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BRAND TRANSPARENCY DEMAND IN AUSTRALIA

Tsuno-Australia-Brand-Transparency

It’s Time To Reveal All!

Today’s consumers are more educated and empowered than ever. Whether you’re a company, brand, or personal brand, it’s time to drop the curtains on your business, take a stand for something and let the world know. Otherwise, you’re about to get lost in the crowd…

Niulife-empowering-communities
100% of Niulife profits go towards erasing poverty and empowering lives in some of the world’s poorest remote coastal communities.

The retail space is more cut-throat than ever, with brands desperate to find their ‘edge’ amongst the competition.

Many companies are used to getting away with ‘green-washing’, making misleading claims and hiding not-so-forgivable actions behind closed doors in order to make a sale.

Fortunately, those tactics are losing effectiveness. Consumers are far more switched-on and are desperately calling out for increased brand transparency in the marketplace.

77% of Australian consumers say it’s important. They are really interested in the journey and transparency and want to know ‘where has this product come from?

What is brand transparency?

Brand transparency incorporates taking an open and honest stance about what your brand is and does – for better or worse. Taking a proactive approach to sharing this information, instead of simply confessing when ‘caught out’. 

It’s no longer possible to leave a gap between what your brand says and what you actually do. 

While the transparency ‘trend’ certainly isn’t new, it’s now imperative for a brand to stay afloat in today’s connected world. Consumer’s are realising the power they harness and are increasingly choosing to purchase a product or shop at a certain store that aligns with their own personal ethics and values. 

If they don’t know what your values are or what your company stands for, you will rapidly become nothing more than an easily tradable commodity. 

Transparency creates the grounds for trust and relationship building with your customers. This strong, positive relationship is what builds brand loyalty and without loyalty, you become open to substitution. 

alaffia-brand-transparency
Alaffia empowers local community members with work opportunities and gives back via the Alaffia Foundation, which is funded by the sale of their products.

So many of our amazing brands here at Unique are actively practicing transparency.

RXBAR lists the key ingredients front and centre on the packaging and proudly claim no B.S.; while Protein Supplies Australia and Botanika Blends actively call out misleading claims within the industry and stand by their adherence to using the best quality, safest ingredients. There’s nothing to hide.

Beyond this, many are also taking a stand on something that matters more than profit.

Social enterprises, East Bali Cashews, Alaffia, Niulife and Tsuno are great examples of this, giving back to incredible causes with every purchase. 

By actively standing for something and using business as a means for good, these brands are resonating with their target consumers on a more emotional level.

It also provides an opportunity for potential customers to strengthen their alliance with the brand, and ultimately helps the brand to build a loyal customer base.

The ‘feel good’ future of retail is here and it’s time to embrace transparency and purpose. So, tell us, what do you stand for?

Are you a retailer? Give your customers those ‘feel good’ vibes by simply doing their usual shop. Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

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