SUSTAINABLE BRANDS ANSWER THE CONSUMER CALL

Regardless of generation or gender, the environment matters to consumers. 

In one study of 2000 Australians, the researchers found that the top three overall social and economic concerns for the respondents were plastic waste, toxic chemicals and our oceans. The same study also found that 56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes. As many as 6 in 10 will pay more for said products. 

56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes.

Equally, in another recent study on sustainability in Australia, 46% of people reported that they had stopped buying particular products due to their environmental and societal impact. 48% of people wear their choices with pride, believing that sustainable purchases are a statement of who they are and what they believe in. 

At Unique Health Products, we are proud to distribute products from a large range of sustainable brands that are leaders in providing choices to address the environmental concerns of consumers.

Sustainable brands using recycled packaging

RECYCLED PACKAGING

The statistics on plastic packaging are frightening. In Australia, one million tonnes of our annual plastic consumption is single-use plastic. And it’s not going unnoticed. 83% of people are concerned by plastic waste. 

Ethique is on a mission to #giveupthebottle and revolutionise the beauty industry. To date, Ethique’s solid bars have saved more than 10 million bottles from entering landfill. The commitment from this brand to being plastic free extends right across the business. Not only are the bars plastic free, but they also use compostable packaging.

Acure is another sustainable brand, already firmly committed to sustainable and natural products, now taking further steps by removing unnecessary outer box packaging. 

Similarly, household cleaning brand, Earthwise, has pledged that by 2025, 100% of their packaging will be recyclable, reusable or compostable. They are transparent on their progress and dedicated to making positive environmental change.

Sustainable brands that consider the full product life cycle

THE FULL PRODUCT LIFE CYCLE

The Australian Packaging Covenant has set a target for 100% of product packaging to be reusable, recyclable or compostable by 2025. There are many brands that are going further than that to create products that not only use sustainable packaging, but the product itself is compostable. 

This approach of considering the full product life cycle caters to the growing consumer market that is concerned with their waste footprint.

PATCH is one such sustainable brand with their innovative, compostable Bandages. Not only are the PATCH Bandages made from 100% natural bamboo fibre with the added goodness of activated charcoal, aloe vera and coconut oil, but the Bandages, and their packaging, are also 100% compostable. The result is a product that is good for people and the planet. 

Using bio-plastics, the Biotuff range of Bin Liners, Kitchen Tidy Bags, Nappy Waste Bags, Disposable Gloves, Cling Wrap, Sandwich Bags and Dog Waste Bags are biodegradable and compostable. Plastic bags can take between 20 and 1000 years to decompose, not to mention the other environmental impacts they can have for our oceans and animals. 

Sustainable brands that make reusables

REUSABLES

According to Euromonitor, the Australian ‘throw-away’ culture is being replaced with an increased movement towards reusable and refillable containers and products. 

Ever Eco was an Australian pioneer as the first brand in the country to introduce Stainless Steel Drinking Straws. They have continued to lead the reusables industry and have since expanded their range to include a large number of reusables including Water Bottles, Clothes Pegs, Produce Bags, Kitchen Storage and more.

Also in the reusables market, Honeybee Wrap creates 100% organic cotton, eco alternatives to plastic wrap that can be reused time and time again. 

But it’s not just food and drink related products that are driving the reusables boom. The Hello Cup replaces pads and tampons as a reusable period product alternative. Made from medical grade thermoplastic elastomer, it can be used for years, helping to reduce the 45 billion single-use period products that end up in landfill each year. 

Sustainable brands that use sustainably sourced ingredients

SUSTAINABLY SOURCED INGREDIENTS

In one study conducted by IBM it was found that 73% of the research participants want more than simple sustainability claims from the brands they buy. They want details about sourcing and the traceability of products and ingredients. Of those people, 71% are willing to pay a premium for products that provide that information.

This is the kind of transparency that RXBAR was founded on. Not only does every RXBAR contain clean and responsibly-sourced ingredients, those ingredients are proudly visible, front and centre on the product packaging. 

The Ginger People are also steadfastly committed to sustainably sourced ingredients and have developed strong partnerships with their farmers to ensure this. By working with family farms around the world in locations such as Peru, China, Indonesia and Fiji, they create opportunities for the local people and follow bio-diverse farming practices. 

Ethical sourcing is also a principle that guides the production of Dr Organic Skincare and Hair Care. The natural and plant extracts are sourced from around the world to produce luxury products that don’t cost the earth.  

