5 Natural Beauty Trends for 2022

In their Future of Beauty Report, Nielsen identified natural beauty and skincare as key drivers for the future of the industry. Mintel called it a “Beauty Eco-lution” that is driven by eco-ethical and conscious purchasing decisions.

But the natural beauty market is as diverse as it is fast-growing. It has almost twice the predicted CAGR of the beauty market as a whole! In the plethora of products available, there are key natural beauty trends that are driving the growth.

Here are the five key natural beauty trends you should know to have your finger on the pulse for your eco-conscious customers.

Cruelty free natural beauty

1) CRUELTY FREE

According to What’s New in Healthy Products, consumers are starting to consider vegan and cruelty-free credentials as a baseline requirement for skincare brands. 

ACURE is a brand that is leading the market in highly innovative and effective skincare that also adheres to its vegan and cruelty-free values. For ACURE this means no animal-testing, ever, and drawing on powerful super nutrients for skin wellness. 

From facial scrubs to cleansing gels, face masks, serums, moisturisers, treatments, oils and more, every product in the ACURE range is 100% vegan. 

Zero waste natural beauty

2) ZERO WASTE

Plastic packaging – and more specifically plastic packaging winding up in landfill – is an undeniable issue facing our planet. Since 1960, the amount of plastic packaging used in the USA has increased over 120 times. While this figure isn’t limited to the beauty industry, globally, the beauty and personal care industry accounts for more than AUD $30 billion in plastic packaging sales.

Ethique is an impressively-sustainable brand playing an active role in reducing plastic packaging. The brand and products are 100% plastic free. In fact, Ethique has saved more than 13 million plastic bottles from entering landfill with their sustainable paper packaging, compostable storage containers, concentrates and solid beauty bars.

While Ethique started with shampoo bars, there are now solid face cleansers, solid face scrubs, solid face serums as well as a range of home, pet, hair and body care bars.

The latest addition to the Ethique range are highly-pigmented, long-lasting lipsticks in 100% home compostable tubes. The lipsticks have a satin finish in a range of on-trend colours and are also vegan friendly and palm oil free.

Another brand providing zero-waste solutions is Ever Eco. Their passion for eradicating single-use plastics started with the humble drinking straw and has now extended to include a beauty range. Beauty products include Reusable Bamboo Facial Pads to replace single-use cotton pads as well as Muslin Facial Cloths and Konjac Facial Sponges.

Functional and bioactive ingredients

3) FUNCTIONAL AND BIOACTIVE INGREDIENTS

As much as functional ingredients are driving food trends, they are also a force in natural beauty trends.

Functional and bioactive ingredients have been used for centuries in traditional medicine, and now the natural beauty industry is embracing the transformational power of nature.

Dr Organic doesn’t just use bioactive ingredients. Their ranges are each built around a powerful bioactive to ensure each product is truly functional. Whether it is Organic Aloe Vera, Activated Charcoal, Organic Hemp Oil, Organic Manuka Honey, Organic Reishi or one of the other many bioactives in the range, every product is designed to draw on the power of nature to get serious skin results.

ACURE is another brand that uses functional ingredients such as ashwagandha, reishi, holy basil, cordyceps and melatonin. Despite their use of quality, effective plant-based bioactives and functional ingredients, they are incredibly accessible and affordable for the everyday consumer looking to ‘clean up’ their beauty routine. 

Natural beauty supplements

4) BEAUTY FROM WITHIN

In line with the food as medicine trend, there are an increasing number of beauty supplements focusing on nourishing skin from within with the idea that beauty starts on the inside.

Supercharged Food, known for their Love Your Gut powders and capsules, has recently launched the Earth and Sea Beauty Capsules. The capsules contain a blend of silica, iodine and iron. The 100% Australian-sourced silica may aid in collagen production for healthy hair, skin and nails. The iodine in the blend is sourced from Tasmanian kelp and may help to repair damaged skin cells. 

Botanika Blends Beauty Potion is another option for beauty from within. Packed with nutrient-dense ingredients, including plant-based amino acids, vitamin C, probiotics, antioxidants, vitamins, minerals and more – it’s designed to support the production of collagen in the body. The vegan-friendly Beauty Potion has a berry flavour and contains nothing artificial.

Natural beauty sheet masks

5) SHEET MASKS

Sheet masks are certainly a trend that is here to stay! The natural beauty trend for sheet masks is in natural and organic ingredients and eco-friendly materials.

Orgaid produced the world’s first organic sheet mask. They use the patented Ecoderma sheet mask fabric along with organic ingredients and scientifically-backed formulations to create highly-effective sheet masks.

