CELEBRITIES CAN’T GET ENOUGH OF THIS BRAND!

Bragg Live Foods is an authentic and storied brand with a highly loyal, multi-generational following in the health and wellness space! The company enjoys a dominant position in the high-growth apple cider vinegar category globally and a long and successful history with its range of healthy products. 

So much so, that fans of their Apple Cider Vinegar include a high-profile celebrity consumer base and global health and wellness enthusiasts including:

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Scarlett Johansson

Scarlett has been quoted saying she uses ACV for her glowing skin! “If your skin is problematic or you’re having a lot of breakouts, it’s really healing,” she tells Elle UK. “It’s a little bit stinky but if you’re not sleeping over at your boyfriend’s it’s really effective!”

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Miranda Kerr

Supermodel Miranda Kerr is well known in the health, wellness and beauty space. So what’s her go-to salad?

 “I always make a big salad with finely chopped fennel, cucumber, feta cheese, baby spinach, avocado, olive oils, and a dressing of macadamia oil, apple cider vinegar, and Bragg’s Amino Acids,” Kerr tells Vogue.

Hilary Duff

Younger actress, Hilary Duff says her morning routine always includes a shot of ACV. “I’ll just shoot it straight in the morning,” she says. “People think it’s gross, but I kind of like the taste.”

Kate Walsh

Actress Kate Walsh divulges her health and wellbeing tricks to HuffPost including how apple cider vinegar is part of her go-to morning routine.  “Sleep is hugely important. I know it’s not very sexy but I sleep like a bear in winter. I also drink a ton of water, usually with apple cider vinegar and some lemon.”

Victoria Beckham

Victoria shared on her Instagram that each morning before having her breakfast, she starts her day with apple cider vinegar. “Be brave! Two tbsp first thing on an empty tummy!” she revealed.

Jennifer Aniston

In a candid interview for Harpers Bazaar, Jennifer Aniston declared apple cider vinegar as part of her supplement regime. “Vitamins. Vitamins. Vitamins. I take a lot of vitamins, I’m not going to lie. It changes all the time because someone will say, “Oh, my God, you don’t take activated charcoal?” Then you go down a Googling hole to understand the benefits of that, or turmeric or dandelion for water retention. Now I’m doing apple cider vinegar in the morning.”

Liz Hurley
Actress Liz Hurley tells The Cut that Bragg’s ACV is her morning drink-of-choice. “I often put apple cider vinegar in my hot water,” she says. “It’s good for your metabolism.”

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KATY PERRY AND BRAGG

You may have seen Katy Perry holding a bottle of Bragg’s Apple Cider Vinegar on social media lately as well….

While it may seem like an unexpected match, Katy Perry’s connection to Bragg goes way back. “My mother made me drink it every day, but now it’s a staple for me.” Her mum also got to know Patricia Bragg. “She invited her to our church when I was little—and Patricia bought me my first guitar when I was 13.” Katy Perry and fiance, Orlando Bloom are now co-owners of the company, helping Bragg steer it for a new century. 

“I’m here to help reeducate people on how to use it,” Perry says. “I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honoured to have the opportunity to be a part of the team that will bring the magic of the brand to a new generation of consumers.”

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To explore the full Bragg range and order your wholesale stock, simply login to our online store or give one of our friendly sales team members a call on 1800 787 904. If you dont have an account with us yet, you can register for one here.

THE SALES POWER OF PROTEIN!

Over the past few years, despite the neverending onslaught of fad diets, high protein foods have been consistent sellers. 

From foods naturally high in protein to products with protein added. It’s a nutrient prized for its multitude of health benefits and when called out on the packaging, has been proven to ignite sales growth.

Why is it so popular?

Consumers are increasingly becoming aware of the relationship between healthy lifestyle choices, especially their diet, in a bid to counteract the degenerative health effects of chronic stress and their busy schedules. 

Rarely highlighted in a negative light, consumer insights specialist Julian Mellentin says “protein is the nutrient that can do no wrong”. 

