IT’S THE FAMOUS FAMILY TREE, THE LIQUID GOLD OF OUR INDUSTRY – BRAGG APPLE CIDER VINEGAR.
Paul Bragg and his daughter Patricia have been health pioneers for decades, providing iconic products from a family grown, internationally loved company, Bragg!
While huge celebrities like Katy Perry endorse Bragg which boosts demand, the solid support has always been thanks to the high-quality reputation that Bragg has built over the decades. Bringing back customers again and again is what they do best!
Staying true to providing exceptional health food staples, Bragg Apple Cider Vinegar continues to be our top seller in Australia and a top seller across the world. So, what is it that separates Bragg from other brands?
When asked to tell us a little more about why so many consumers love the brand, Bragg’s team was happy to share it all and even give Bhima our Purchasing Manager and Alyssa our Product Coordinator a tour of the picturesque Bragg farm in California!
So what was it that inspired the development of Bragg products all those decades ago? It was one huge positive that was built from an awful illness. As a young Man Paul Bragg was stricken with tuberculosis, which led him on a path of learning about natural healing. He dedicated his life to health crusading, giving lectures, writing books, and later developing healthy food products, including his famous apple cider vinegar.
Paul originated, named, and opened the first health food store in America.
It wasn’t always smooth, with a very bumpy start in the early days. There was very little education or even interest in nutrition by the average person when Bragg launched. Before TV and the internet, information was obtained by reading, radio or speaking events. The World Wars and rationing were on people’s minds, not nutrition, this was Bragg’s biggest struggle – spreading the word and educating.
Now as nutrition, health and transparency stick in the forefront of consumers’ food concerns and education is as easy as a google search or a scroll on social media, it’s all upward sales for the brand.
Why apple cider vinegar?
Paul C. Bragg came from a farming background and his father taught him that apple cider vinegar gave him the energy, immunity and cleansing needed for the physical demands of working in the fields. The first Bragg Live Foods products included Bragg Organic Apple Cider Vinegar, which is still the number one selling product of the brand’s today.
Since launching apple cider vinegar, Bragg continued to provide the world with high quality health food staples including apple cider vinegar drinks, popular liquid aminos, organic coconut liquid amino seasoning, olive oil and more.
The Bragg team explained that Patricia Bragg never wants her name on a product that contains harmful toxins, so you can assure customers that all products are GMO free and crops are sourced from organic growers. At the headquarters in Santa Barbara, the Bragg organic farm is certified organic. They use no pesticides or chemical cleaners and have multiple solar panels providing electricity.
A little more about the Bragg family farm
The Bragg farm sits in a canyon across from the ocean in Goleta, California. It’s a total of 110 picturesque acres and the site for all Bragg offices which are spread out between 3 buildings that surround a beautiful fountain. They also have a shipping and receiving warehouse, as well as a call centre on the farm.
Being at the Bragg farm, is like being in a tranquil paradise, a true reflection of their quality products. The farm is filled with all sorts of fruit trees in a lower and upper orchard and a man-made pond.
The Bragg team shared with us the love that Patricia Bragg has for roses, which explains why the farm is also filled with just about every rose you can imagine. Patrica has also filled it with stunning plaques and pieces of art that she’s collected over the years to beautify every corner you look.
Take a look at the Bragg farm photos here.
How is the famous Bragg apple cider vinegar made?
Fresh apples are used to make Bragg apple cider vinegar. The apples are pressed and the ‘mash’ ferments with the ubiquitous yeast, Saccharomyces Cerevisiae, producing alcohol which is then consumed by the bacteria, Acetobacter Aceti, during a second fermentation. Vinegar is the end product of the fermentations and is then aged for 2 to 3 months before bottled and sold as Bragg apple cider vinegar.
A motto Patricia Bragg loves to live by and spread is “You are what you eat, drink, breathe, think, say and do!” She doesn’t create products that she doesn’t use herself and isn’t proud to have under the Bragg family tree. She is a living and breathing testament to what the Bragg can do to keep your customers healthy and energetic! Check out the photos of when she visited Unique Health Products.
Discover more about the liquid gold of our industry and the history of Bragg here.
To purchase Bragg products you can easily sign up for a retailer account or if you are already a Unique customer, order online anytime.
Due to the extreme popularity of this brand and the time Bragg need to ensure a quality product, stock is not always guaranteed.
Please contact our friendly customer service team to ensure supply before placing your order.