UP YOUR SALES GAME WITH THESE PROTEIN BAR BRANDS

Australians love their protein bars. The snack bar market in Australia has been growing steadily over the last five years and is expected to reach more than AUD $900 million by 2025

In fact, there is quite a long-standing protein phenomenon happening. Even back in 2018, research out of Nielsen and The George Institute found that while total grocery growth sat at 2%, items described as containing protein saw a sales boost of 22.3%. 

Take your customers’ protein-packed snack game to the next level with these top-selling bars:

Clif Bars

CLIF BARS

In 1992, CLIF Bar and Company launched with a mission to develop an energy bar that combined convenience and great taste without compromising on quality, natural and organic ingredients. In the years since, they’ve gone on to become the number one energy bar in the United States and Canada.

CLIF Bar is crafted by athletes for athletes using real, vegan ingredients to fuel and nourish the body. Inside every one of the nine delicious CLIF Bar flavours you will find:

  • Between 9-11g protein (varies by flavour)
  • 11 vitamins and minerals
  • 70% organic ingredients
  • Slow-releasing carbohydrates for energy 
CLIF Builders Bars

CLIF BUILDERS BARS

Builders Bars are the number one plant-based protein bar in the United States. 

They are designed to both sustain workouts and help build muscle repair. With an impressive 20g of protein in each bar they are popular with athletes, fitness fanatics, body builders and tradies who need energy to fuel a physical day or work.

The low-GI Builders Bars have: 

  • 20g of complete plant-based protein
  • Essential amino acids to repair and rebuild muscles
  • Natural, organic, non-GMO ingredients
  • No artificial flavours
  • A real chocolate bar taste
  • Rainforest Alliance Certified Cocoa
  • No high fructose corn syrup
  • Three flavours – Chocolate, Chocolate Mint, Chocolate Peanut Butter
RXBAR

RXBAR

RXBAR is a brand built on absolute transparency. They are incredibly picky about the ingredients they use, and each of those ingredients are displayed front and centre on their packaging. Their no B.S. approach to creating simple, nutritious and flavoursome protein bars has garnered them a cult following of half a million on social media.

The RXBAR range has:

  • All natural, non-GMO and paleo-friendly ingredients
  • 12g protein from egg whites in every bar
  • 5g fibre per bar
  • Seven flavours – Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter, Peanut Butter Chocolate, Mixed Berry, Mint Chocolate
Botanika Blends protein bars

BOTANIKA BLENDS PROTEIN BARS

Botanika Blends brings together botany and food science to create plant-based, organic and health-conscious products. From their home base in Brisbane they are passionate about selecting sustainable food sources that promote better health for all. 

The Botanika Blends Protein Bars are:

  • Vegan friendly with no collagen, dairy or eggs
  • Gluten free with gut-friendly pre/probiotics
  • Packed with 10g protein and less than 5.5g carbs
  • Free from artificial colours, flavours, sweeteners, dates and rice malt syrup
  • Australian made
  • Six flavours – Apple Pie, Blueberry Pancake, Choc Chip Peanut Butter, Choc Hazelnut, Lemon Cheesecake, Vanilla Cake Batter
Macro Mike protein bars

MACRO MIKE PROTEIN BARS

Born from a desire to create the best-tasting vegan protein on the planet, Macro Mike has now created a range of baking mixes, powdered peanut butter, plant-based protein blends and protein bars. The entire range is macro and vegan friendly as well as gluten and dairy free, made from the best wholefoods from around the world. 

The range of Macro Mike Protein Bars are:

  • Made with plant-based protein
  • 100% natural 
  • Gluten and dairy free
  • Gut and macro friendly
  • Packed with 10-11g protein per bar
  • Four flavours – Almond Scrumptionator Cheezecake Choc Chip, Blueberry Muffin, The Game Changer Cheezecake Choc Chip Peanut, We Jammin’ Peanut Butter & Strawberry Jam Donut

STOCK YOUR SHELVES WITH THE TOP PROTEIN BAR BRANDS

To order from our range of protein bar brands, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

THE GROWING DEMAND FOR PLANT-BASED MEAT ALTERNATIVES

In the year 2000, 2% of Australians reported being vegetarian. By 2019, that number had jumped by more than 10%. Australia’s demand for vegan products positions us as one of the fastest-growing vegan markets in the world.

Whether they are choosing a vegetarian diet for the health benefits or because of a personal stance against cruelty to animals, more and more people are turning to plant-based food options.