“Protein is for fit bodies, firm bodies, weight management, looking good, feeling good, energy and all sorts of other motivations in consumers minds.”

PBCo., Macro Mike, Botanika Blends and Happy Way all focus on protein!

However, the protein craze is not just limited to health-obsessed millennials. ‘High-protein’ claims appeal to everyone from a range of demographics and economic statuses including families with children aged 6 -18 and senior couples. 

In general, the plant-based boom, an increase in active living, and snackification is contributing to the demand, with sports nutrition, high protein packaged foods, snacks and beverages leading the way.

With demand for high protein foods growing, packaging is playing a vital role in informing consumers and driving sales. 

Manufacturers without a protein-related claim on their packaging are losing more than $50 million in potential sales.

Vitawerx, Flexible Foods and RXBAR make protein a focus too!

In Australia, sales of items that list protein content have leaped by 22% compared to 2% in total grocery growth. Nielsen’s Head of Retail, Alfredo Costa says “manufacturers need to meet their consumers’ needs and desires with clearly labelled information on packs if they want to have a winning edge with product innovation and drive sales.”

At Unique, we stock wide range of on-trend, high-protein products that are driving sales in-store. Explore these popular products and so much more via our online store. If you need to register for a wholesale account, you can do so here.

SELF-CARE: THE $450 BILLION OPPORTUNITY

The art of self-care has been around for centuries. While the methods may have changed and broadened over the years, the goal of each practice has remained the same – calm the nervous system, feel good and nurture health and wellbeing.  

So many self-care practices that were once considered ‘alternative’ have now infiltrated our daily lives and are widely accepted i.e. yoga and meditation. 

88% of consumers actively practice some form of self-care. 

But thanks to social media and the internet, the self-care industry is a vast space, wide open for individual interpretation and implementation. Even a person’s morning coffee ritual can be considered a form of self-care.

There are more than 25 million posts on Instagram tagged with #selfcare!

Whether it’s a face mask, meditation, breathing technique, home fragrance, diet plan, tea break, bedtime routine or skincare ritual. There’s an option to suit everybody and it’s a retail opportunity, which according to IRi reports, that’s worth a whopping $450 billion! 

MEN’S SELF CARE: Self-care is not only for women either! Allied Market Research projects that the global market for men’s personal care will reach $166 billion by 2022. Skin and body care, in particular, are becoming more socially acceptable thanks to admired celebrities sharing their own routines and innovative marketing campaigns creating discussion.

In order to harness maximum sales growth, brands and retailers must think outside of the traditional, narrowly defined category and take a far broader approach. Taking the time to understand how each retail category can fit within this benefit-based, solution-oriented space is a strategic move that has the potential to totally transform your sales performance.  

Showcase a diverse range of self-care related items instore with some of the Unique team’s top picks: 

Left to right: Wheatbags Love, Amazing Oils, Bach Remedies, Evodia, Lemon Myrtle Fragrances, Harmony’s Ear Candles, Dr Organic Ginseng Men’s range.
Left to right: The Ginger People, Bragg Live Foods, Botanika Blends, Ministry of Tea.
Left to right: Orgaid, Ethique, ACURE, Aztec Secret.

Unique Health Products distributes an extensive range of top-selling, all-natural self-care items nationwide. You can order online 24/7 via our online shop or give one of our friendly sales team members a call on 1800 787 904! If you haven’t registered for a wholesale account, you can do so here.

WHO IS GEN Z?

They’re influencing the purchasing behaviours of all consumers and forcing businesses to develop new strategies to stay relevant. So who are they and how can your business give them what they want? It’s time to get to know the next generation of shoppers…

WHO ARE THEY

Nicknamed as the first generation of ‘true digital natives’, members of Gen Z have been exposed to the internet, social networks and mobile systems from youth. 

Born between roughly 1995 to 2010, this generation is hypercognitive and very comfortable with cross-referencing across multiple sources of information. 

