AUSSIE CLIF BAR ATHLETES OFF TO A STRONG START IN 2018

IF THE SUCCESS OF TEAM CLIF AUSTRALIA’S ATHLETES IS ANYTHING TO GO BY – BEING FUELED BY THE RIGHT NUTRITION CAN HELP YOUR CUSTOMERS REACH INCREDIBLE GOALS.

These inspiring athletes are representing CLIF Bar at some of the world’s most impressive sporting events, advocating for the brand and creating brand awareness. If you’re not yet stocking CLIF Bar products, you’re missing out on a product range that’s easy to sell and already has a team of passionate athletes proudly marketing the range for you!

Take a look at just a preview of the amazing highlights some team members have accomplished this year so far!

Sam Weir 

A true adventurer in all senses of the word. Sam has an impressive history of success and putting himself in the most adventurous races out there! This year is not going to be any different.

Recently, Sam and his friend, Dylan Jones, battled capsizes, seasickness and homesickness rowing across the Atlantic Ocean for 52 days straight winning the paired teams division in the Talisker Whisky Atlantic Challenge! Their efforts have made them the fastest Aussies to row the Atlantic.

Sam also took on the world’s toughest foot race – the Badwater 135 miler in Death Valley California, and won the ANZAC 450km Ultra by 21 hours!

Next up? The Nerang 200 Miler!

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Keely Andrews 

Thanks to her brilliant effort at the Roxy Pro on the Gold Coast, Keely is now ranked 2nd in the world after a challenging final against Team CLIF US surfer Lakey Peterson. Watch all the action of the final here! 

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Lucy Bartholomew

Lucy is the ultra marathon runner who doesn’t stop smiling! This year Lucy broke a CR and won the Two Bays Ultra 56km that runs from Cape Schanck- Dromana and back.

Lucy said “I have run this race 3 times prior, first in 2013 with my Dad side by side, winning the following year and then having a terrible race in 2015. It was an honour to return to this race with my Dad (run separately this time) and my brother participating in the 28km (one-way event). I had a great race leading from the front the entire way and finishing in 3rd overall.”

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Lucy Stirling

After an epic win in the Australian Boulder Nationals late last year, Lucy Stirling is wasting no time ticking off more goals in 2018. Lucy made it to the podium for the Open A Females in the 2018 Clif Bar Open Lead & Speed Championships last month. With an automatic qualification to maintain her number one status in the Australian Bouldering for this year, Lucy will be representing Australia in a number of World Cups and the 2018 World Championships held in Austria later in September.

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Jake Hynes

Jake is a passionate triathlete who attends every race he can! In February this year, Jake was 2nd fastest male from the SCTA team in the sixth race of the Queensland Triathlon Series, taking out second place in the 16-19 years and 7th overall for men. He also ranked fourth place Open Male in the Glenelg Triathlon and third place Open Male at the Robina Triathlon.

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Brodie Gardner 

Xterra and Cross-triathlon athlete, Brodie, has taken out the first spot in the Queensland Enduro Cross Tri Championships, come in second at the 2018 Australian Cross-Triathlon Championships, and third in the Open Men’s QTS Tri Series Race 7.

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Toby Coote 

Australian Team CLIF and SCTA Coach, Toby, has been named as head triathlon coach of PNG Team for Commonwealth Games, coaching PNG triathlete, Rachel Sapery James this month!

The SCTA Club also ranked 2nd at Mooloolaba Triathlon Division 5, and finished 2nd club overall in the Queensland Triathlon Series over 7 races – against some clubs that have 5 times as many members!

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Romy Wolstencroft

This pocket-rocket is a force to be reckoned with!

Recently, at the ITU Oceania Junior Championships, Romy finished in 5th place, ranked 3rd out of the Oceania Championships, and was the 1st Australian to cross the line. Plus, Romy ranks 2nd on the National Junior Series point score by 1 point!

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Callum Watson

Team CLIF Australia’s Olympic Cross Country Skiier, Callum Watson, represented us this year at the Winter Olympics. Callum scored his Olympic PB in Pyeong Chang in a brutal 50km race and also finished 13th in the Men’s Team Sprint Free Semifinal 2.

