Naturally Good highlights 2019 – A discovery of innovation

The Unique team showcased innovative hot new products and best sellers to hundreds of retailers, category managers and buyers at this year’s Naturally Good expo earlier this week.

Naturally Good is Australia’s only trade show for natural, organic and healthy products and continues to grow year-on-year! Held at the world class ICC Sydney in beautiful Darling Harbour across two days, the must-attend event gives retailers a chance to meet the makers, touch the products and get a feel for a diverse range of brands. Visitors from around Australia (and 18 other countries!) had the opportunity to ask questions about the best of our range in food and drinks, beauty and personal care, natural health and home and living.

Naturally Good is the leading event where retailers can physically discover and source the best Australian and global brands entering the market and meet with dozens of suppliers – something that could take weeks to do otherwise and can be challenging when absorbed in the day-to-day running of a store. In hot demand this year – the latest in plant-based and vegan products, healthy snacks, supplements for gut health, emerging ingredients, and the latest natural beauty, just to name a few.

If you missed the event – here is a quick recap of the highlights:

OUR HOTTEST PRODUCT SHOWCASE

Retailers visit Naturally Good to help differentiate their offering and grow sales by sourcing new, unique, innovative and on-trend products their customers want.

Turban Chopsticks
Mei Sann Yong from Turban Chopsticks

Dale Parkes with the My Magic Mud team.

As always, the Unique stand ensured that our diverse and fast-selling range of brands stood out in the crowded expo hall. Visitors to the Unique stand were treated to a pre-launch of some of our best new products, beauty demos and food sampling from our top-selling ranges, including Mei Sann Yong’s Turban Chopsticks, who served up tastings of their top-selling speed scratch meal bases to 2000+ visitors!

Retailers enjoyed meeting Steve Grossman and Ritu Mathur from CLIF Bar, USA; Bernie Walker and Sabine Muir from Little Zebra; Aaron Fishman from East Bali Cashew Company; Mat Stillone from Protein Supplies Australia and Botanika Blends; Mike Watts-Searle from Blue Dinosaur; Paul Stokes from Grin; Kresho Sprem from Kresho Bar, the newest vegan almond nougat chocolate; and Jessica Arman from My Magic Mud who showcased how to use the new clay and charcoal masks.

Favourites across the two days included the new savoury banana chips from Banana Joe; our new vegan white chocolate Vego; Upton’s Naturals Real Meal Kits delicious Massaman Curry; The Ginger People Ginger Rescue Shots; The Whole Foodies Native Cashews; and a special sneak peek at one of July’s hottest new products – Nelsons Naturals Crush & Brush!

This year’s Unique showbag (valued at more than $150) was a hit and included CLIF Bar’s favourite flavour of 2019 – Peanut Butter Banana and an assortment of our top-selling products. Unique giveaways also included hundreds of Cheeki stainless steel bottles and ACURE Travel Packs!

 

NEW CONNECTIONS

Naturally Good is the heartbeat of the industry across Australia and South East Asia and is a great opportunity to catch up with existing suppliers and to meet new ones.

We caught up with hundreds of retailers across the two days! Visitors to the Unique stand may have also met renowned US natural products consultants, Bob Burke from Natural Products Consulting and Tim Sperry, former Whole Foods Purchasing Manager.

 

INSIDER INTEL AND FREE BUSINESS EDUCATION

The free education program was in high demand this year with standing room only at all theatres! Several free trends sessions helped visitors understand what to look out for when walking the expo floor – with much of this information exclusive to the sessions and not available anywhere else.

Unique's Water Refill Station
Unique’s sponsored water refill station.

Visitors learnt about factors influencing healthy FMCG in Australia; what consumers want in food and drink, and natural, organic and clean beauty; what’s next in hemp and CBD oil; and the future for Australia from North America’s $200 billion+ natural products market. There were also more than 20 sessions across two days to help retailers get the edge in business by some of Australia’s foremost experts in social media, e-commerce, digital marketing and business strategy.

Expo visitors were welcomed to the usual friendly and fabulous customer service from Unique. The Unique team partnered with Cheeki and flew the pink and green flag at Naturally Good this year, helping create a more sustainable planet with our sponsored free water refill stations in three convenient locations throughout the show. In doing so we helped expo visitors to stay hydrated and saved 1,357 plastic bottles.