The Orgaid sheet mask range includes three varieties – Anti-aging & Moisturizing, Vitamin C & Revitalizing and Greek Yogurt & Nourishing.

ACURE also has a range of sheet masks that target different skin concerns. Much like the rest of the range, the vegan-friendly masks are also free from parabens, sulphates, mineral oil, paraffins and formaldehyde.

BRING NATURAL BEAUTY TRENDS TO YOUR CUSTOMERS

You can find each of these brands and their trending products – plus many more – in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.

The Trend Towards Personalised Nutrition and Health

The natural health consumer is sophisticated. They aren’t looking for a one-size-fits-all approach in the products they buy. Instead, they’re looking to tailor the products they buy to meet their health and nutrition goals.

This trend towards personalised nutrition and health is supported by research into tailored dietary advice. The research has shown that dietary recommendations that are personalised to the individual are more effective than generic dietary advice.1 This advice can be based on what people eat, their genetics or health concerns.

This is a trend that will continue to grow and evolve. Are you ready to meet the demand?

The opportunity on shelves

As consumers seek more personalised nutrition and health advice, they’ll then turn to grocery shelves for products to support this. In fact, 44% of consumers are already using specific foods to address certain medical needs.2 

Your customers aren’t just looking for a single health product. They’re looking for choices and options to tailor their shopping basket to their dietary needs. This may come in the form of convenience meals and snacks or individual functional ingredients and pantry staples

What does that mean for your shelves? A broader offering will make it easier for your customers to meet their personalised nutrition and health goals with brands like:

  • Boostball as a keto snacking alternative in addition to high protein options such as CLIF Bar
  • The range of Botanika Basics from Botanika Blends for high-quality individual, natural ingredients such as Acai Powder or Maca Powder.
  • Flour alternatives like Natural Evolution Green Banana Flour or PBCo. Almond Flour. 

Supplement considerations

Rather than buying broad supplement products, consumers are seeking supplements that are tailored to their health goals and needs.3

This personalisation of supplements can be in the form of specific ingredients. Or it may be the supplement format that meets the individual’s preference, e.g. powder, liquid or capsule.

Consumers are taking a holistic approach by considering both the food and supplements that align with their health and nutrition goals.

These wholesale supplements brands offer greater choice for personalised health and nutrition:

  • IMUNI evidence-based, practitioner-quality, vegan-friendly supplements to target a range of different wellness concerns.
  • Evolution Botanicals high-potency medicinal mushrooms, adaptogens and herbal extracts.
  • FijiKava stress relief, sleep support and relaxation supplements made from certified Fijian Noble Kava.
  • Eden Healthfoods premium wholefood nutritional supplements crafted from pure and effective organic ingredients.

Tailoring the shopping experience

Personalised health and nutrition isn’t only about the products you have available on your shelves. It’s also about how easy you make it for your customers to meet their goals.

In health retail, the trend towards integration helps to achieve this. Natural health products sit alongside the rest of your range to simplify the decision-making process. As natural health continues to trend towards the mainstream, consumers will expect this integration, which is already happening in large grocery retailers.

Today, more than ever, you also have data at your fingertips to facilitate increased interest in personalised health and nutrition. Through your sales data you can tailor promotions of complementary products that your customers are already purchasing. Alternatively, this may be an opportunity to educate your customers about higher-quality options or the benefits of particular products.

Grow your natural health range

At Unique Health Products, we’ve been at the forefront of natural health products for more than 25 years. Our range includes hundreds of quality brands that meet the rising consumer demand for personalised health and nutrition.

You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. Not yet a wholesale customer? You can register for a wholesale account here.

Sources:

1. The Conversation, 2021

2. Davidson, 2021

3. Nutritional Outlook, 2022

Premium Wholesale Chocolate – What Consumers Want

There is no denying the sales power of chocolate. It’s a market that’s valued at more than AUD $1.83 billion with a predicted CAGR (compound annual growth rate) of 7% by 2026. 

However, much like other snack trends, consumer tastes are changing. In the chocolate market, this is largely driven by a preference for premium chocolates as well as an overall general trend towards healthier alternatives.

At Unique Health Products, we have a range of wholesale chocolate brands that tick all the right boxes. From vegan, plant-based options to premium gifting brands, we distribute a large variety of wholesale chocolate options to help you cater to growing consumer interest.