They effortlessly integrate virtual and offline experiences and are far more pragmatic and analytical than previous generations when it comes to decision making.

Gen Z possesses a sophisticated filter that comes from growing up surrounded by a deluge of information. So you’ll only have a few seconds to convince them that your ad, blog post, etc is worth their time. But once you have their attention and approval, their word of mouth support is worth its weight in gold. 

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WHY THEY MATTER 

This year, Gen Z is expected to account for 40% of all customers. They are quite literally becoming the most influential consumer group out there. 

One expert says “Generation Z is one of the most powerful consumer forces in the market today. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.”

It’s essential to connect with Gen Z because for the first time ever, young people are defining what’s cool, not just for other young people, but for everyone else too.

63% of Gen Zers consider friend recommendations as their most trusted source for learning about products and brands. 

WHY THEY BUY

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In general, they place a high value on individual identity, reject stereotypes, and want to align themselves with a variety of causes and interest-based communities. 

They buy as a means of self-expression and prefer consumption as: access rather than possession ie. Netflix vs DVDs; an expression of individuality, and as a matter of ethical concern. 

In order to reach Gen Z, your business must rethink how to deliver value, be inclusive, rebalance mass production with personalisation and practice what you preach. Authenticity, connection and community are key! 

Engaging Gen Z: Consider creating platforms of products, services and experiences that connect customers around brands both online and in person. An omnichannel marketing strategy is imperative because for consumers who are always and everywhere online, the online–offline boundary doesn’t exist. 

Gen Z are forcing companies to think bigger, do better and value-add on a human rights level. They crave connection, demand inclusivity and expect more from brands. And it’s up to us to rise to the challenge. Are you ready for the next generation?

WOUND CARE THAT’S KIND ON YOUR SKIN AND THE PLANET

The world’s first organic, hypoallergenic and compostable wound care, PATCH, was born out of personal necessity. When James Dutton (the founder of Nutricare) noticed that common wound coverings would make his son’s skin react and the wound worse, he set on a mission to figure out why. 

Shockingly, James discovered an array of chemicals lurking in common plasters that affected not only his son, but people all over the world. He became incredibly motivated to create a better alternative for both his son and the rising number of people across the globe who can’t wear common wound care coverings. 

When it came to creating a better alternative, James also kept his other son, Xavier, in mind. Xavier hates putting creams on his skin and would throw tantrums no matter what creative ways were tried. And so PATCH was born! A wound care product that doesn’t cause nasty skin reactions and serves as a way to help heal wounds with the infusion of natural ingredients into the gauze. 

Since 2016, James has successfully taken PATCH from just an idea into an award-winning product range that is stocked in thousands of stores globally. Each adhesive strip is made with 100% certified organic bamboo fibre and comes in natural or with added extra goodness in the form of either coconut oil, aloe vera and activated charcoal for various purposes. PATCH adhesive bandages are natural, sustainable alternatives to regular wound care that are effective and durable but won’t ruin the earth.

If every household in Australia purchased one packet of regular plastic adhesive strips, the plastic waste would cover the equivalent of the MCG surface three and a half times over!

They have been engineered to be the most sensitive and natural wound care alternative on the market, appealing to all skin types both young and old. They’re free from latex, paraben, thimerosal, plastic and silicone. Utilising only eco-friendly, biodegradable materials in both the strips and the packaging.

Beyond their sustainable practices, the team behind PATCH are also passionate about giving back, supporting local communities with supplies in East Timor, partnering with Sea Shepherd, and collaborating with Phil Leahy from Retail Global to support children across Haiti with sterile medical resources. 

It’s one thing to create a strong brand that sells well, but it’s a whole other thing to create a company that also changes lives. PATCH is changing the wound care game one natural adhesive strip at a time, and this innovative brand is only just getting started. Watch this space! 

Explore the PATCH range in our online store. It’s open 24/7 for all your ordering needs! Or give our friendly sales team a call on 1800 787 904. Haven’t registered for a wholesale account with us yet? You can do so here.

