of mushrooms and herbs used in traditional Chinese Medicine. The extracts can be mixed with water or in smoothies, tonics or foods.

Cordyceps militaris extract may offer enhanced performance. Ayurvedic shilajit – Himalayan mineral complex may boost brain function. Lion’s mane extract may assist with memory, focus, cognitive enhancement and reaching optimal brain function. Rhodiola rosea extract may improve cognitive performance and endurance. 

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Power Super Foods

Cacao and maca are both powerful nootropics that can boost learning and memory while enhancing energy and endurance. Not to mention the mood enhancements they can bring.

Power Super Foods have a range of raw organic cacao beans and powders as well as maca powder and smoothies. These products have diverse applications for baking and adding to drinks and smoothies for a hit of nootropic benefits. 

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Buddha Teas

Ashwagandha is a nootropic that helps to regenerate brain nerve cells, boosting memory, learning and cognition in the process. It is a good antidote for brain fatigue and aids in the treatment of depression and anxiety. 

Buddha Teas Ashwagandha tea is made from organic, ground ashwagandha root to alleviate stress and energise the mind and body.

botanika-blends-nootropics

Botanika Blends

The Botanika Blends Mushroom Mixes contain not one, not two, but three powerful mushroom nootropics. Both the cacao and coffee flavours contain organic chaga, cordyceps and lion’s mane mushrooms. 

With the additional boost from the nootropic coffee and cacao, these are potent elixirs to support cognitive performance, among many other benefits. 

kintra-tea-nootropics

Kintra Foods

Also known as holy basil, tulsi has long been used in ayurvedic medicine for its ability to protect memory and enhance brain function.

The Kintra Foods Tulsi Tea is an extra strength tea designed to reduce stress, boost immunity and enhance stamina.

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Macro Mike

A new product in the Macro Mike range is the Premium Almond Protein. Available in three flavours – Chocolate Hazelnut Fondant, Strawberry Cheezecake and Creamy Salted Caramel – the range is turbo-charged with nootropics and other beneficial probiotics and adaptogens.

The nootropic used in this range is lion’s mane extract combined with a raft of other vitamins and minerals making it quite a unique product in the market.

Stock your shelves with powerful nootropic products from many of the world’s biggest health and wellness brands and meet consumer interest in these trending products. If you want to place an order, shop online with us 24/7, or call our friendly sales team om 1800 787 904. If you are new to Unique Health Products, you can register for a wholesale account here.

CLIF BUILDERS BAR: MUSCLE REPAIR IN A PROTEIN BAR

What makes CLIF Builders Bars different from the original CLIF Bar?

Builders Bars are high in protein and crafted with an optimal blend of ingredients specifically chosen to provide the body with the nutrition it needs to sustain a workout and help build and repair muscle. 

Developed with athletes in mind, CLIF Builders adds to the existing CLIF Bar product range loved by athletes and fitness enthusiasts around the world and has quickly become one of the top-selling protein bars in America. 

Each CLIF Builders Bar is plant-based, low GI, free from high fructose corn syrup and contains:

✔ 20g of complete protein

✔ Essential amino acids to repair and rebuild muscles

✔ Natural, organic, non-GMO ingredients

✔ No artificial flavours

✔ Rainforest Alliance Certified Cocoa

Whether it’s to power up a work out or to power through a day of hard work, CLIF Builders is a tasty and convenient protein solution. 

Available in three delicious flavours – Chocolate, Chocolate Mint and Chocolate Peanut Butter – they taste like a chocolate bar and are loved by athletes, body builders, fitness fanatics and even those hard at work all day. 

To order CLIF Builders Bars, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

VEGAN DESSERTS ARE SELLING LIKE HOTCAKES!

Convenience has long been king in Australian kitchens. But consumers are increasingly making the switch from traditional baking mixes to plant-based options. With the range of healthy baking mixes and vegan desserts in the market, it is no longer about sacrificing either health or flavour. Consumers are spoilt for choice and they have high expectations of retail shelves to deliver.