Wholesale chocolate gifting

Chocolate gifting

The focus on premium chocolates is not only due to the health benefits of dark varieties. It’s also largely driven by an evolving tradition of gifting

The Alter Eco range of organic, fairtrade Chocolate Blocks and Truffles are made with non-GMO ingredients with no preservatives added. Sustainable packaging is also a big focus of Alter Eco as they are working towards 100% recyclable or compostable packaging across all of their products. The Chocolate Truffles in particular represent a great gifting product made from premium ingredients with standout packaging.

Bennetto is another premium gifting chocolate with packaging that looks as good as the chocolate tastes. The products are organic, fairtrade, gluten free, climate positive, vegan and delicious. The stunning packaging features Peruvian birds in a nod to the Bennetto sustainability and environmental goals.

Healthy chocolate snacks

Healthy chocolate snacking

According to Roy Morgan research, 90% of Australians are regular snackers, with 48.1% of people snacking on chocolate in an average week. At the same time, the uptake of healthy snacks is also on the rise. Brands that can marry the two to create healthy chocolate snacks are flying off shelves.

For the growing market of protein snackers, Vitawerx hits the spot. The innovative Protein Chocolate is available in a range of Bars and Choc-coated offerings. Keto-friendly and with no gluten or added sugar, the range is high in protein for a clean-eating snack. 

For some interesting flavour combinations with dark and white chocolate options, the Little Zebra Chocolates range is a winner. The Australian-made products are hand crafted in a dedicated dairy and nut-free facility. They are keto-friendly and free from sugar, palm oil and gluten. 

Choc-coated wholesale chocolate

Choc-coated 

Combining the flavour of quality chocolate with other ingredients, such as fruit, nuts and even licorice, these products hit the spot for the better-for-you chocolate consumer.

Dr Superfoods isn’t just a chocolate brand, but they do chocolate well! The Chocolate Coated range includes Almonds, Blueberries, Goji Berries, Raspberries and more coated in premium quality Belgian chocolate. 

Naked Chocolate Co is the go-to for gluten-free, chocolate-coated freeze-dried fruits. Using premium quality white and dark Belgian chocolate and 100% real fruit pieces, the products contain no artificial ingredients, preservatives or flavours. The dark chocolate options are also vegan friendly. 

Another brand with a delicious range of chocolate-covered treats, including Licorice, Ginger, Coffee Beans, Macadamia Nuts and Strawberries, is Organic Times. Using organic and fairtrade chocolate, the range is free from palm oil and GMOs.

Vegan chocolate wholesale

Vegan chocolate

With the rise of plant-based diets, it’s only natural that vegans and plant-based devotees will look for vegan alternatives to their favourite treats.

All Vego chocolates are fairtrade certified and manufactured under fair conditions, without compromise. The growing vegan range uses ingredients like Italian hazelnuts and cocoa cream to create a moreish taste. 

The Kresho Bar from Desert Island Confectionary is chewy nougat and roasted almonds wrapped in pure, vegan, fairly traded couverture chocolate. The brand is committed to mitigating their impact on the natural environment and ensuring that all operations are vegan, not just their chocolate.

Shine the light on your chocolate offering

With World Chocolate Day around the corner on 7 July, now is the time to review your chocolate offering and ensure your shelves meet your customers’ needs. You can purchase our ranges of wholesale chocolate online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Celebrating Female Founders for International Women’s Day 2022

#BreakTheBias. That’s the theme for International Women’s Day 2022. When we do break down bias and stereotypes, we can move towards gender equality.

Research by Boston Consulting Group has shown that boosting the number of female entrepreneurs to be in line with male entrepreneurship would boost the Australian economy. That boost would be something to the tune of between $71 and $135 billion.1 Interestingly, there is also a known multiplier effect that happens when businesses have a diverse supplier strategy in place.2 

Across the world, women-owned businesses make up approximately 25-33% of all privately-owned businesses.3 In Australia, roughly 38% of businesses have female founders.4 

At Unique Health Products, we’re proud that many of the brands we stock are women-owned businesses with female founders. We know that when we collectively, as a business community and individuals, support women-owned businesses, we’re making an investment in the economy.

This International Women’s Day we want to shine the spotlight on a handful of the female founders we partner with and showcase the incredible brands they’ve built.

Ethique

Brianne West founded Ethique in 2012 when there wasn’t as much concern about the impact of plastics in the environment. In the early days of Ethique, she was mixing formulas in her kitchen. Now, Ethique sells concentrated, plastic-free Solid Bars for beauty and home in 24 different markets around the world. Through it all she has stayed true to her values as a leader in regenerative business. 

Plantasy Foods

Monica Topliss and Fran Leman are the female founders behind plant-based wholefood brand, Plantasy Foods. After experiencing their own frustrations at the lack of quality ‘free from’ alternatives available, they joined forces to produce a range of healthy, plant-based convenience foods. This includes the top-selling Mac ‘n Cheez.