MODERN PLANT-BASED EATING

In 2019, The Heart Foundation changed its recommendations on the consumption of meat, suggesting a limit of less than 350 grams of unprocessed meat – approximately three meals – per week. In 2021, a record number of people signed up to Veganuary, committing to follow a vegan diet for the month of January.

When it comes to eating a plant-based diet, it’s not necessarily an all or nothing approach. While many consumers will be dedicated vegans, others adopt a flexitarian style where they follow a mostly vegetarian diet, eating minimal animal products in moderation.

For plant-based devotees – whether that is a full-time or a part-time commitment – the range of products available to them goes well beyond tofu and veggie burgers. One of the recent category additions is plant-based meat that offers a similar texture to regular meat, but is instead made from plant-based protein sources.

Research by Food Frontier shows that one in three Australians has tried this new generation of plant-based meat products. Their forecasts predict that growth in the category is likely to see the sector generate close to AUD $3 billion in retail sales by 2030.

That growth is already accelerating fast. According to a report in Retail World, the category doubled in size from 2019 to 2020. And while early growth was from the early adopter market, the report also revealed a prediction, “We expect the scale of the category to continue to grow through mainstream shoppers looking for alternative protein options for a range of reasons including health and sustainability.”

Plant-based meat is a relatively new and fast-growing market that has the potential to reach a broad consumer base. Meet the market by adding plant-based alternatives to your range with these top-selling brands.

Plant-based meats - Upton's Naturals Jackfruit

UPTON’S NATURALS

Whilst it is not your typical meat replacement as it contains a very minimal amount of protein, jackfruit originates from tropical locations where it is abundant and popular for its high level of antioxidants. 

It’s very popular in the vegan community as a versatile plant-based meat alternative. It has a texture akin to shredded chicken or pork and soaks up the flavour from herbs, spices and sauces.

The Upton’s Naturals Jackfruit range includes five varieties. Original which has no added flavouring to be used as a base for plant-based dishes, or the five flavoured varieties – Bar-b-que, Chilli Lime Carnitas, Sweet & Smoky and Thai Curry. 

The range is highly versatile, able to be used in a variety of recipes to create delicious vegan meals. Each of the flavours in the range is low-GI, gluten free and low in saturated fat.

Flexible Foods plant-based meat alternatives

FLEXIBLE FOODS

The Plant-based Mince and Patties from Flexible Foods are made from texturised pea protein, considered one of the most sustainable plant-based proteins. 

The Australian-made range is non-GMO, gluten free, preservative free, low fat and low carbohydrate. They are a good source of iron, protein and fibre.

The Plant-based Patties include 14g of protein per patty with 3.1mg of iron and includes chia meal, nutritional yeast and flavoursome spices.

There are four varieties of the Plant-based Mince – Original, A Taste of India, A Taste of Italy and A Taste of Mexico. Each is high in protein with regional flavours added to create delicious meat-free meals.

Plantasy Foods plant-based meat alternatives

PLANTASY FOODS

The Plantasy Foods Protein Patty Mixes were the first of their kind to launch in Australia, are made from premium ingredients and are gluten free. With three flavours in the range – Original, Mexican Fiesta and Fresh Thai – the products were designed to mix with water and then be shaped into patties or rissoles.

Plantasy Foods also has a diverse range of other plant-based protein options including the innovative Nut Roast with Cranberries (baking pan included) and the versatile Walnut & Lentil Mince.  

As well as three Plant-based Protein mixes – a Soy Free option made from 100% texturised pea protein and the Natural and Dark made from defatted soy flour (with the addition of cacao for the Dark).

JOIN THE GROWING PLANT-BASED MEAT TREND

Stock your shelves with this new generation of plant-based meat alternatives with Unique Health Products. You can call our friendly sales team on 1800 787 904 or place your order 24 hours a day, 7 days a week with the convenience of our online store. If you are a new Unique Health Products customer, you can register your account here.

WAKE UP TO HEALTHY SALES

Busy lifestyles and fragmented eating habits have often required consumers to choose between a healthy breakfast or a more convenient option. But not anymore! The desire for a more diverse selection of grab n’ go healthy breakfast products is driving innovation to meet these changing consumer priorities.

Kickstart your breakfast sales with these nutritious, convenient and grab n’ go options.

Healthy breakfast spreads

Spread that hemp

All natural and made without additives, fillers or sweeteners, the Essential Hemp Nut Butter range is filled with good fats and combined with the protein superfood, hemp. These dairy-free and gluten-free butters are ideal as a breakfast spread or addition to a healthy morning smoothie.