CLIF CELEBRATES FEMALE ATHLETES WITH NEW PACKAGING

For the first time in its 28-year history, CLIF BAR® will replace the iconic climber on the most popular flavours of its CLIF BAR packaging with real-life trailblazers – six women athletes representing six different sports. This exciting change celebrates the incredible athletes who require sustained energy to push boundaries and go farther in their discipline.

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This limited-edition packaging will flow through to Australia and New Zealand during the months of July – September 2020 and will be available throughout 2020 while supplies last.

The six athletes, Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash are world champions, Olympians, and Olympic hopefuls who lead with integrity in their communities. The sports they represent range from traditional events like cycling, tennis and soccer, to newer sports like skateboarding, surfing, and climbing.

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“To see myself on a CLIF BAR is amazing,” says two-time World Cup Champion Megan Rapinoe.

“It would have meant so much to me as a kid to see a woman being celebrated for living her truth and chasing her dream. I hope it inspires the next generation to keep pushing us forward. My training requires dedication, and a ton of energy, so I love that CLIF BARs taste great and give me the sustained energy I need to power through. I’m so proud to represent a brand that supports me and aligns with my values.”

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“It’s such an honour to be featured on a CLIF BAR along with these other incredible female athletes,” says seven-time Grand Slam singles champion and entrepreneur Venus Williams.

“This is the perfect example of women supporting each other and celebrating their successes in sports, in business, and in life. From an early age I have always been mindful about what I put into my body, so I love that I can grab a CLIF BAR and get the right mix of protein, fat, and carbs to sustain my energy levels for practice, training, and everything I want to accomplish each day.”

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“I created CLIF BAR, the ultimate energy bar, to serve all types of and fuel their favorite sports,” says Clif Bar & Company founder and co-CEO Gary Erickson.

“Today, our bars are eaten by everyone from the elite athletes on our new packaging to everyday athletes playing pickup basketball or challenging themselves on a long hike. While I’ve never been a professional athlete myself, I’m inspired by those at the pinnacle of their sport, and we hope by featuring these six women on our new packaging that we can continue to inspire athletes at all levels.”

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Born on a Bike™ and made for athletes of every stripe, CLIF performance energy foods are purposely crafted with the right nutrition to sustain your energy and power you through adventures big or small.

The idea for a better performance bar was born during a 175-mile bike ride. Nearly 30 years later, CLIF BAR® remains the ultimate energy bar, fueling athletes with an ideal mix of nutritious, sustainably sourced ingredients.

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Original Press Release: BusinessWire

CLIF Bar is exclusively distributed in Australia by Unique Health Products. You can order your CLIF stock via our online store or contact one of our friendly sales team on 1800 787 904. If you would like to create a wholesale account with us, you can do so here!

HEALTHY HOT DRINKS AND MORE!

As the seasons shift and we feel that chill in the air, your customers will be seeking the warmth and comfort of herbal teas, coffee and functional drinks – and eco-friendly cups to enjoy them in! 

Please their tastebuds with these healthy hot drinks and help them sip in style with this round up of offerings that nourish and inspire.

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Reusable Glass Cups

Available in an extensive range of colours and sizes, Joco Cups are hand-crafted from durable borosilicate glass and medical grade silicone. They’re 100% plastic-free!

Ayurvedic Tea

Yogi Tea’s extensive range is 100% certified organic and free of artificial additives and flavour enhancers. The outer packaging is recyclable, and the tea bag itself is completely compostable.

Reusable Pod

SealPod is the Nespresso® and Delonghi compatible coffee capsule that’s designed to last a lifetime! The starter kit contains one capsule, one silicone fresh cover, a coffee scoop (which doubles as a tamper) and 24 recyclable aluminium sticker lids.

A Golden Drop

100% Australian made Alchemy Golden Turmeric Elixir is caffeine free, gluten free, dairy free and vegan friendly, with 48mg of curcumin per serve. Simply add milk for a deliciously vibrant drink packed with functional ingredients.

