DEMAND FOR SUSTAINABLE PERIOD PRODUCTS IS ON THE RISE

In Australia there are two conversations converging to drive growth in an expanding feminine care purchasing trend. Not only are consumers more aware of the environmental impact of the products they are using, but conversations about women’s health and menstruation are increasingly becoming less taboo. 

As shoppers trend towards reusable and sustainable sanitary products, educating already eco-conscious shoppers presents a large opportunity for health and beauty retailers.

A HIGH GROWTH MARKET

In a 2018 study from the Global Sustainability Institute in the UK, researchers found that all but 14% of survey participants were unaware of or had previously not considered the environmental impact of menstrual products. And that impact is not an insignificant one.

Most reusable period products are made of plastic which can take between 500-800 years to break down in landfill. Considering that the average person will use up to 12,000 sanitary products in their lifetime, that is a lot of plastic making its way to landfill, or even worse, our oceans. 

According to research by Research and Markets, the feminine care market is expected to grow at a global Compound Annual Growth Rate (CAGR) of 5.8% from 2020 to 2025. The largest growth segment within the market is forecast to be reusable products, such as menstrual cups. 

EDUCATION IS KEY

Menstrual cups were actually developed in the 1930s at around the same time as tampons. However, It took them more than 80 years to really enter popular use. 

That popular use amounts to a global menstrual cup market that is predicted to hit AUD $1.29 billion by 2026. 

But menstrual cups aren’t the only sustainable option available for conscious consumers. There are now a range of biodegradable disposables that are a more sustainable choice. 

Retailers can play a big role in education on the availability and benefits of these products. From posters to shelf wobblers, eDMs and social media content, talking about the environmental and sustainability benefits of these products opens the door to more opportunities for sales in this market. 

At Unique Health Products we stock a range of sustainable options, both reusable and disposable, to help you meet the rising demand. 

The Hello Cup

THE HELLO CUP

Designed by two women (one of them a registered nurse) The Hello Cup is a menstrual cup made from medical-grade thermoplastic elastomer. It contains no BPA, latex, silicone, heavy metals, rubber, beach or other nasties. 

The Hello Cup comes in a range of certified food-grade colours – Black, Blue, Lilac and Blush. A single Hello Cup will last for at least five years and is the equivalent of more than 2000 single use tampons or pads.

Another reusable option from The Hello Cup is Reusable Liners which can be used as an alternative to single-use panty liners or as a backup for The Hello Cup. There is also a Hand and Hello Cup Cleanser available.

TOM Organic

TOM ORGANIC

The TOM Organic range of Tampons, Pads and Panty Liners is made using GOTS certified organic cotton. The tampons – available in Super, Regular and Mini – are 100% biodegradable and packed in recyclable packaging with no plastic outer wrapping. The applicator tampons – available in Super and Regular – also have a cardboard applicator, rather than the plastic used in many other disposable brands. 

TOM Organic Pads – available in Regular, Super, Overnight and Maternity – are also 100% biodegradable, hypoallergenic, breathable and free from chlorine and dioxin bleach. There is also a period cup in the range which is made from 100% medical-grade silicone following sustainable manufacturing principles.

Innovative and trending TOM Organic Period Briefs are made with soft, organic cotton, and are breathable and reusable for a practical sustainable solution. They look and feel like regular underwear but the 4-layer leak proof design can hold up to three tampons’ worth of fluid. 

Lunette

LUNETTE

Founded in 2005, Lunette is a menstrual cup pioneer. As a trusted brand they are committed to sustainability education and empowering choices for period care. Lunette Menstrual Cups are made from soft, medical-grade silicon, and are BPA and chemical free. They are a comfortable, safe and odourless.

The Lunette range is available in a variety of colours, including Clear, Blue, Orange, Yellow and Violet. They also produce a Menstrual Cup Cleaning and Disinfecting Wipes. 

Tsuno

TSUNO

Every one of the Tsuno eco-friendly period products comes in beautiful and recyclable artist-designed packaging.

The Natural Bamboo Pads – Regular, Super, Overnight – and Natural Bamboo Panty Liners have a natural bamboo and corn fibre top sheet with a biodegradable sleeve wrapper. 

The range of Organic Cotton Tampons – Mini, Regular and Super – are made from GOTS certified organic cotton and are free from chlorine and dioxin bleach. They use bamboo for its softness, absorbency, breathability and sustainability credentials. 