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

THREE MUST-ATTEND EXPOS THIS YEAR IF YOU’RE IN THE NATURAL HEALTH INDUSTRY

Each year, there are a lot of health and wellness industry events vying for your attendance. But which ones are worth your precious time?

We’ve looked into what’s happening this year and discovered three expos you should not miss. Especially if you’re serious about being a trailblazing, first-to-market retailer; savvy, conscious consumer; or switched on manufacturer ready to be seen by the influencers in the industry. Check them out below!

1 – Naturally Goodnaturally-good-expo

Why attend?

Far more than just the ONLY tradeshow in Australia, Naturally Good Expo is a total business event that’s 100% devoted to all things healthy, organic and natural.

As the largest event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market.

Plus, you can come and see us at stall J28 to sample a range of hot new products (including some which we haven’t even launched yet)!

You can also join fellow brand owners and manufacturers in a full day Business Summit that’s geared to drive business growth. Gain insider intel from heavy-weight buyers, and learn the newest strategies shared by some of the hottest brands in health right now.

Naturally Good is the place to learn about the hottest local and global trends in natural, organic and healthy; emerging opportunities; the latest retail strategies and advice in digital, social and e-commerce from Australia’s leading business experts.

It’s a two-day celebration of new ideas, innovations, and products, and the perfect opportunity to see first-hand what’s next for the health, organic and natural industry.

What are the details?

2-3 June, 2019.

ICC Sydney, Darling Harbour.

Come see us at Stall J28!

Open 10:00 am – 5:00 pm daily.

How do I get a ticket?

Register for free here.

2 – Eco Expo – Brisbane

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Why attend?

Visit the Brisbane Eco Expo and find like-minded people in a marketplace buzzing with proud owners and users of the industry’s best organic, natural and sustainable products. Meet Eco businesses, find new ideas, innovative products and all the essentials for living a little more sustainably.

The natural, organic & sustainability industry is worth billions. As Australia’s largest sustainability expo, the ‘Eco Expo’ brings together like-minded people from passionate greenies to those searching for products or information to begin their eco-journey.

With so many industry exhibitors under the one roof, it’s the perfect opportunity to forge productive business relationships and act upon business opportunities.

The Eco Expo also offers free eco workshops and sustainability seminars are open to the public.

What are the details?

13 – 15 September, 2019.

Exhibition Building, Brisbane Showgrounds.

Open to the public: 10am – 4pm daily.

How do I get a ticket?

Buy your ticket here.

 

3 – Mind Body Spirit Expo – Sydney, Brisbane, Melbourne

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Why attend?

Held annually since 1989, the MindBodySpirit Festivals are Australia’s longest running and most successful wellbeing events. This year they’re celebrating 30 years!

Devoted to the pursuit of more fulfilling lifestyles, the festivals bring together the very best expert exhibitors, inspirational guest speakers, psychic mediums, meditation classes, healthy cooking demonstrations and much more.

The MindBodySpirit Festivals act as a platform for visitors to learn, grow and discover themselves. They are about acceptance, inclusion and tolerance; showcasing and welcoming a diverse range of exhibitors and presenters.

For retailers, they offer an opportunity to discover niche brands, new products, and spokespeople that may align with their business values. For manufacturers and professional alternative therapists, it’s a place to connect with like-minded people, sell your products and services and interact with your ideal consumers.

What are the details?

Friday 7 – Monday 10 June, 2019.

Melbourne Convention & Exhibition Centre.

Open 10am – 7pm daily.

Thursday 17 – Sunday 20 October, 2019.

International Convention Centre (ICC) Darling Harbour.

Open daily 10am – 7pm (6pm on Sunday in October only).

Friday 28 February – Sunday 1 March, 2020.

Brisbane Convention and Exhibition Centre.

Open 9am – 6pm daily.

How do I get a ticket?

For free ticket availability, visit their website here.

So grab your calendar, block out these dates and get ready to be inspired! We’ll be here ready to take your order with all the latest products you need to stay ahead of the competition. Order online or call our friendly sales team on 1800 787 904! Not yet registered with us? Create an account before you go for quick and easy ordering once you’ve discovered your new must-haves at the expos!

SPARK SALES WITH THE CAFFEINE-FREE ENERGY BOOST CELEBS LOVE!

Juicing has been huge in the wellness world for years. Purported to cleanse, detox and help reduce inflammation in the body. Juicing has often been seen as a quick way to boost your health.