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Ash Hunter

One of our newest team CLIF Bar Australia members, Ash has a tonne of experience and success in her history. We can’t wait to see what she brings this year!

In 2016, Ash fulfilled her dream to represent Australia at the Ironman 70.3 World Championship.

Since then she has gone from strength to strength, with this year alone taking out Overall Female Winner at the Battle on the Balonne Triathlon, third place in the Cairns Ironman 70.3 in the 25-29 age group, and first place in the Byron Bay Triathlon in her age group!

If you’re looking to fuel your adventures with CLIF Bars, Bloks, and Energy Shots, they’re available at Coles, Woolworths, and all good health, convenience, and sports stores.

If you’re a retailer and would like to stock CLIF products, login to the Unique Health Products online store, or sign up to become a retailer with us here!

ECO-FRIENDLY CLEANING OPTIONS FOR HEALTHIER HOMES

HEALTHIER HOME PRODUCTS ARE RISING IN POPULARITY WITH CONSUMER DEMAND FOR SUSTAINABLE, ECO-FRIENDLY OPTIONS AT AN ALL TIME HIGH.

Beyond the food they eat, consumers are looking for healthier, safer choices in the products they use in their homes. According to a Nielsen online survey, nearly one-third of global respondents (31%) say they clean every day, and the same percentage (31%) say they do laundry daily.

Yet, a recent study conducted at the University of Bergen in Norway, indicates that chemical agents can irritate the mucous lining of the airways, contributing to long-term damage that can change the airways and reduce lung function. The study also found that asthma was more prevalent in women who cleaned at home (12.3%) or at work (13.7%) compared to those who didn’t clean (9.6%).

Luckily, innovative manufacturers are creating alternatives to these harsh chemical cleaning products. Despite their more natural, eco-friendly ingredients, the products offer an effective, affordable option for families looking for better-for-you cleaning products – and the market is only growing!

In the Asia-Pacific region, consumers are more inclined to say they’re looking for eco-friendly all-purpose cleaners – a great place to start if you’re new to stocking cleaning items.

46% of consumers in the Asia-Pacific region say they seek environmentally friendly products, compared with 40% globally.

While environmental considerations may be a secondary purchasing driver for many consumers, as more shoppers opt for eco-friendly choices, retailers that stock a range of cleaning items that balance both eco-friendly packaging and ingredients with effectiveness and affordability will be positioned well for successful sales. If you’re new to eco-friendly cleaning, take a look at some of our latest brands below!

 

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ORGANIC CLEAN

Organic Clean’s Australian-made cleaning range is Australian Certified Organic, Vegan accredited, Choose Cruelty-Free Certified and meets consumer demand for products with clean labels.

Combining organic extracts, citrus fruits, and antibacterial pure essential oils, Organic Clean is an effective, non-toxic, greywater, septic-safe and affordable range. Each product discloses the full ingredient list to ensure complete transparency and the contemporary sleek black PET packaging is recyclable and refillable.

 

 

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SAFIX & ECOCOCONUT

Safix produces a range of 100% compostable and biodegradable coconut fibre scrub pads that are a very affordable natural alternative.

While EcoCoconut can finish the range with their biodegradable and highly durable Bottle Brush, Dish Brush and Scourer. Made from natural coconut husk and Forest Stewardship Council accredited timbers, they are naturally antibacterial, free from plastic and toxic chemicals, biodegradable and safe on all surfaces.

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CINDERELLA

With 30% of the population suffering from allergies, asthma, dermatitis, and eczema, Cinderella Products offer a safe, low irritant, natural, luxury household cleaning range that’s presented in extremely appealing packaging. Cinderella’s consistent marketing is leading to an increase in demand too!

Don’t see your favourites? We also stock Eucoclean, Kin Kin Naturals, and a whole lot more!

Ready to re-stock or order some supplies? Visit our online store – it’s open 24/7! Haven’t got wholesale account with us? Register here.

