THE EDIBLE INGREDIENT THAT RENEWS SKIN NATURALLY!

Nutrient-rich organic fermented papaya is the core of all P’URE Papayacare products. They have combined papaya with nourishing skin healthy ingredients including high quantities of 100% natural shea butter, macadamia & essential oils making the entire range effective for many skin conditions.

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Image: purepapaya.com

Why is Papaya so Good for Skin?

Papaya or Paw Paw is one of the best fruits for skin care. Papaya is a rich source of vitamins, minerals and healthy enzymes including papain which acts as a gentle exfoliator helping to clear away dry & damaged skin and stimulate skin renewal.

It contains rejuvenating enzymes that gently exfoliate and help restore, moisturise and renew skin making it a traditional, effective remedy for wounds, soothing bites and dry skin.

P’URE Papayacare uses whole Australian papaya fruit which is organically grown in tropical parts of Queensland.  The skin, fruit and seeds of the papaya are fermented to concentrate the ingredients and ensure this skin-loving ingredient is rich in nutrients and gentle on skin, without waste.

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What Makes P’URE Papayacare Different to Other Papaya Product Lines?

The P’URE Papayacare range was formulated by naturopaths to find a real alternative to skin care products filled with harsh chemicals.

Many skin care products contain petroleum or mineral oil (derived from petroleum). When these petroleum-rich products are applied to your skin, the petrochemical gets absorbed directly into your bloodstream and bypass the liver’s detoxification process. Once in your body, it builds up and accumulates over time. Petroleum, chemical oils and preservatives inhibit the skin’s ability to breathe and “re-balance” and can irritate sensitive skin.

The philosophy behind PURE is simple:

Create products with high-quality natural ingredients that work and are genuinely good and effective for the skin.

What Other Ingredients are in P’URE Papayacare?

P’URE Papayacare’s brand ethos is Natural By Nature, which is at the core of all their decisions when choosing what to include in their formulas.

Only the highest quality (food grade) ingredients have been purposefully selected for their healing and moisturising benefits including Shea Butter, Macadamia Oil, Jojoba Oil and Almond Oil.

Gotu Kola, Tamanu, and Calendula are also added to soothe and decrease inflammation, accelerate healing, calm and nourish the skin.

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Looking to provide an all natural, superior alternative to other papaya-based brands? P’ure Papaya looks amazing on the shelf and does wonders for skin. Order your supplies today via the online store!

Not yet registered with us? Contact our friendly team to get started here.

NEW CLIF BAR IS A CONVENIENT TAKE ON A CLASSIC FLAVOUR COMBO!

CLIF Bar, the #1 best-selling energy bar brand in the US and Canada, has delivered yet another incredible flavour, Peanut Butter Banana with Dark Chocolate!

The taste of banana and creamy organic peanut butter blended with rich dark chocolate and crunchy peanut pieces offers a convenient, nutritious energy bar alternative to a classic flavour combination.

This great tasting energy bar is made with a nutritious blend of organic rolled oats and wholesome, plant-based protein for sustained energy before, during or after physical activity.

Each CLIF Bar recipe is thoughtfully crafted in the CLIF Kitchen with a nutritious blend of 70% organic ingredients that provide slow-releasing carbohydrates and 10g of protein, plus the added benefit of 11 vitamins and minerals in every bar.

CLIF Bars provide sustained energy for the athlete and adventurer in all of us!

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The Peanut Butter Banana with Dark Chocolate flavour joins the CLIF Bar family as the 9th addition to the original CLIF Bar range. Alongside three moreish flavours of CLIF Nut Butter Filled Bars and the quick-release energy range that includes both the innovative BLOK Chews and environmentally-conscious Energy Shot Gels.

Exclusively distributed through Unique Health Products, the bar is available now in Coles, Woolworths, Independent supermarkets, pharmacies, convenience stores, sports stores and online. This classic flavour combination retails at $2.95 and is set to be the taste on every adventurers’ lips this Summer!

Want to sell CLIF Bars? Now is the ultimate time to stock up! Take 20% off the entire CLIF Bar range for the full month of January 2019! PLUS! Send us an image of your discounted stock in store and get 20% off for your order in February too! Order online 24/7 or register an account with us here.