The Goodnight Co.

Fighting their own exhaustion while trying to balance work and family life is what led best friends, Shea Morrison and Danielle Knight, to start The Goodnight Co. They wanted to help others make the most of the sleep they do get to be the best version of themselves and now sell a range of Essential Oils, Diffusers and Homoeopathic Drops for sleep. 

Anna’s

A popular product for women’s wellbeing, Anna’s Wild Yam Cream was originally founded by a husband and wife duo. But in 2020, Harmony Rutledge, an avid Anna’s user and brand advocate, took over the reins of the brand. Harmony is continuing the brand vision of supporting and connecting women. 

Turban Chopsticks

After struggling to easily find the flavours of her Malaysian Chinese upbringing, Mei Yong started Turban Chopsticks. She was a busy professional and spotted a gap for a convenient range of Curry Pastes, Chutneys and Jams that made cooking authentic flavours at home much easier.

The Broth Sisters

Sisters, Linda Vantaggiato and Jane Crawford, started The Broth Sisters to recreate the broth recipes of their ‘farm to table’ upbringing. The business has grown from a desire to bring their family recipes to the community and is driven by a passion for health and nutrition. The range includes innovative Vegetable Sipping Broth Bags and Stock Concentrates. 

Summer Salt Body

Sarah Howe started making salt scrubs to sell at the local markets as a hobby but it quickly grew into a fully fledged business – Summer Salt Body. In line with her vegan values, all of the Summer Salt Body products – including Essential Oils, Salt Soaks and Crystal Soaps – are vegan and made with 100% natural ingredients.

Bennetto

Lucy Bennetto went from high school drama teacher to chocolatier when she started luxe, fairtrade chocolate brand, Bennetto. Driven by a desire to not only produce decadent, delicious chocolates, Lucy also strives to do good for the planet and the people that work along the Bennetto supply chain.

Koja

Kate Johansson started KOJA over her frustration at “health food” that was packed with fillers, preservatives and other nasties. So she set about “making healthy simple” with a range of plant-based, nutrient-dense wholefood snacks with no hidden ingredients, nasties or excess sugar. 

Mingle

When female founder, Jordyn Evans, launched Mingle, she wanted to shake up the spice aisle. She has certainly done that and then some, taking her no-nasties approach to the sauce aisle too! The bright and colourful range of Meal Bases, Natural Seasoning Blends and Better For You Sauces are giving new life to home cooking.

Supercharged Food

Lee Holmes is an accredited Clinical Nutritionist, wholefoods chef and yoga and meditation teacher. She’s also the founder of Supercharged Food where she helps people make healthy lifestyle changes with a range of naturopathic products, including the Love Your Gut Powder and Negative Ion Candles. 

The Monday Food Co.

When Indi Sutton started The Monday Food Co., she drew on her background in naturopathy and raw food production. With a passion for gut health, she initially created a range of nourishing, small batch Granola. This has since been joined by Keto Cake and Bread Mixes as well as a Keto Mug Cake Mix.

Wotnot

In 2004, Sinead Roberts and Sioned Guard joined forces to create Wotnot Naturals. As mothers, they wanted to combine their passions for caring for their families and their environment. The range includes eco-friendly baby, beauty and suncare products that are loved by mums, bubs and the planet. 

Charlie Societé

Natalie Arendale and Alanah Nuzzo created Charlie Societé after two years of development for the perfect natural-looking tan. They only use the highest quality natural and organic ingredients for a lightweight and nourishing formula that leaves skin with a sun-kissed glow. 

Support female founders and women-owned businesses

You’ll find all of these brands and many more in our online store. You can shop online, anytime or call our friendly sales team on 1800 787 904. Not yet registered with us? Sign up here!

Sources:

1. SMH, 2019.

2. EthniFacts, 2021.

3. EY, 2021.

4. Australian Small Business and Family Enterprise Ombudsman, 2021.

5 Things Retailers Need to Know About the Supplement Sector

9.3 million Australians take vitamins for their health. That represents a 16% increase in a single year.1 According to the Complementary Medicines Australia 2021 Industry Audit, the sector as a whole is worth a staggering AUD $5.6 billion.2

As with any sector, the supplements sector has its own complexities and trends driving the growth in the market. With the opportunity wholesale supplements present to retailers, it’s important you understand what those drivers and trends are. Here are five of the key things you need to know for healthy supplement sales.