LEADING BOTTLED WATER BRANDS ‘CONTAIN HUNDREDS OF PLASTIC PARTICLES’

WORLD-FIRST RESEARCH SHOWS MAJOR BOTTLED WATER BRANDS ARE CONTAMINATED WITH TINY PLASTIC PARTICLES, RAISING CONCERNS FOR CONSUMER HEALTH.

259 bottles from 11 different brands across 19 locations in nine countries were bought and tested in a world-first study conducted at the State University of New York. From the bottles tested, an average of 10.4 plastic particles were found in every litre. Of the 259 bottles tested, only 17 were free of plastics, according to the study.

Mark Browne, an ecologist that works with the University of New South Wales told 9News.com.au, “(It’s difficult to say) whether or not the particles have come in (to the bottled water) from the procedures that scientists have used to sample the plastic or whether they’ve come in from the procedures used to make the bottles in the first place.”

93% of the samples from all of the tested leading brands of bottled water – including Evian, Nestle and San Pellegrino, which are sold in Australia – were contaminated with microplastics including polypropylene, nylon and polyethylene terephthalate (PET).

Due to a lack of funding, scientists are unsure how these microplastics could affect the human body, but it has been acknowledged that ingesting them could potentially cause inflammation and scar tissue.

“Australians should be worried and should be asking industry and government to fund the appropriate studies to determine whether or not there is a possibility that our health may be damaged by this,” Mr Brown told 9News.com.au.

The World Health Organisation (WHO) has now announced a review into the potential risks of plastic in drinking water as the research revealed the number of plastic fibres in popular bottled water brands could be twice as high as those found in tap water.

Go Plastic-Free!

Support your customers making the switch with a range of reusable, stainless steel and eco-friendly water bottle options.

 

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CHEEKI

No plastic touches the water! Cheeki is Australia’s leading brand of reusable products and was established with the aim of supplying a healthy, fun and environmentally responsible range for today’s world. Cheeki products are manufactured from Premium Food Grade stainless steel with no inside lining, non-toxic inks and are BPA-Free.

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ENVIRO

Enviro bottles are made from the highest quality BPA-Free plastic. The large 2.2L bottle is perfect for staying hydrated as it holds the average daily requirement of water. Great for cleanses or supplement regimens that require close monitoring of water intake. The handle makes it easy to take along on long hikes, camping trips, to the gym or for a day at the beach. The strong nylon strap and durable stainless steel cap are attached to the bottle… so no more lost caps!

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KLEAN KANTEEN

Pioneers in the space, Klean Kanteen introduced the first stainless steel, BPA-free, reusable water bottle in 2004 because they wanted a non-toxic solution to single-use plastic water bottles. Now they have a huge range of colours and styles to suit every customer’s needs. Using sustainably harvested bamboo, stainless steel, and food-grade silicone. You won’t find any paint or plastic.

Need to restock your reusable water bottles? Visit the Unique Health Products online store. Don’t have a wholesale account? Sign up here.

THE PSYCHOLOGY BEHIND PRICING

HOW DO YOUR CUSTOMERS DETERMINE IF A PRICE IS HIGH OR LOW?

Stanislas Dehaene, one of the leading researchers in numerical cognition, says there are three distinct and connected ways our brains perceive price – Arabic, auditory and analogue – and understanding how they work together can help you price products to appear more competitive.

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OUR TOP TIPS FOR COMPETITIVE PRICING

Record your results and experiment with these tips to discover the factors influencing your sales.

CRAFT THE PRICE TO SEEM SMALL

Reduce font size and syllables

Using smaller font taps into the analogue way shoppers perceive price, while fewer syllables in the read word reduce auditory length.

Use descriptive words before your price

Place words like ‘tiny’, ‘small’ and ‘low’ next to your price; never say ‘high value’ as the word ‘high’ detracts from your ‘low’ message.

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Divide prices into daily amounts

Make more expensive products like supplements and remedies appear cheaper by diving the price out to say ‘only $x a day’.

MAXIMISE COMPARITIVE PRICES

Use exact numbers for higher prices

We’re more likely to see higher prices as reasonable if they are exact. For example, use $58.12 instead of $60.

Position large quantity purchases right

For example, “30 tablets for just $10.99” allows shoppers to anchor on the high quantity (30), which makes $10.99 appear an attractive deal.

REDUCE PAYING PAIN

Emphasise the quality

Shoppers see prices based on material cost as fairer than those based on supply and demand. Emphasise product quality so customers think your profit is low and the deal is good.

HELP CUSTOMERS UNDERSTAND PRICES QUICKLY

Be clear and concise

Busy shoppers will spend more money and time in your store if they can easily understand prices and deals.

Get your rounding right

Rounded numbers are easier to process, however for rational purchases they can make prices seem artificially higher. So use exact numbers ($19.86) for rational purchases, and round for emotional purchases ($19).

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DISCOUNT THE RIGHT WAY

Use percentages

Display prices under $100 as a percentage discount so the number will seem higher than the equal numerical value.

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Save sales until the end of the month

Discounts are more attractive at the end of the month as budgets wear thin.

Test it out!

Test your knowledge with a range of health and wellness products from Unique!

Need a login? Register here. Already have access to the Unique online store? Trial your new pricing skills with some fresh new health and wellness products here!

CLIF BREAKING RECORDS IN STORE AND IN THE FIELD

CLIF’S ATHLETES ARE GOING FOR GOLD ACROSS AUSTRALIA, DRIVING CONSUMER AWARENESS AND CONTRIBUTING TO THE BRANDS TRIPLE DIGIT GROWTH IN STORES.

From cross-country skiing, climbing and running to Ultraman, CLIF athletes are taking their sports to the next level and inspiring Australians to get outside, enjoy CLIF and feed their own adventures.

Long-time Team CLIF member, Lucy Bartholomew, has had an incredible 12 months, including winning the Ultra Trail Australia and the Ultra Trail Ninghai (China), as well as many local and international trail runs.

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Richard Thompson, took out the Australian Ultraman event this year, breaking the world record while maintaining a successful coaching team that includes hundreds of triathletes and runners across Australia.

Building on her achievements from 2016, Team CLIF climber, Lucy Stirling, led a strong Australian team to the world cup in Europe, before taking out the lead climbing title at the Oceania Championships, as well as strong performances in bouldering and speed climbing (2nd and 3rd respectively).  Her eyes are firmly set on the 2020 Olympics, which require climbers to achieve across all three disciplines.

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New Team CLIF athlete, Callum Watson, is also ramping up his training for the 201 Winter Olympics where he will compete in the cross-country skiing, backing up his success in the 2014 Winter Olympics.

Don’t miss out on the sales growth of this exciting brand and become part of the success story! Order your CLIF products today from our online store. Or register for an account with us here.

THE NEW SKINCARE RANGE THAT FIGHTS SIDE-EFFECTS OF URBAN POLLUTION

TOP-SELLING UK BRAND, DR ORGANIC, NOW HAS AN ACTIVATED CHARCOAL RANGE THAT HELPS TO FIGHT SKIN DAMAGE FROM URBAN POLLUTION.

The skin is regularly exposed to a range of air pollutants and environmental elements. Although human skin acts as a biological shield against these harmful compounds, a prolonged or repetitive exposure to high levels of these pollutants may contribute to negative effects on the skin.

Skin exposure to air pollutants has been associated with skin aging and inflammatory or allergic skin conditions such as atopic dermatitis, eczema, psoriasis or acne, while skin cancer is among the most serious effects.

Dr Organic’s Activated Charcoal range helps to eliminate dirt, oil, and impurities from the body while combating the side-effects of urban stress and pollution.

Using activated charcoal produced from Oak Trees grown in sustainable and regulated forests, and a proprietary blend of organic and bioactive extracts including aloe vera juice, cucumber, and cinnamon, the range is ideal for those with oily and blemish-prone skin.

The most common forms of air pollutants in urban society today include:

1.Polycyclic Aromatic Hydrocarbons (PAHs)

PAHs are among the most widespread organic pollutants. Long term-exposed skin to PAHs either through the hair or skin may lead to oxidative stress, pigmentation and skin ageing. PAHs have also been implicated in the development of skin cancer.

Main sources: Residual wood burning, car exhaust fumes, and smoke.

2.Volatile Organic Compounds (VOCs)

VOCs, with the presence of sunlight and nitrogen oxides, cause the formation of photochemical oxidant products -mainly ozone (O3) – at ground level, also called Summer photochemical smog.

Main sources: Organic solvents in paints, varnishes, vehicle refinishing products, tobacco smoke, stored fuels, car exhaust and emissions from industrial facilities.

3.Oxides

Oxides have been associated with increased prevalence of atopic dermatitis as well as exacerbations of the disease in children.

Main sources: Nitrogen oxides are emitted mainly from mobile and stationary combustion sources. Sulphur dioxide can be formed from both industrial processes and natural sources such as volcanic activity and forest fires.

4.Particulate Matter (PM)

Air pollutants, consisting of complex and varying mixtures of different size and composition particles suspended in the air are called PM. Exposure to PM contributes to external signs of skin aging (wrinkles, pigmented macules or spots).

Main sources: Factories, power plants, refuse incinerators, automobile, construction activities, fires and natural windblown dust are some of the main sources of PM.

5.Ozone

Exposure to O3 has been associated with urticaria, eczema, contact dermatitis, and other nonspecific eruptions.

Main sources: Ozone may be formed as a by-product of various everyday activities combined with the interaction of sunlight (UVR), hydrocarbons, VOCs and nitric oxides, representing a major active component of the pro-oxidant smog.

6.Cigarette Smoke

The combination of smoking and sun exposure may combine to negatively influence skin aging. Cigarette smoking has been associated with skin aging (wrinkles, skin dryness, skin dyschromia), skin cancer (SCC, BCC), psoriasis and acne vulgaris.

By world standards, Australia has very clean air. However, according to the Department of the Environment and Energy, levels of some pollutants, including ground-level ozone and particulate matter, can still exceed current air quality standards.

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HELP CLEAR YOUR CUSTOMERS SKIN CONCERNS AND FIGHT URBAN POLLUTION WITH PURE, ORGANIC SKINCARE FROM DR ORGANIC

Dr Organic’s Activated Charcoal range works effectively in helping to cleanse the skin of excess oil and impurities. The range includes a face and body wash, face mask, face scrub, shampoo and conditioner.

The range is free from:

  • SLS,
  • Parabens,
  • Petrolatum,
  • Synthetic Colours,
  • Phthalates,
  • Mineral Oil,
  • Silicones,
  • DEA,
  • Glycols,
  • Isothiazolinones,
  • And BHT.

Suitable for vegans & vegetarians, the key active ingredients help to eliminate dirt, oil, and impurities from the skin making them ideal for those exposed to the elements with oily and blemish-prone skin.dr-organic-activated-charcoal

If your customers are looking for a cleansing range that can purify, detoxify and promote clear skin, then you can’t go past Dr Organic’s Activated Charcoal range! Order the full range online or register an account with us today.

If your customers can’t get enough of purifying, activated charcoal, make sure to explore our full range of charcoal products here, including My Magic Mud, Charcoal Me, Keeko, Schmidt’s, Eden Health Foods, Niulife, and Givovanni.

7 DIET TRENDS EVERY HEALTH RETAILER NEEDS TO KNOW

WHILE INDIVIDUAL DIETS VARY, BELOW IS A GUIDE TO HELP YOU ENSURE YOU’RE OFFERING CUSTOMERS WHAT THEY WANT.

What diet trends are your customers following in 2018? We’ve covered 7 of the most popular diets you’ll be asked about this year so you can wow your customers with the products that suit their needs, no questions asked.

1. FLEXITARIAN

A flexitarian diet (also known as a semi-vegetarian) is mostly vegetarian, allowing for the occasional consumption of meat, poultry and seafood. This diet has risen in popularity as it’s a more achievable alternative to going full vegetarian.

