In Australia there are two conversations converging to drive growth in an expanding feminine care purchasing trend. Not only are consumers more aware of the environmental impact of the products they are using, but conversations about women’s health and menstruation are increasingly becoming less taboo.
As shoppers trend towards reusable and sustainable sanitary products, educating already eco-conscious shoppers presents a large opportunity for health and beauty retailers.
A HIGH GROWTH MARKET
In a 2018 study from the Global Sustainability Institute in the UK, researchers found that all but 14% of survey participants were unaware of or had previously not considered the environmental impact of menstrual products. And that impact is not an insignificant one.
Most reusable period products are made of plastic which can take between 500-800 years to break down in landfill. Considering that the average person will use up to 12,000 sanitary products in their lifetime, that is a lot of plastic making its way to landfill, or even worse, our oceans.
According to research by Research and Markets, the feminine care market is expected to grow at a global Compound Annual Growth Rate (CAGR) of 5.8% from 2020 to 2025. The largest growth segment within the market is forecast to be reusable products, such as menstrual cups.
EDUCATION IS KEY
Menstrual cups were actually developed in the 1930s at around the same time as tampons. However, It took them more than 80 years to really enter popular use.
That popular use amounts to a global menstrual cup market that is predicted to hit AUD $1.29 billion by 2026.
But menstrual cups aren’t the only sustainable option available for conscious consumers. There are now a range of biodegradable disposables that are a more sustainable choice.
Retailers can play a big role in education on the availability and benefits of these products. From posters to shelf wobblers, eDMs and social media content, talking about the environmental and sustainability benefits of these products opens the door to more opportunities for sales in this market.
At Unique Health Products we stock a range of sustainable options, both reusable and disposable, to help you meet the rising demand.
THE HELLO CUP
Designed by two women (one of them a registered nurse) The Hello Cup is a menstrual cup made from medical-grade thermoplastic elastomer. It contains no BPA, latex, silicone, heavy metals, rubber, beach or other nasties.
The Hello Cup comes in a range of certified food-grade colours – Black, Blue, Lilac and Blush. A single Hello Cup will last for at least five years and is the equivalent of more than 2000 single use tampons or pads.
Another reusable option from The Hello Cup is Reusable Liners which can be used as an alternative to single-use panty liners or as a backup for The Hello Cup. There is also a Hand and Hello Cup Cleanser available.
The TOM Organic range of Tampons, Pads and Panty Liners is made using GOTS certified organic cotton. The tampons – available in Super, Regular and Mini – are 100% biodegradable and packed in recyclable packaging with no plastic outer wrapping. The applicator tampons – available in Super and Regular – also have a cardboard applicator, rather than the plastic used in many other disposable brands.
TOM Organic Pads – available in Regular, Super, Overnight and Maternity – are also 100% biodegradable, hypoallergenic, breathable and free from chlorine and dioxin bleach. There is also a period cup in the range which is made from 100% medical-grade silicone following sustainable manufacturing principles.
Innovative and trending TOM Organic Period Briefs are made with soft, organic cotton, and are breathable and reusable for a practical sustainable solution. They look and feel like regular underwear but the 4-layer leak proof design can hold up to three tampons’ worth of fluid.
Founded in 2005, Lunette is a menstrual cup pioneer. As a trusted brand they are committed to sustainability education and empowering choices for period care. Lunette Menstrual Cups are made from soft, medical-grade silicon, and are BPA and chemical free. They are a comfortable, safe and odourless.
The Lunette range is available in a variety of colours, including Clear, Blue, Orange, Yellow and Violet. They also produce a Menstrual Cup Cleaning and Disinfecting Wipes.
Every one of the Tsuno eco-friendly period products comes in beautiful and recyclable artist-designed packaging.
The Natural Bamboo Pads – Regular, Super, Overnight – and Natural Bamboo Panty Liners have a natural bamboo and corn fibre top sheet with a biodegradable sleeve wrapper.
The range of Organic Cotton Tampons – Mini, Regular and Super – are made from GOTS certified organic cotton and are free from chlorine and dioxin bleach. They use bamboo for its softness, absorbency, breathability and sustainability credentials.
Natracare produces sustainable period products without the synthetic chemicals, chlorine and plastic that are used in so many disposables.
The Natracare Pads come in a range of sizes and styles – Ultra Pads (Regular with Wings, Super with Wings, Long with Wings and Super Plus), Ultra Extra Pads (Normal with Wings), Maxi Pads (Regular, Super and Night Time), Maternity Pads and Panty Liners (Mini, Curved, Ultra Thin and Long). They are all plastic, chlorine and perfume free and made using only sustainable materials.
The tampons are available with applicators (Regular and Super) or non-applicator (Regular, Super and Super Plus). They are made from certified organic cotton and are 100% compostable. The applicators are made from biodegradable cardboard and also compostable.
Natracare also has both a point of sale counter unit and floor display for displaying the range in store.
MEET THE DEMAND FOR SUSTAINABLE PERIOD PRODUCTS
Each of these products are available for wholesale order in the Unique Health Products online store. If you don’t yet have an account with us, you can register your account here. Otherwise you can order online 24/7 or contact our friendly sales team on 1800 787 904.