Natracare

NATRACARE

Natracare produces sustainable period products without the synthetic chemicals, chlorine and plastic that are used in so many disposables.

The Natracare Pads come in a range of sizes and styles – Ultra Pads (Regular with Wings, Super with Wings, Long with Wings and Super Plus), Ultra Extra Pads (Normal with Wings), Maxi Pads (Regular, Super and Night Time), Maternity Pads and Panty Liners (Mini, Curved, Ultra Thin and Long). They are all plastic, chlorine and perfume free and made using only sustainable materials.

The tampons are available with applicators (Regular and Super) or non-applicator (Regular, Super and Super Plus). They are made from certified organic cotton and are 100% compostable. The applicators are made from biodegradable cardboard and also compostable.

Natracare also has both a point of sale counter unit and floor display for displaying the range in store. 

MEET THE DEMAND FOR SUSTAINABLE PERIOD PRODUCTS

Each of these products are available for wholesale order in the Unique Health Products online store. If you don’t yet have an account with us, you can register your account here. Otherwise you can order online 24/7 or contact our friendly sales team on 1800 787 904.

THE RISE AND RISE OF AT-HOME BAKING

Whilst at-home baking has always been a popular pastime, the exponential increase in this culinary “hometainment” hobby has exploded over the last year, with consumers searching for more and more ways to bake at home.  

At-home baking continues to be a trend for 2021 and beyond, boosted by the influence of social media, an increase in accessible online baking classes and the need for people to ‘find their tribe’ and connect with those who share the same interests. 

Couple this with an ever-increasing awareness of health and wellbeing and this is where an abundance of better-for-you healthy baking products come into their own.

Ibisworld reports that Australians are favouring healthier snacking options over traditional biscuits and treats. However, they are still looking to satisfy their sweet cravings. Today, it’s not just about meeting a craving, consumers are wanting indulgent-style products that still meet their nutritional needs and don’t derail their health goals. 

With at-home baking becoming more popular, consumers are increasingly becoming more curious about using innovative products in their baking to create a better-for-you twist on old favourites or something new entirely.

Luckily, there are a number of manufacturers that are meeting the demand for these fulfilling, comforting, yet functional foods, with a wide range of innovative baking products ready for you to stock on your shelves.

Better-baking-basics-wholesale

BETTER BAKING BASICS

Better-for-you products encompass the ever-growing preference towards more natural ingredients. This also extends into the baking world. 

BRAGG Extra Virgin Olive Oil is a multipurpose baking staple that adds the heart health benefits of olive oil into cakes. It’s also certified organic, gluten free, dairy free, vegetarian and vegan friendly. 

Their Apple Cider Vinegar is also a top-selling, household staple, that’s hugely versatile and is often used in baking for its leavening and flavour enhancing properties, creating a better crumb. 

One of the most common baking basics are choc buttons! So it’s no surprise that the decadent Vego Fine Hazelnut Chocolate Melts are ‘the’ melts for more indulgent at-home bakes. Tasting like the centre of a Ferrero Rocher and 100% vegan, it’s a chocolate-lovers baking essential. They are certified organic, gluten free, dairy free, vegetarian, fair trade and can be used both in traditional baking and as a comforting hot chocolate drink. 

functional-flours-wholesale

FUNCTIONAL FLOURS

Gone are the days of limited choice when it comes to flours. With the realisation that many people struggle with food intolerances and restrictive diets, there has been an abundance of suppliers who provide alternative flours for innovative baking. The Gluten Free Food Co. provides both a gluten-free, grain-free flour blend and a gluten-free, wholemeal flour blend. They are both organic and high in fibre, featuring a helpful recipe for consumers to try on the packaging.

Australian grown and made, Green Banana Baking Flour from Natural Evolution is 100% gluten free, made from green bananas and grown in tropical north Queensland. Boasting impressive gut-health benefits thanks to its resistant starch content, it’s an on-trend addition that’s easily added to most baked goods.

Another great gluten-free flour alternative is Sensory Mill’s Apple Flour, it is made of 100% carefully milled dried apples and can substitute ¼-½ of the flour amount required for most baking recipes. It provides an excellent source of fibre, is 98% fat free and is vegan friendly. It also adds a touch of sweetness, allowing consumers to use less sugar in their recipes. 

healthy-baking-mixes-wholesale

MAKE IT WITH A MIX

Gold Coast company, Macro Mike, born from a personal search for inclusive products, has continued to push boundaries with a range that delivers on quality and taste using all-natural ingredients. 