The plant-based switch

In 2019, Roy Morgan research revealed that nearly 2.5 million Australians now follow a vegetarian – or mostly vegetarian – diet. This sits on the back of a steady trend towards plant-based eating over the last decade. 

The COVID-19 pandemic has only served to heighten the focus on health and quality ingredients. People are spending more time at home and in the kitchen and they want home baking options that allow them to whip up healthy treats with minimal effort. 

As more and more people choose conscious diets with a focus on plant-based options, the demand for vegan desserts is going to continue to rise. Consumers are looking for flavour, convenience and quality… and healthy baking mixes tick all the boxes.

In-demand vegan desserts

At Unique Health Products we are ahead of the vegan desserts trend with many of our brands offering all natural baking mixes and quick to make desserts that are vegan-friendly but also high in on-trend, plant-based protein! Here is just a taste:

Macro Mike

Macro Mike healthy baking mixes and ‘nice’ cream take the complexity out of baking high-protein, macro, allergy-friendly treats. Using the best quality, natural ingredients these vegan desserts have all of the good stuff… and none of the bad. 

  • Gluten Free
  • Dairy Free
  • Vegan Friendly
  • All Natural
  • Packed with protein

Botanika Blends

Crafted by nature and powered by plants, the Botanika Blends range of healthy baking mixes, custard, jelly and mug cakes use premium ingredients blended with integrity and care. This is a wholesome and considered range of show-stopping vegan desserts!

  • Gluten Free
  • Vegan
  • Plant Based
  • High protein

Natural Evolution

The Natural Evolution range is nutrient-dense and packed with flavour. From the Caribbean Cake, Banana Bread, Chocolate Cake and Pancake/Waffle Mix, each baking mix features the Natural Evolution signature green banana flour.

  • Gluten Free
  • Nut Free
  • Vegan Friendly
  • 100% Australian
  • 100% Natural Nutrition

It doesn’t get much (naturally) sweeter than that! We have these incredible vegan dessert brands and more available for wholesale order now. Order online 24/7 or contact our friendly sales team on 1800 787 904. If you aren’t yet registered for a wholesale account with us, you can register your account here

ETHIQUE CONCENTRATES – A PLASTIC-FREE ALTERNATIVE

Australia’s love affair with plastic is showing no signs of abating. According to the Federal Government’s 2018-19 National Report of the Australian Plastics Recycling Survey, our national plastic consumption has hit an all-time peak of 3,435,200 tonnes.

But all is not lost. Powerhouse brand Ethique is on a mission to save more than 50 million plastic bottles from landfill by 2025. So far, with their range of bars they have saved 8 million plastic bottles, and with their newly launched range of Ethique Concentrates, they are well on their way to reaching their goal… transforming household and cosmetic products in the process.

The new plastic-free revolution

Ethique has been shaping the plastic-free movement since 2012. But not everyone likes bars or is prepared to try them.

Enter Concentrates. A new alternative for consumers who favour traditional liquid products yet want to reduce their plastic consumption.

The Concentrates range includes hair care, bodywash, body lotion, handwash and household concentrates. Similar to the Ethique bars, the ingredients are naturally derived and sustainably sourced. They are certified vegan, cruelty free, palm oil-free and 100% plastic free.

Using the Concentrates couldn’t be simpler.

  1. Open the compostable cardboard box. Snap the concentrate into small pieces in a heatproof bowl and pour over hot water.
  2. Whisk until the solution is melted. Set aside to cool for five minutes. 
  3. Pour into an existing bottle and use as you normally would.

Concentrate on the benefits

Concentrates are refillables done differently. The fact is that most of the products these Concentrates replace – handwashes, body lotions, cleaning sprays etc. – are made from up to 98% water. 

Not only are the plastic bottles they come in ending up in landfill, they are unnecessarily using precious water.