Worry-free mite

Practically every ‘mite’ is covered with this breakfast spread gem! Free from yeast, gluten, soy, grains, nuts, dairy, eggs, thickeners, additives or added preservatives, it is the ultimate allergy-friendly superspread. EveryMite is available in four great options; Low Salt, Fodmap Friendly, Original and new BabyMite.

Pure golden goodness 

Driven by passion and love for what’s nourishing and real, The Whole Foodies (Wild Crafted) Raw Honey is 100% Australian and derived straight from nature’s wild eucalypt nectar and honeybees. Available in a 1kg tub or a handy 500g squeeze bottle. 

Antioxidant rich

Amazonia Raw Acai is the perfect beauty boost for breakfast bowls and smoothies. Packed with 21 times more antioxidants than blueberries, this certified organic, nutrient powerhouse is rich in Vitamin A and C, dietary fibre, and anthocyanins to support strong hair, skin and nails.

Daily dose of wellness 

Exclusive to Unique, Bragg Apple Cider Vinegar contains the sought-after ‘Mother’, is a household name and a world market leader. Made using only the finest, organically grown apples, the vinegar is unfiltered, unheated, unpasteurised and contains 5% acidity. 

Energy shot 

These shelf-stable, natural elixirs are free from artificial flavours, preservatives or colours, are caffeine free and made with 39% ginger and wild turmeric juice. The Ginger People Ginger Shots come in a shelf-ready CDU of 12 and are a great option for a countertop display upsell. 

Healthy breakfast baking

Macro-friendly waffles

Made using their smooth and creamy almond protein, Macro Mike’s Waffle Mix is packed with more than 20g of protein per serve. These plant-based, gluten-free and 100% natural waffles tap into the breakfast convenience trend requiring only the addition of mylk for a quick and healthy breakfast solution.

Low-carb pancakes 

Nutritious and delicious! These PBCo. Protein Pancakes are powered with 21g of plant-based protein and contain less than 3g of carbs per serve. With no added sugar and free of gluten, this 300g packet makes up to 30 deliciously fluffy pancakes. 

Healthy breakfast bowl

Nutty keto goodness

This gut-friendly, nutrient-rich granola contains no added sugar, is made with all-natural organic ingredients and has only 4g of carbs per serve. The Monday Food Co. Keto Granola combines salty and sweet nutty flavours and is available in 300g and 800g sizes.

Protein-packed porridge 

Consisting of key ingredients such as organic rolled oats, protein, probiotics, digestive enzymes and minerals, Botanika Blends Protein Brekky Porridge instant mixes are packed in convenient single serve sachets in a shelf-ready CDU of 12 or 1kg bags. Available in four protein-packed flavours.

Healthy breakfast on-the-go

Protein on-the-go 

Using eight simple ingredients including egg whites for protein, dates to bind and nuts for texture, each RXBAR packs 12g of protein and 5g of fibre in under 220 calories. At an enticing RRP of only $3.95, it is the perfect breakfast on-the-go. 

Stock up on healthy breakfast products

This is just a small sample of the healthy breakfast products in our range. Stock your shelves with the thousands of products you’ll find in our online store. If you’re new to Unique Health Products, you can register for an account here. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904. 

WHY AUSTRALIANS LOVE BRAGG

To still be a household name after more than a hundred years in business is quite the feat. Especially when your core products have also stood the test of time. That’s Bragg. Since 1912 they have been trusted by consumers around the world to produce quality health products.

In a recent Australian Consumer Survey conducted by Unique Health Products, 85% of Australian consumers consider Apple Cider Vinegar a pantry staple. Bragg is also the brand of choice with 83% of Australian consumers preferring Bragg Apple Cider Vinegar over other brands. Not to mention, it’s an impressive track record of reviews with a 5/5 star rating on Amazon Australia.

One bottle of Bragg Apple Cider Vinegar is sold every four minutes in Australia. 

Bragg Apple Cider Vinegar contains both pre- and probiotics which can support immune and gut health as well as the sought-after ‘Mother’.

While Bragg is synonymous with Apple Cider Vinegar, there is so much more to this powerhouse brand than their most famous product. From Seasonings to Vinaigrette and Olive Oil, Bragg has a top-selling range of real food formulas backed by a century of time-tested wellness benefits.

When you consider that 88% of Australian consumers are willing to pay more for quality health products, it’s no wonder they prefer Bragg. Two in five Bragg customers purchase a Bragg product at least once a fortnight. In fact, more than a third of consumers in Australia would still choose Bragg every time, even if given the opportunity to purchase another brand. 

50% of Australian consumers have been using Bragg products for 1-5 years and there is a huge opportunity for retailers who stock this iconic brand. Bragg products are high quality health foods back by research and more than a century of sales history. 