DIY Tea

Urban Greens Grow Kits contain everything needed to grow and brew herbal tea! A great gift, the pack includes seeds, enamel mug, growing pot, organic soil, tea strainer and instructions.

World-class Coffee

Multi-award winning Montville Coffee is recognised for its balance, flavours and aromas. The beans and ground coffee are certified organic and certified Fairtrade. Available in three blends!

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A Cracking Cuppa

Sourced from around the world, The Ministry of Tea boasts an exceptional range of certified organic teas and herbal infusions at a competitive price point of $7.95 RRP.

Let loose!

Kintra Foods premium organic Loose Leaf Tea range is made with high-quality ingredients that offer functional health benefits. Beautifully packaged, the glass jars are eye catching on the shelf.

Keto-friendly Creamer

All-natural Laird Superfood Creamers are vegan friendly and gluten free. Made with responsibly sourced ingredients, they contain all four MCTs, calcium and 72 trace minerals.

Sustainable Coffee Cups

Reusable Huskee Cups are sophisticated in design and help reduce waste. Made from up to 50% discarded coffee husk, the cups are durable, non-toxic and dishwasher friendly.

Sticky Chai

Made with certified organic, Fairtrade ingredients, The Fresh Chai Co. blends are stone ground then coated in honey or agave to preserve their aromatic flavour and health benefits.

A Perfect Matcha

Matcha Maiden Green Tea contains 137 times the antioxidants of standard green tea! Sourced from Kyoto, Japan, the leaves are 100% pure stone ground and certified organic.

Coffee Flask

Made with durable 18/8 pro-grade stainless steel, Hydro Flask Coffee Flasks utilise TempShield™ double wall insulation technology to keep beverages hot for up to 12 hours and leak free!

Drinking Mushrooms

Four Sigmatic’s range of nutritious mushroom superfood blends are on trend and in demand. Easy to incorporate into daily life, the range includes coffee, hot cacao, lattes and elixirs.

Order your stock online today! Simply click here to login. If you haven’t yet signed up with us for an account, then you can do so here.

THE POWER OF THE BRAGG BRAND

Bragg Live Food Products is one of the oldest and most trusted health and wellness brands and the world’s top producer of apple cider vinegar (ACV). 

Founded in 1912 by renowned health advocate Paul Bragg as a way to provide products to help people live more vibrantly, the Bragg company has consistently provided products that reflect a commitment to supporting a simpler path to healthier living. 

For decades, Paul, and his daughter-in-law, Patricia, have been promoting the benefits of apple cider vinegar and their broad portfolio of other health-focused food and dietary products including seasonings, dressings, olive oil and ready-to-drink beverages. 

There’s a century of time-tested wellness benefits inside every Bragg product. Authentic “real food” formulas they’ve perfected to help your customers transform their lives, one day at a time.

BRAGG APPLE CIDER VINEGAR – A WORLD MARKET LEADER

An authentic and storied brand, Bragg has a highly loyal, multi-generational following in the health and wellness space.

Bragg Apple Cider Vinegar is the most well-known product in the range and an institution in itself. For many people, Bragg is the only choice when it comes to selecting ACV.

Most Bragg users express unwavering loyalty. If Bragg isn’t on your shelf, 59% of shoppers will leave and purchase elsewhere, rather than buy another brand. Plus, sales for Bragg Apple Cider Vinegar are greater than all other brands combined (including all private labels).*

For years, the company has been enjoying a dominant position in the high-growth apple cider vinegar category globally and a long and successful history with its range of healthy products.

It’s the obvious choice for ACV and the range is a must-have for your pantry aisle.

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KATY PERRY JOINS BRAGG

You may have seen Katy Perry holding a bottle of Bragg’s Apple Cider Vinegar on social media lately….While it may seem like an unexpected match, Katy Perry’s connection to Bragg goes way back.

“My mother made me drink it every day, but now it’s a staple for me.” Her mum also got to know Patricia Bragg. “She invited her to our church when I was little—and Patricia bought me my first guitar when I was 13.”