In the 10 years to 2021, the vitamin and dietary supplement category has doubled. It is the largest and fastest growing category in the supplement sector.2

40% of Australians take vitamin D supplements, making it the most commonly consumed supplement. This is closely followed by vitamin C and multivitamins, both taken by 34% of people.2

These numbers are significant, representing a large proportion of the population that shop within the supplement market. Capitalise on your share of the market with leading brands and products like:

  • IMUNI has recently launched a new range of supplements, including a Vital D3 Oral Liquid as well as Vegan Complete, an all-in-one product for plant-based consumers.
  • Eden Healthfoods Wild C Natural Vitamin C Powder is a highly bioavailable, entirely natural superfood blend sourced from wild berries and greens. 

2. Immunity is the top health priority

In response to global events, consumer demand for immune health supplements is on the rise. In fact, immunity is the biggest influence on innovation within the category.2

Interestingly, behind immunity, stress management and sleep support are the two next largest priorities, followed by probiotics and plant-based products.2

Innovation is thriving with these brands offering high-quality options to stock your shelves:

  • IMUNI Immune Defence is a top-selling, practitioner-quality immune health supplement. 
  • FijiKava is the first medicinal Kava brand in Australia with Noble Calm and Noble Sleep catering to the rise in interest in sleep support and stress management.
  • PPC Herbs has a range of herbal medicines that target different concerns including immune health, stress and sleep. 

3. Consumers are seeking personalised solutions

The age of personalisation has arrived with consumers seeking to tailor their supplement intake to their personal wellness goals rather than more general products. Research suggests that 55% of consumers seek out health products with claims that suit their individual needs.3 There is also increased interest in alternative supplement formats, such as powders or liquids, rather than traditional pills and capsules.4

As consumers become more savvy about ingredients and look to reach their health goals, this drive towards personalisation is more important than ever.

You can make the most of this trend by offering products that make it easy for consumers to tailor their supplement intake to their own needs, such as:

  • Supercharged Food Earth and Sea Beauty Capsules contain ingredients to support healthy hair, skin and nails for beauty supplement consumers.
  • Eden Healthfoods Ultimate Biotic Pre/Probiotic comes in a powder format and can be mixed with water or juice for easy consumption.

4. Scientific evidence of efficacy matters

It’s probably no surprise that modern consumers want to be sure that the products they are using are backed by science. This is important to the majority of consumers, with 59% expecting scientific evidence to support supplement efficacy.5 

Brands that can substantiate their claims with high-quality products may be seen more favourably by consumers.

Stock your shelves with brands that invest in research to select the highest-quality and most effective ingredients, including:

  • IMUNI integrates evidence-based medicine and science to choose optimal ingredients at therapeutic doses.
  • FijiKava draws on over a decade of research to find the optimum Kava varieties and technology for their products.

5. Holistic wellness is front of mind

Today’s consumers take a more proactive approach to preventative health. Consumers aren’t afraid to indulge but they are taking a long term and holistic view of their health and wellness.6 

Supplements have a role to play in this proactive approach. This links strongly with the trend towards personalisation where consumers can proactively target their health concerns with supplements that support their individual needs.

There are innovative products, some beyond the traditional supplements, to consider stocking on your shelves as consumers increasingly prioritise their health. These include:

  • Evolution Botanicals premium adaptogenic, mushroom and herbal extracts.
  • IMUNI Magnesium Citrate Oral Powder, a critical mineral in the human body.
  • Comvita Olive Leaf Extract products, which may support healthy immune and cardiovascular systems.

Shop our range of wholesale supplements 

We’ve only mentioned a handful of the wholesale supplements and brands we stock at Unique Health Products. In our online store, you’ll find a range of supplements to cater to consumer interest in the supplements category. You can shop online 24/7, or call our friendly sales team on 1800 787 904. New to Unique Health Products? If you don’t have a wholesale account with us yet, you can register for one here.

Understanding the Modern Plant-based Consumer

According to the EAT-Lancet Commission report, healthy diets with more plant-based foods will be key to ensuring sustainable food systems and a healthier planet and people.

It’s no surprise then that we’re seeing a significant growth in the vegan, vegetarian and flexitarian markets. Understanding the modern plant-based consumer and what is driving their adoption of plant-based diets has never been more important for those in retail and product development.

Who is the plant-based consumer?

Research estimates that 60% of global consumers eat plant-based meals at least once a week.1  Other reports reveal that across the world, there are now more than 65% of consumers who are eating more plant-based food and beverages.2 In Australia, 45% of consumers are actively trying to reduce the amount of animal products they eat.3

Despite this increase, there isn’t one single definition of a plant-based consumer. Younger people (aged 15-44) are more likely to report that they are trying to follow a plant-based diet.