In Australian households, 70% consider Olive Oil to be a pantry staple. 52.5% for Nutritional Yeast, 25% for Vinaigrette and 80% for Mixed Herbs. Meet this demand with healthy alternatives for Australian pantry staples. 

Why Australians love Bragg

Unique Health Products is the exclusive distributor of this iconic brand. To order your stock – either call our friendly sales team on 1800 787 904 or order via the convenience of our online store, anytime of day. If you don’t yet have a wholesale account with us, you can register for an account here

CATERING TO THE GROWING GLUTEN-FREE MARKET

According to the latest figures, more than 355,000 (or 1 in 70) Australians have coeliac disease, a serious autoimmune disease requiring complete avoidance of gluten. However, most – approximately 80% – actually don’t know they have the disease.

Each year, Coeliac Awareness Week aims to raise awareness of the disease for the 284,000 undiagnosed sufferers. By shining a spotlight on the disease, they hope to encourage people who are suffering from symptoms to get tested. 

Whether people are following a gluten-free diet as a way to manage their coeliac disease, or they are removing gluten due to an intolerance or other health reasons, there is now an abundance of gluten-free products available to support their diet.

Over the last decade, the market has expanded exponentially, and that is showing no signs of slowing. In fact, the gluten-free products market is expected to register a CAGR of 7.8% in the period 2020 – 2025.

This year, Coeliac Awareness Week runs from the 13th-20th of March. Explore our large range of gluten-free wholesale products to help you cater to those with Coeliac disease as well as the increasing number of consumers who are choosing to eliminate gluten from their diets!

Gluten-free wholesale breakfast products

BREAKFAST

Traditionally, breakfast is a gluten-filled meal – from the standard staples of toast and cereal to some of the more indulgent breakfast options like pancakes and waffles. 

But not anymore! There is an increasing number of alternatives that have none of the gluten and all of the flavour, and even offer healthier alternatives to some traditional options: 

Eclipse Organics 

Eclipse Organics Gluten Free Light and Crisp and Gluten Free Nutty Clusters both include organic, gluten-free cereal flakes, puffs and chia seeds for a delicious cereal alternative. 

KOJA Health

With a mission to create health food products from ‘real food’, KOJA Protein Pancakes – available in Cacao, Cinnamon or Coconut & Maca – are light and fluffy pancakes that are free from gluten, dairy and sugar.

2die4 Live Foods 

Made from organic, premium quality, activated ingredients, the 2die4 Live Foods Organic Activated Muesli contains a blend of organic and activated almonds, pecans, pepitas and pistachios with buckwheat, quinoa and amaranth, making it a delicious gluten-free option for the breakfast table.

Gluten-free wholesale baking products

BAKING

Gluten-free baking is a category that has seen huge innovation, both in raw ingredients such as flours as well as baking mixes. Some of our top-selling gluten-free baking brands include:

The Gluten Free Food Co.

The range of flour blends and baking and bread mixes from The Gluten Free Food Co. is quite ground-breaking. As well as being 100% plant based with only organic ingredients, each product uses wholesome flours and seed meals, and no nut meal.

There are two flour blends in the range – a Grain Free Flour and a Wholemeal Flour. They can both be used in a 1:1 substitution ratio for regular all purpose wheat flour. 

There is also a Quick Bread Mix using a blend of seed, vegetable and grain flours and meals, a Quick Pizza Base Mix and a Soft & Flexible Wrap Mix.

For the sweet tooths, there are three varieties – Banana Bread, Chocolate Cake and a Quick and Easy Cupcake Mix. All are easy to make with minimal additional ingredients required.

Natural Evolution

In addition to the Green Banana Baking Flour, which is rich in prebiotic fibre resistant starch, the Natural Evolution range includes gluten-free mixes for Banana Bread, All Purpose Dough, 5-minute Chocolate Cake, Caribbean Cake and Vanilla Pancake & Waffle Mix.

Another innovative nutrient-dense, gluten-free flour from Natural Evolution is their Gold Sweet Potato Flour, made from Queensland-grown gold sweet potatoes. 

PBCo.

PBCo. was born out of a desire to provide low-carb, low-sugar options for consumers so they can still enjoy baking at home… with a healthier twist.

The products in the Low Carb and Protein ranges are all gluten free. In the Protein range, this includes the Bread, Muffin, Pancake, Pizza Base, 6 Seeds Bread, Cookie and Banana Bread Mix. 

The Low Carb range includes Cookie, Chocolate Cupcake, Pancake & Pikelet, Sunflower & Linseed Bread, Vanilla Cupcake Mixes and a Low Carb Crumb in three varieties – Original, Medium and Hot & Spicy. 