Sustainable brands with carbon neutral operations

CARBON NEUTRAL OPERATIONS

77% of consumers are concerned about climate change. They are looking for the brands they purchase to take positive action towards reducing their carbon footprint. 

CLIF is a leader in this space, having achieved their goal of carbon neutral business operations, operating on 100% green power for electricity at all CLIF facilities. Not only this, they also sustainably source their ingredients and they are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025.

Sustainable brands showing environmental innovation

ENVIRONMENTAL INNOVATION

There are also many sustainable brands that are identifying innovative ways to target environmental issues.

Take People4Ocean as an example. Their range of suncare products were designed by marine biologists to be not only reef safe but also target common skin concerns related to sun exposure. 

Another brand innovating for good is Natural Evolution. What started as an accidental discovery when Natural Evolution founder and second-generation banana farmer, Robert Watkins, drove over a hand of lady finger bananas has turned into a booming brand. Not only do Natural Evolution Banana Flour products have an array of health benefits, using the bananas to produce flour also helps with the issue of farmers discarding excess bananas that were unwanted by the supermarkets. 

CATER TO YOUR ECO CUSTOMERS WITH OUR SUSTAINABLE BRANDS

Whatever the environmental concerns of your customers, at Unique Health Products we have brands to cater to their needs. As a retailer you can make a statement about your sustainability goals and commitments by stocking your shelves with these innovative, eco-friendly brands. 

These sustainable brands and many more are available 24/7 in our online store, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

TRENDS AND INSIGHTS FROM NATURALLY GOOD 2021

Over the last 25 years as a natural health products distributor, we’ve not only witnessed the industry evolve, we’re proud of the role we’ve played in that evolution. Natural health products have merged into the mainstream as more and more consumers embrace their benefits.

One thing we recognise as a business is that it’s when we come together to share, connect and learn that we see the biggest shifts. Naturally Good is one such place to do that and we were thrilled to be back at Naturally Good 2021, flying the Unique flag alongside our suppliers, retailers and industry peers.

If you weren’t able to make it to Naturally Good 2021, we wanted to share some of the learnings and insights we took away from the event so you can ride the wave of the coming industry trends.

Naturally Good 2021 insights

HOLISTIC HEALTH 

Something we’ve been talking about for awhile at Unique Health Products is the more holistic nature of the modern health consumer. Today’s definition of health includes both physical and emotional aspects. 

This trend towards total mind and body wellness was echoed by the IRI Analysis, 2021, which lists physical activity, diet and nutrition alongside other holistic health priorities such as sleep, rest, financial wellbeing, ethics and sustainability. 

At the same time, the health foods market is growing. According to the IRI MarketEdge Grocery Scan, MAT to 03/01/21, health foods in grocery saw dollar growth of 10.7% from 2019 to 2020 to AUD$662 million. Vitamins and minerals in grocery saw 13.1% dollar growth in the same period to AUD$47.4 billion incremental dollars. 

PLANT-BASED DIETS

Plant-based eating is on the rise with 65% of global consumers eating more plant-based food and beverages1. But it’s not just vegans who are driving the plant-based trend. There are new markets of consumers turning to plants for a variety of reasons.

In Australia, 1-3% of people identify as vegan, 4-12% as vegetarian, 7-20% as flexitarian and 20-25% as meat reducers2

Interestingly, the uptake of plant-based meat alternatives is mostly driven by curiosity. While 17% of people buy plant-based meat alternatives because they are vegan or vegetarian, 19% of people do so for environmental reasons, 28% due to animal welfare concerns and 58% out of curiosity about the taste3

But this isn’t the end of the plant-based growth phenomenon. Expect to see more in the way of adaptogenic plants, such as ashwagandha, rhodiola, maca, holy basil and eleuthero root, that can help people to cope with stress.

PROTEIN POWER

Protein has been shining in the spotlight for some time… but what next?

What is apparent from in-store promotion is that consumers see protein as permission to indulge. However, given the saturation of protein-centric SKUs in the market, the key when it comes to protein is differentiation. 

That differentiation comes in a variety of different ways. The first is products that crank up the protein, such as CLIF Builders Bars. The second is in personalisation to target specific market segments4. It’s important to focus on the importance of protein quality with a number of plant-based protein sources, such as protein-rich pulses and carbon transformation playing a bigger role in the industry. 