GRIN BRUSHES AWAY COMPETITION WITH THEIR CLINICALLY PROVEN 100% NATURAL ORAL CARE

Grin Natural, the Kiwi business dedicated to making our pearly whites brighter the natural way, has finally hit Australian shores and the future for oral care retailers is looking oh-so-bright!

The Grin Story

Back in 2013, the Grin team set upon creating a product different to the rest. One that is 100% natural with NO sodium lauryl sulfate, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives. It was as much about what they were leaving out as what they were putting in.

In 2015 after 18 months of researching, testing and refining, Grin Natural was born! Not only is Grin toothpaste missing all the nasties, it’s natural active ingredients; Manuka Oil, Propolis and Organic Sea Salt, based on their laboratory test results, show good potential to combat the six common oral bacteria.

Today, Grin Natural is stocked in over 400 retailers in New Zealand, including dental clinics nationwide! In fact, it’s the ONLY natural toothpaste stocked in New Zealand dental clinics!

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Grin Toothbrushes

A healthy oral care ritual isn’t complete without a better-for-you-and-the-planet toothbrush! Beautifully designed and available in a colour palette that includes ivory, navy and mint, and pink and orange for kids, the Grin corn starch brushes are an eco-friendly alternative to the not-so-fantastic plastic toothbrush.

The brush handle is made from sustainable non-GMO corn starch and will biodegrade in a home or commercial compost. Just use a pair of pliers to remove the bristles first and let nature do the rest.

With packaging that is as sustainable as the brushes in them, Grin has created a consistent experience for the conscious consumer. The clear blister seal is made of PLA, a biodegradable plant-based plastic made from corn starch and the card backing is biodegradable too!

The bristles on the adult brushes are infused with a premium activated charcoal; an ingredient that has been recognised for its antibacterial and detoxifying properties for thousands of years. Alongside brushing, the charcoal works to keep bacteria at bay whilst absorbing toxins and restoring the whiteness of teeth.

The bristles on the kid’s brushes are extra soft rounded nylon bristles designed for sensitive teeth and gums.

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Grin Toothpaste

Grin is all about what they leave in, what they leave out, and how they leave your teeth. Their formulation is 100% natural and helps to improve your oral hygiene – because toothpaste needs to get the job done! Here’s what you’ll find in their products, and the items they’ve left out:

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Grin Kids Toothbrushes and Toothpaste

Grin don’t believe that kids need artificial sparkles or a fake bubble gum flavour to get excited about brushing… so they left the unnecessary extras out! Grin 100% Natural Kids toothpaste is a gentle and effective gel specifically formulated to give the kindest treatment to your little one’s baby teeth.

Available in natural orange or natural strawberry flavour; delicious, real fruit flavours, the natural sugar-free xylitol adds a hint of natural sweetness and helps to prevent plaque build-up with regular brushing.

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Grin is the natural oral care brand that New Zealanders trust and love!

Take a look at just a handful of the 5-star feedback Grin is receiving:

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Freshen up your natural oral care offerings with Grin today! Order your stock via our online store 24/7. We’re the exclusive Australian distributors for Grin, and have over 3000 other products available! Not yet registered with us? Sign up here.

THE UNEXPECTED PLAQUE-FIGHTING INGREDIENT IN MY MAGIC MUD

The team at My Magic Mud spare no expense when it comes to sourcing the best, active ingredients to give your customers pearly whites, a healthy mouth and fresh breath.

You likely know My Magic Mud as the pioneers in activated charcoal oral care. But when it came to creating the best, activated charcoal oral care range on the market, cofounders Jessica and James Arman were not going to be satisfied until they had created a product that not only contained the highest quality, activated charcoal, but a whole host of natural, tooth-friendly ingredients too!

So what is this unexpected cavity-fighting ingredient?

It’s xylitol! Researched for more than 50 years, it has a strong history in promoting dental health and is completely natural.

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What is xylitol?

Xylitol is a “tooth-friendly”, naturally occurring sweetener known as a sugar alcohol. It’s the only known sweetener that actively promotes dental health.

It prevents the formation of cavities in five clever ways:

  1. Prevents the growth of bacteria that cause cavities by blocking their metabolism.
  2. Sweetens food without being a food/energy source for the bacteria that cause cavities.
  3. Remineralizes the tooth enamel.
  4. Helps the body absorb calcium during digestion.
  5. Triggers saliva production which dilutes tooth-decaying acid.

The uniqueness of xylitol is that it is practically nonfermentable by oral bacteria. When consumed regularly, it helps to reduce the number of Streptococcus mutans, a specific strain of cavity-causing bacteria, as well as the amount of plaque on teeth.

Where does xylitol come from?

It comes from the fibre of many trees, fruits, and vegetables with manufacturers typically extracting it from corn husks & cobs, berries, oats, mushrooms, hardwoods, and the leafy stalks leftover from sugar cane.

It’s naturally lower in calories and won’t spike your blood sugar levels like regular table sugar does, making it an amazing sugar alternative for cooking too!

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The Disastrous State of Australian’s Teeth

Did you know dental caries (cavities) is the most common disease affecting mankind?

According to the Oral Health Tracker report, 90% of Australian adults have some form of tooth decay, almost three-quarters of children eat too much sugar and more than one-third of five-year-olds have decay in baby teeth!

Luckily, My Magic Mud’s natural oral care range contains a mix of amazing items to help take care of teeth without the use of any added nasties. You’ll find these natural ingredients in their range:

  • Activated Coconut Shell Charcoal – whitens teeth through a process called “adsorption” as opposed to “absorption”. It literally pulls out stains from the pores of the teeth.
  • Bentonite Clay  pulls impurities, toxins, and bacteria from the mouth. It removes plaque with every use and helps rebuild enamel by depositing minerals back into the teeth which helps rebuild the enamel.
  • Diatomaceous Earth –  the abrasive action is gentle enough for teeth but strong enough to remove plaque and tartar. It also promotes healthy tooth enamel which prevents tooth decay and receding gums.
  • Coconut Oil –  a natural tooth whitener and detoxifies the mouth and pulls out impurities.
  • Grapefruit Seed Extract, Tea Tree Oil, Sweet Orange Oil, and Rosemary Oil – used for their antiseptic, antibacterial, and antimicrobial properties.

 

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Bonus Benefits

But hold onto your (biodegradable) toothbrush, the benefits don’t stop there!

My Magic Mud do a brilliant job of naturally supporting healthy teeth and gums, but they also have the environment and animals in mind too.

The range is long-lasting with approximately 150 uses per Tooth Powder tub and 200 uses per Toothpaste tube. The Toothbrushes are earth-friendly using sustainable bamboo and bioplastic, and the entire range is vegan, cruelty-free, and non-GMO!

Need to add a lil’ My Magic Mud magic into your store? Explore the full range and order them online here, or if you’re not yet a Unique account holder, get started here!

INTRODUCING GRAHAMS NATURAL – THE SENSITIVE SKINCARE EXPERTS

What began as a desperate effort by a father to treat his son’s eczema has become one of Australia’s most touching success stories.

Grahams Natural was founded by Geoff Graham who, after suffering a lifetime of eczema himself, discovered that he had passed down the skin condition to his son, Ryan.

Dissatisfied with the products that were currently on the market, Geoff, along with his wife Shannon, decided to develop and formulate a natural alternative for Ryan’s sensitive skin.

The pair spent years researching and sampling their own mixtures of all-natural, raw materials and until finally, they formulated a natural eczema treatment. Grahams Natural sets the highest of standards as they manufacture a complete line of approved skincare solutions for people with conditions such as eczema, psoriasis, dermatitis and rosacea right here in Australia.

Due to the high rate of skin conditions in Australia and the substantial growth and demand for natural, effective skincare products, Grahams has seen significant growth and sales success as the perfect natural treatment choice for Eczema, Psoriasis, Dermatitis and Rosacea.

The success of their original therapeutic creams and ointments has led to a series of other extremely successful products that have helped not only Geoff and his son Ryan, but countless others who suffered from skin disorders worldwide.

Over the past 17 years, Geoff and the Grahams team have continued to expand the range, formulating products with only the highest quality natural ingredients to effectively treat skin problems.

All Grahams products are specifically designed to be effective, natural and skin-protective, allowing the skin to heal, naturally.

It’s a no-brainer addition to your skincare collection! Find out more below.

THERAPEUTIC RANGE

All ingredients in the therapeutic product range have been clinically tested and are classified as a Class I Medical Device according to the Australian Register of Therapeutic Goods.

C+ Cream – Eczema and Dermatitis Relief

Formulated with all-natural ingredients, this cream is enriched with manuka honey, calendula, jojoba seed oil, sea buckthorn oil and centella asiatica. These ingredients soothe, calm and reduce inflammation while replenishing the skin’s natural oils. They calm and reduce inflammation, control bacteria, hydrate and create a protective barrier on the skin.

Key Ingredients: Manuka Honey, Jojoba Seed Oil, Calendula

“Before and after photos of my daughters eczema after using Graham’s Natural Skin Products. This is only about a weeks difference and what amazing results! I’ve used so many products and nothing has worked. I can’t praise this product enough.”

Leish Latham June 30, 2018

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Psoriasis Cream

Grahams Psoriasis Cream is a natural non-sterile topical emollient that assists in the symptomatic relief of psoriasis. Humectants, antioxidants and mild keratolytic agents compliment the emollient moisturising action, helping to soften, soothe and normalise skin structure and function.

Key Ingredients: Calendula, Gotu Kola, Jojoba Seed Oil

Rosacea Cream

Grahams Natural Rosacea Cream is a non-sterile topical emollient, moisturising therapy to assist in the management of Rosacea. It’s low irritant, fragrance free and offers symptomatic relief of rosacea through potent antioxidants and mild anti-irritant agents which complement the emollient moisturising action. The cream helps to improve skin homeostasis and deficient stratum corneum barrier function with regular use.

Key Ingredients: Jojoba Seed Oil, Coconut Oil, Amino Acids and Vitamin B3

I am always very careful when trying new products and my skin will let me know very quickly if it doesn’t like a product, but I am pleased to say that with Grahams Rosacea Cream I had no negative reactions at all.  My redness has calmed and my skin feels soft and hydrated.  The 75g tube is nearly finished and has lasted me for just over 2 months which is pretty good value.”

Annamaree Menzies, January 15th, 2018.rosacea

 

HAIR CARE

Grahams Natural Shampoo and Conditioner utilises the most innovative hair care active ingredients to ensure hair is left shiny and most importantly, healthy. They are free from astringent sulphates and harsh chemicals which can strip the scalp of its natural oils and irritate the skin.

Key Ingredients: Manuka Honey and Coconut Oil

BODY CARE

Body Wash

Grahams Natural Body Wash is a natural body wash formulated for those with sensitive skin. Enriched with essential oils to gently cleanse and purify the body without drying, it also contains a lipid layer enhancer that helps protect the skin and not strip important oils. Available in Manuka Honey & Coconut and Cucumber & Aloe Vera.

Key Ingredients: Coconut Oil, Manuka Honey, Cucumber, Green Tea, Aloe Vera and Sunflower Oil

Moisturising Lotion

Grahams Natural Moisturising Lotion restores the skins moisture balance by deeply nourishing and to help soothe dry skin.

Key Ingredients: Shea Butter, Sunflower Seed Oil and Beetroot Extract

BABY CARE

Baby Eczema Cream and Baby Eczema Bath & Body Oil – Class I Medical Devices

Grahams Natural Baby Eczema Cream & Bath Oil are gentle formulations for the relief of eczema. Clinically tested to help with eczema and atopic dermatitis. They provide a protective coat over the skin to lock in moisture and reduce inflammation.

Key Ingredients: Shea Butter, Colloidal Oatmeal and Cocoa Butter

Nappy Rash Cream – Class I Medical Device

Grahams Natural Nappy Rash Cream is a natural, soothing, moisture-buffering nappy cream that helps to support healthy skin and protect delicate skin from irritation and redness.

Key Ingredients: Zinc Oxide, Sunflower Oil and Shea Butter

“What an amazing product you have made! Right from the start our little baby girl had very sensitive skin. She had the worst nappy rash that made her cry every nappy change and during her bath times. It was heartbreaking to see her in pain, especially as first time parents. Using the nappy rash cream, you designed helped to soothe her bottom so well. Then we found she had sensitive skin when it came to using generic bath washes and creams. So we went straight to your product and couldn’t be happier!”

Katie Parker, 29th September 2018

Cradle Cap Oil

Grahams Natural Organic Cradle Cap Oil is formulated with a variety of natural organic ingredients to soften the scalp, moisturise and help repair the skin barrier. It comes with a complimentary comb to help remove flaky skin.

