Whilst at-home baking has always been a popular pastime, the exponential increase in this culinary “hometainment” hobby has exploded in recent times, with consumers searching for more and more ways to bake at home.
At-home baking continues to be a trend for 2022 and beyond, boosted by the influence of social media, an increase in accessible online baking classes and the need for people to ‘find their tribe’ and connect with those who share the same interests.
Couple this with an ever-increasing awareness of health and wellbeing, and this is where an abundance of better-for-you healthy baking products come into their own.
Ibisworld reports that Australians are favouring healthier snacking options over traditional biscuits and treats. However, they are still looking to satisfy their sweet cravings. Today, it’s not just about meeting a craving, consumers are wanting indulgent-style products that still meet their nutritional needs and don’t derail their health goals.
With at-home baking becoming more popular, consumers are increasingly becoming curious about using innovative products in their baking to create a better-for-you twist on old favourites or something new entirely.
Luckily, there are a number of manufacturers that are meeting the demand for these fulfilling, comforting, yet functional foods, with a wide range of innovative baking products ready for you to stock on your shelves.
Better baking basics
Better-for-you products encompass the ever-growing preference towards more natural ingredients. This also extends into the baking world.
BRAGG Extra Virgin Olive Oil is a multipurpose baking staple that adds the heart health benefits of olive oil into cakes. It’s also certified organic, gluten free, dairy free, vegetarian and vegan friendly.
Their Apple Cider Vinegar is also a top-selling, household staple, that’s hugely versatile and is often used in baking for its leavening and flavour enhancing properties, creating a better crumb.
One of the most common baking basics are choc buttons! So it’s no surprise that the decadent Vego Fine Hazelnut Chocolate Melts are ‘the’ melts for more indulgent at-home bakes. Tasting like the centre of a Ferrero Rocher and 100% vegan, it’s a chocolate-lovers baking essential. They are certified organic, gluten free, dairy free, vegetarian, fair trade and can be used both in traditional baking and as a comforting hot chocolate drink.
Gone are the days of limited choice when it comes to flours. With the realisation that many people struggle with food intolerances and restrictive diets, there has been an abundance of suppliers who provide alternative flours for innovative baking. The Gluten Free Food Co. provides both a gluten-free, grain-free flour blend and a gluten-free, wholemeal flour blend. They are both organic and high in fibre, featuring a helpful recipe for consumers to try on the packaging.
Australian grown and made, Green Banana Baking Flour from Natural Evolution is 100% gluten free, made from green bananas and grown in tropical North Queensland. Boasting impressive gut-health benefits thanks to its resistant starch content, it’s an on-trend addition that’s easily added to most baked goods.
Another great gluten-free flour alternative is Sensory Mill’s Apple Flour, it is made of 100% carefully milled dried apples and can substitute ¼-½ of the flour amount required for most baking recipes. It provides an excellent source of fibre, is 98% fat free and is vegan friendly. It also adds a touch of sweetness, allowing consumers to use less sugar in their recipes.
Make it with a mix
Gold Coast company, Macro Mike, born from a personal search for inclusive products, has continued to push boundaries with a range that delivers on quality and taste using all-natural ingredients.
Their baking mixes cater to those who require gluten-free, vegan-friendly options that still allow them to meet their daily macros. Hugely popular, with a loyal social media following, Macro Mike’s baking mixes include decadent and stand-out flavours such as Blueberry White Choc Chip Almond Protein Muffin Baking Mix and Maple Cinnamon White Choc Chip flavour Protein Donut Baking Mix.
Better-for-you baking also carries across in the grab n’ go, convenient options. Botanika Blends Marvellous Mug Cakes perfectly combines quality ingredients in a convenient ‘just add water’ mix. The plant-based treat is packed with all-natural ingredients and is vegan, vegetarian and dairy free. Consumers will love this as an easy and quick cake option.
Created with ease in mind, PBCo. Mixes are low carb with clean ingredients and no sugar added. Australian made, the range includes gluten-free options – Chunky Choc Chip Cookie Mix, Choc Chip Muffin Mix and Apple & Cinnamon Muffin Mix – as well as other favourite flavours – Oat & Raisin Cookie Mix and Banana Oat Muffin Mix. With 50% less packaging than conventional baking mix packs, they are a great option for consumers wanting to whip up a healthy lunch box treat.
Keto is one of the biggest diet trends we’ve seen in recent years. To meet demand for keto product innovation, Low Carb Life has created a range of keto-friendly baking mixes that are gluten free and contain no added sugar. The mixes contain a blend of sweeteners that combine for a natural flavour, with no lingering aftertaste. Australian made from quality ingredients, the range includes favourites such as Lemonlicious Slice, Rich Chocolate Brownies and Raspberry White Chocolate Slice.
The icing on the cake
Many would agree that sweet and creamy icing is the best part of baking – and often the naughtiest! To help health-conscious consumers have their cake and eat it too, The Monday Food Co. has created vegetarian, keto-friendly icing! Flavours like Coconut Buttercream and Chocolate Buttercream are sure to entice. Plus, they are all-natural, made with organic ingredients, gut friendly and easy to make!
Stock your shelves for the at-home baker
At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends.