The Age of the Conscious Consumer

Price is king when it comes to purchasing decisions. Or is it?

While 37% of Australian consumers still put affordability first, they are fast becoming a minority against a new breed of conscious consumer. According to consumer research, more than 50% of consumers put either health, social or environmental concerns first when making choices around which products to buy.

Driven by a trend towards more mindful living and greater awareness of the need for environmental sustainability and social responsibility, consumers are evolving. The challenge for those on the other side of the transaction is to keep pace and make it easier for consumers to make the mindful choices they’re looking for.

Defining the conscious consumer

For the conscious consumer, their purchasing habits are intertwined with their values. They consider social, environmental and ethical concerns as they choose which brands and products to buy.

A conscious consumer understands that purchases don’t happen in a vacuum. Every product has a life cycle that includes the supply chain and business model of the brand and how the product and its packaging are disposed of. This life cycle is one of the considerations they use when making a decision. 

They’ll ask themselves questions. Is the purchase necessary? Does the product contain ingredients or materials that are unethical or not eco-friendly? Do the brands values align with their own values?

Does conscious consumerism spell the end of retail?

Conscious consumerism isn’t anti-consumerism. Instead, it’s about purchasing well. Conscious consumers look for high-quality products that will last. They are mindful in their purchases and take the time to research what they buy. 

The thing is, not all conscious consumers are the same. Some will rank environmental concerns highly while others are more concerned with fair working conditions for the people who make the product. Farming practices, the treatment of animals, human rights, climate change, plastic waste are just some of the things a conscious consumer may consider. 

This isn’t the end of retail. This is a consumer-led retail evolution. 

Three opportunities for retailers

To continue to attract and market to the conscious consumer, it may require a rethink in your strategy. A shift in approach to bring your values to the fore. In the midst of the change, there are a number of opportunities for retailers and brands alike.

1. Mindful living

Conscious consumerism and mindful living go hand in hand. Mindful living is all about being present in the moment. Mindfulness is one element of mindful living but so is consciously making decisions to enjoy the little things.

Home cooking, exercise, meditation, kindness, enjoying nature, slowing down, eating slowly and journaling are all examples of mindful living. Much like conscious consumerism, mindful living is intentional and values driven.

2. The Joy of Missing Out

You’re familiar with FOMO. The fear of missing out is often associated with mindless consumerism. But the joy of missing out is the new trend. JOMO has been described as “a ‘refusal’ to engage in hyper-consumption, and to instead engage in meaningful consumption.” 2 With JOMO there is more joy in the meaning of the purchase and using or gifting the product than in the actual purchase itself. 

There is also another element to JOMO and that is the JOMO of reclaiming your time as your own. Consumers find joy in shunning social events in favour of staying in to indulge in self-care.

3. Eco essentials

Research shows that ‘Eco Actives’, i.e. people who consistently take active steps to reduce their environmental footprint, make up 20% of consumers. A further 39% of consumers are ‘Eco Considerers’ who take some steps but not as consistently as Eco Actives.3

With plastic waste a big concern, eco conscious consumers are looking for low-waste options. They are concerned with the impact of the entire supply chain and like to buy from brands that are transparent in their sustainability commitments and actions.

Cater to the conscious consumer

At Unique Health Products we proudly make it easier for you to meet the needs of your conscious consumers. We have a huge range of top-selling, sustainable brands, and products for you to add to your shelves. Shop online 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.

Sources:

1. EY, 2021

2. Macquarie University, 2021

3. Kantar, 2020.

Why is Supply Chain Sustainability so Important?

It’s a naive view to think that a business only needs to be concerned with the sustainability actions that happen within their four walls. Being in business today means not just having oversight of the environmental and ethical impacts across every part and stage of the business but also managing those impacts.

So, why is supply chain sustainability so important? Research suggests that for consumer products, the supply chain may amount to as much as 90% of the environmental impact.1 For businesses that want to proactively manage their ethical, social and environmental footprint the supply chain is a highly significant part of the story. 

Supply chain sustainability issues

Research on Google Trends data shows that searches for terms like “sustainable products”, “eco-friendly” and “environmentally friendly” have all seen a recent, sustained increase.2 Today’s consumers demand action and transparency. Research shows that as many as 60% of people are willing to pay more for eco-friendly products. But these consumers also expect brands to come to the table in driving serious change.3

That’s not to mention many of the other benefits of a focus on sustainability, such as cost-savings, better financial results and enhanced innovation.3 When you have a sustainable supply chain, you can make the most of the benefits of sustainability by truly integrating your efforts across every touchpoint within your business, either direct or indirect.

One of the biggest risks from supply chain sustainability issues arises when you don’t have complete visibility. You might be sure of what’s happening within your own operations but do you have that same level of visibility with your suppliers? Or their suppliers?

In one study, it was found that while many businesses had visibility of their first-tier suppliers, that is the suppliers they work directly with, they didn’t have the same for lower-tier suppliers.4

How to improve supply chain sustainability

For retailers, there are absolutely considerations around limiting resource consumption and waste. But there is also a need to stock brands that share the same sustainability values as yours.

Many of the brands we stock at Unique Health products are leading the way in sustainability and ensuring transparency with their own suppliers. Here are just a few examples. 

Ethique

As a B corp, Ethique is a brand with sustainability at the heart of everything they do. They have direct trade partnerships with producers where possible to ensure fair prices and environmental protection. They offset 120% of their carbon emissions and use cruelty-free and vegan ingredients.

CLIF Bar

CLIF Bar models their sustainability on the premise of thinking like a tree. That is, they use organic and sustainable ingredients, use renewable energy and eco-friendly packaging and transport their products in transportation that doesn’t pollute. This is part of their commitment to reducing their environmental footprint in everything they do. 

Alaffia

Built on the fair trade philosophy, Alaffia offers equal environment opportunities, pays a fair local price or wage along with healthy and safe working conditions, and engages in environmentally sustainable practices. They also reinvest product sales into empowerment projects in the local communities where they source their ingredients and make their products. 

Earthwise

Since their beginnings in the late 1960s, Earthwise has been committed to providing eco-friendly cleaning products and looking for innovative ways to reduce their environmental impact across the entire product life cycle. Their biodegradable, plant-based ingredients are grey water and septic tank safe, and packaged in recyclable packaging, much of which is made from 75% recycled plastic. 

PATCH

Recognised as one of the Best for the World B Corps in Environment in 2021, PATCH considers the impact of their everyday footprint across all areas of the production and supply of their Bamboo Bandages. The compostable bandages are made from sustainable bamboo with no latex and 100% compostable packaging. 

Boost your supply chain sustainability

We stock these leading brands and hundreds more across the natural health, fair trade, eco-friendly and organic categories. Each brand has their own sustainability story and values that can resonate with your customers and help improve your supply chain sustainability. Shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources:

1. McKinsey, 2016.

2. JP Morgan, 2021.

3. GWI., 2021.

4. Forbes, 2020.

5. Harvard Business Review, 2020.

The Power of Influencer Marketing to Skyrocket Your Brand

Do you ever feel like influencer marketing is a bit of a mystery? It seems like everyone is doing it, but does that mean you should too? And if you do decide to give it a go, how do you know what’s going to work?

Part of the joy in what we do is seeing brands and retailers grow through clever marketing and connecting with their target audience. Working with influencers can be a critical element of this. If you’re thinking about dipping your toe in the influencer marketing pool, there’s a few things you need to know first.

WHY INFLUENCER MARKETING?

Over the last few years, influencer marketing has really taken off. According to Statista, it’s a market that has doubled in size since 2019, now with a value of more than AUD $19 billion. Given that there are now 4.48 billion people around the world who use social media, it’s no surprise that marketing has evolved to meet consumers where they are.

The 2021 Influencer Marketing Benchmark Report revealed that:

  • 90% of respondents agree that influencer marketing is an effective form of marketing.
  • 72% of respondents believe that the customers who find them through influencer marketing are of a higher quality than those they get from other types of marketing. 

In terms of results, one study found that, depending on the type of content, influencers can help with brand awareness, education and purchasing decisions.

Influencer marketing success

INFLUENCER MARKETING SUCCESSES

Many brands and retailers have seen great success from influencer collaborations. You’ve probably heard of brands that have sold out in minutes or seen their social following grow exponentially after an influencer who has shared their product.

Not every influencer collaboration is going to have those kinds of blow your socks off results, but by crafting a strategic approach you can have great success like these brands have:

Happy Way has more than 300,000 followers on social media. They work with “Happy Way fan-girls” including Ashy Bines and Sophie Guidolin who they credit with using their platforms to spread the Happy Way message. These influencers have huge followings and are absolutely aligned with the Happy Way values. They share recipes, new product announcements and an infectious love for the Happy Way brand. 

When TikTokker Emily Mariko shared her leftover salmon recipe and used gimMe Roasted Seaweed Snacks, sales went through the roof. The video went viral with more than 12 million views and her following grew from just over 200k followers to now more than 7.5 million. But more than that, Instacart reported a 100% increase in orders that contained the two key ingredients – salmon and dried seaweed.

Laura Henshaw and Hannah Furst are two of the influencers that TOM Organic partner with to promote their feminine care range. Henshaw is the ambassador for the brand and she features in promotional campaigns as well as sharing products and brand news on her own channels. TOM Organic also leverages their influencer relationships to share their stories and break down stigma around period related topics. 

For CLIF Bar, their approach is a little different. As a brand built by athletes for athletes, their ambassadors are all sports stars that align with their value of providing energy for any moment.

CREATING VALUABLE INFLUENCER COLLABS

Influencer collabs aren’t a one size fits all approach. The path you take depends on your goals and the influencer(s) you’re working with. 

Influencer partnerships can result in more content for your brand and general awareness around what you do. They can help you tap into new markets and drive foot traffic, online traffic and sales. As a retailer, you can also leverage the influencer collabs of the brands you stock. Share them on social media, mention them in your eDMs or even create collateral in store to highlight the partnership. 

If you’re working directly with influencers, here are a few ideas to make the most of the relationship:

  • Invite your influencers to new store openings to increase awareness of new locations.
  • Interview your influencers for blogs to share on your website or social media posts. Include questions about their favourite brands in your range. 
  • Use the content your influencers create across your own social media channels. 
  • Offer a discount code for your influencers to share with their followers to drive sales. 

Most of all, it’s important to remember that authenticity matters. Influencers that align with your brand and that have a trusting relationship with their followers will get the best results. This is particularly important in the natural health industry. Influencers who make incorrect claims about a product or who don’t share the same values as your brand can do more harm than good.

GROW YOUR BRAND WITH UNIQUE

Influencers can skyrocket your brand… and so can stocking the best natural health products on the market. At Unique Health Products, we’re proud to distribute hundreds of incredible brands that produce natural, organic, fair trade and eco-friendly products. You can order online, anytime in our online shop or call our friendly sales team on 1800 787 904 If you’re a new Unique Health Products customer, you can register your account here.

What is a B Corp?

4201 companies. 153 industries. 77 countries. 1 unifying goal – To use business as a positive force and actively make the world a better place. 

The B Corp community of leaders are all working towards a global movement that redefines business success as inclusive and sustainable. It’s a more equal world with lower levels of poverty and a healthier environment. Their mission is to build stronger communities, create jobs with dignity and purpose and use profits and growth as a means to a greater end for all. In other words, to create the most positive outcomes for employees, stakeholders, communities and the wider environment.

“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy”

Credit: B Corp

WHAT DOES IT MEAN TO BE A B CORP COMPANY?

The title of ‘B Corp certification’ is a coveted one. And it’s not easy to achieve with the stringent criteria that companies are assessed against. The process is run by B Lab, a non-profit organisation, using the rigorous ‘B Impact Assessment’ companies should aim to meet a threshold score of 80 points or more out of a possible 200 to be granted B Corp certification. Most companies reach a score between 40 and 100 with the average score being 80. The process considers the impact the business has on its staff, customers, suppliers, community and the environment. 