Key Ingredients: Sunflower Oil, Olive Oil, Almond Oil and Jojoba Oil

Baby Hair & Body Wash and Moisturising Lotion

Grahams Natural Baby Hair & Body Wash and Moisturising Lotion protects and soothes baby’s sensitive skin.

These nourishing formulas are gentle enough to use every day and leave skin soft and smooth.

Key Ingredients: Shea Butter, Colloidal Oatmeal and Cocoa Butter

Ready to put Grahams Natural on your shelves? Purchase your stock via the online store. It’s open 24/7! Not yet registered with us? Sign up here!

CONSUMER DEMAND FOR PLANT-BASED GOODS IS A BOOMING $4.2 BILLION INDUSTRY

According to the most recent SPINS’ analysis, the ‘plant-based’ goods industry is projected to be worth $4.2 billion by the end of 2018 after growing 18 percent in the year ending July 15, 2018.

SPINS estimates that the plant-based sector will grow to $6 billion in sales by 2020, which would be a 100 percent increase over just six years!good-food-insights-8-31-chart1

 

According to New Hope and SPINS data, the rapid growth of the plant-based product sector has been a four-stage process:

  1. The widespread adoption of the more broadly appealing term “plant-based” for products that often were labeled (or characterized) in the past as “vegan.” Vegan, to many consumers, is a lifestyle completely free of animal-sourced products (or nearly so), which only a small percentage of all consumers have adopted. But a much greater percentage of eaters are seeking more plants and less meat and dairy in their diets, and they have a higher comfort level with “plant-based.”
  2. Rapidly increasing distribution. Overall growth rate appears to be accelerating as products such as these become more available in a greater number of stores. “More retailers are adopting and incorporating plant-based into their assortment sets, and this distribution growth is apparent,” said Dries Zender, a SPINS client growth solutions principal. “Retailers need to pay attention to the plant-based shopper, as they spend 60 percent more in their basket than the average shopper.”
  3. Packaging. Improved packaging that draws attention and makes plant-based alternatives much more appealing.
  4. Successful plant-based products taste good. “You even see plant-based brands that are continuing to innovate with their taste profile,” said Alice Mintz, business growth solutions manager at SPINS. “That’s great, because people are continuously adventuring, and brands are adventuring and they’re trying to offer the best-tasting product. They’re not giving people a reason to step away from plant-based. If anything, it’s giving people a reason to dig further in.”

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At Unique, we pride ourselves on our extensive plant-based selection of health and wellness products.

Some of the biggest trends we’re seeing in this particular category include the following:

READY TO EAT PLANT-BASED FOODS

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  • Upton’s Naturals – Real Meal Kits and Marinated Jackfruit are quick and easy options that continue to prove popular.
  • The Gluten Free Food Co – ‘Just add water’ Vegan Mac N Cheez range is a hot seller!

PLANT-BASED ACTIVE BARS

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  • CLIF Bar – CLIF Bars and CLIF Nut Butter Bars fuel the adventures of both non-plant-based eaters and vegans alike!
  • The Health Food Guys – A healthy & nutritional raw protein bars range that contains raw superfoods, plus they’re vegan vegan-friendly, gluten and dairy free.

BETTER-FOR-YOU SNACK OPTIONS

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  • East Bali Cashews – This sustainable, fairtrade company produces a range of mouthwatering, plant-based delights in attractive packaging with a great price point!
  • Little Zebra Chocolates & Little Zebra Food Co – Little Zebra Food Co make sugar-free chocolates that feature popular superfoods including hemp seeds! Their Carob Buds are also loved by consumers looking for a delicious caffeine-free alternative.
  • Alter Eco – The always-coveted Alter Eco range has expanded with these plant-based Dark Chocolate Coconut Clusters in three incredibly moreish flavours.
  • Manitoba Harvest (featured in header image) – This innovative brand is taking hemp to a whole other level with their Hemp Bites providing a mix of healthful omega-3s and protein for hungry consumers on the run.

Make sure you’re making the most of the plant-based boom by stocking up on these popular products as well as our other collections.

Simply order online anytime! You can select which items are vegan-friendly with a single click of a button (see below)!

Not yet registered with us? Sign up here!