Each Concentrate saves 700ml of water. Consider the amount a single person would use over a year across the range and those water savings add up! That’s in addition to one less plastic bottle being manufactured and entering landfill per Concentrate.

These products are effective and environmentally friendly.

QUICK FAQs

What are Concentrates?

Concentrates are a new range from leading natural and plastic-free brand, Ethique. Once the Concentrates are diluted in water, the liquid can be used like any other liquid cleaning and cosmetic products.

Which products are in the Concentrates range?

The range includes hair care, bodywash, body lotion, handwash and household products.

What is the difference between Ethique bars and Concentrates?

The bars and Concentrates use different product formulations. If you try to use the Concentrates in the same way you would a bar, it will not work. Likewise, if you try to dilute the bars into liquid they will go mouldy very quickly. Both products are natural and sustainable but the Concentrates offer an alternative for people who don’t like using bars or who want a natural, plastic-free alternative to household cleaners.

Are the ingredients natural?

As with the rest of the Ethique range, the ingredients are 100% naturally derived, ethically sourced and sustainable. You also won’t find any petrochemical derivatives, parabens and synthetic fragrances in any of the Concentrates.

How long will the product last once made up?

Once the Concentrate has been diluted for use, it has a six month shelf life when stored in a suitable container with a lid.

What can the diluted Concentrate be stored in?

The beauty of Concentrates is they allow the reuse of an existing container, saving more plastic waste. Any clean vessel will do – an old drink bottle, a glass jar or anything with a lid.

Do the Concentrates contain preservatives?

The diluted Concentrates can safely last for six months because they contain preservatives – namely a combination of benzyl alcohol and dehydroacetic acid. Due to the volume of water in the diluted products, the preservatives prevent harmful microorganisms from forming. 

Ready to help your customers give plastic the flick? Order the entire Ethique range online now via our shop or contact our friendly sales team on 1800 787 904. Haven’t yet registered for a wholesale account with us? You can do so here.

NATURAL EVOLUTION SEEN ON TV!

Between them, the girls behind Keep It Cleaner, Stephanie Claire Smith and Laura Henshaw, have almost 2 million Instagram followers. They share their passion for clean living with a focus on fitness, nutrition and wellness.

These girls know their stuff when it comes to healthy products. And that’s why we were thrilled to see Natural Evolution’s Green Banana Flour featured on the first episode of their new TV show, The Healthy Cooks.

Meet Natural Evolution

Natural Evolution is a business built on innovation. They are responsible for the world’s first – and only – banana peeling machine and the “banana blankey”, a fully recyclable packaging for protecting bananas during transport. 

But it’s their green banana products – including the Green Banana Baking Flour – that really takes innovation to the next level.

Green Banana Flour is gluten free, high fibre and nutrient-packed. Made from the green cavendish bananas that the supermarkets deem too bendy, too straight, too big or too small, green banana flour is high in resistant starch which is great for gut health!

“Try swapping wheat flour for a gluten free alternative like banana flour which is packed with prebiotic fibre,” explained Laura Henshaw on The Healthy Cooks. “It’s so good for our gut health. It’s one small change you can make for your health and wellbeing.”

Cooking with Green Banana Flour

On The Healthy Cooks, Stephanie and Laura made a delicious Haloumi, Roasted Pumpkin and Spinach Frittata

Green banana flour is versatile to cook with – the flour rises beautifully when baking and results in light and fluffy baked goods with a delicious flavour. As with any gluten-free baking, only ½ – ¾ of green banana flour is required for every cup of regular flour indicated in a recipe.

Haloumi, Roasted Pumpkin and Spinach Frittata

Due to its resistant starch, ease to cook with and gut health benefits, Green Banana Flour is a trending product on the rise. To place a wholesale order you can shop online 24/7, or call our friendly sales team on 1800 787 904. If you’re new to Unique Health Products, you can register for a wholesale account here.

5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

5-Emerging-Trends_Trending

3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

5 Emerging Trends_Trending5

4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

5 Emerging Trends_Trending6

5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.