Their baking mixes cater to those who require gluten-free, vegan-friendly options that still allow them to meet their daily macros. Hugely popular, with a loyal social media following, Macro Mike’s baking mixes include decadent and stand-out flavours such as Blueberry White Choc Chip Almond Protein Muffin Baking Mix and Maple Cinnamon White Choc Chip flavour Protein Donut Baking Mix. 

Better-for-you baking also carries across in the grab n’ go, convenient options. Botanika Blends Marvellous Mug Cakes perfectly combines quality ingredients in a convenient ‘just add water’ mix. The plant-based treat is packed with all-natural ingredients and is vegan, vegetarian and dairy free. Consumers will love this as an easy and quick cake option.

THE ICING ON THE CAKE

Many would agree that sweet and creamy icing is the best part of baking – and often the naughtiest! To help health-conscious consumers have their cake and eat it too, The Monday Food Co. has created vegetarian, keto-friendly icing! Flavours like Coconut Buttercream and Chocolate Buttercream are sure to entice. Plus, they are all-natural, made with organic ingredients, gut friendly and easy to make! 

STOCK YOUR SHELVES WITH ON-TREND BETTER FOR YOU AT HOME BAKING PRODUCTS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

HEALTHY INDULGENCE: HELPING CONSUMERS HAVE THEIR CAKE AND EAT IT TOO

Whether they’re opting to follow a keto diet, transitioning to more plant-based meals or swapping main meals for regular snacks, Australian eating habits are changing. Despite the desire to eat healthier, they’re not willing to deny themselves a little indulgence.

IbisWorld research has found that the health and wellbeing concerns of Australians have increased over the last five years. As a nation, we are more aware of our health and the choices we make. The attitudes and preferences of consumers are changing, and this presents a great opportunity for the natural health industry.

This change is happening in the context of natural health trending mainstream. Grocery aisles are integrating, innovation in the natural health industry is thriving and consumers have an expectation of seeing more eco-friendly and healthier options as they do their shopping. 

But that doesn’t mean consumers can’t also indulge in a healthy treat that aligns with their health goals. Cater to these customers who want to have their cake and eat it too with a selection of better-for-you healthy indulgences. 

BAKING MIXES

Combining convenience with healthy indulgence, packaged baking mixes are a simple way for consumers to have a healthier treat.

Brands such as Low Carb Life, Get Ya Yum On, The Monday Food Co and PBCo. each caters to different macro and dietary choices or requirements such as keto friendly, gluten free or low carb. 

CHOCOLATE TREATS

The chocolate market is a thriving one. As the interest in healthier living rises, so too do the healthier chocolate alternatives available to consumers. 

What does healthier chocolate look like? For starters, there are protein-packed VitaWerx chocolates, vegan HeroCup nut butter cups, organic, fairtrade Bennetto chocolate blocks or the keto-friendly Little Zebra Chocolates. Consumers are spoiled for choice. 

SAVOURY SNACKS

There is no denying that the opportunity for snack sales is booming but not everyone has a sweet tooth. For those people, an indulgence may be more of the savoury kind. 

2die4 Live Foods has a huge range of savoury nuts and other snack options. For more of a chip-style treat, brands such as Banana Joe, Keto Naturals and Nudus Bites each have an innovative and top-selling offering.

HEALTHIER DESSERTS

In the same vein as the convenient baking mixes, healthier mix-and-eat desserts are popular options. 

Botanika Blends and Macro Mike are leaders in providing healthier desserts such as ‘nice cream’, custard and creamy puddings. The plant-based, all-natural options are also higher in protein offering healthy benefits all around. 

STOCK YOUR SHELVES WITH HEALTHY INDULGENCES

At Unique Health Products, we’re proud to stock each of these brands along with hundreds more. For more than 25 years we have played a role in propelling the natural health industry forwards to help you deliver the latest and greatest products to your customers. Place your order for these delicious healthy indulgences online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have a wholesale account, register with us today!

AWAKEN SALES WITH NATURAL SLEEP AIDS

Consumers are increasingly turning to organic and natural sleep aids to help with poor sleep quality.