According to 2021 consumer research, the most common reason people choose to follow a plant-based diet is that it makes them feel healthier. This is followed by digestive health and fitness. Environmental concerns and animal rights are the sixth and eighth most common reasons respectively.5 This is consistent with other research findings that consumers are generally more focused on adopting healthier lifestyles for the long-term.6

It’s important to understand why consumers are opting for more flexitarian and plant-based diets. It’s also important to have a good picture of the trends underpinning the shift.

The simple answer is choice. It is easier than ever before to make healthier and tastier plant-based choices. Half of Australian restaurants now cater to vegan diets.2 There is also significant innovation in plant-based meat and plant-based pantry staples

In fact, consumers are demanding new product development and a greater proliferation of plant-based ingredients, with greater interest in areas such as sustainable protein crops.7 

Interestingly, according to IRI, it’s the mention of plant ingredients that is more appealing to consumers than ‘vegan’ or ‘vegetarian’ labels. Packaging and promotions that callout that ‘you’re getting more plants, more nutrients’ are the way forward.2  

There is also an element of plant-curiosity that is driving the uptick. 41% of consumers report having tried plant-based alternatives because they wanted to try something new.8 Consumers are more adventurous than in the past, seeking out new flavours and ingredients to enhance their diet and lifestyle. 

Top-selling plant-based products

Capitalising on the plant-based trend

Where to next? How can you make the most of the plant-based boom?

First, you need to consider the brands you stock on your shelves. Consider some of these leading plant-based brands in your search:

  • Energy and snack bars from CLIF Bar with all plant-based ingredients and a priority on supported agriculture. 
  • Vegan jerky from Noble Jerky with more than 14g of plant-based protein in each packet.
  • A range of innovative protein powders, baking mixes and more from Macro Mike, which was founded with the vision of making the best tasting vegan protein on the planet.
  • Easy-to-use and minimally processed vegan sauce alternatives and the top-selling Mac ‘N Cheez range from Plantasy Foods.
  • Vegan chocolate and chocolate spreads from European chocolatier, Vego

In the switch to plant-based eating, many consumers also consider their broader lifestyle habits. Adding plant-based home and self-care products, such as Ethique Solid Bars, the Koala Eco cleaning and personal care range or ACURE skincare, broadens your appeal to these consumers.

Cater to your plant-based customers

At Unique Health Products, we’re proud to stock many of the leading plant-based brands, both from within Australia and abroad. We have hundreds of brands and thousands of products that plant-based consumers are searching for. You can purchase our range online 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources:

1. Innova Market Insights, 2021. 

2. IRI, 2022. 

3. Inside FMCG, 2022.

4. Euromonitor, 2021.

5. Euromonitor, 2021.

6. FMCG Gurus, 2022. 

7. Innova Market Insights, 2021.

8. Specialty Food Association, 2020.

Why is Supply Chain Sustainability so Important?

It’s a naive view to think that a business only needs to be concerned with the sustainability actions that happen within their four walls. Being in business today means not just having oversight of the environmental and ethical impacts across every part and stage of the business but also managing those impacts.

So, why is supply chain sustainability so important? Research suggests that for consumer products, the supply chain may amount to as much as 90% of the environmental impact.1 For businesses that want to proactively manage their ethical, social and environmental footprint the supply chain is a highly significant part of the story. 

Supply chain sustainability issues

Research on Google Trends data shows that searches for terms like “sustainable products”, “eco-friendly” and “environmentally friendly” have all seen a recent, sustained increase.2 Today’s consumers demand action and transparency. Research shows that as many as 60% of people are willing to pay more for eco-friendly products. But these consumers also expect brands to come to the table in driving serious change.3

That’s not to mention many of the other benefits of a focus on sustainability, such as cost-savings, better financial results and enhanced innovation.3 When you have a sustainable supply chain, you can make the most of the benefits of sustainability by truly integrating your efforts across every touchpoint within your business, either direct or indirect.

One of the biggest risks from supply chain sustainability issues arises when you don’t have complete visibility. You might be sure of what’s happening within your own operations but do you have that same level of visibility with your suppliers? Or their suppliers?

In one study, it was found that while many businesses had visibility of their first-tier suppliers, that is the suppliers they work directly with, they didn’t have the same for lower-tier suppliers.4

How to improve supply chain sustainability

For retailers, there are absolutely considerations around limiting resource consumption and waste. But there is also a need to stock brands that share the same sustainability values as yours.

Many of the brands we stock at Unique Health products are leading the way in sustainability and ensuring transparency with their own suppliers. Here are just a few examples. 