GUT HEALTH AND IMMUNITY

With increasing awareness and interest in products that support immunity, digestion and gut health, there also comes an opportunity for in-store education and promotion. 

75% of consumers admit to learning about new products by discovering them in store5. It’s important to maximise shelf-ready packaging to ensure the brand and key selling points are clear to not only increase customer awareness of the product but also the ingredients used. Better-for-you bagged snacks are also playing a leading role in the future of shelf real estate.10 

In this same trend, it’s worth noting that probiotic and prebiotic grocery SKUs are growing by more than 50% year on year6. The opportunity here is to highlight probiotic quality and strain efficacy and look for probiotics entering new categories.

Further, by integrating health products alongside non-health products on shelves you can reach new customers and demonstrate your awareness of and responsiveness to trends that are important to consumers. 

AUSTRALIAN DIET TRENDS

While Australians generally have a poor diet (i.e. not enough of the recommended five food groups, with too much of the discretionary category) there is some awareness of this. 44% of consumers agree that they “follow a balanced, healthy diet” while only 12% strongly agree with this statement.7

At the same time, 44% of Australians are concerned about how much sugar they are consuming.8 Related to this, SKUs that target the no/less sugar market are seeing 17% dollar growth and 13% unit growth, both higher than the industry growth rates.9 

The opportunity in this trend is the reinvention of low sugar indulgence with a move to clean and simple ingredients. 

STAY AHEAD OF THE TRENDS

At Unique Health Products, we have our finger on the pulse to help you stay ahead of the trends. We distribute hundreds of brands that are leading the charge in natural health. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: 1DuPont Nutrition & Health, 2021., 2IRI Shopper Panel Survey; Essential Vision; Roy Morgan; Sydney Morning Herald., 3IRI Shopper Panel Survey, 2020; n = 1,874., 4IRI MarketEdge Grocery Scan, MAT to 03/01/21., 5IRI Shopper Panel Survey, January/February 2021 (n = 5,044); IRI Store Visits., 6IRI MarketEdge Grocery Scan, MAT to 03/01/21., 7IRI Nutrilink Shopper Panel Survey, 2020; Australian Institute of Health and Welfare., 8Roy Morgan, July 2020., 9IRI MarketEdge Grocery Scan, MAT to 03/01/21.,10IRI MarketEdge Grocery Scan, MAT To 03/01/21.

CLIF BAR: The #1 energy bar fuelling sales, one bite at a time

The CLIF Bar story started with a bike ride. The epiphany that founder, Gary Erickson, had on that one cycling adventure set the wheels in motion for a product that has since become the leading energy bar across America, Canada and more recently Australia. 

It was 1990. Gary lived in a garage with his dog and pursued his passion for skiing, climbing and cycling. But with minimal options for energy bars on the market at the time, fueling his body for his active lifestyle was unappetizing to say the least.

Gary spent two years, with the help of the best baker he knew, his mum, perfecting the recipe that would become the original CLIF Bar. It ticked all the boxes – taste, sustained energy and wholesome ingredients.

CLIF Bar was an instant hit and soon became the energy bar of choice for cyclists and climbers before quickly hitting mainstream distribution channels.

The high-energy, natural and organic CLIF range now includes Energy Bars, Nut Butter Bars, Bloks Energy Chews, Energy Gel Shots, and the latest addition, Builders Bars. The brand has a loyal following, recognised for providing plant-based, wholesome grab n’ go bars and quick-release energy sources. 

CLIF Bar products

Powering top athletes around the world, including Venus Williams and John John Florence, the brand currently powers more than 11 Australian TEAM CLIF BAR athletes and tens of thousands of event competitors across the nation.

Never veering from its original vision to make a better tasting product, each item is crafted by athletes for athletes and made with real ingredients to energise and nourish. 

Going well beyond fuelling energy for any moment, CLIF is a company with a global purpose. When other energy bar brands were being acquired by multinational food companies, Gary and his wife, Kit Crawford, made the decision to stay private and developed an innovative, values-based business model. And it has paid off. The brand has seen double-digit, compounded annual growth for the past 10 years. 

In the same way Gary started CLIF with a vision to create a better energy bar option, the company vision has always been to do business in a better way. Food is at the centre of everything CLIF does, so organic ingredients and organic farming lead the sustainability efforts of the business. 