Today, the demand for food to offer more specific functional benefits paired with our busy on-the-go lifestyles is driving innovation in this space. Consumers not only want health-promoting snacks and drinks, but they want them quickly and easily.

Right on target with this trend, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles.

According to Mintel data, the share of juice shots in total juice launches in Europe has increased sixfold over the past four years.

“These tiny juice shots promise to deliver a quick dose of antioxidants, vitamins and minerals in tasty liquid form. Many of the shots have the new “superfood”, turmeric in them. This relative of ginger has been used for hundreds of years in India, both for flavouring and medicinal purposes and is credited with easing headaches, joint pain, menstrual cramps and boosting the metabolism.”

Functional juice shots were seen everywhere at the world’s largest natural, organic and healthy products event, Expo West, this month!

Made with pure, concentrated doses of fresh fruits, vegetables, herbs, and other ingredients, juice shots are promoted as a preventative measure to boost consumers’ overall wellbeing or as a quick way to address specific health issues.

Most commonly, the blends are designed to help boost energy levels, support the immune system, aid digestive health, and help relieve cold and flu symptoms.

Ginger has by far been the leading ingredient when it comes to juice shot innovation. It’s often combined with lemon juice and dubbed as a ‘wonder plant’ for it’s reported benefits in relieving pain and muscle soreness, immune support and lowering blood pressure.

Actress Selena Gomez swears by her daily ginger shot every morning!

 

So how can you make the most of this craze, even if you don’t have cold storage?

The Ginger People have launched their innovative Ginger Shot with Wild Turmeric in a 60ml shelf-stable bottle. Packed with goodness and tucked neatly into an attractive self-ready CDU, these little gems retail at $4.95 and are loaded with grab n’ go goodness!Ginger Shot with ginger_500x500px

These nutritious shots are appearing in various places in stores, including on shelf next to full-sized grab-and-go juices, in the produce aisle, and in pharmacies either at the counter or as part of a larger natural health and wellness display. Place them front and centre for an enticing upsell that appeals to a wide range of consumers.

If you want to be seen as the store with the new, innovative and on-trend products then get in quick, as these are going to be a hot seller! If you haven’t got an account with us, you can register here. Otherwise, jump online and order your stock today!

THE EDIBLE INGREDIENT THAT RENEWS SKIN NATURALLY!

Nutrient-rich organic fermented papaya is the core of all P’URE Papayacare products. They have combined papaya with nourishing skin healthy ingredients including high quantities of 100% natural shea butter, macadamia & essential oils making the entire range effective for many skin conditions.

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Image: purepapaya.com

Why is Papaya so Good for Skin?

Papaya or Paw Paw is one of the best fruits for skin care. Papaya is a rich source of vitamins, minerals and healthy enzymes including papain which acts as a gentle exfoliator helping to clear away dry & damaged skin and stimulate skin renewal.

It contains rejuvenating enzymes that gently exfoliate and help restore, moisturise and renew skin making it a traditional, effective remedy for wounds, soothing bites and dry skin.

P’URE Papayacare uses whole Australian papaya fruit which is organically grown in tropical parts of Queensland.  The skin, fruit and seeds of the papaya are fermented to concentrate the ingredients and ensure this skin-loving ingredient is rich in nutrients and gentle on skin, without waste.

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What Makes P’URE Papayacare Different to Other Papaya Product Lines?

The P’URE Papayacare range was formulated by naturopaths to find a real alternative to skin care products filled with harsh chemicals.

Many skin care products contain petroleum or mineral oil (derived from petroleum). When these petroleum-rich products are applied to your skin, the petrochemical gets absorbed directly into your bloodstream and bypass the liver’s detoxification process. Once in your body, it builds up and accumulates over time. Petroleum, chemical oils and preservatives inhibit the skin’s ability to breathe and “re-balance” and can irritate sensitive skin.

The philosophy behind PURE is simple:

Create products with high-quality natural ingredients that work and are genuinely good and effective for the skin.

What Other Ingredients are in P’URE Papayacare?

P’URE Papayacare’s brand ethos is Natural By Nature, which is at the core of all their decisions when choosing what to include in their formulas.

Only the highest quality (food grade) ingredients have been purposefully selected for their healing and moisturising benefits including Shea Butter, Macadamia Oil, Jojoba Oil and Almond Oil.

Gotu Kola, Tamanu, and Calendula are also added to soothe and decrease inflammation, accelerate healing, calm and nourish the skin.

