In their Future of Beauty Report, Nielsen identified natural beauty and skincare as key drivers for the future of the industry. Mintel called it a “Beauty Eco-lution” that is driven by eco-ethical and conscious purchasing decisions.
But the natural beauty market is as diverse as it is fast-growing. It has almost twice the predicted CAGR of the beauty market as a whole! In the plethora of products available, there are key natural beauty trends that are driving the growth.
Here are the five key natural beauty trends you should know to have your finger on the pulse for your eco-conscious customers.
1) CRUELTY FREE
According to What’s New in Healthy Products, consumers are starting to consider vegan and cruelty-free credentials as a baseline requirement for skincare brands.
ACURE is a brand that is leading the market in highly innovative and effective skincare that also adheres to its vegan and cruelty-free values. For ACURE this means no animal-testing, ever, and drawing on powerful super nutrients for skin wellness.
From facial scrubs to cleansing gels, face masks, serums, moisturisers, treatments, oils and more, every product in the ACURE range is 100% vegan.
2) ZERO WASTE
Plastic packaging – and more specifically plastic packaging winding up in landfill – is an undeniable issue facing our planet. Since 1960, the amount of plastic packaging used in the USA has increased over 120 times. While this figure isn’t limited to the beauty industry, globally, the beauty and personal care industry accounts for more than AUD $30 billion in plastic packaging sales.
Ethique is an impressively-sustainable brand playing an active role in reducing plastic packaging. The brand and products are 100% plastic free. In fact, Ethique has saved more than 13 million plastic bottles from entering landfill with their sustainable paper packaging, compostable storage containers, concentrates and solid beauty bars.
While Ethique started with shampoo bars, there are now solid face cleansers, solid face scrubs, solid face serums as well as a range of home, pet, hair and body care bars.
The latest addition to the Ethique range are highly-pigmented, long-lasting lipsticks in 100% home compostable tubes. The lipsticks have a satin finish in a range of on-trend colours and are also vegan friendly and palm oil free.
Another brand providing zero-waste solutions is Ever Eco. Their passion for eradicating single-use plastics started with the humble drinking straw and has now extended to include a beauty range. Beauty products include Reusable Bamboo Facial Pads to replace single-use cotton pads as well as Muslin Facial Cloths and Konjac Facial Sponges.
3) FUNCTIONAL AND BIOACTIVE INGREDIENTS
As much as functional ingredients are driving food trends, they are also a force in natural beauty trends.
Functional and bioactive ingredients have been used for centuries in traditional medicine, and now the natural beauty industry is embracing the transformational power of nature.
Dr Organic doesn’t just use bioactive ingredients. Their ranges are each built around a powerful bioactive to ensure each product is truly functional. Whether it is Organic Aloe Vera, Activated Charcoal, Organic Hemp Oil, Organic Manuka Honey, Organic Reishi or one of the other many bioactives in the range, every product is designed to draw on the power of nature to get serious skin results.
ACURE is another brand that uses functional ingredients such as ashwagandha, reishi, holy basil, cordyceps and melatonin. Despite their use of quality, effective plant-based bioactives and functional ingredients, they are incredibly accessible and affordable for the everyday consumer looking to ‘clean up’ their beauty routine.
4) BEAUTY FROM WITHIN
In line with the food as medicine trend, there are an increasing number of beauty supplements focusing on nourishing skin from within with the idea that beauty starts on the inside.
Supercharged Food, known for their Love Your Gut powders and capsules, has recently launched the Earth and Sea Beauty Capsules. The capsules contain a blend of silica, iodine and iron. The 100% Australian-sourced silica may aid in collagen production for healthy hair, skin and nails. The iodine in the blend is sourced from Tasmanian kelp and may help to repair damaged skin cells.
Botanika Blends Beauty Potion is another option for beauty from within. Packed with nutrient-dense ingredients, including plant-based amino acids, vitamin C, probiotics, antioxidants, vitamins, minerals and more – it’s designed to support the production of collagen in the body. The vegan-friendly Beauty Potion has a berry flavour and contains nothing artificial.
5) SHEET MASKS
Sheet masks are certainly a trend that is here to stay! The natural beauty trend for sheet masks is in natural and organic ingredients and eco-friendly materials.
Orgaid produced the world’s first organic sheet mask. They use the patented Ecoderma sheet mask fabric along with organic ingredients and scientifically-backed formulations to create highly-effective sheet masks.
The Orgaid sheet mask range includes three varieties – Anti-aging & Moisturizing, Vitamin C & Revitalizing and Greek Yogurt & Nourishing.
ACURE also has a range of sheet masks that target different skin concerns. Much like the rest of the range, the vegan-friendly masks are also free from parabens, sulphates, mineral oil, paraffins and formaldehyde.
BRING NATURAL BEAUTY TRENDS TO YOUR CUSTOMERS
You can find each of these brands and their trending products – plus many more – in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.