They are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025. Their business operations are climate neutral and they have wide reaching programs in place to support the people, places and communities they touch including becoming an employee-owned business, paid community volunteer days for staff and operating on 100% green power for electricity at CLIF facilities. 

Over 30 years CLIF has played a leading role in shaping the energy bar industry while remaining true to their sustainability values. It’s no wonder they’re the number one choice to provide energy for any moment.  

Unique Health Products is proud to be part of the CLIF Bar story as the exclusive distributor of CLIF Bar products in Australia. You can shop the CLIF Bar range online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

6 HEALTH AND WELLNESS TRENDS AND WHAT THEY MEAN FOR YOUR BUSINESS

The beauty of the digital age is that we have so much data at our fingertips to guide decision-making in business. You don’t need to guess the wellness trends… because you can see the trends unfolding in the data right before your eyes.

Using data from Google Trends and keyword research tool, Ubersuggest, we’ve done some digging to analyse six health and wellness trends that have significantly impacted the industry over the last five years, and how you can make the most of those trends in your business.

KETOGENIC DIET

The keto diet has steadily grown in popularity over the last five years. In recent Roy Morgan research, 24% of people surveyed indicated that eating a low-fat diet is important to them. This was down from 39% in 2000. The researchers suggested that this change in the way people look at food could be due to the rising popularity of the high-fat keto diet. 

Each month, more than 90,000 people in Australia search ‘ketogenic diet’, 74,000 search for ‘keto diet’ and 1,000 search for ‘keto diet vegan’ or ‘keto diet vegetarian’. Interestingly, in the last 12 months, there has also been a 50% increase in search volume for ‘keto friendly snacks’. 

The opportunity: Educate your customers on the benefits of keto, tied to your keto offering. If you want to increase your keto range, brands like Keto Naturals, The Monday Food Co, PBCo. and Vitawerx have a strong keto market presence. 

Image Source: Google Trends

ENVIRONMENTALLY FRIENDLY

Research consistently shows that today’s consumers are concerned about the environment. This is supported by the Google Trends data, which shows movement in an upwards direction for searches related to the environmentally friendly topic. 

So, what exactly are they searching for? The list is long, but there is strong growth in search volume where it matters most to you:

  • 450% increase in ‘earth friendly cleaning’ and 60% increase in ‘eco cleaning products’
  • 200% increase in ‘eco friendly products’
  • 160% increase in ‘eco friendly gifts’ and 90% increase in ‘eco gifts’

The opportunity: In a climate where 2 in 5 consumers want brands to offer more sustainable/durable products, it’s time to not only increase your offering but also share your own sustainability initiatives with your customers, such as what you are doing to minimise your plastic waste and packaging.

In the eco-friendly gifts market, Summer Salt Body and Sow ‘n Sow are well established brands. Similarly, for eco-cleaning products with brands such as Earthwise, Bon Ami, Koala Eco and Planet Luxe

Image source: Google Trends

SINGLE-USE PLASTIC

The facts on single-use plastic and plastic waste are frightening. It’s no wonder that this is a trending topic of concern. 

With government moves in some states to ban certain single-use plastics and commitment at a federal level to phase out products such as single-use plastic straws and utensils, awareness of the topic is sure to grow. 

On the topic of drinking straws alone, there were huge increases in search volume over the five year period:

  • 1,900% increase for ‘reusable straws’
  • 1,110% increase for ‘metal straws’ and for ‘silicone straws’
  • 800% increase for ‘steel straws’

The opportunity: Embrace the rise of reusables and zero-waste products by minimising your use of single-use plastic bags and packaging and increasing your eco-offering with brands such as market-leader, Ethique as well as Ever Eco, Joco and Huskee.

Image Source: Google Trends

VEGANISM

Plant-based diets are on the rise. Whether it’s vegan, vegetarian or flexitarian, search for veganism and related terms is increasing. In the last five years there has been a 160% increase in search volume for ‘plant-based diet’. 

Every month more than 27,000 people search for ‘veganism’, 5,400 for ‘plant-based diet’, 1,600 for ‘plant-based meat’ and also for ‘veganism vs vegetarianism’ and 590 for ‘plant-based diets benefits’. That is a significant volume of search with an educational intent. People are curious about plant-based eating.