Growing numbers of Australians are going meat free with more than 11% having eliminated or almost eliminated meat from their diets at the end of 2016.

2. REDUCETARIAN

This diet is very loose but makes a conscious effort to reduce meat, poultry, seafood, eggs and dairy. For example, those that follow ‘Meat-Free Monday’ would fall into the reducetarian category.

Meat replacement alternatives like Upton’s Naturals jackfruit are highly appealing to this category!

3. VEGAN

A vegan diet strictly avoids any animal-derived ingredients, including meat, poultry, seafood, dairy, eggs, gelatine and bee products.

4. LOW FODMAP

FODMAP is an acronym that stands for Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols. Simply speaking, the Low FODMAP diet helps with digestive issues by aiming to temporarily reduce short-chain carbohydrates in the diet.

5. PALEO

Widely famous thanks to high calibre influencers like Pete Evans, the paleo diet is based on the types of foods presumed to have been eaten by early humans. This includes meat, poultry, fish, vegetables, nuts (excluding peanuts which are a legume) and fruit. It excludes dairy, processed foods, sugar and grains.

Nutrition Insight reported that globally the “high protein” paleo category experienced 26% globally from 2015-2016.

6. LOW CARB HIGH FAT (LCHF)

Also known as the keto diet, the LCHF prescribes foods low in carbohydrates (ranging from 5-20% in total carbohydrates) and high in fats (up to 75% in total fat).

Nielsen reported that the Asia-Pacific region is leading the growth in the category with 34% of respondents saying they follow a low-carb, high-fat diet to lose weight.

7. 5:2

5:2 is an intermittent fasting diet. It follows five days of normal food intake with two restricted calorie days weekly. The diet aims to reduce body fat and extend the time human growth hormone (HGH) is active in the body.

Common foods consumed in the diet include bulletproof coffee, protein, high fat foods including oils and high carbohydrate foods like rice and quinoa.

ONE TO WATCH: WHOLE 30

The Whole 30 Diet is a short-term program that encourages participants to cut out alcohol, dairy, grains, sugar, legumes, and additives for 30 days straight – with no cheating.

The goal is to cut inflammation-promoting foods and then gradually reintroduce them to see what needs to be eliminated for good.

Customers following this diet may be looking for packaged foods that meet the guidelines, and products that support detoxing and gut health, and reduce inflammation.

QUICK GUIDE TO ALTERNATIVE DIET TRENDSDiet-Trends-2018-tableKey: Y= Yes | N= No | O= Occasionally | R= Reduced or Restricted

Stay ahead of the trends with Unique! If you’re not a wholesale customer yet, you can get started here! Otherwise, shop our online store and make sure you’ve got the latest products for all your customers needs.

Hemp Food | Your Customers’ Questions… And All the Answers!

WITH THE EXPECTED EXPLOSION IN HEMP FOOD SALES FOLLOWING THE HEMP FOOD LEGALISATION IN AUSTRALIA, WE WANT TO HELP YOU REDUCE CONFUSION IN YOUR RETAIL STORE.

WHAT DOES THE LEGISLATION CHANGE MEAN FOR RETAILERS?

As of 12 November 2017, Australian consumers have been able to purchase hemp foods in your retail environment.

Hemp foods previously marked for ‘external use only’ from leading hemp food brands including Hemp Foods Australia, Sani Hemp, EM Superfoods and Every Bit Organic Raw and can be suitable to be transitioned into your food categories now the national legislation has rolled out.

Preparing yourself with the right knowledge to answer expected consumer FAQs, will help you to educate customers and get hemp sales growing in the green! Here’s what you need to know.

FAQs

How are hemp oil, seeds, protein powder and flour used as food products?
While they are safe to be consumed on their own, there are many delicious ways to consume the products by incorporating them into recipes.

Hemp Oil:

Use in baking, raw treats, salad dressings and dips. Hemp oil has a low flash point, so is not recommended for frying as it will start to smoke even at low temperatures.