B Corporations use people as a force for good, meeting the highest standards of social and environmental performance. They are accountable for their business decisions and transparency in their actions. It is hugely aspirational to become a B Corp certified business. Inspiring change and innovation to make the world a better place is fast becoming the main reason for product and service development.

UNIQUE PROUDLY PARTNERS WITH B CORP CERTIFIED COMPANIES

At Unique we believe that everyone deserves the right to a healthy body, healthy life and a healthy planet. We pride ourselves on representing brands and products that match our core principles. It is no surprise then that we partner with a number of B Corp certified brands who live and breathe the B Corp values through their business mission and operations.

Ethique - leading B Corp business

ETHIQUE

Sustainability is at the core of Ethique, with ingredients sustainably sourced and fairly traded. They use certified compostable packaging and have, to date, prevented more than 11 million plastic bottles from entering the environment. 2% of total sales to are donated to charity.

Ethique scores highly on the B Impact Assessment and is a key B Corp certified brand. In fact, when B Lab releases their top-performing B Corps each year, Ethique consistently features on the list.

In 2018, 2019 and 2021, Ethique was listed as Best for Community, along with Best Overall in 2018 and 2019

B Corp company - PATCH

PATCH

PATCH offers a range of natural, sustainable, bamboo wound care products. Developed after the founder’s son had an allergic reaction to common wound coverings, PATCH is committed to reducing its environmental footprint and giving back to the planet and its people. The range includes four types of hypoallergenic adhesive strips – regular, aloe vera, activated charcoal and coconut oil-infused.

PATCH was awarded Best for the Environment in both 2019 and 2021

Eco Lips Certified B Corp

ECO LIPS

Eco Lips was born out of a desire to create organic, fair trade, lip care products formulated without petroleum. This innovative brand handcrafted in the US offers economical sizes and revolutionary compostable, plastic-free packaging. 

Eco Lips ingredients are sourced from the purest and highest quality raw materials from all over the world. They support organic farming and sustainable business practices, plus use Fair Trade Certified cocoa butter and coconut oil to help support a better life for the farmers.

Eco Lips continues to create and support initiatives such as Iowa’s largest solar power project, the Organic Endurathon, the annual Earth Day Bike Ride and the Eco Lips Cause Balm program.

Eco Lips was awarded Best for Changemaker in 2019

Yogi Tea Certified B Corp

YOGI TEA

Committed to the planet and the communities within it, Yogi Tea products are created with purpose, using masterfully blended, quality ingredients. The company have implemented environmentally preferred practices and support organic farming in their supply chain. They also work on empowering projects, both in their local community and across the globe, to help others achieve their greatest potential and live vibrant lives. Yogi Tea strives to support quality, sustainability and social responsibility on a local, national and global level.

Best for Changemakers in 2017, 2018 and 2019

Best Overall in 2019

Weleda certified B Corp

WELEDA

Weleda is the world’s leading manufacturer of holistic, natural, organic cosmetics and pharmaceuticals for anthroposophic therapy. Pioneering the use of biodynamic and organic ingredients in skincare and medicines, Weleda is the trusted name in premium, naturally therapeutic skincare that captures the power and potency of nature.

The entire collection is proudly NATRUE certified and includes skincare, oral care, remedies and hair care for women, men, babies and kids.

Serving the environment and the common good is anchored in the company’s bylaws. They have always placed sustainability above profit.

STOCK YOUR SHELVES WITH PRODUCTS FROM B CORP CERTIFIED BRANDS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural products and strive for environmental sustainability. You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Racing Towards Zero: The Climate Imperative for Business

Climate change. Originally the realm of science, has long been part of the global political conversation. But more recently there has been a shift. Businesses are stepping in and stepping up to help carry the weight of climate change.