Up to 45% of Australian adults don’t get enough sleep due to a number of lifestyle and environmental factors including stress, increased pressures and work patterns. This is leading to a sharp rise in demand for natural sleep solutions. What was once a sleepy market is now waking up to create some major sales growth.

Maximise potential with these curated natural solutions.

Natural sleep aids to consume

CONSUME

RELAXING ORGANIC TEA

Made from 100% organic ingredients, the Sleepy Temple Blend from Buddha Teas contains a blend of lavender, chamomile flower, liquorice root, skullcap and spearmint to create a mellow and soothing flavour in a bleach-free tea bag.

AROMATIC AND CALMING SLEEP TEA

Sleep Tea by Your Tea draws on Chinese herbal wisdom and contains a blend of rose, hgan cao (liquorice), bulbus liluu and Chinese red date, hong zao and wu wei zi (schisandra berry). With a sweet and smooth taste, each box contains a one-week supply of tea bags. 

WESTERN HERBAL TINCTURE

Passionflower is traditionally used in Western herbal medicine to promote sleep and ease restlessness and sleeplessness. The PPC Herbs Snoozeze Herbanica Herbal Tincture uses Australian grown herbs to create an organic and vegan formulation, free from gluten and dairy to help promote good sleep. 

SLEEPY HERBAL INFUSION

Naturally caffeine and preservative free, Kintra Foods Loose Leaf Sleepy Tea contains a blend of organic chamomile, spearmint, lemongrass, linden flowers, passionflower, hops flower and lavender in an eye-catching, recyclable glass jar.

CARAMEL BEDTIME TEA

Yogi Soothing Caramel Bedtime Tea contains a delightful blend of chamomile flower, skullcap and L-theanine. The sustainably-sourced rooibos combines with other ingredients to create a sweet, caffeine-free bedtime tea. Each packet contains 16 tea bags. 

THE BIG SLEEP 

Each pack of Ministry of Tea’s The Big Sleep has 20 herbal tea bags with a combination of 100% certified organic chamomile, rooibos, cinnamon bark, valerian root, lemon balm and natural orange flavour. 

Natural sleep aids to apply

Apply

CRYSTAL-INFUSED OIL 

The Sleep Essential Oil Roller from luxe brand Summer Salt Body is infused with amethyst crystals and a calming blend of lavender, bergamot, mandarin, lemon, cedarwood and chamomile essential oils to relax the body for sleep. And, makes an ideal gift thanks to its beautiful packaging. 

THE POWER OF MAGNESIUM

Amazing Oils Magnesium Pro Sleep Lotion is a fast-acting targeted way to treat sleep-related issues and ailments. The effective combination of relaxing ingredients works synergistically to relieve sleeplessness in one single, affordable lotion that is easy to use. 

SLEEP SPRAY

The Goodnight Co. Sweet Dreams Sleep Mist contains cedarwood, frankincense, geranium, lavender, chamomile and sweet orange to help calm the mind and body for sleep. The mist contains all-natural ingredients and is vegan friendly. It is available in two sizes – a convenient 10ml size for travelling and a larger bedside 100ml.

Natural sleep aids to use

Use

VEGAN SLEEP MASK

Cruelty free and vegan, the Dream Eye Mask from Summer Salt Body is available in two colours – Midnight and Rose. Made from a satin and spandex blend, it is designed to improve the quality of sleep while also protecting the delicate skin around the eyes.

AROMATHERAPY FOR SLEEP

Using ultrasonic technology, The Goodnight Co. Ceramic Diffuser is a safer way to bring the benefits of aromatherapy into the home. With a stylish appearance, the diffuser can be paired with The Goodnight Co. range of essential oils including Calm and Goodnight as a complete natural sleep solution. Also available in Black and Stone Grey. 

THE GIFT OF SLEEP

The Sleep Gift Packs from Wheatbags Love include a wheat bag eye pillow infused with organic lavender to soothe tired eyes, a natural sleep balm with lavender, rosewood and vanilla essential oils as well as a set of earplugs. The gift packs are handmade in Australia and available in Grevillea, Banksia Sky, Heart Gum and Wattle designs. 

STOCK YOUR SHELVES WITH NATURAL SLEEP AIDS

You’ll find these natural sleep aids, alongside hundreds of other products, in our online store. Register for a wholesale account with us today! If you already have an account, you can place an order online 24/7 or give our friendly sales team a call on 1800 787 904.