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Looking to provide an all natural, superior alternative to other papaya-based brands? P’ure Papaya looks amazing on the shelf and does wonders for skin. Order your supplies today via the online store!

Not yet registered with us? Contact our friendly team to get started here.

THE UNEXPECTED PLAQUE-FIGHTING INGREDIENT IN MY MAGIC MUD

The team at My Magic Mud spare no expense when it comes to sourcing the best, active ingredients to give your customers pearly whites, a healthy mouth and fresh breath.

You likely know My Magic Mud as the pioneers in activated charcoal oral care. But when it came to creating the best, activated charcoal oral care range on the market, cofounders Jessica and James Arman were not going to be satisfied until they had created a product that not only contained the highest quality, activated charcoal, but a whole host of natural, tooth-friendly ingredients too!

So what is this unexpected cavity-fighting ingredient?

It’s xylitol! Researched for more than 50 years, it has a strong history in promoting dental health and is completely natural.

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What is xylitol?

Xylitol is a “tooth-friendly”, naturally occurring sweetener known as a sugar alcohol. It’s the only known sweetener that actively promotes dental health.

It prevents the formation of cavities in five clever ways:

  1. Prevents the growth of bacteria that cause cavities by blocking their metabolism.
  2. Sweetens food without being a food/energy source for the bacteria that cause cavities.
  3. Remineralizes the tooth enamel.
  4. Helps the body absorb calcium during digestion.
  5. Triggers saliva production which dilutes tooth-decaying acid.

The uniqueness of xylitol is that it is practically nonfermentable by oral bacteria. When consumed regularly, it helps to reduce the number of Streptococcus mutans, a specific strain of cavity-causing bacteria, as well as the amount of plaque on teeth.

Where does xylitol come from?

It comes from the fibre of many trees, fruits, and vegetables with manufacturers typically extracting it from corn husks & cobs, berries, oats, mushrooms, hardwoods, and the leafy stalks leftover from sugar cane.

It’s naturally lower in calories and won’t spike your blood sugar levels like regular table sugar does, making it an amazing sugar alternative for cooking too!

my-magic-mud-nov-2018

The Disastrous State of Australian’s Teeth

Did you know dental caries (cavities) is the most common disease affecting mankind?

According to the Oral Health Tracker report, 90% of Australian adults have some form of tooth decay, almost three-quarters of children eat too much sugar and more than one-third of five-year-olds have decay in baby teeth!

Luckily, My Magic Mud’s natural oral care range contains a mix of amazing items to help take care of teeth without the use of any added nasties. You’ll find these natural ingredients in their range:

  • Activated Coconut Shell Charcoal – whitens teeth through a process called “adsorption” as opposed to “absorption”. It literally pulls out stains from the pores of the teeth.
  • Bentonite Clay  pulls impurities, toxins, and bacteria from the mouth. It removes plaque with every use and helps rebuild enamel by depositing minerals back into the teeth which helps rebuild the enamel.
  • Diatomaceous Earth –  the abrasive action is gentle enough for teeth but strong enough to remove plaque and tartar. It also promotes healthy tooth enamel which prevents tooth decay and receding gums.
  • Coconut Oil –  a natural tooth whitener and detoxifies the mouth and pulls out impurities.
  • Grapefruit Seed Extract, Tea Tree Oil, Sweet Orange Oil, and Rosemary Oil – used for their antiseptic, antibacterial, and antimicrobial properties.

 

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Bonus Benefits

But hold onto your (biodegradable) toothbrush, the benefits don’t stop there!

My Magic Mud do a brilliant job of naturally supporting healthy teeth and gums, but they also have the environment and animals in mind too.

The range is long-lasting with approximately 150 uses per Tooth Powder tub and 200 uses per Toothpaste tube. The Toothbrushes are earth-friendly using sustainable bamboo and bioplastic, and the entire range is vegan, cruelty-free, and non-GMO!

Need to add a lil’ My Magic Mud magic into your store? Explore the full range and order them online here, or if you’re not yet a Unique account holder, get started here!

CONSUMER DEMAND FOR PLANT-BASED GOODS IS A BOOMING $4.2 BILLION INDUSTRY

According to the most recent SPINS’ analysis, the ‘plant-based’ goods industry is projected to be worth $4.2 billion by the end of 2018 after growing 18 percent in the year ending July 15, 2018.