There are many major Australian and global brands making serious climate change commitments. It’s a race to zero. And in this race, everyone’s a winner.

WHY NOW?

With bushfires, floods, sea levels rising and global temperatures on the up, consumers are more aware than ever of the need for climate change action. So much so that they’re prepared to change the brands they buy from if it will have a positive impact on the environment. 

Consumer research from Deloitte has shown that consumers are concerned… and they’re talking with their wallet. 42% of consumers have changed their spending habits in response to the environmental stance of brands they buy from. Interestingly, 21% of people have also encouraged other people to also make the switch. Younger consumers aged 18-24 are three times more likely to make these purchasing switches than the 65+ age group. 

It’s no longer simply a buying decision. Consumers have an expectation on brands to be active on environmental issues such as climate change and carbon emissions. 65% of consumers in the Deloitte research expect CEOs to do more in regards to sustainability and societal issues.

J.P.Morgan research also reveals that brands need to concern themselves with not only emissions from their own facilities and production but also across their entire supply chain. For consumer staples brands, these Scope 3 emissions, i.e. indirect emissions from sourcing and product disposal, can amount to as much as 95% of a company’s total emissions. 

The time to take action is now. 

MAJOR BRANDS, MAJOR COMMITMENTS

Across the globe, major brands are sitting up and taking notice. They are taking a stand to reduce their emissions. And they aren’t messing about. They are racing towards zero in a serious way.

What are some of the climate change commitments these brands are making?

Mars has committed to zero net carbon emissions, including Scope 3 emissions, by 2050. Part of their plan includes working with farmers on regenerative agriculture to overhaul their supply chains. 

In Australia, Coles Group has also announced a commitment to reduce net carbon emissions to zero by 2050. They also have a goal to reduce combined Scope 1 (direct emissions) and Scope 2 (indirect energy emissions) carbon emissions by 75% by 2030 with a move to 100% renewable electricity by 2025. 

Zero net carbon emissions by 2050 is also a commitment McDonald’s has made along with efforts in using renewable energy, moving towards regenerative farming, and switching to sustainable packaging.

The Climate Pledge has more than 200 signatories, including Coca Cola and PepsiCo who have all ambitiously committed to zero net emissions by 2040. 

TAKING ACTION THAT MATTERS

At Unique, we are proud to partner with brands and retailers who are committed to making positive change.

Ethique’s focus on regenerative business practices and CLIF’s commitment to people and climate action are two examples of this. As well as People4Ocean, Little Urchin and SurfMud producing reef-safe suncare, Ever Eco’s dedication to reducing single-waste plastic, and Earthwise’s move to recycled packaging. 

What each of these brands, and the hundreds of other brands we stock, have in common is their vocal commitment to causes that matter to their brand and customers. They are transparent about the journey they are on and show genuine dedication to bringing about positive change.

The tide is turning and it’s turning fast. Brands, both small and large, that don’t prioritise sustainability across their business and supply chain risk losing credibility and customers. This applies equally across manufacturers and retailers.

WITH YOU ON THE SUSTAINABILITY JOURNEY

No matter where you are on the journey of taking positive action on climate change commitments, we’re with you. We stock hundreds of natural, organic, fair trade and eco-friendly brands to stock your shelves with sustainable alternatives. Shop online, anytime, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here

The Future of Experiential Retail

There is a burgeoning consumer-led imperative – experiential retail. Consumers want more and they are looking to you to provide it.

According to the CBRE predictions for the future of retail into 2030, in-store experiences will continue to be a key tenet of customer retention. 

Customer experience, the way your customers interact with your brand at every touchpoint, from in-store retail to your online store, social media presence, advertising and more, is at the heart of this trend. Given the expansion of online retail and the associated convenience, experiential retail is now more important than ever before.

Now is the time to shift towards the future of retail by taking your customer experiences to the next level. Here are a range of ideas to help you reimagine your physical presence and create an experience your customers won’t forget.

SURPRISE AND DELIGHT

The little things matter. That’s nothing new. But in the new age of experiential retail, there are more opportunities to surprise and delight your customers through innovative experiences.