Ethique

As a B corp, Ethique is a brand with sustainability at the heart of everything they do. They have direct trade partnerships with producers where possible to ensure fair prices and environmental protection. They offset 120% of their carbon emissions and use cruelty-free and vegan ingredients.

CLIF Bar

CLIF Bar models their sustainability on the premise of thinking like a tree. That is, they use organic and sustainable ingredients, use renewable energy and eco-friendly packaging and transport their products in transportation that doesn’t pollute. This is part of their commitment to reducing their environmental footprint in everything they do. 

Alaffia

Built on the fair trade philosophy, Alaffia offers equal environment opportunities, pays a fair local price or wage along with healthy and safe working conditions, and engages in environmentally sustainable practices. They also reinvest product sales into empowerment projects in the local communities where they source their ingredients and make their products. 

Earthwise

Since their beginnings in the late 1960s, Earthwise has been committed to providing eco-friendly cleaning products and looking for innovative ways to reduce their environmental impact across the entire product life cycle. Their biodegradable, plant-based ingredients are grey water and septic tank safe, and packaged in recyclable packaging, much of which is made from 75% recycled plastic. 

PATCH

Recognised as one of the Best for the World B Corps in Environment in 2021, PATCH considers the impact of their everyday footprint across all areas of the production and supply of their Bamboo Bandages. The compostable bandages are made from sustainable bamboo with no latex and 100% compostable packaging. 

Boost your supply chain sustainability

We stock these leading brands and hundreds more across the natural health, fair trade, eco-friendly and organic categories. Each brand has their own sustainability story and values that can resonate with your customers and help improve your supply chain sustainability. Shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources:

1. McKinsey, 2016.

2. JP Morgan, 2021.

3. GWI., 2021.

4. Forbes, 2020.

5. Harvard Business Review, 2020.

4 Consumer-driven Sports Nutrition Trends 

In recent years sports nutrition has pushed into the mainstream.1 It’s no longer just for building muscle. Consumers look to sports nutrition to support their proactive approach to health maintenance and better-for-you options to enhance their active lifestyles.2

As an industry, sports nutrition is booming. Globally it’s a market worth more than AUD $55 billion with a predicted compound annual growth rate (CAGR) of 8.5%.3 With the increasing expansion to a broader consumer category, there has never been a better time for retailers to capitalise.

We’ve identified four sports nutrition trends driven by consumer demand and preferences so you can make the most of the opportunities in the market. 

Sports nutrition trends - flavour innovation

Flavour innovation

Traditionally sports nutrition products are chosen for their efficacy over other considerations. But with the uptake in adoption by lifestyle consumers, flavour is increasingly important. It’s important to 41% of consumers, coming in third behind health and cost considerations.4

While chocolate and vanilla flavours remain go-to favourites, more and more consumers are reaching for innovative flavour combinations and new tastes. 

From the trending to the nostalgic and mouthwateringly enticing, here’s just a sample of the exciting flavour innovations you can offer your customers from a selection of leading brands:

Sports nutrition trends - plant-based protein

Plant-based protein

In an analysis of Amazon sales data, plant-based protein powder was revealed to have a 25% market share (second behind whey protein powder at 50%) but with 39% year-over-year (YoY) growth, it was the fastest growing segment.5

This follows a general dietary trend towards plant-based eating with 73% of global consumers saying they eat less meat as it is a healthier option. 26% of people also now identify as flexitarian.6

What are the options for tasty plant-based proteins for your customers? These top-selling brands are the place to start:

  • Macro Mike offers both Peanut and Almond proteins with a recent re-formulation to enhance the products and taste even further. 
  • In the protein snack bar market, CLIF Bar is a leader with only plant-based ingredients and plant-based protein used across range. 
  • Essential Hemp offers an innovative protein powder alternative made from hemp protein. 
Sports nutrition trends - pre-workout supplements

Pre-workout supplements

Protein isn’t the only thing booming. Uptake of pre-workout supplements as a sports nutrition trend is also on the rise. In the Amazon analysis, sales of sports nutrition supplements, including pre and post workout supplements, saw YoY growth of 41%. In this sub-category, pre-workout supplements lead the way with a market share of 65% and YoY growth of 45%.5

Pre-workout supplements are designed to help boost energy and performance to maximise a workout. The rise in these supplements comes back to consumers looking for products and nutrition to help them stay active.

For premium, natural pre-workout supplements to stock your shelves, look to brands and products like:

Sports nutrition trends - clean ingredients

Clean ingredients

Research has shown that consumers who haven’t yet used sports nutrition products are sceptical of the benefits of the products.6 It’s not just clean ingredients that are important. Transparency around ingredients and sustainability is also key.