ETHIQUE CURLY HAIR

You might be surprised to learn that more than 50% of the population has curly or wavy hair. While straight tresses have dominated hair styles for many years, more and more people are embracing their natural curls.

Google Trends data shows that searches for “curly hair” have steadily increased over the last five years. In one dedicated Australian curly hair Facebook group alone, there are more than 87k members. 

That’s where products like Ethique Curly Hair come in. Tailored specifically to the needs of curly, wavy and coily hair, the products deliver everything textured hair types need in a zero-waste, sustainable, solid bar so consumers can #giveupthebottle, not their curls. That’s a big tick for curls… and an even bigger tick for the planet.

Just like the rest of the Ethique range, the Curly Hair products are sustainably produced, biodegradable, cruelty free, plant based and 100% plastic free. But there’s so much more to these solid bars of curly goodness to get your customers excited about. 

Here’s a rundown of the products along with some helpful FAQs.

Ethique Curly Hair - Professor Curl

PROFESSOR CURL SOLID SHAMPOO BAR

Made with a super nourishing blend of shea butter, betaine (from beets) and cocoa butter, Professor Curl is a 100% soap-free, pH balanced formulation that gently cleanses.

Curly hair types are naturally drier. Importantly, Professor Curl nourishes the hair so as not to dry it out. It doesn’t contain any sulphates, silicones, waxes or drying alcohols. These are all common ingredients in shampoo… and the culprits when it comes to stripping essential moisture from the hair. 

Formulated to work with the Curliosity Conditioner & Co-Wash Bar, it is suitable for all drying methods. The result of using Professor Curl is soft hair with defined curls. 

Each Professor Curl Solid Shampoo Bar is the equivalent of three plastic bottles of liquid shampoo.  

Ethique Curly Hair - Curliosity

CURLIOSITY SOLID CONDITIONER & CO-WASH BAR

The hero product of the Curly Hair range, Curliosity serves as both a conditioner, co-wash and leave-in treatment to revive, restore and reinvigorate curls.

The luxurious blend of hydrating ingredients includes shea butter, jojoba, castor oil and cocoa butter. Like the Professor Curl Solid Bar, it contains none of those curl-drying ingredients like sulphates, silicones, waxes or drying alcohols.

One Curliosity Solid Conditioner & Co-wash Bar replaces nine plastic bottles of liquid conditioner. 

FAQs

Do the products work with the Curly Girl Method?

If your customers have curly hair, there is a good chance they know about the Curly Girl Method. It was developed by an American hairdresser, Lorraine Massey, and has since taken on a life of its own. 

The Curly Girl Method covers everything from how to wash and dry different types of curly, wavy and coily hair to styling tips and products to use. It recognises that curly hair is much drier than straight hair and instructs followers how to keep their hair moisturised so as to enhance the hair’s natural curl pattern. 

An important aspect of the Curly Girl Method is the ingredients to avoid in hair care products, i.e. sulphates, waxes, silicones and drying alcohols already mentioned above. 

The Ethique Curly Hair range has been developed in line with the principles of the Curly Girl Method. 

What is co-washing?

Co-washing (or conditioner-washing) is one of the pillars of the Curly Girl Method. It is also sometimes referred to as ‘no poo’. 

Rather than using shampoo, the Curly Girl Method advocates for washing curly hair types with a cleansing conditioner. Ethique Curliosity has been formulated for this purpose. It can also be used as a regular conditioner. 

To use Ethique Curliosity as a co-wash, it should be gently massaged into the scalp to ensure dirt and oils are removed before rinsing well. I.e. it can be used in the same way a regular shampoo would be.

While Curliosity can replace shampoo in a regular curly hair routine, Ethique recommends using a foaming shampoo (such as Professor Curl) once every 3-4 weeks. This is to prevent the risk of fungal infections and also to remove any product build up that may accumulate. 

12 curly hair types

Can the Ethique Curly Hair range be used with all types of curly hair?

Yes, both Professor Curl and Curliosity can be used with all wavy, curly and coily hair types (2a, 2b, 2c, 3a, 3b, 3c, 4a, 4b and 4c).

The Curly Hair range was tested with a consumer panel prior to launch. Consumers with all curly types were included in the trial. 

The results of the trial showed:

  • 87% loved the look of their curls after using the new Curly Hair duo
  • 88% found their hair to be softer and more manageable
  • 87% found the duo didn’t weigh down their hair
  • 90% would recommend to family and friends with curly hair

How do you store the Ethique Curly Hair Solid Bars?