Customer service, loyalty rewards and in-store treasure hunts are all simple ways you can leave an impression with your customers. They are relatively easy to implement and help to ensure a positive retail experience. 

However, to take it a step further, consider personalisation. According to McKinsey, customers expect personalisation in their retail experiences. While this personalisation is highly sophisticated for larger omnichannel and online retailers, the opportunity for personalisation in niche, speciality and smaller retail outlets is still possible.

Consider targeted offers based on purchase history, birthday discounts or even real time personalisation of products, particularly in the gifting category, in-store. 

Experiential retail displays

CREATE EXPERIENTIAL RETAIL DISPLAYS

What in-store shopping offers over online retail is the ability to create immersive displays. 

Whether it’s instagrammable spaces with interactive elements or tasting booths to sample new products, the opportunities for engaging customers in new and different ways is unrivalled in store.

Experiential retail displays can draw on the power of the senses to capture consumer attention and get shoppers excited.

These types of immersive displays could be anything from a visually-appealing endcap of RXBAR protein snack bars or a fresh batch of aromatic Upton’s Naturals Jackfruit cooking for live tasting, the opportunity to mix an Ethique Concentrate or sample the latest Keto Naturals snacks. 

EMBRACE OMNICHANNEL

Australia Post reports that July 2021 saw online retail hit its highest peak to date with 5.6 million households buying something online during that month. Online shopping has certainly become a fixture of the way businesses operate.

The KPMG Future of Retail Report reveals that 81% of shoppers engage in research online before they make a purchase. Having a brand presence online, hand-in-hand with a retail shopfront can broaden your customer base.

For those who do go down the omnichannel path, a seamless experience and consistent branding is critical to ensure your online and in-store experiences are positive. The various elements of an omnichannel strategy can create interaction points for customers such as buy online, pick up in store ‘click and collect’ shipping options or exclusive offers to entice online shoppers in-store and vice-versa. 

Sustainability as an experience

SUSTAINABILITY AS AN EXPERIENCE

There is no questioning the importance of sustainability in driving consumer behaviour. 57% of consumers are willing to change their shopping behaviour to minimise the impact they have on the environment. This echoes other research on the rise of sustainable brands

However, it’s not just sustainable brands that consumers are looking for. Sustainability can also play a significant role in experiential retail. That is, your behaviour and choices as a retailer can form part of the customer experience.

Consider shelf wobblers and displays to showcase your sustainable range and also your sustainability initiatives as a business. Also consider your choice of packaging and bags, and provide the option to email receipts instead of printing them, for both in-store and online, to back your sustainability stance.

A TRUSTED ADVISOR FOR MORE THAN 25 YEARS

For more than 25 years, we have played an important role as trusted advisors for retailers, both big and small, all over Australia. We have our finger on the pulse to bring you the latest products and retail trends so you can position yourself for the future. We stock hundreds of natural, organic, fairtrade and eco-friendly products in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.

NATURALLY GOOD 2021

Since 2015, Naturally Good has been the preeminent place to discover and connect with leading brands in the natural health and wellbeing industry. After an unavoidable disruption to the schedule in 2020, you can expect that Naturally Good 2021 is going to be bigger and better than ever before!

NATURALLY GOOD 2021 – ALL THE DETAILS

In 2021, Naturally Good is returning to the ICC Sydney at Darling Harbour. Running over two days, 30-31 May, the show will be open from 10am to 5pm on both days. 

There is no other expo like Naturally Good. Under one roof you can explore the latest brands making waves and the newest natural products your customers will be looking for on your shelves. 

As the largest expo of its type in the Southern Hemisphere, Naturally Good is dedicated to all things healthy, natural and organic. More than just discovering innovations and industry news, you can also access education at the Speaker Series during the event and at the Business Summit before the expo on Friday 28 May. 

UNIQUE AT NATURALLY GOOD

That’s right! We’ll be there. The Unique team will be back at Naturally Good 2021. We’ll be celebrating 25 years in business too, so be sure to pop by and say hello at stall i32! There will be plenty to sample and discover!