The opportunity: Cater to this growing market with a range of plant-based products and provide education on plant-based eating. Innovation and flavour are the key here with brands such as Upton’s Naturals, Flexible Foods and Plantasy Foods for plant-based meat alternatives or even J. Luehders vegan candy. 

Image source: Google Trends

ORGANIC NEAR ME

There are two elements to this trend. The first is the rise of interest in organic food. The second is the shift in local search.

In the last twelve months alone, Google search frequency for ‘organic food’ increased by 190% and each month 590 people search for ‘organic skincare Australia’. Awareness of the benefits of organic is rising which is driving the shift.

The opportunity: For local businesses and shopfronts, ensure your Google My Business profile is up to date. For eCommerce stores, organic is a trending topic so highlight your organic products. This is also a good opportunity to increase your organic range with brands like Planet Organic and Eclipse Organics

Image Source: Google Trends

IMMUNITY

Within the health and wellness industry, immunity is one of those topics that is always prominent. In the last 12 months, immunity related keywords have seen high search volumes:

  • 6,600 searches for immune system
  • 4,400 searches for immunity
  • 3,600 searches for immunity booster
  • 2,900 searches for immunity boosting food

Anecdotally, we are also hearing that consumers are increasingly on the lookout for immunity-related products. While you can expect peaks for this during cold and flu season, this might start to even out throughout the year, depending on global events.

The opportunity: Capitalise on the immunity trend with innovative and high-quality supplements that provide natural immune system support. Brands like IMUNI, Eden Healthfoods, Martin & Pleasance and Comvita cater to this market. 

Image Source: Google Trends

STAY ON TOP OF THE LATEST WELLNESS TRENDS WITH UNIQUE HEALTH PRODUCTS

We’ve been distributors in this industry for more than 25 years. We are always ahead of the wellness trends so you can bring the latest innovations and new products to your customers. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

HOW TO TELL IF YOUR BUSINESS AND PRODUCTS ARE WHOLESALE READY

Wholesale has the potential to take your business to the next level. But if your business and products aren’t yet wholesale ready, it can be a disappointing process that takes the shine off the experience. 

At Unique Health Products, we have 25 years of wholesale distribution experience behind us. We have helped countless natural, organic, fair trade and eco-friendly businesses skyrocket their growth. And we know a thing or two about what it takes to succeed in the world of wholesale.

For wholesale distributors like us, we look at every product as a holistic opportunity, considering warehouse space, competitors, weight, pricing and so much more. There isn’t a checklist we tick off or a formula we follow as each opportunity is reviewed for its own circumstances.

Having said that, if wholesale distribution is in your business plan, whether it’s in the short-term or the long-term, there are some important boxes that you’ll need to tick in order to get the results you’re looking for. This is simply a base… but you have to start somewhere!

KNOW YOUR INGREDIENTS

It doesn’t matter whether your product is a beauty, household cleaning or food product, you absolutely must know your ingredients and be able to substantiate any claims you make. 

“For example, if you are selling a product with collagen in it, then you may not be able to claim the product is vegetarian as collagen is most commonly an animal product,” explains Anita Smith, Head of Products at Unique Health Products. “It’s also really important that you know the chain of ingredients so you can stand by the fact that your product is what it says it is.”

Further to this, what is it about your product and ingredients that stands out in what may already be a crowded and competitive market? Your key selling points are important to not only catch a distributors attention but also to catch the eye of consumers.

PAY ATTENTION TO YOUR PACKAGING

Straight up, if your product doesn’t have a barcode on it, you aren’t wholesale ready. But there are also some other considerations, or rather questions you should ask yourself to know if your packaging is going to hit the mark and ensure it is logistically warehouse ready. 

  • How is your product packed? How many units are in an inner? How many inners are in a master?
  • Does each level of packaging have a barcode? The saleable unit, the inner/CDU/SRT, and the master case?
  • What sort of shelf presence does your product have? Do you have a CDU/SRT or is it hang-sell?
  • Is your product a size that will easily fit on shelves in a store? 

The design of your packaging is important so that it stands out on shelves but equally important is what your packaging is made from. Today’s consumers are more sustainability-conscious than ever before so packaging that is zero-waste, compostable, recyclable or made from recycled materials is important. It’s also a good idea to call those details out to the consumer on the packaging.

UNDERSTAND YOUR POSITION IN THE MARKET

You don’t need to have the most innovative, one-of-a-kind product to succeed at securing wholesale distribution. However, you need to understand your brand and where you would like your products positioned within the market.