Macro Mike

In the Macro Mike range of baking mixes, there are a large number of gluten-free products. This includes the Macro Friendly Double Choc Protein Brownies, Salted Caramel Brownies, Choc Chip Snickerdoodle Cookie, Triple Chocolate Chunk Cookie and White Choc Chip Cookie as well as the Almond Protein Waffle and Banana Bread Baking Mixes.

Gluten-free wholesale pasta and sauces

PASTA AND SAUCES

From dried pasta to gnocchi and convenience meals, we have a wide range of wholesale gluten-free pasta products. 

Difatti

The four Difatti Gnocchi varieties are all gluten free… and delicious! They include Plain, Pumpkin and Quinoa, and Spinach and Tomato, which are all made from premium potatoes, corn and rice flours and designed to be a kitchen cupboard staple. 

Flexible Foods

The range of Instant Pasta Meals from Flexible Foods are all part of the brand’s mission to make plant-based eating fun, nutritious and accessible.

There are three varieties in the range – Cheezy Garlic Herb, Creamy Mushroom and Tomato Basil, all of which are both dairy and gluten free. 

Plantasy Foods

The founders of Plantasy Foods – Monica Topliss and Fran Leman – are on a mission to produce healthy and convenient gluten-free, plant-based wholefood. 

Everything except the Creamy Cheez Sauce Mix is gluten free. From the Plant-based Protein and Protein Patty Mixes to the seven flavours in the Good Soup range and Vegetable Gravy Mix. 

Plantasy Foods also as a strong gluten-free pasta offering with four varieties of dried pasta – ABC (Alfabeto), Little Stars (Stelline), Mini Macaroni (Vegeroni) and Sea Shells (Conchiglie), as well as the popular Mac N Cheez, available in Original Cheez, Cheez N Chive, Chilli Cheez, Porcini Cheez and Mac N Go.

Bragg

The Bragg name is synonymous with Apple Cider Vinegar, but that isn’t the only innovative health product in the range.

For coeliacs and those with gluten intolerance, soy sauce is off-limits as it contains gluten. Bragg Coconut Liquid Aminos is a gluten-free and healthier alternative to soy sauce. Another gluten-free winner is the Nutritional Yeast Seasoning which can be used as a “cheezy” topping on practically everything and as an alternative to thicken soups and sauces with an added health boost. 

Gluten-free wholesale snacks

SNACKS

Gluten-free snacks are also in high demand, particularly for their grab n’ go convenience factor. Here are some options to fire up your customers’ taste buds.

Byron Bay Cookies

In the Byron Bay Cookies Gluten Free range, there are four flavours – Maple & Pecan, Sticky Date & Ginger, Triple Choc Fudge and White Choc Macadamia. The Triple Choc Fudge and White Choc Macadamia are also available in Gluten-free Cookie Bites.

Botanika Blends

From the wizard at Botanika Blends comes a new collection – Botanika Bickies. These Vegan Protein Cookies are available in three flavours – Birthday Cake, Choc Chip and Choc Choc Boom. 

Also in the Botanika Blends range is the Vegan and Gluten Free Pancake Mix – a plant-based option that uses brown rice flour, sorghum flour and corn flour for a naturally tasty alternative. 

STOCK UP ON GLUTEN-FREE WHOLESALE FAVOURITES

This is just a small selection of the gluten-free wholesale products we have available at Unique Health Products. We distribute hundreds of health and wellness brands nationwide. To place an order, visit our online store 24/7 or call our friendly sales team on 1800 787 904. If you are new to Unique Health products, you can register your wholesale account here.

4 HEALTH PRODUCT TRENDS TO WATCH IN 2021

Attempting to predict trends for the year ahead seems somewhat of a foolish task these days but the reality is that many health product trends are slow burners, building steam gradually before becoming fully-fledged mainstream inclusions.

So despite the air of uncertainty around retail and the ever-changing global environment that we live in, experts can still predict, with fair accuracy, what we will be eating more of in the near future. We’ve tracked down the data-driven expert insights to bring you four health product trends to watch this year.

Plant proteins

meat-free-protein-plant-based-mince-trend-australia

Plant-based meat alternatives and protein sources are big business and they have been for a while now. But we’re going to see this ramp up in 2021 big time!