We’ll be joined by some of our suppliers to give you the chance to meet them face-to-face and finally catch up with our team. We’ll have samples of some of our top sellers and you’ll have the opportunity to get a sneak peek at new products before anyone else and take advantage of the great deals we’ll have on offer. Our Product Acquisition team has been working overtime to bring you the latest on-trend products we know your customers will love!

TREND WATCH

Naturally Good is always an incredible opportunity to discover new trends in the industry. As you’re exploring over the course of the show, there are a few trends you might want to be on the lookout for.

  1. People and planet. The trend towards eco alternatives, reusables and zero-waste is tremendous. We’ll have a selection of these products at the show including from brands such as Ever Eco, Ethique and Patch.
  2. Plant-based diets. Veganuary 2021 saw a record number of sign ups as people increasingly make the switch to plant-based eating. Some of the plant-based brands we’ll have at Naturally Good include Upton’s Naturals, Flexible Foods and Plantasy Foods
  3. Natural beauty. The natural beauty market is growing at twice the predicted CAGR of the beauty industry as a whole. From cruelty-free beauty to bioactive and functional ingredients, the natural beauty brands we’ll have at the show include ACURE, Dr Organic and Alaffia
  4. Protein on-the-go. Protein snack bars are consistent top sellers and a trend that isn’t showing any signs of slowing down. Stop by our stand to learn about our protein snack bar brands including CLIF, RXBAR, Botanika Blends and Macro Mike
  5. Nootropic ingredients. Products that use nootropics are set to dominate the natural market over the coming years. We have a large range of brands that utilise these powerful cognitive performance enhancing ingredients, including Evolution Botanicals and Blue Dinosaur.

Want to join us at Naturally Good? Register for your free ticket here!

Of course, we would love to see you at Naturally Good 2021. However if you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.

4 HEALTH PRODUCT TRENDS TO WATCH IN 2021

Attempting to predict trends for the year ahead seems somewhat of a foolish task these days but the reality is that many health product trends are slow burners, building steam gradually before becoming fully-fledged mainstream inclusions.

So despite the air of uncertainty around retail and the ever-changing global environment that we live in, experts can still predict, with fair accuracy, what we will be eating more of in the near future. We’ve tracked down the data-driven expert insights to bring you four health product trends to watch this year.

Plant proteins

meat-free-protein-plant-based-mince-trend-australia

Plant-based meat alternatives and protein sources are big business and they have been for a while now. But we’re going to see this ramp up in 2021 big time!

The plant-based protein market is predicted to grow at an impressive compound annual growth rate (CAGR) of 7.3%, with demand for vegan meat alternatives soaring back in 2020—sales were up by a staggering 264% by May!*

This demand isn’t just coming from those who are vegan either. It’s driven by a mix of factors—the plant-based movement, flexitarian-style diets, increased awareness around health and excessive meat consumption, climate change activism, in addition to a host of innovative ‘can’t-believe-it’s-not-meat’ replica products piquing the interest of mainstream consumers.

nootropics-products-australia-brain-health-mental-performance

Nootropics

You may have seen the word ‘nootropics’ before but what exactly are they? Nootropics can be classified as ingredients, supplements, or other substances that may improve cognitive function including memory, focus, motivation or creativity. Some provide temporary enhanced performance while others work long-term to improve cognitive health and mental performance if taken consistently.

According to DataM Intelligence, the global nootropics market is predicted to grow at a CAGR of 12.6% during the forecasting period (2020-2027). We’re expecting to see nootropics pop up in all kinds of products thanks to powerful marketing promoting their ability to support academic success, professional advantage, athletic performance, personal improvement and sustaining brain activities during old age.

Finding calm

stress-calm-natural-health-products

The demand for functional food and beverages that help reduce anxiety, support adrenal health, reduce insomnia, help to manage stress and improve mood are sharply on the rise. In fact, according to Goldstein Research, sleep aids and stress management supplements including products with herbal extracts, ashwagandha, tryptophan, zinc and/or magnesium are the fastest-growing category within health!

