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Brand News – Autumn 2016

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

POWER SUPER FOODS ARE POWERING TO HELP YOU COMPETE

The superfood category was pioneered by brands like Power Super Foods. Since 2001 they have travelled the world in search of the finest superfoods and today are recognised as a premium brand.

As demand for superfood products increases, other brands are following Power Super Foods’ lead and have joined the superfood market. These other competing brands are making it onto your big competitors’ shelves, so how do you stick to offering premium products in such a populated market?

The great news is, Power Super Foods have dropped prices to keep their premium products price competitive with their competition.

The wholesale prices on popular lines have been significantly dropped by up to 60%. Products that have fallen in price include cacao, maca powder, chia seeds, Peruvian pink salt and more! To help stay competitive in your market, pass these savings onto your customers – find the new RRPs on our online shop.

The loop - PSF

 

NUI GOES ORGANIC

Nui’s cold-pressed, wild harvested virgin coconut oil has earnt Australian Organic Certification, which helps to cement the products purity further with consumers.

The brand is cruelty free, fair trade and embraces sustainable practices like using coconut husks for power generation.

Don’t forget to tell your customers about the new certified organic bonus these product now hold!

The loop - nui

 

CHIA MEAL CHANGES

Blanck & Co Chia Meal is now known as Chia Flour – but it’s the same great product. Your customers will love that their favourite protein packed finely milled Chia is now certified organic and they will be receiving more product for the
same price.

The loop - blanck and co

 

ANCIENT HARVEST PROTEIN PASTA PRICE DECREASE

Ancient Harvest’s naturally gluten-free pasta varieties, made with a hearty blend of quinoa and nutritious legumes, are now even more affordable for you and your customers.

The wholesale price and recommended retail price has been reduced on the Bean and Quinoa Supergrain Pasta Elbows, Lentil and Quinoa Supergrain Pasta Penne and the Lentil and Quinoa Supergrain Pasta Rotelle.

The pastas look and act like traditional pasta, from taste to texture, but have two times the protein, a healthy helping of fibre and are now very reasonably priced.

The loop - ancient harvest

 

SAME AMAZING OILS, FRESH NEW BRANDING

Amazing Oils’ magnesium products have had a makeover!

To help catch the eye of more consumers, a fresh new packaging is being rolled out across the entire brand. The new look will use similar colour tones, but offer a fresher, cleaner and more modern design.

Although the packaging is getting an update, you can reassure consumers that the products will be the exact same products that they know and love.

The Loop - Amazing Oils

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