All Ethique Solid Bars, including the new Curly Hair range should be kept dry between uses. They shouldn’t be left to stand in pooled water or get too wet. 

The bars love fresh air so should be stored somewhere they can drain and get air circulation, i.e. in an Ethique Bamboo & Cornstarch Shower Container or a wire soap holder.

Why are the Curly Hair Solid Bars a different size to the rest of the Ethique Shampoo and Conditioner Bars?

The size of the Professor Curl Solid Shampoo Bar is 108g (compared to 110g for other Ethique Shampoo Bars). This slight weight difference is due to the density of the shampoo. It is still the same size and dimensions of other Ethique Shampoo Bars so it fits perfectly into the Ethique Bamboo & Cornstarch Shower Container.

Curliosity contains over 80% more conditioner than other Ethique Conditioner Bars (110g instead of 60g). When Curliosity is used as a co-wash, it uses more of the product than when used as a regular conditioner. The larger size of the bar accommodates this.

STOCK UP ON ETHIQUE AT UNIQUE HEALTH PRODUCTS

We are proudly the exclusive wholesale distributor of Ethique products in Australia. You can stock up on the innovative Ethique range, including Curly Hair, in the Unique Health Products online store. You can shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here. You’ll find Ethique alongside hundreds of other exciting natural, organic, fairtrade and eco-friendly brands. 

3 NATURAL PRODUCT PACKAGING TRENDS

Packaging matters. It’s often the first impression a customer will have of a product. And it can mean the difference between a product flying off the shelves… or a hidden gem sitting stagnant.

Understanding the trends in natural product packaging can help you to merchandise your store to maximise the sales opportunity. We share our insights into what’s hot in natural product packaging and why it matters to you. 

Colourful natural product packaging

GREEN… AND RED AND PINK AND BLUE…

Traditionally when people think of natural product packaging, they think green and brown. How else will people know a product is natural if the packaging isn’t green or brown?

The industry and its consumers have come a long way. Consumers are more sophisticated and educated about the benefits of natural health products. The evolution of natural product packaging reflects this shift.

Amazing Oils is one of the latest natural health brands to modernise their packaging with a bright and bold new look. Featuring colour blocks of red, blue and purple, the packaging is easy to read and presents a streamlined look on the shelf.

As you browse the shelves of our online shop, you’ll see other brands such as Ethique, Happy Way and Eden Healthfoods that are all embracing the rainbow as leaders in the industry.

With more and more retail stores moving towards the integration of natural health products alongside non-health products, including major grocery chains such as Coles, this packaging trend only serves to help natural products stand out more on shelves, boosting your sales in the process.

Health claims on natural product packaging

CALLING OUT HEALTH AND NATURAL CLAIMS

If an objection to integration is “how will people be able to identify natural health products if they are scattered through the aisles?” The answer is in the packaging.

Despite their ability to now blend somewhat seamlessly into the shelves alongside regular grocery or beauty products, natural products have a powerful tool in their arsenal. And they’re not afraid to use it.

That is, they can use their packaging to be clear about their ingredients, sustainability or natural health claims.

The packaging of ACURE skin and hair care products is simple and clean. The colour block design draws the eye of the consumer… and then they see the words “100% vegan”. Right on the front of the packaging. 

It’s a similar case for Keto Naturals. While the name of the brand does give away the keto-friendly nature of the products, the front of the packaging showcases the benefits of the products – keto and paleo friendly, vegan and gluten free among them. 

Macro Mike is another example of a brand that doesn’t hesitate to use prime real estate on packaging to highlight the gut-friendly, 100% natural, plant-based benefits (just to name a few) of their products.

The rising number of vegans and consumers who care about what’s inside the products they buy are looking for these claims. 

Sustainable natural product packaging

THE SUSTAINABILITY OF THE PACKAGING

According to the Trivium Packaging 2021 Global Buying Green Report, the sustainability of product packaging is a huge concern for consumers.

The report found that:

  • 54% of consumers factor the sustainability of product packaging into their buying decisions
  • 52% of consumers actively seek information on the sustainability of product packaging 
  • 73% of consumers are willing to dig deeper into their pockets to pay more for eco-friendly packaging

This is where natural product packaging has the upper hand. Like the recycled plastic packaging of Koala Eco. Or the compostable packaging of Ethique. Or the recycled cardboard tubes that house the PATCH bandages. 

