BRAND NEWS – SUMMER 2018
STAY UP TO DATE WITH THE LOOP – THE LATEST NEWS ON THE BRANDS DISTRIBUTED BY UNIQUE.
Each quarter we share product news and updates you need to know about including packaging alterations, brand updates, and price changes so you’ll never be left out of the loop!
For any brand change queries that aren’t covered below please contact us.
These are your need-to-know brand changes for Summer 2018:
NATURAL EVOLUTION PACKAGING UPDATE
Natural Evolution now has higher quality packaging with a new eye-catching, tropical style, ensuring the range stands out on your shelf. There are no ingredient changes – customers can enjoy the same gut-friendly, gluten free benefits that the range has always offered.
ECLIPSE ORGANICS ADD HEMP, DROPS PRICE AND REDUCES SIZE
Eclipse Organics has added hulled hemp seeds to three of its paleo bars – Manuka Nut, Choc Orange Fudge and Chocolate Brownie. The packaging has also had a refresh, with the bars dropping from 50g to 45g and sold in a box of 12 instead of 20. With this change, the W/S and RRP have been dropped, allowing for a more enticing margin for stores and cost for shoppers.
SAME TOM ORGANIC – NEW LOOK
The TOM Organic feminine hygiene range is still the same on the inside, made with certified organic Australian cotton, but the sleek new look is expected to appeal to a wider customer base.
EVER ECO STRAW PACKAGING NOW PLASTIC FREE
Due to popular demand, Ever Eco’s Stainless Steel Straws are now packaged in a 100% plastic-free box. This will further encourage sales from eco-conscious shoppers.
EXTRAORDINARY FOODS KALE CHIPS – NOW NAMED PURE
Extraordinary Foods have changed its Kale Chips brand name to Pure, to align with their other snack range Pure Coconut Chips. The brand change not only reflects the simple, quality ingredients but also the fact that they support sustainable farming. Reassure customers the products are the same delicious, nutritious snack.