The plant-based protein market is predicted to grow at an impressive compound annual growth rate (CAGR) of 7.3%, with demand for vegan meat alternatives soaring back in 2020—sales were up by a staggering 264% by May!*

This demand isn’t just coming from those who are vegan either. It’s driven by a mix of factors—the plant-based movement, flexitarian-style diets, increased awareness around health and excessive meat consumption, climate change activism, in addition to a host of innovative ‘can’t-believe-it’s-not-meat’ replica products piquing the interest of mainstream consumers.

nootropics-products-australia-brain-health-mental-performance

Nootropics

You may have seen the word ‘nootropics’ before but what exactly are they? Nootropics can be classified as ingredients, supplements, or other substances that may improve cognitive function including memory, focus, motivation or creativity. Some provide temporary enhanced performance while others work long-term to improve cognitive health and mental performance if taken consistently.

According to DataM Intelligence, the global nootropics market is predicted to grow at a CAGR of 12.6% during the forecasting period (2020-2027). We’re expecting to see nootropics pop up in all kinds of products thanks to powerful marketing promoting their ability to support academic success, professional advantage, athletic performance, personal improvement and sustaining brain activities during old age.

Finding calm

stress-calm-natural-health-products

The demand for functional food and beverages that help reduce anxiety, support adrenal health, reduce insomnia, help to manage stress and improve mood are sharply on the rise. In fact, according to Goldstein Research, sleep aids and stress management supplements including products with herbal extracts, ashwagandha, tryptophan, zinc and/or magnesium are the fastest-growing category within health!

Even prior to the stresses of 2020, mood/relaxing supplements were a booming category that grew at a CAGR of 5.7% between 2014 to 2019. According to Euromonitor’s ‘Health and Nutrition Survey, January and February 2020’, more than 50% of consumers around the world claimed they were suffering from ‘moderate’ to ‘extreme’ stress.

Functional flours

functional-flours-gluten-free-healthy-baking-australia

Originally driven by the need for alternatives to wheat and other gluten-containing flours, functional flours are gaining popularity as consumers and culinary experts seek to improve the texture, taste and nutrient profile of their gluten-free cooking.

Functional flours such as apple, chia, banana, quinoa and coconut flour are popular thanks to their additional health benefits, flavour profiles and baking capabilities, as well as their sustainable nature. Many of these are often a byproduct of other food manufacturing and help to reduce waste which makes them more sustainable options to regular flour.

There is also a continued increase in gluten-free, grain-free and low-carb diets that are driving the demand even further. According to Global Market Insights, the global gluten-free food market alone is expected to reach more than AUD$20 billion in the next six years!

Kickstart 2021 with your shelves stocked with the best trending products from Unique Health Products. You can shop online 24/7 or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

*Research and Markets, 2020, CB Insights, 2020.

THE CHANGING CONSUMER BEHAVIOURS DRIVING RETAIL

There has been a whole lot of moving and shaking in the retail space, with brands and businesses having to pivot left, right and centre to stay relevant and accessible to the changing consumer behaviours of Australian shoppers. So as we enter a new year, how can we best reach our target markets and stay front of mind when it comes time to push the ‘pay now’ button?

Meet the needs of your customers by considering these three purchasing trends underlying how Australians are choosing to shop today.

The mobile shopper

We are exercising, socialising, working, shopping and more—online. It’s not just Gen Z and Millennials anymore; it is all of us. Australia Post reported more than 8.1 million households shopped online between March and August last year, an increase of 16% from the same period the year prior. Two thirds of these households have continued to shop online due to convenience and most of us are finding out about brands, comparing prices and shopping directly on our mobiles.

Consumers want their online shopping experience to be quick and easy. This means everything from your website, customer service, checkout process and payment apps need to be mobile-friendly in order to stay in the game.

If you don’t have capacity to ship orders, there are certain digital experiences that consumers are getting used to, like BOPIS (Buy Online, Pickup in Store). So you can still use your digital presence to drive sales in store!

The ‘buy now, pay later’ enthusiast

Australians are moving away from traditional credit methods and embracing the Buy Now, Pay Later (BNPL) options such as ZipPay and AfterPay. Cash-strapped consumers get their purchases instantly, with the full amount paid off in regular, interest-free instalments within a couple of months.

Nielsen research shows 91% of Australians are familiar with these payment methods and the Global Payments Report from WorldPay predicts regular users will pass 4 million by 2023.

For retailers, buy now, pay later platforms provide the opportunity to benefit from more immediate sales — both online and instore. Specifically, it increases the chances of growing a customer base, and it incentivises customers to spend more than they initially intended.