“If we are reviewing a product that is similar to one we already distribute, a consideration we look at is whether they speak to different audiences,” says Anita. “One may be a high-end version that appeals to a luxe consumer, while the other may have more appeal with the parent market who are looking for functional, quality and affordable products.”

Part of this is also understanding your expectations and whether they are realistic in relation to your position in the market. And if you can’t guarantee consistent manufacturing and production to align with your expectations then that may be an issue. 

DEVELOP A MARKETING PLAN

Not all distributors are the same, but at Unique Health Products we believe that successful relationships are based on a partnership approach. We don’t just add your brand to our website and hope for the best. We partner with you, advocating your brand to a host of retailers across the country via a variety of different marketing strategies including: promotional deals, catalogue features, blogs, eDMs and our incredible sales force network including a team of sales reps that are on the road, actively talking to retailers about your products. 

However, it is a two-sided partnership. If you already have strong brand awareness and a marketing plan, you are many steps ahead. 

You’ll also need to consider the financial backing you can put behind your brand for promotional spend.

WHOLESALE DISTRIBUTION WITH UNIQUE HEALTH PRODUCTS

We are always on the lookout for new brands and products that fit with our company values. We’ve already touched on our partnership approach, but it really is so much more than that.

“We’re not box movers, we’re brand partners,” explains Anita. “We don’t just get a box in, sell it and ship it out. As a trusted industry advisor, retailers look to us for the latest trending health products. The role of our team is to find health products from Australia and around the world that people love.”

If your brand and products are natural, organic, fair trade or eco friendly and you believe you are wholesale ready, we invite you to complete our new supplier enquiry

NATURALLY GOOD 2021

Since 2015, Naturally Good has been the preeminent place to discover and connect with leading brands in the natural health and wellbeing industry. After an unavoidable disruption to the schedule in 2020, you can expect that Naturally Good 2021 is going to be bigger and better than ever before!

NATURALLY GOOD 2021 – ALL THE DETAILS

In 2021, Naturally Good is returning to the ICC Sydney at Darling Harbour. Running over two days, 30-31 May, the show will be open from 10am to 5pm on both days. 

There is no other expo like Naturally Good. Under one roof you can explore the latest brands making waves and the newest natural products your customers will be looking for on your shelves. 

As the largest expo of its type in the Southern Hemisphere, Naturally Good is dedicated to all things healthy, natural and organic. More than just discovering innovations and industry news, you can also access education at the Speaker Series during the event and at the Business Summit before the expo on Friday 28 May. 

UNIQUE AT NATURALLY GOOD

That’s right! We’ll be there. The Unique team will be back at Naturally Good 2021. We’ll be celebrating 25 years in business too, so be sure to pop by and say hello at stall i32! There will be plenty to sample and discover!

We’ll be joined by some of our suppliers to give you the chance to meet them face-to-face and finally catch up with our team. We’ll have samples of some of our top sellers and you’ll have the opportunity to get a sneak peek at new products before anyone else and take advantage of the great deals we’ll have on offer. Our Product Acquisition team has been working overtime to bring you the latest on-trend products we know your customers will love!

TREND WATCH

Naturally Good is always an incredible opportunity to discover new trends in the industry. As you’re exploring over the course of the show, there are a few trends you might want to be on the lookout for.

  1. People and planet. The trend towards eco alternatives, reusables and zero-waste is tremendous. We’ll have a selection of these products at the show including from brands such as Ever Eco, Ethique and Patch.
  2. Plant-based diets. Veganuary 2021 saw a record number of sign ups as people increasingly make the switch to plant-based eating. Some of the plant-based brands we’ll have at Naturally Good include Upton’s Naturals, Flexible Foods and Plantasy Foods
  3. Natural beauty. The natural beauty market is growing at twice the predicted CAGR of the beauty industry as a whole. From cruelty-free beauty to bioactive and functional ingredients, the natural beauty brands we’ll have at the show include ACURE, Dr Organic and Alaffia
  4. Protein on-the-go. Protein snack bars are consistent top sellers and a trend that isn’t showing any signs of slowing down. Stop by our stand to learn about our protein snack bar brands including CLIF, RXBAR, Botanika Blends and Macro Mike
  5. Nootropic ingredients. Products that use nootropics are set to dominate the natural market over the coming years. We have a large range of brands that utilise these powerful cognitive performance enhancing ingredients, including Evolution Botanicals and Blue Dinosaur.