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THE TOTAL SKINCARE SYSTEM THAT FIGHTS ACNE NATURALLY

What do you offer your customers when they come in desperate for a natural solution to their acne problem?

Can you confidently recommend an easy-to-use system that’s backed by naturopaths and celebrated by thousands of happy customers around the world?

While various lifestyle factors can contribute to healthy skin, for many acne sufferers, it’s much deeper than that.

The skin is the largest organ of the body and can provide an indication of your underlying wellness and balance. For healthy skin cells to form, the right building blocks are required, so that the skin cells are adequately nourished.

That’s where Skin B5 comes in.

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What Are The Key Vitamins & Minerals Required For Healthy Skin?

A number of essential vitamins and minerals are important to maintain healthy skin including:

  • Pantothenic acid (Vitamin B5) – essential for our ability to cope with stress, and may play a role in healthy sebum production.
  • Zinc – important for normal skin renewal processes while being essential for wound healing and healthy hormones.
  • Vitamin A and Niacin (Vitamin B3) –  deficiencies can result in skin and hormonal problems.
  • Folic acid – deficiency can produce changes in the skin.
  • Folate (Vitamin B9) – adequate levels are required for the synthesis of new cells, which promotes the vital processes of skin turnover, barrier formation, and wound healing.
  • Silica – essential for the strength and resilience of connective tissue is therefore required for the proper integrity of the skin.
  • Copper – important for connective tissue formation and is also involved in the production of elastin and collagen.
  • Biotin – contributes to the maintenance of normal skin.

Treating Underlying Causes

If your customers have an underlying deficiency of key vitamins or minerals that are essential for skin and hormone health, treating the skin with creams and washes from the outside will never correct the underlying nutritional requirements for long-lasting effectiveness.

SkinB5 has developed a specific formula that provides a therapeutic amount of essential nutrients required to correct deficiencies that may be seen in those with acne. SkinB5 has combined these nutrients in a tablet form to address imbalances from the inside, where skin problems often start.

Taking a holistic approach, SkinB5 have also developed a moisture balancing cleanser and moisturiser to act on the skin from the outside in.

5 Key Actions of SkinB5

SkinB5 addresses the main root causes of acne, including blackheads and whiteheads by: 

  1. Reducing Skin Oil
    – regulates sebum production
  2. Balancing Hormones
  3. Strengthening the Immune System
  4. Helping to Relieve Stress
    – stress negatively affects hormones and immunity
  5. Cell Renewal
    – helps reduce scarring overtime

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SkinB5 skincare products are FREE of:

  • Benzoyl Peroxide
  • Parabens
  • Sodium Lauryl Sulfate (SLS)
  • Sodium Laureth Sulfate (SLES)
  • Synthetic Fragrances
  • Silicones
  • Mineral Oils, Diethanomaline (DEA)
  • Animal Products
  • Nano Particles

The warmer weather can wreak havoc on skin so if you haven’t considered the Skin B5 skincare range before, now is the perfect time to add it to your shelves.

Order the full product selection for your store via our online shop or give our friendly sales team a call on 1800 787 904. Not yet registered with us? Sign up here!

WE-TEST FEATURED ON TODAY TONIGHT!

The We Test test kit is the first in vitro diagnostic medical device of its kind which has been approved for self-testing and it’s garnering attention from all corners of the country (see the press here)! Before We Test, consumers had to rely on their doctors to conduct routine analysis of these basic parameters in the urine.

In the Today Tonight segment above, founder, Sophie Castleman, discusses why she developed the We Test and how early detection of abnormalities can lead to better health outcomes.

It’s an ideal product for pharmacies and also sits comfortably in the natural remedy aisle or atop of a counter in its slimline counter display.

What is a We Test?

We Test is an easy, at-home urine self-test kit that allows you to instantly test your urine and get information about your health and wellbeing.

Each We Test strip tests for 11 different markers in the urine, including indicators of hydration, glucose, pH, Vitamin C, White Blood Cells, and Ketones, among others.

How does it work?

We Test provides information about urine in a very similar way to a pregnancy test. There are a series of indicators on the test strip which are activated by various substances that may be present in the urine. The indicators on the strip will produce a result by changing colour, and then the user compares the results on the strip against the colour-coded results chart included in the box.

The test can be completed in the privacy of one’s home and results given in under 90 seconds.