Hemp Seeds:

Sprinkle into smoothies or on top of cereal, salads, soups or yoghurt to add extra protein, nutrients and a very slight nutty flavour.

Hemp Protein Powder:

Hemp protein contains all 10 essential amino acids necessary for optimal health and can be simply mixed with milk or nut milk, added to smoothies or even pancakes to boost protein intake.

Hemp Flour:

Not only is hemp flour a nutritious gluten-free flour alternative, it also adds a great nutty flavour to bread, muffins, cookies and more.

For further ideas and recipes to share with your consumers, we suggest searching hemp food brand websites or hemp recipe blog.

What are the health benefits?

Hemp seeds are extremely high in protein and are also a source of vitamin A and E, minerals, fibre, amino acids and polyunsaturated fatty acids, particularly omega-3 and omega-6 fatty acids. Hemp seeds, oil and protein also contain very little naturally occurring sugars – less then 1g per 100g! All are ideal for consumers sensitive to soy, dairy or gluten.

Hemp seeds and oil are used in other countries, including in Europe, Canada and the United States of America, in a range of foods and it’s expected that Australia will follow suit and we’ll see an increase of hemp food innovation.

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What are the benefits for the environment, farmers and the economy?

Hemp contributes significantly towards more sustainable farming in Australia, with the added bonus of creating considerable job opportunities for Australia’s farming industry and of course, further hemp food sales for your retail environment.

Check out the hemp food brands we sell – Hemp Foods AustraliaEM Superfoods and Sani Hemp and add them to your online order here.

Australia Legalises Hemp Food!

AFTER DECADES OF WAITING FOR LEGISLATION TO BE PASSED TO LEGALISE THE CONSUMPTION OF HEMP IN AUSTRALIA, HEMP FOOD BRANDS HAVE BEEN GIVEN THE GREEN LIGHT!

On 28 April 2017, the hemp food industry in Australia changed forever. The Food Standards Australia New Zealand’s (FSANZ) proposal to permit the sale of food derived from the seeds of low delta 9-tetrahydrocannabinol varieties of cannabis stavia (hemp) was passed by the Council of Australian Governments (COAG). Now Australia and New Zealand are in line with the rest of the world.

While passed in April, the changes have just come into effect as of 12 November 2017.

The delay in the amendment taking effect was given to allow each state and territory time to amend respective legislation which is required to support the legal sale of low-THC hemp seed foods in Australia.

The changes pave the way for Australia to reap the nutritional, financial and environmental benefits of selected hemp foods.

These foods were previously marked for ‘external use only’. With legislation changes, healthy hemp foods are now legal for human consumption across Australia.

“In five years’ time, hemp could be as common as soy, chia and flaxseed because it’s nutritious.” Said Paul Benhaim, chief executive of Hemp Foods Australia. Paul is also predicting sales of hemp seeds to quadruple in the year following this change.

WHAT IS HEMP?

Hemp differs from other varieties of cannabis. It is not marijuana. Hemp is a woody plant with no buds. Historically hemp has been used as a source of fibre and oil in traditional medicines. Hemp has no or miniscule traces of delta 9-tetrahydrocannabinol (THC). THC is the cannabinoid associated with the psychoactive properties of marijuana.

Hemp is a highly nutritious plant and can be used to make food ingredients like seeds, flour, oil and protein powder. Internationally, the food market has seen a range of hemp consumables such as; hemp snack bars, pasta and milk, just to name a few. With more products being created every day, production techniques will evolve and get even better.

 

Hemp Foods Australia

 

It is expected that Australia will see the similar introduction of hemp food products over the next few years.

IMPORTANT INFORMATION ABOUT THE LEGISLATION

Australian states were given until 12 November 2017 to make legislation amendments to meet the Council of Australian Governments legislation. Some states made this change faster than others. While states were waiting for the legislation amendments, retailers were still able to sell hemp seed products for external use.

Find out more and keep up to date on this legislation change on the Food Standards Australia New Zealand (FSANZ) website.

 

Check out the hemp food brands we sell – Hemp Foods Australia, EM Superfoods and Sani Hemp and add them to your online order here.