Want to join us at Naturally Good? Register for your free ticket here!

Of course, we would love to see you at Naturally Good 2021. However if you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.

5 NATURAL BEAUTY TRENDS FOR 2021

In their Future of Beauty Report, Nielsen identified natural beauty and skincare as key drivers for the future of the industry. Mintel called it a “Beauty Eco-lution” that is driven by eco-ethical and conscious purchasing decisions.

But the natural beauty market is as diverse as it is fast-growing. It has almost twice the predicted CAGR of the beauty market as a whole! In the plethora of products available, there are key natural beauty trends that are driving the growth.

Here are the five key natural beauty trends you should know to have your finger on the pulse for your eco-conscious customers.

Cruelty-free beauty

1) CRUELTY FREE

According to What’s New in Healthy Products, consumers are starting to consider vegan and cruelty-free credentials as a baseline requirement for skincare brands. 

ACURE is a brand that is leading the market in highly innovative and effective skincare that also adheres to its vegan and cruelty-free values. For ACURE this means no animal-testing, ever, and drawing on powerful super nutrients for skin wellness. 

From Facial Scrubs to Cleansing Gels, Face Masks, Serums, Moisturisers, Treatments, Oils and more, every product in the ACURE range is 100% vegan. 

Zero-waste beauty

2) ZERO WASTE

Plastic packaging – and more specifically plastic packaging winding up in landfill – is an undeniable issue facing our planet. Since 1960, the amount of plastic packaging used in the USA has increased over 120 times. While this figure isn’t limited to the beauty industry, globally, the beauty and personal care industry accounts for more than AUD $30 billion in plastic packaging sales.

Ethique is an impressively-sustainable brand playing an active role in reducing plastic packaging. The brand and products are 100% plastic free. In fact, Ethique has saved more than 6.5 million plastic bottles from entering landfill with their sustainable paper packaging, compostable Storage Containers, Concentrates and Solid Beauty Bars.

While Ethique started with Shampoo Bars, there are now Solid Face Cleansers, Solid Face Scrubs, Solid Face Serums as well as a range of home, pet, hair and body care bars.

Another brand providing zero-waste solutions is Ever Eco. Their passion for eradicating single-use plastics started with the humble drinking straw and has now extended to include a beauty range. Beauty products include Reusable Bamboo Facial Pads to replace single-use cotton pads as well as Muslin Facial Cloths and Konjac Facial Sponges.

Functional and bioactive ingredients - natural beauty trends

3) FUNCTIONAL AND BIOACTIVE INGREDIENTS

As much as functional ingredients are driving food trends, they are also a force in natural beauty trends.

Functional and bioactive ingredients have been used for centuries in traditional medicine, and now the natural beauty industry is embracing the transformational power of nature.

Dr Organic doesn’t just use bioactive ingredients. Their ranges are each built around a powerful bioactive to ensure each product is truly functional. Whether it is Organic Aloe Vera, Activated Charcoal, Organic Hemp Oil, Organic Manuka Honey, Organic Reishi or one of the other many bioactives in the range, every product is designed to draw on the power of nature to get serious skin results.

ACURE is another brand that uses functional ingredients such as ashwagandha, reishi, holy basil, cordyceps and melatonin. Despite their use of quality, effective plant-based bioactives and functional ingredients, they are incredibly accessible and affordable for the everyday consumer looking to ‘clean up’ their beauty routine. 

Beauty supplements

4) BEAUTY FROM WITHIN

In line with the food as medicine trend, there are an increasing number of beauty supplements focusing on nourishing skin from within with the idea that beauty starts on the inside.

Supercharged Food, known for their Love Your Gut Powders and Capsules, has recently launched the Earth and Sea Beauty Capsules. The capsules contain a blend of silica, iodine and iron. The 100% Australian-sourced silica may aid in collagen production for healthy hair, skin and nails. The iodine in the blend is sourced from Tasmanian kelp and may help to repair damaged skin cells. 

Natural sheet masks

5) SHEET MASKS

Sheet masks are certainly a trend that is here to stay! The natural beauty trend for sheet masks is in natural and organic ingredients and eco-friendly materials.

Orgaid produced the world’s first organic sheet mask. They use the patented Ecoderma sheet mask fabric along with organic ingredients and scientifically-backed formulations to create highly-effective sheet masks.