How can I stock We Test in my store?

If you have a wholesale account with us, simply order online via the UHP store. Not yet registered? No problem, sign up here!

TROPEAKA: THE SUPERFOOD RANGE TAKING INSTAGRAM BY STORM

Plant-based superfoods have been around for some time, so what makes Tropeaka stand out from the rest? This powerhouse brand is using Instagram to its full potential, and as a result, it’s on all the fitfluential insta-influencers lips. Here’s why.

An impressive monthly ad spend, influencer partnerships with the likes of Sarah’s Day, attendance at some of Australia’s biggest health, fitness and wellness expos including Melbourne Fitness Expo in October, are just some of the key components of Tropeaka‘s impressive marketing mix.

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Caleb Marshall, Director of Tropeaka says “there isn’t really too many female fitness/health fanatics in Australia aged between 16-33 years old who haven’t seen our brand in ads.”

Tropeaka‘s online presence is very impressive with a global customer base and devoted following. But the decision to partner with Unique Health Products for national distribution was the obvious next step.

“We were always impressed with our interactions with Unique and it made sense that we could trust our brand in the hands of not only a very friendly bunch of people but someone that understood the changing nature of how consumers shop.

We want to spread our trademark message of “conquering the day the healthy way” to all Australians, so it made sense to partner up with Unique who have a fantastic reputation of building brands for the better in the retail space.”

As for why Tropeaka chose to focus on social media, Caleb says “Instagram, and in a wider sense, social media is how young consumers now shop. It’s the modern day “word of mouth” at scale, and allows us to authentically portray our brand in a way that creates a community at mass.

People want to be a part of #teamtropeaka and we are very proud and grateful for our health-conscious community.”

So how did Tropeaka become a business success on Instagram?

Their popularity on social media didn’t come without a strategic plan. According to Caleb, Tropeaka’s greatest achievement is that “we’ve been able to make health foods cool and fashionable in the eyes of the young fitness and health-conscious consumers aged 16-35 years old.

Traditionally health foods have come from a “hippy-style” background, however, our brand is very relatable to a young audience, and does not compromise on product quality. Because of this, we have grown exponentially online in the last 2.5 years and now have a loyal group of young consumers not only in Australia but around the world.”

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Having a point of difference is one of the most important things to highlight on social media. What makes your brand and your product/service unique? Stay consistent with this to build a loyal, engaged community.

New followers should be able to identify what your company is all about within the first minute of glancing at your social media profile.

It’s also imperative to consider who your target audience is, what language they speak, understand their problems and make sure that you offer value with solutions including your products or service, freebies, advice, support, and tips and tricks for reaching their goals.

Tropeaka is a perfect example of this. “Our branding and marketing of our products along with the high-quality and choice of products we have created allows us to relate to the young consumer better than anyone else in the product verticals that we are in.

People will generally prefer to buy into being part of a community before they buy into a product. We leverage this by building a community of health and fitness conscious consumers that want to be a part of Team Tropeaka, and in doing so, they’ll want to buy our products!”

As a stockist, it makes a drastic difference to your sales when brands are actively marketing their products, engaging with their relevant target market and have a strong presence on social media. Tropeaka does a brilliant job of this and we know they’ll be a hit with your customers, especially this Spring/Summer season!

Order your stock of their extensive range today via the Unique Health Products online store. Not yet registered? Sign up with us here.

Then share a range of delicious recipes from their site (like the one featured below) to promote the products on your own social media!

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SUMMER BERRY PROTEIN SMOOTHIE BOWL

Packed full of protein, antioxidants and summer fun, this smoothie bowl is a delicious hit!

Time: 10-15 minutes Serves: 1

INGREDIENTS

  • 1 frozen banana
  • 1 cup frozen blackberries
  • 1 cup frozen strawberries
  • 1 strip lemon or orange rind
  • 1 tbsp Tropeaka Acai powder
  • 2 tsp Tropeaka Immunity powder
  • 1 tbsp Tropeaka Vanilla Pump Protein or Lean Protein
  • Handful almonds
  • Splash of almond milk

METHOD

  1. Add all ingredients into a blender and blend until smooth.
  2. Transfer into a bowl and add toppings of your choice. Enjoy!

Recipe courtesy of Tropeaka.com.au