The value-driven buyer 

According to research by Deloitte, “today’s consumer has a new set of value drivers, one that is more intrinsically linked to their core values and beliefs. Traditional drivers such as price, taste and convenience remain important in their buying decisions, but new evolving drivers such as social impact, health and wellness, safety and experience have emerged to the forefront. More than half of consumers weigh these evolving value drivers more heavily than traditional ones and 63% are willing to pay more for products where social impact values are demonstrated.”

In addition, a recent Consumer Index Report by Suzy Consumer Insights shared that 65% of consumers are more likely to support a brand that cares about the same social issues they do. Making it clear that for the majority of Australians, transparency regarding sustainability, ethics and supported social causes is now an essential part of building consumer trust and loyalty. 

Stay ahead of changing consumer behaviours with top-selling natural health and beauty products from Unique Health Products. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

NATURALLY CALMING PRODUCTS PROVE SLEEP SELLS

Even before the heightened uncertainty of the past year, Australians weren’t getting enough sleep. More than a third of them to be precise. 

At the same time, we’re also a nation feeling the increased pressure of stress and anxiety. 

It’s an unbreakable cycle of lack of sleep and stress, stress and lack of sleep.

But Australians also have an insatiable appetite for natural calming products and remedies… and it’s driving demand for products to reduce stress, anxiety and improve sleep.

The pursuit of calm

At Unique Health Products we are ahead of the curve, with a large range of products that are designed to relax and calm the mind, naturally.

Blog _Botanica Blends

Botanika Blends

Botanika Blends Dreamy Jelly – available in two flavours, Grape Bubblegum and Berry Good – is the perfect pre-bed treat for sweet dreams. 

The jelly is vegan and cane sugar free. It has ingredients like tryptophan, an amino acid that converts to serotonin in the brain as well as magnesium, which may encourage sleep and relaxation.

the-goodnight-co

The Goodnight Co. 

The name probably gives it away, but The Goodnight Co. is all about products that induce and enhance sleep. 

There are three key Essentials Oils in the range – the uplifting Ritual Blend, the refreshing Goodnight Blend and the rejuvenating Calm Blend. The Essential Oils can be paired with a stylish Ceramic Diffuser or alternatively they come in a Roll On Bottle. 

In addition to a Sleep Mist that contains geranium for reducing stress, sweet orange for calming and lavender for relaxation, The Goodnight Co. also has a selection of homeopathic drops. 

The Deep Sleep Drops are formulated to support optimal sleep with calming coffee cruda and passiflora incarnata which may help with insomnia and anxiety. The Calm Drops include ingredients like hypericum, anacardium and zinc, which together may reduce anxiety, relax the body and calm the nerves.

epzen-relax-sleep-salts

Epzen 

Magnesium is a mineral that has had more time in the spotlight recently. It is an important mineral that may assist with mood, sleep quality and relaxation.

In the Epzen range of Magnesium Bath Crystals, Magnesium Body Lotion and Magnesium Body Spray, the magnesium is infused with essential oils across two lines – Relax and Sleep.

Relax uses rosewood, ylang ylang, geranium, frankincense and may chang essential oils to re-energise the body and mind. Sleep uses lavender, mandarin, cedarwood, bergamot and Roman chamomile to help unwind and find restful sleep.

Amazing Oils 

Amazing Oils is another brand that harnesses the power of magnesium for promoting restful sleep.

The Magnesium Pro Sleep Lotion combines magnesium with lavender and chamomile for a powerful formulation that may assist with relaxation and induce sleep while also relieving sleeplessness.

Amazing Oils also has a solution for tired parents seeking a solution to baby sleep challenges. There are two products – Magnesium Baby Sleepy Toes Towelettes and Baby Calm Gel Roll-On. Both use a gentle formulation of magnesium chloride for infants from three months old.

wheat-bags-love

Wheatbags Love 

For those who want to give the gift of sleep, Wheatbags Love has a range of Sleep Gift Packs.

Each pack includes a handmade Eye Pillow, Earplugs and Sleep Balm. The Eye Pillow can be chilled in the freezer or warmed in the microwave and is helpful for tired eyes and headaches. The Sleep Balm contains lavender, rosewood and vanilla essential oils for adding to them temples and pulse points.

The gift packs are available in a range of designs – Banksia Sky, Grevillea, Heart Gum and Wattle.

rescue-remedy

RESCUE REMEDY

Rescue Remedy is based on a formulation of five flower essences which were first identified by Dr Edward Bach in the 1930s.

The Rescue Remedy Pastilles – available in Original. Blackcurrant and Cranberry flavours – come in a handy tin for stress relief on the run. The Rescue Remedy Drops and Spray can be used on the tongue as often as required. 