SPINS estimates that the plant-based sector will grow to $6 billion in sales by 2020, which would be a 100 percent increase over just six years!good-food-insights-8-31-chart1

 

According to New Hope and SPINS data, the rapid growth of the plant-based product sector has been a four-stage process:

  1. The widespread adoption of the more broadly appealing term “plant-based” for products that often were labeled (or characterized) in the past as “vegan.” Vegan, to many consumers, is a lifestyle completely free of animal-sourced products (or nearly so), which only a small percentage of all consumers have adopted. But a much greater percentage of eaters are seeking more plants and less meat and dairy in their diets, and they have a higher comfort level with “plant-based.”
  2. Rapidly increasing distribution. Overall growth rate appears to be accelerating as products such as these become more available in a greater number of stores. “More retailers are adopting and incorporating plant-based into their assortment sets, and this distribution growth is apparent,” said Dries Zender, a SPINS client growth solutions principal. “Retailers need to pay attention to the plant-based shopper, as they spend 60 percent more in their basket than the average shopper.”
  3. Packaging. Improved packaging that draws attention and makes plant-based alternatives much more appealing.
  4. Successful plant-based products taste good. “You even see plant-based brands that are continuing to innovate with their taste profile,” said Alice Mintz, business growth solutions manager at SPINS. “That’s great, because people are continuously adventuring, and brands are adventuring and they’re trying to offer the best-tasting product. They’re not giving people a reason to step away from plant-based. If anything, it’s giving people a reason to dig further in.”

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At Unique, we pride ourselves on our extensive plant-based selection of health and wellness products.

Some of the biggest trends we’re seeing in this particular category include the following:

READY TO EAT PLANT-BASED FOODS

Plant-Based-SNACKS4

  • Upton’s Naturals – Real Meal Kits and Marinated Jackfruit are quick and easy options that continue to prove popular.
  • The Gluten Free Food Co – ‘Just add water’ Vegan Mac N Cheez range is a hot seller!

PLANT-BASED ACTIVE BARS

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  • CLIF Bar – CLIF Bars and CLIF Nut Butter Bars fuel the adventures of both non-plant-based eaters and vegans alike!
  • The Health Food Guys – A healthy & nutritional raw protein bars range that contains raw superfoods, plus they’re vegan vegan-friendly, gluten and dairy free.

BETTER-FOR-YOU SNACK OPTIONS

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  • East Bali Cashews – This sustainable, fairtrade company produces a range of mouthwatering, plant-based delights in attractive packaging with a great price point!
  • Little Zebra Chocolates & Little Zebra Food Co – Little Zebra Food Co make sugar-free chocolates that feature popular superfoods including hemp seeds! Their Carob Buds are also loved by consumers looking for a delicious caffeine-free alternative.
  • Alter Eco – The always-coveted Alter Eco range has expanded with these plant-based Dark Chocolate Coconut Clusters in three incredibly moreish flavours.
  • Manitoba Harvest (featured in header image) – This innovative brand is taking hemp to a whole other level with their Hemp Bites providing a mix of healthful omega-3s and protein for hungry consumers on the run.

Make sure you’re making the most of the plant-based boom by stocking up on these popular products as well as our other collections.

Simply order online anytime! You can select which items are vegan-friendly with a single click of a button (see below)!

Not yet registered with us? Sign up here!

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THE TOTAL SKINCARE SYSTEM THAT FIGHTS ACNE NATURALLY

What do you offer your customers when they come in desperate for a natural solution to their acne problem?

Can you confidently recommend an easy-to-use system that’s backed by naturopaths and celebrated by thousands of happy customers around the world?

While various lifestyle factors can contribute to healthy skin, for many acne sufferers, it’s much deeper than that.

The skin is the largest organ of the body and can provide an indication of your underlying wellness and balance. For healthy skin cells to form, the right building blocks are required, so that the skin cells are adequately nourished.

That’s where Skin B5 comes in.

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What Are The Key Vitamins & Minerals Required For Healthy Skin?

A number of essential vitamins and minerals are important to maintain healthy skin including:

  • Pantothenic acid (Vitamin B5) – essential for our ability to cope with stress, and may play a role in healthy sebum production.
  • Zinc – important for normal skin renewal processes while being essential for wound healing and healthy hormones.
  • Vitamin A and Niacin (Vitamin B3) –  deficiencies can result in skin and hormonal problems.
  • Folic acid – deficiency can produce changes in the skin.
  • Folate (Vitamin B9) – adequate levels are required for the synthesis of new cells, which promotes the vital processes of skin turnover, barrier formation, and wound healing.
  • Silica – essential for the strength and resilience of connective tissue is therefore required for the proper integrity of the skin.
  • Copper – important for connective tissue formation and is also involved in the production of elastin and collagen.
  • Biotin – contributes to the maintenance of normal skin.