Brands in the natural health industry have been considering and innovating the sustainability of their packaging for many years. This is a trend that has been driven by conscious brands answering to consumer demand. 

STOCK YOUR SHELVES WITH TREND NATURAL HEALTH PRODUCTS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 SIGNS NATURAL HEALTH HAS TURNED MAINSTREAM

25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products. 

Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.

AISLES ARE INTEGRATING

The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores. 

You can now find the likes of brands such as Bragg, Upton’s Naturals and Banana Joe integrated into the regular grocery aisles.

Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves. 

PACKAGING IS EVOLVING

Alongside the move towards integration, natural product packaging has also made a mainstream shift.

As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.

Brands like Ethique, Amazing Oils, Acure and Keto Naturals are all shelf stand outs and leading the way in the future of mainstream natural health. 

CONSUMER DEMAND IS GROWING

You need only look at some of the wellness trends data to see what is happening. Consumer demand for natural health products is growing… and it’s growing fast. 

Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals. 

INNOVATION IS THRIVING

The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights. 

Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations. 

The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.

ECO-FRIENDLY IS AN EXPECTATION

Consider these statistics:

Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board. 

Brands like CLIF, East Bali Cashews and Koala Eco focus on sustainably sourced ingredients and reducing the environmental footprint of their packaging and operations. 

TOP-SELLING NATURAL HEALTH BRANDS

At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

MACRO MIKE: FROM PERSONAL FOOD INTOLERANCE TO PROTEIN-POWERED DOMINATION

Macro Mike is a 100% Australian owned company that’s turning plant-based healthy treats and protein on its head. But it all started with one man’s struggle with food intolerances…

Owner and Founder, Mike Kellett, had battled both gluten and dairy intolerances for many years before he decided to start baking gluten-free, macro and vegan-friendly treats. Frustrated with the lack of options available, Mike took the best quality wholefoods from every corner of the world and relentlessly experimented to create healthy treats.

Mike began sharing his recipes with his online community and the response was incredibly positive. It was then that he realised there was a major gap in the market. Fuelled by an enormous passion for all things natural and tasty, Mike launched Macro Mike in 2016 with one mission in mind:

“…to give back to anyone who feels they have ever had to restrict themselves from food; the most glorious natural resource we have on this planet.”

Macro Mike

At the time, the market was saturated with brands replicating each other, selling almost identical products and fighting for shelf space. It was considered crazy to even attempt something in the health and fitness industry, but Mike trusted his vision, found his tribe and had faith that the product would speak for itself.

Feedback from consumers of existing plant-based/vegan proteins was less than positive with many commenting that they were chalky, sandy and bland. So, Mike took it upon himself to create the smoothest, great-tasting, plant-based protein available.

And if his raving fans are anything to go by, we’d say he did it! The peanut-powered protein powders come in wickedly tempting flavours and have a cult following from people across all walks of life.

But that wasn’t enough for Mike. In staying true to his mission, Mike also produces high-protein, plant-based baking mixes, powdered peanut butters, protein bars, and health and wellness supplements.

And it doesn’t stop there! Never willing to be outdone, the Macro Mike team are continuously innovating and released Australia’s only premium almond protein powder range, almond protein-based baking mixes, and flavoured, powdered almond butters.

Made from Californian almonds, it is the ultimate in smooth, creamy protein with no nutty aftertaste. It’s so neutral in taste that they’ve even created a high protein ‘Nice Cream’, a healthy ice cream alternative that simply requires frozen banana and milk of your choice!

In the first three years of business, Mike transformed his small brownie business that existed in the spare room of his tiny apartment into a fully-fledged food company with a state-of-the-art production facility, onsite storage and shipping warehouse in the heart of the Gold Coast.

His products are now in over 1,000 stores across Australia and the company has an incredibly loyal online following of more than 96K Instagram fans with whom they share endless recipe inspiration and free inspiring content.

We never quite know what will come next from Mike, but one thing is for sure… Mike’s a man on a mission and he’s only just getting started!

STOCK MACRO MIKE FOR YOUR CUSTOMERS

Explore the Macro Mike range on our online store 24/7. Or give our friendly sales team a call on 1800 787 904. Don’t have a wholesale account with us yet? Register for one here.