The Orgaid sheet mask range includes three varieties – Anti-aging & Moisturizing, Vitamin C & Revitalizing and Greek Yogurt & Nourishing.

BRING NATURAL BEAUTY TRENDS TO YOUR CUSTOMERS

You can find each of these brands and their trending products – plus many more – in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.

UP YOUR SALES GAME WITH THESE PROTEIN BAR BRANDS

Australians love their protein bars. The snack bar market in Australia has been growing steadily over the last five years and is expected to reach more than AUD $900 million by 2025

In fact, there is quite a long-standing protein phenomenon happening. Even back in 2018, research out of Nielsen and The George Institute found that while total grocery growth sat at 2%, items described as containing protein saw a sales boost of 22.3%. 

Take your customers’ protein-packed snack game to the next level with these top-selling bars:

Clif Bars

CLIF BARS

In 1992, CLIF Bar and Company launched with a mission to develop an energy bar that combined convenience and great taste without compromising on quality, natural and organic ingredients. In the years since, they’ve gone on to become the number one energy bar in the United States and Canada.

CLIF Bar is crafted by athletes for athletes using real, vegan ingredients to fuel and nourish the body. Inside every one of the nine delicious CLIF Bar flavours you will find:

  • Between 9-11g protein (varies by flavour)
  • 11 vitamins and minerals
  • 70% organic ingredients
  • Slow-releasing carbohydrates for energy 
CLIF Builders Bars

CLIF BUILDERS BARS

Builders Bars are the number one plant-based protein bar in the United States. 

They are designed to both sustain workouts and help build muscle repair. With an impressive 20g of protein in each bar they are popular with athletes, fitness fanatics, body builders and tradies who need energy to fuel a physical day or work.

The low-GI Builders Bars have: 

  • 20g of complete plant-based protein
  • Essential amino acids to repair and rebuild muscles
  • Natural, organic, non-GMO ingredients
  • No artificial flavours
  • A real chocolate bar taste
  • Rainforest Alliance Certified Cocoa
  • No high fructose corn syrup
  • Three flavours – Chocolate, Chocolate Mint, Chocolate Peanut Butter
RXBAR

RXBAR

RXBAR is a brand built on absolute transparency. They are incredibly picky about the ingredients they use, and each of those ingredients are displayed front and centre on their packaging. Their no B.S. approach to creating simple, nutritious and flavoursome protein bars has garnered them a cult following of half a million on social media.

The RXBAR range has:

  • All natural, non-GMO and paleo-friendly ingredients
  • 12g protein from egg whites in every bar
  • 5g fibre per bar
  • Seven flavours – Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter, Peanut Butter Chocolate, Mixed Berry, Mint Chocolate
Botanika Blends protein bars

BOTANIKA BLENDS PROTEIN BARS

Botanika Blends brings together botany and food science to create plant-based, organic and health-conscious products. From their home base in Brisbane they are passionate about selecting sustainable food sources that promote better health for all. 

The Botanika Blends Protein Bars are:

  • Vegan friendly with no collagen, dairy or eggs
  • Gluten free with gut-friendly pre/probiotics
  • Packed with 10g protein and less than 5.5g carbs
  • Free from artificial colours, flavours, sweeteners, dates and rice malt syrup
  • Australian made
  • Six flavours – Apple Pie, Blueberry Pancake, Choc Chip Peanut Butter, Choc Hazelnut, Lemon Cheesecake, Vanilla Cake Batter
Macro Mike protein bars

MACRO MIKE PROTEIN BARS

Born from a desire to create the best-tasting vegan protein on the planet, Macro Mike has now created a range of baking mixes, powdered peanut butter, plant-based protein blends and protein bars. The entire range is macro and vegan friendly as well as gluten and dairy free, made from the best wholefoods from around the world. 

The range of Macro Mike Protein Bars are:

  • Made with plant-based protein
  • 100% natural 
  • Gluten and dairy free
  • Gut and macro friendly
  • Packed with 10-11g protein per bar
  • Four flavours – Almond Scrumptionator Cheezecake Choc Chip, Blueberry Muffin, The Game Changer Cheezecake Choc Chip Peanut, We Jammin’ Peanut Butter & Strawberry Jam Donut

STOCK YOUR SHELVES WITH THE TOP PROTEIN BAR BRANDS

To order from our range of protein bar brands, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.