The Rescue Sleep Drops and Sleep Spray are an extension of the Rescue Remedy range that combines the original flower essences with white chestnut to help relieve sleeplessness.

mt-retour

Mt Retour 

Mt Retour offers two essential oil blends – one for sleep, and one for stress – in a convenient roll-on format.

The Cosy Sleep Blend includes a relaxing blend of camellia, almond, lavender, marjoram, patchouli and orange essential oils. The Stress Soother blend includes a similar formulation with the additional of ylang ylang and bergamot for their calming benefits.

evolution-botanicals

Evolution Botanicals 

Rhodiola rosea is an adaptogen that may improve energy levels and mood… particularly during times of high stress.

The Evolution Botanicals Rhodiola Rosea Extract is a powder that can be added to water or smoothies as part of a daily routine.

Each of these dreamy products are available for wholesale order in the Unique Health Products online store. If you are ready to purchase you can order 24/7 or contact our friendly sales team on 1800 787 904. If you aren’t yet registered for a wholesale account with us, you can register your account here

ETHIQUE CONCENTRATES – A PLASTIC-FREE ALTERNATIVE

Australia’s love affair with plastic is showing no signs of abating. According to the Federal Government’s 2018-19 National Report of the Australian Plastics Recycling Survey, our national plastic consumption has hit an all-time peak of 3,435,200 tonnes.

But all is not lost. Powerhouse brand Ethique is on a mission to save more than 50 million plastic bottles from landfill by 2025. So far, with their range of bars they have saved 8 million plastic bottles, and with their newly launched range of Ethique Concentrates, they are well on their way to reaching their goal… transforming household and cosmetic products in the process.

The new plastic-free revolution

Ethique has been shaping the plastic-free movement since 2012. But not everyone likes bars or is prepared to try them.

Enter Concentrates. A new alternative for consumers who favour traditional liquid products yet want to reduce their plastic consumption.

The Concentrates range includes hair care, bodywash, body lotion, handwash and household concentrates. Similar to the Ethique bars, the ingredients are naturally derived and sustainably sourced. They are certified vegan, cruelty free, palm oil-free and 100% plastic free.

Using the Concentrates couldn’t be simpler.

  1. Open the compostable cardboard box. Snap the concentrate into small pieces in a heatproof bowl and pour over hot water.
  2. Whisk until the solution is melted. Set aside to cool for five minutes. 
  3. Pour into an existing bottle and use as you normally would.

Concentrate on the benefits

Concentrates are refillables done differently. The fact is that most of the products these Concentrates replace – handwashes, body lotions, cleaning sprays etc. – are made from up to 98% water. 

Not only are the plastic bottles they come in ending up in landfill, they are unnecessarily using precious water.

Each Concentrate saves 700ml of water. Consider the amount a single person would use over a year across the range and those water savings add up! That’s in addition to one less plastic bottle being manufactured and entering landfill per Concentrate.

These products are effective and environmentally friendly.

QUICK FAQs

What are Concentrates?

Concentrates are a new range from leading natural and plastic-free brand, Ethique. Once the Concentrates are diluted in water, the liquid can be used like any other liquid cleaning and cosmetic products.

Which products are in the Concentrates range?

The range includes hair care, bodywash, body lotion, handwash and household products.

What is the difference between Ethique bars and Concentrates?

The bars and Concentrates use different product formulations. If you try to use the Concentrates in the same way you would a bar, it will not work. Likewise, if you try to dilute the bars into liquid they will go mouldy very quickly. Both products are natural and sustainable but the Concentrates offer an alternative for people who don’t like using bars or who want a natural, plastic-free alternative to household cleaners.

Are the ingredients natural?

As with the rest of the Ethique range, the ingredients are 100% naturally derived, ethically sourced and sustainable. You also won’t find any petrochemical derivatives, parabens and synthetic fragrances in any of the Concentrates.

How long will the product last once made up?

Once the Concentrate has been diluted for use, it has a six month shelf life when stored in a suitable container with a lid.

What can the diluted Concentrate be stored in?

The beauty of Concentrates is they allow the reuse of an existing container, saving more plastic waste. Any clean vessel will do – an old drink bottle, a glass jar or anything with a lid.

Do the Concentrates contain preservatives?

The diluted Concentrates can safely last for six months because they contain preservatives – namely a combination of benzyl alcohol and dehydroacetic acid. Due to the volume of water in the diluted products, the preservatives prevent harmful microorganisms from forming. 

Ready to help your customers give plastic the flick? Order the entire Ethique range online now via our shop or contact our friendly sales team on 1800 787 904. Haven’t yet registered for a wholesale account with us? You can do so here.