PREMIUM WHOLESALE CHOCOLATE – WHAT CONSUMERS WANT

There is no denying the sales power of chocolate. It’s a market that’s valued at more than AUD $1.83 billion with a predicted CAGR (compound annual growth rate) of 7% by 2026. 

However, much like other snack trends, consumer tastes are changing. In the chocolate market, this is largely driven by a preference for premium chocolates as well as an overall general trend towards healthier alternatives.

At Unique Health Products, we have a range of wholesale chocolate brands that tick all the right boxes. From vegan, plant-based options to premium gifting brands, we distribute a large variety of wholesale chocolate options to help you cater to growing consumer interest.

Wholesale chocolate gifting

CHOCOLATE GIFTING

The focus on premium chocolates is not only due to the health benefits of dark varieties. It’s also largely driven by an evolving tradition of gifting

The Alter Eco range of organic, fairtrade Chocolate Blocks and Truffles are made with non-GMO ingredients with no preservatives added. Sustainable packaging is also a big focus of Alter Eco as they are working towards 100% recyclable or compostable packaging across all of their products. The Chocolate Truffles in particular represent a great gifting product made from premium ingredients with standout packaging.

Bennetto is another premium gifting chocolate with packaging that looks as good as the chocolate tastes. The products are organic, fairtrade, gluten free, climate positive, vegan and delicious. The stunning packaging features Peruvian birds in a nod to the Bennetto sustainability and environmental goals.

Wholesale chocolate snacking

HEALTHY CHOCOLATE SNACKING

According to Roy Morgan research, 90% of Australians are regular snackers, with 48.1% of people snacking on chocolate in an average week. At the same time, the uptake of healthy snacks is also on the rise. Brands that can marry the two to create healthy chocolate snacks are flying off shelves.

The decadent HeroCup chocolate cups are naturally-sweetened, vegan snack alternatives made with dairy-free dark chocolate. HeroCup also caters to the thriving keto market with keto options available.

For the growing market of protein snackers, Vitawerx hits the spot. The innovative Protein Chocolate is available in a range of Bars and Choc-coated offerings. Keto-friendly and with no gluten or added sugar, the range is high in protein for a clean-eating snack. 

For some interesting flavour combinations with dark and white chocolate options, the Little Zebra Chocolates range is a winner. The Australian-made products are hand crafted in a dedicated dairy and nut-free facility. They are keto-friendly and free from sugar, palm oil and gluten. 

Wholesale chocolate - choc-coated

CHOC-COATED 

Combining the flavour of quality chocolate with other ingredients, such as fruit, nuts and even licorice, these products hit the spot for the better-for-you chocolate consumer.

Dr Superfoods isn’t just a chocolate brand, but they do chocolate well! The Chocolate Coated range includes Almonds, Blueberries, Goji Berries, Raspberries and more coated in premium quality Belgian chocolate. 

Naked Chocolate Co is the go-to for gluten-free, chocolate-coated freeze-dried fruits. Using premium quality white and dark Belgian chocolate and 100% real fruit pieces, the products contain no artificial ingredients, preservatives or flavours. The dark chocolate options are also vegan friendly. 

Another brand with a delicious range of chocolate-covered treats, including Licorice, Ginger, Coffee Beans, Macadamia Nuts and Strawberries, is Organic Times. Using organic and fairtrade chocolate, the range is free from palm oil and GMOs.

Vegan chocolate

VEGAN CHOCOLATE

With the rise of plant-based diets, it’s only natural that vegans and plant-based devotees will look for vegan alternatives to their favourite treats.

The Humble Vegan is a colourful brand, both in the look of the packaging and how they showcase their vegan values. With six different flavours, each product uses ethically sourced ingredients with only natural flavours and colours. They are all free from dairy, gluten and nuts.

All Vego chocolates are fairtrade certified and manufactured under fair conditions, without compromise. The growing vegan range uses ingredients like Italian hazelnuts and cocoa cream to create a moreish taste. 

The Kresho Bar from Desert Island Confectionary is chewy nougat and roasted almonds wrapped in pure, vegan, fairly traded couverture chocolate. The brand is committed to mitigating their impact on the natural environment and ensuring that all operations are vegan, not just their chocolate.

SHINE THE LIGHT ON YOUR CHOCOLATE OFFERING

With World Chocolate Day around the corner on 7 July, now is the time to review your chocolate offering and ensure your shelves meet your customers’ needs. You can purchase our ranges of wholesale chocolate online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.