Savoury snacks are the emerging fast food category in the global market and banana chips are offering the top performing products a run for their money.
According to MarketWatch, the global market for savoury snacks was valued at $140 billion AUD in 2016 and is expected to reach $203.7 billion AUD by 2023 at a CAGR of 7.20%.
Asia-Pacific is the fastest growing market, largely driven by changing lifestyles and food consumption habits, the rise in disposable incomes and increasing food convenience.
Various products within the category include potato chips, extruded snacks, nuts, and seeds, traditional snacks, popcorn, and pretzels.
Potato chips are highest in demand, however, market capturing opportunities include the rising popularity of innovative products with different types of flavours and organic based savoury products.
SAVOURY BANANA CHIPS
Capitalising on low customer loyalty, high shifting habits and consumer demand for innovation in this market, savoury banana chips are beginning to tempt consumer taste buds with a ‘better-for-you’ alternative to regular potato chips.
What is a savoury banana chip?
The sweet, thick cut varieties may first come to mind, and while some types bear a little resemblance to these, the savoury versions are made from unripe bananas and coated in mouthwatering herbs, spices and natural flavours to cater to consumer demand for more grain free, savoury snacks. And they’re proving very popular!
According to SPINS Data, Bubba’s Fine Foods ‘Nana Chips have seen 240+% growth in only 7 months at Whole Foods Market and a total of 470% product sales increase in the past year!
BUBBA’S FINE FOODS ‘NANA CHIPS VS BANANA JOE’S BANANA CHIPS
Bubba’s Fine Foods was founded by Jared Menzel and Jeﬀ Schmidgall, two former addicts of Doritos & Chex Mix, who switched to Paleo diets to manage their Diabetes & Crohn’s disease.
After a few years of eating grain-free, Jared and Jeﬀ missed the crunchy snacks of their youth. The market didn’t have a solution, so they made it themselves.
The green, low-sugar bananas are kettle cooked and seasoned with real spices and seasonings so they taste like potato chips and satisfy salty snack cravings. Schmidgall, Bubba’s CEO says, “We’re going to get you your naughty taste, but we’re going to do it with really nice ingredients.”
Bubba’s Fine Foods – Key Selling Points
- Thick cut
- Loaded with flavour
- Great grab ‘n go snack pack
- A natural prebiotic for gut health
- Grain free
- Gluten free
- All natural
- Cooked in coconut oil
- No added sugar
- No soy
- No dairy
Banana Joe’s Banana Chips are made with sustainably grown green Hom Thong bananas that are finely sliced and seasoned before cooking and tossed with probiotics, offering a first-to-market synbiotic chip with pre- and probiotic benefits for gut health.
Co-founders, Joe Vachiravich Sirichokvanich and Nat Meechubot are longtime friends who love to eat great food. Nat said “we decided that functional snacks were not so abundant on the market, nor did they offer the same taste as regular snacks—hence, a huge compromise.” So they took it upon themselves to source the finest ingredients and utilise the latest in innovative technology to fill the gap.
The bananas are picked fresh and packed on the same day for extra freshness and 10% of profits go towards small scale farmers in support of organic, sustainable, fair-trade agriculture.
Banana Joe’s – Key Selling Points
- Thin & Crispy hand-cut wafer-like slices
- 1 billion probiotic cultures per pack
- Full of flavour
- All natural
- Cooked in rice bran oil
- No preservatives
- Gluten free
- Nut free
Offer your customers a gut-friendly, on-trend alternative and order your banana chips via our online store or give our friendly sales team a call – 1800 787 904. If you haven’t yet registered an account with us, you can do so here.