Brand News – Summer 2017

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.
From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.
For any brand change queries that aren’t covered below please contact us.
ENVIRO OFFER A WHOLE NEW HOLISTIC EXPERIENCE
Customers can now relax, moisturise, cleanse and energise with Enviro’s new shower filter now including a bonus aromatherapy ring. Enviro have also freshened up the packaging to give it an attractive, new look.
EXTRAORDINARY FOODS KALE CHIPS + PROBIOTICS
To keep at the forefront of the gut health trend, Extraordinary Foods have added probiotics to all three delicious, prebiotic-filled kale chip flavours. The packaging has also been updated to further improve the product freshness.
GOODIE BALLS ADD GOODNESS INSIDE AND OUT
It’s good news all round for Goodie Balls. Not only has the recipe been slightly altered for a new and improved flavour, but the packaging has also been updated. The tasty Goodie Balls are now sourcing biodegradable, BPA Free packaging.
ACURE ORGANICS DROP PRICES
You can now get a selection of top-selling hair and beauty products from ACURE Organics for less. They’ve dropped the RRP and wholesale pricing on 17 SKUs, including their new 2-in-1 Shampoo and Conditioners, making them even more competitive.
NEEK ‘WHOLE LOTTA ROSIE’ MAKEOVER
Neek have replaced Whole Lotta Rosie Lipstick with Pash Lipstick. The new Pash has a similar colour to what Whole Lotta Rosie offered, however the undertones have be changed from orange to brown to help the lipstick appeal to a broader audience.
KIN KIN TEA TAKE TO THE TRIANGLE
Kin Kin Tea have switched to plant based, pyramid tea bags. This allows the tea leaves to infuse more effectively then round bags, creating a stronger tea.