This is another of the sports nutrition trends that’s influenced by broader consumer preferences with increasing demands for clear labelling and natural ingredients.7

Give your customers clean sports nutrition alternatives with these popular brands:

  • Happy Way sports nutrition products are made with natural and organic ingredients and free from preservatives, artificial sweeteners and flavours. 
  • One of the core food values of the CLIF Bar brand is about prioritising people and the planet by using organic ingredients and proudly supporting sustainable agriculture.
  • There are no artificial colours, sweeteners or preservatives in the Botanika Blends range of Plant Protein Powders. 

At Unique Health Products we proudly make it easier for you to do business. If you’re ready to capitalise on these sports nutrition trends, we have a huge range of top-selling brands and products for you to add to your shelves. Shop online 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.

Sources

1. Nutritional Outlook, 2020.

2. FMCG Gurus, 2020.

3. Grandview Research, 2022.

4. Innova Market Insights, 2021.

5. ClearCut, 2021.

6. Nutraingredients, 2019.

7. FMCG Gurus, 2021.

Media Mentions: Top-selling Brands in the Media

What happens when a TikTokker shares a viral video using her favourite product? Or a trusted media publication runs a story on a global success story? Those brands and products reach new audiences, building awareness in the process.

Brands that engage in PR activities benefit from increased credibility and greater reach. People are talking about their brand… and then looking for their products on your shelves.

At Unique Health Products, we’re proud to stock a range of top-selling brands that take a proactive approach to PR. Here’s just a sample how some of these brands are leveraging PR for features and mentions in the media.

Ethique

Inside FMCG spoke with Brianne West, founder of Ethique about her journey from making products in her kitchen to launching globally. The article, the cover story of the Inside FMCG October 2021 edition, explored Ethique’s B Corp status, the sustainable and ethical operations of the business, recent investment in the brand, global success and the future of Ethique.

Natural Evolution

A recent article on news.com.au profiled the founders of Natural Evolution, Krista and Robert Watkins. The article shared their story of how they started producing their Green Banana Flour after accidentally driving a forklift over a bunch of bananas on their farm as well as how they help to fight the enormous waste issue in the banana industry.

Niulife

What’s New in Healthy Products recently ran an article on the transformation of the health category at Ritchies IGA. Ritchies listed Niulife Coconut Amino Sauce and Coconut Oil in their top picks, saying:

“It’s a fabulous brand that we’re really excited to partner with. They’re not for profit and community-minded supporting projects in the Philippines.”

Eclipse Organics

In the same article in What’s New in Healthy Products, Eclipse Organics Paleo Bars were also called out as being “delicious, healthy and low GI for sustained energy,” as another of Ritchies top picks.

Koala Eco

Koala Eco co-founder, Jessica Bragdon, was included in Coveteur’s round up of six wellness innovators sharing their tips for resetting in the new year. Jessica discussed the role of nature in wellbeing, a value that is core to the Koala Eco brand. 

gimMe

TikTok didn’t know what hit it when Emily Mariko shared how she eats leftover salmon and rice. Emily used gimMe Roasted Seaweed Snacks in the recipe sending the products flying off shelves. 

Macro Mike

The Gold Coast Titans recently announced that Macro Mike is their official Ready to Eat Snack and Baking Mix Partner for the next two years. As part of the partnership, the Macro Mike logo will also feature on the sleeve of the Titans home jersey in 2022. 

In other news, Macro Mike founder, Mike Kellett, was also named as a finalist in the Young Entrepreneur Awards for 2021

Botanika Blends, Protein Supplies Australia AND Flexible Foods

For the fifth time, Integrity Food Co. founder, Mathew Stillone, won the Young Entrepreneur of the Year, Manufacturing, Wholesale and Distribution award. Mat also won the award in 2015, 2016, 2019 and 2020.

Integrity Food Co. is the parent company of Botanika Blends, Protein Supplies Australia and Flexible Foods. The award is testament to the strength of the brands and the strong leadership from Mat. 

The Goodnight Co.

Finder named The Goodnight Co. Ceramic Diffuser as the best ceramic diffuser in Australia. Finder recognised the high customer ratings on Google reviews and The Goodnight Co. as well as many of the popular features such as ultrasonic technology and auto shut off functionality.

Capitalise on growing brand awareness

With word on these brands spreading in the media, now is the time to capitalise on their increased brand awareness and interest. You can shop these brands and hundreds more in our online shop, 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.