Treating Underlying Causes

If your customers have an underlying deficiency of key vitamins or minerals that are essential for skin and hormone health, treating the skin with creams and washes from the outside will never correct the underlying nutritional requirements for long-lasting effectiveness.

SkinB5 has developed a specific formula that provides a therapeutic amount of essential nutrients required to correct deficiencies that may be seen in those with acne. SkinB5 has combined these nutrients in a tablet form to address imbalances from the inside, where skin problems often start.

Taking a holistic approach, SkinB5 have also developed a moisture balancing cleanser and moisturiser to act on the skin from the outside in.

5 Key Actions of SkinB5

SkinB5 addresses the main root causes of acne, including blackheads and whiteheads by: 

  1. Reducing Skin Oil
    – regulates sebum production
  2. Balancing Hormones
  3. Strengthening the Immune System
  4. Helping to Relieve Stress
    – stress negatively affects hormones and immunity
  5. Cell Renewal
    – helps reduce scarring overtime

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SkinB5 skincare products are FREE of:

  • Benzoyl Peroxide
  • Parabens
  • Sodium Lauryl Sulfate (SLS)
  • Sodium Laureth Sulfate (SLES)
  • Synthetic Fragrances
  • Silicones
  • Mineral Oils, Diethanomaline (DEA)
  • Animal Products
  • Nano Particles

The warmer weather can wreak havoc on skin so if you haven’t considered the Skin B5 skincare range before, now is the perfect time to add it to your shelves.

Order the full product selection for your store via our online shop or give our friendly sales team a call on 1800 787 904. Not yet registered with us? Sign up here!

8 WAYS TO CREATE A CASHCOW COUNTERTOP

Your shelves are stocked and the aisles are clean but what do your customers see when they get to the register? Transform your countertop into a cash cow with these simple but effective tips that can increase sales and improve customer satisfaction.

1.    Low Price Point

DO: Encourage impulse buys by showcasing relatively low-dollar, novel items that delight most of your customers. Keep the price point under $20, $10 or less is even better.

Avoid using your countertop as a clearance aisle. Don’t place discounted, slow-selling items on the counter as there is a reason they didn’t sell in the first place.

2.    Clever Signage

DO: Keep your message short and tempting. Try ‘These make a great afternoon snack!’. Or create a sense of urgency with ‘Save Now!’ or ‘Limited Time Only’ offers. It should take no more than seven words to grab a customer’s interest.

Make sure your signage is professional, clear and in good condition. A handwritten or damaged sign is a deterrent and distraction to the products.

3.    Engage and Entertain

DO: Create an enticing display that evokes intrigue and engagement. Samples or products that encourage touch create a customer experience that increases the chances of a sale.

Pro Tip: Curb boredom and frustration while waiting in long lines by offering tastings. If you have a small countertop, try placing items in display bins along your checkout line to keep customers browsing while they wait.

4.    Keep it Simple

DO: Limit the number of products on display. One to two products is usually enough. The lack of choice makes it an easy yes/no decision.

Don’t overload your counter with special offers, samples, and trial-sized products – they can discourage further buying. Keep it simple and leave plenty of room for shoppers to conduct their transaction.

5.    Impulse Items Only

DO: Offer items often purchased on impulse or for immediate satisfaction. Understand your customer’s needs well and meet them with an item that they can’t refuse. Snacks or frequently forgotten items are great choices.

Remember: Impulse buys needs to be affordable. If the price is too high, customers may deliberate too long and decide not to buy. Keep the decision easy with low-cost options. For higher priced items, make sure they would solve a problem -i.e. reusable shopping bags, an entertaining platter, or last minute gift ideas.

6.    Stay Fresh

DO: Keep the counter displays fresh and change them weekly. Timing is everything. Keep the products and offers relevant and display items according to priority levels.

An old display or dusty product is immediately undesirable. Keep displays dusted and orderly, and change out promotional displays quickly after they end.

7.    Cashier Etiquette

DO: Train staff on the latest specials and empower them to start conversations with ‘did you find everything you needed today?’ or ‘would you like to add on [relevant product]?’

