The hair care sector is a shining example of the natural revolution sweeping the personal care industry. Expected to grow at a compound annual growth rate (CAGR) of 4.7% to 2027, the global natural hair care industry is booming.
Consumer purchasing is shifting towards products that are better for hair and the planet. From the ingredients in the products to the social purpose behind the brands, there are several factors driving industry growth.
Here are four key trends you need to be conscious of when choosing natural hair care products to stock on your shelves.
Ingredients: what’s in and what’s out
Ingredient-savvy consumers care just as much about what’s not in their hair products as what’s in them.
So, what’s out? Skin and hair wellness brand ACURE uses no parabens, sulphates, formaldehyde, paraffin or mineral oil in their products. Instead, they use powerful combinations of super nutrients to create products that deliver results.
Dr Organic is another brand with a focus on effective natural hair care ingredients. Free from synthetic ingredients and other nasties, the products are crafted from supercharged botanicals and bioactive extracts ethically sourced from around the world.
Meeting demand with innovation
It’s not enough to simply switch to natural hair care products… the products also have to work. Innovation is key.
Giovanni is an early innovator in natural hair care. Founded in 1979, the products are salon quality while using the most natural ingredients possible. Cruelty free and vegan friendly, the products are high-performance while being gentle on the scalp. Giovanni continues to innovate with new ranges that address different hair concerns, such as frizz, hydration and repair.
Hair care doesn’t just include shampoo, conditioner and styling products. Hair brushes made from natural and sustainable materials like the luxury-grade Bass Brushes are popular with conscious consumers. The biodegradable Bio-flex Detangling Brushes feature handles made from corn, cassava and potato starch.
The role of sustainability
Research suggests that sustainability and social purpose are the next big drivers in natural hair care. Specifically, consumers preferencing hair care products that are cruelty free and use sustainably-sourced ingredients. Recycled and recyclable packaging are also top concerns.
Ethique operates through direct trade to ensure the honest fair trade of the ingredients used to produce the Solid Bars and Concentrates. Their ingredients are sustainably-produced, biodegradable, palm oil and cruelty free. Plus, Ethique packaging is home-compostable.
For social enterprise Alaffia, profits are reinvested into empowerment projects in the communities that produce the Alaffia range. The projects include maternal health, education, environmental sustainability and the donation of eyeglasses. The cruelty-free products are handcrafted using effective, safe and natural ingredients.
Catering to the male consumer
Male interest in personal care products, grooming and hair care is on the up.
Purpose-driven and B-corp-certified brand STUFF is a fuss-free alternative for men. STUFF ticks consumer boxes with cruelty-free products and recyclable bottles made from recycled plastics. The brand also champions healthy masculinity and supports men’s mental health through a not-for-profit, The Man Cave.
Natural hair care that sells
As wholesale natural hair products distributors, we stock these natural hair care brands and many more. We make it easy for you to do business, with 24/7 online ordering through our online shop and a friendly sales team available on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.