Katy Perry and fiance, Orlando Bloom are now co-owners of the company, helping Bragg steer it for a new century. 

“I’m here to help reeducate people on how to use it,” Perry says. “I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honoured to have the opportunity to be a part of the team that will bring the magic of the brand to a new generation of consumers.”

WHAT’S NEXT FOR BRAGG?

The Bragg brand was acquired by investors mid last year with the focus to drive growth and expand the reach of this trusted health and wellness brand.

With the new investors in her company injecting a modern flair, Patricia Bragg, 90, said she hopes her products will “reach millions more people worldwide.”

New CEO, Linda Boardman says she is optimistic about the future of Bragg, which she says will forge forward using:

  • Consumer education
  • Retailer education
  • Product innovation

So keep an eye out for innovative new products, engaging consumer-focused campaigns, retailer support and updated packaging through Unique in the near future!

Bragg is definitely a big deal now….but you’ll be foolish not to establish yourself as a Bragg retailer now once you see what they have coming soon!

If you’d like to become a stockist of this iconic brand, make sure you create a wholesale account with us here. If you are already a retailer with us, simply order your stock via our online store anytime.

*Source: Bragg ACV Attitudes & Usage, Aug 2019, xAOC Latest 52 Wks – W/E 01/25/20

RXBAR: AN IDEAL FIT FOR TODAY’S SNACK ENTHUSIASTS

According to Roy Morgan research, nearly 9 in 10 Australian adults eat packaged snacks each week. 54.7% of which consume at least one healthy snack in an average 7 day period. That’s a lot of opportunity for snack sales!

In fact, a total of 62.5% of the adult population are considered heavy or medium snackers consuming at least four packaged snacks per week. And they’re increasingly looking for healthier options.

NATURAL SNACKS

Natural ingredients are no longer a niche request for consumers. Producer of technology-driven natural ingredients and systems, Doëhler said the demand for naturalness and functionality is firmly cemented as a lifestyle choice as consumers continue to choose snacks that help make them feel good.

SNACK TIME IS ALL THE TIME

In today’s world, any time is snack time!

Snacking is no longer just an absent-minded activity. Shoppers are intentionally looking for snacks to indulge in, satisfy a craving, tide themselves over until their next meal, or enjoy on the go instead of a meal! The snackification movement is not disappearing anytime soon.

For retailers, variety is key. Variety across a multitude of locations and presented to customers at the right time to continue to see success with hungry snackers.

ETHICS AND VALUES MUST MATCH (AND BE COMMUNICATED!)

Today’s shoppers are not only looking for healthier snacks, but ones that tick ethical, local, environmentally friendly boxes too. The brand must have clear communication around these elements in order to stand out from their competition and gain consumer trust.

More and more consumers are shopping according to their values, increasingly willing to be loyal, repeat purchases of brands which they know align with their morals, and this includes their choice of snacks.

After all, consumption of snacks is often in public and millennials in particular see these choices as an expression of who they are and what they stand for.

SO, DO RXBAR’S CREATE THE IDEAL HEALTH-CONSCIOUS SNACK?

RXBAR real food protein bars contain eight ingredients or less with the major ingredients featured front and centre on the packaging. They’re vegetarian, use high-quality protein and stand for clear communication that highlights their wholesome ingredients and commitment to ‘clean’ nutrition.

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Each RXBAR packs 12g of protein and 5g of fibre in just under 220 calories (924 kilojoules) and what you see is what you eat. The core ingredients are all there for a reason:

Egg whites for protein. Dates to bind. Nuts for texture. 

No free rides. No fillers. Just real food that tastes good and is good for you. 

No artificial preservatives, added colours, sugar or GMO ingredients. 

It’s a nutritious, convenient protein bar that’s in a class of it’s own.

Like the sound of RXBAR? Your customers do! Order all six flavours now via our online store. Or register for a wholesale account with us here.