Avoid pushy sales talk and ensure staff are respectful of a customers’ wishes – accepting when they refuse an offer.

8.    Highlight Your Loyalty Program

DO: Invest in future sales by offering a loyalty program. While you may not increase your immediate sales, you are paving the way for long-term customer loyalty and increased sales over time.

Don’t forget to use a sign. Signs provide an opportunity for customers to read about the program while the cashier is busy finishing an order. A well-trained staff member can then follow through with the registration much quicker.

If you need to revamp your countertop, why not take advantage of our monthly deals and order some great bargains to pass on some specials your customers’ won’t be able to refuse?unique-online-store-deals

Not yet registered with a wholesale account?

Apply here! Or login to order now.

AUSTRALIAN CONSUMERS’ GROWING DISTASTE FOR WASTE

BRANDS AND RETAILERS THAT OFFER INVENTIVE SOLUTIONS TO WASTAGE ISSUES ARE SET TO ENTICE CONSUMERS LOOKING TO DO THEIR PART FOR SUSTAINABILITY. 

Australians are becoming increasingly aware of the tremendous amount of food that is being wasted, as well as the pollution from their shopping habits and their daily choices, such as a takeaway coffee or the use of plastic straws. The latest research shows:

  • 1/3 of consumers prefer sustainable brands,
  • 66% of consumers are willing to pay more for sustainable goods,
  • Millennials are most willing to pay for sustainable offerings,
  • The highest demographic concentrations of green shoppers are in the older baby boomer generation, heavily influenced by their children as they have both the time to seek out specialty items and the resources to afford premium priced products.

According to a study by Luck & Giyanti, “a number of factors including increased media coverage, greater awareness of environmental problems, increased legislation (both national and international) and the impact of major industrial disasters on public opinion” has led to a desire for customers to take steps towards doing their part to improve the state of the environment. As a result, governments and big retailers are starting to take note.

The Plastic Bag Ban and Beyond

The Plastic Bag ban will officially be implemented across all states except NSW by July 1, 2018 for all retailers.

There is also a discussion around a plastic straw ban, with Woolworths taking the lead and ceasing the sale of plastic straws by the end of 2018. This change alone will help to remove 134 million plastic straws from circulation annually.

Woolworths is also “removing plastic packaging from a further 80 fruit and vegetable lines in a bid to appease increasingly environmentally conscious customers.”

Over the next 4 years, Coles plans on rolling out an “unprecedented” 10 commitments on packaging and recycling, including the removal of double plastic packaging for fruit and selling bunched vegetables like kale without plastic.

The pledge also included halving food waste across its supermarkets and to make all packaging of Coles Brand products recyclable by 2020, five years ahead of the federal government’s timetable.

Managing Director John Durkan said, “We know that 69 percent of customers say that we need to actively reduce waste and landfill through recyclable packaging and find alternative uses for waste.”

In addition, single-use plastics like coffee cups, straws and balloons could be banned by 2023 under the recommendations of the Australian parliamentary committee.

Be Part Of The Solution

Increasingly it’s becoming the standard that companies recognize the cost savings and potential profitability of going green; with more and more taking steps towards sustainable solutions.

As a bonus, a study by Carbon Down in Victoria found that 40 percent of businesses agreed that ‘being environmentally friendly gives my business a competitive edge’.

So, whether you’re a major chain or a small online store, consumers are increasingly looking for ways to reduce their negative impact on the environment. Organisations should always be on the lookout for new ways to offer eco-friendly products and shopping experiences. Active participation in community projects that help the environment can also create a positive view of the brand from a consumer standpoint, which may, in turn, generate improved brand loyalty.

Don’t get left behind. Understand the legislation changes taking place, know your customers, and support them in their transition to a more sustainable way of living with some of our best-performing eco-friendly items including:

Ecococonut Scrubbers

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Cheeki Reusable Bottles

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Enviro Bottles

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Fruity Sacks Reusable Produce Bags & My Magic Mud Bamboo Toothbrushes

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Klean Kanteen Reusable Bottles

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Ever Eco Lifestyle Essentials

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Little Mashies Reusable Baby Food Pouches & Bamboo Meal Set

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Apiwraps Reusable Beeswax Kitchen Wraps

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Apple Green Duck Reusable Shopping Bags

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Go Bamboo

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Be prepared for the ‘green groundswell’ and order all of your eco-friendly items online, 24/7 via our easy to use online store. Not yet registered? Sign up here!