Even prior to the stresses of 2020, mood/relaxing supplements were a booming category that grew at a CAGR of 5.7% between 2014 to 2019. According to Euromonitor’s ‘Health and Nutrition Survey, January and February 2020’, more than 50% of consumers around the world claimed they were suffering from ‘moderate’ to ‘extreme’ stress.

Functional flours

functional-flours-gluten-free-healthy-baking-australia

Originally driven by the need for alternatives to wheat and other gluten-containing flours, functional flours are gaining popularity as consumers and culinary experts seek to improve the texture, taste and nutrient profile of their gluten-free cooking.

Functional flours such as apple, chia, banana, quinoa and coconut flour are popular thanks to their additional health benefits, flavour profiles and baking capabilities, as well as their sustainable nature. Many of these are often a byproduct of other food manufacturing and help to reduce waste which makes them more sustainable options to regular flour.

There is also a continued increase in gluten-free, grain-free and low-carb diets that are driving the demand even further. According to Global Market Insights, the global gluten-free food market alone is expected to reach more than AUD$20 billion in the next six years!

Kickstart 2021 with your shelves stocked with the best trending products from Unique Health Products. You can shop online 24/7 or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

*Research and Markets, 2020, CB Insights, 2020.

THE CHANGING CONSUMER BEHAVIOURS DRIVING RETAIL

There has been a whole lot of moving and shaking in the retail space, with brands and businesses having to pivot left, right and centre to stay relevant and accessible to the changing consumer behaviours of Australian shoppers. So as we enter a new year, how can we best reach our target markets and stay front of mind when it comes time to push the ‘pay now’ button?

Meet the needs of your customers by considering these three purchasing trends underlying how Australians are choosing to shop today.

The mobile shopper

We are exercising, socialising, working, shopping and more—online. It’s not just Gen Z and Millennials anymore; it is all of us. Australia Post reported more than 8.1 million households shopped online between March and August last year, an increase of 16% from the same period the year prior. Two thirds of these households have continued to shop online due to convenience and most of us are finding out about brands, comparing prices and shopping directly on our mobiles.

Consumers want their online shopping experience to be quick and easy. This means everything from your website, customer service, checkout process and payment apps need to be mobile-friendly in order to stay in the game.

If you don’t have capacity to ship orders, there are certain digital experiences that consumers are getting used to, like BOPIS (Buy Online, Pickup in Store). So you can still use your digital presence to drive sales in store!

The ‘buy now, pay later’ enthusiast

Australians are moving away from traditional credit methods and embracing the Buy Now, Pay Later (BNPL) options such as ZipPay and AfterPay. Cash-strapped consumers get their purchases instantly, with the full amount paid off in regular, interest-free instalments within a couple of months.

Nielsen research shows 91% of Australians are familiar with these payment methods and the Global Payments Report from WorldPay predicts regular users will pass 4 million by 2023.

For retailers, buy now, pay later platforms provide the opportunity to benefit from more immediate sales — both online and instore. Specifically, it increases the chances of growing a customer base, and it incentivises customers to spend more than they initially intended.

The value-driven buyer 

According to research by Deloitte, “today’s consumer has a new set of value drivers, one that is more intrinsically linked to their core values and beliefs. Traditional drivers such as price, taste and convenience remain important in their buying decisions, but new evolving drivers such as social impact, health and wellness, safety and experience have emerged to the forefront. More than half of consumers weigh these evolving value drivers more heavily than traditional ones and 63% are willing to pay more for products where social impact values are demonstrated.”

In addition, a recent Consumer Index Report by Suzy Consumer Insights shared that 65% of consumers are more likely to support a brand that cares about the same social issues they do. Making it clear that for the majority of Australians, transparency regarding sustainability, ethics and supported social causes is now an essential part of building consumer trust and loyalty. 

Stay ahead of changing consumer behaviours with top-selling natural health and beauty products from Unique Health Products. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.