Immune Health Supplements

The topic of immune health has had a meteoric rise over recent years. This trend has seen the global market for immune supplements grow from AUD$27 billion in 2021 to a predicted AUD$42 billion by 2028. 

Consumers want products, especially supplements and food, that they can use to support their immune system naturally. IMUNI is a leader in providing vegan-friendly, evidence-based formulations at optimal doses. Learn more about the IMUNI products and why they’re the products consumers are searching for on your shelves.

immune health supplements

IMUNI Immune Defence

The first in a range of practitioner-quality health supplements, Immune Defence from IMUNI, draws on scientific evidence to support healthy immune system function. The powerful combination of zinc, quercetin, vitamin C and vitamin D creates a nutraceutical that contains beneficial ingredients at the right therapeutic doses.

Immune Defence contains Vitashine™, the world’s only Vegan Society & Vegetarian Society registered, 100% plant-sourced Vitamin D3 ingredient. It also uses the purest and most effective ingredients, including QU995™ The World’s Purest Quercetin™ with superior bioavailability and unmatched purity. 

IMUNI Vital D3

A liquid vitamin D alternative, IMUNI Vital D3 contains 1000IU of vitamin D3 in each individual drop. The formulation uses D3V®, an eco-sustainable form of vitamin D3 obtained from algae. This is combined with fractionated coconut and sunflower oil to create the virtually tasteless drops. The drops can be taken directly or added to food or drink. 

More than 30% of the Australian population has some level of vitamin D deficiency. IMUNI Vital D3 is a vegan-friendly and convenient alternative that helps to support healthy immune system function and general health and wellbeing.    

IMUNI Specialised Probiotics+

With a full suite of evidence-based probiotics and gut-friendly flora, IMUNI Specialised Probiotics+ helps to maintain immune and digestive system health and function. 

The capsules are vegan and, in addition to several probiotic strains, also contain lemon balm. This is a member of the mint family of plants, traditionally used in western medicine to help support general mental wellbeing and digestive symptoms. 

IMUNI Sleep + Mind Balance

IMUNI Sleep + Mind Balance contains a vegan-friendly blend of herbal supplements designed to support emotional and general mental wellbeing.

The ingredients include ashwagandha, saffron, lemon balm, passionflower and lavender oil. These ingredients are traditionally used in Western herbal medicine and Ayurvedic medicine to relieve sleeplessness and support healthy sleeping patterns. 

IMUNI Magnesium Citrate

Containing a highly bioavailable form of pure magnesium citrate, IMUNI Magnesium Citrate is free from added colours, flavours and sweeteners. The formula dissolves easily in water and can be added to drinks without altering the taste.

Magnesium plays an important role in chemical reactions in the body, supporting more than 300 different enzymes. IMUNI Magnesium Citrate helps to support general health and wellbeing and nervous system health. 

IMUNI Vegan Complete

An all-in-one capsule, IMUNI Vegan Complete was designed for those who follow a plant-based lifestyle. The formulation contains a specialised blend of nutraceuticals, including vitamin B12, iron, vitamin D, vitamin C and zinc, that are often at risk of deficiency in a vegan diet.

The capsules can be taken whole or emptied into a smoothie. This supplement helps to maintain immune system health and function as well as support the immune system to fight illness. 

Cater to consumer interest in immune health

For more information regarding the science behind these supplements, you can visit IMUNI’s website. The IMUNI team have also come up with a variety of ways to engage your consumers with evidence-based nutrition and healthy living tips via their blog ‘The Journal‘ and their Facebook group. The brand is also active on social media across Facebook, Instagram and Youtube.

When your customers are looking for products to support their immune health, a high-quality product such as IMUNI Immune Defence is the answer they are looking for. Immune Defence is available alongside a wide range of immune-supportive products in the Unique Health Products online store. You can shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here

5 Things Retailers Need to Know About the Supplement Sector

9.3 million Australians take vitamins for their health. That represents a 16% increase in a single year.1 According to the Complementary Medicines Australia 2021 Industry Audit, the sector as a whole is worth a staggering AUD $5.6 billion.2

As with any sector, the supplements sector has its own complexities and trends driving the growth in the market. With the opportunity wholesale supplements present to retailers, it’s important you understand what those drivers and trends are. Here are five of the key things you need to know for healthy supplement sales.

In the 10 years to 2021, the vitamin and dietary supplement category has doubled. It is the largest and fastest growing category in the supplement sector.2

40% of Australians take vitamin D supplements, making it the most commonly consumed supplement. This is closely followed by vitamin C and multivitamins, both taken by 34% of people.2

These numbers are significant, representing a large proportion of the population that shop within the supplement market. Capitalise on your share of the market with leading brands and products like:

  • IMUNI has recently launched a new range of supplements, including a Vital D3 Oral Liquid as well as Vegan Complete, an all-in-one product for plant-based consumers.
  • Eden Healthfoods Wild C Natural Vitamin C Powder is a highly bioavailable, entirely natural superfood blend sourced from wild berries and greens. 

2. Immunity is the top health priority

In response to global events, consumer demand for immune health supplements is on the rise. In fact, immunity is the biggest influence on innovation within the category.2

Interestingly, behind immunity, stress management and sleep support are the two next largest priorities, followed by probiotics and plant-based products.2

Innovation is thriving with these brands offering high-quality options to stock your shelves:

  • IMUNI Immune Defence is a top-selling, practitioner-quality immune health supplement. 
  • FijiKava is the first medicinal Kava brand in Australia with Noble Calm and Noble Sleep catering to the rise in interest in sleep support and stress management.
  • PPC Herbs has a range of herbal medicines that target different concerns including immune health, stress and sleep. 

3. Consumers are seeking personalised solutions

The age of personalisation has arrived with consumers seeking to tailor their supplement intake to their personal wellness goals rather than more general products. Research suggests that 55% of consumers seek out health products with claims that suit their individual needs.3 There is also increased interest in alternative supplement formats, such as powders or liquids, rather than traditional pills and capsules.4

As consumers become more savvy about ingredients and look to reach their health goals, this drive towards personalisation is more important than ever.

You can make the most of this trend by offering products that make it easy for consumers to tailor their supplement intake to their own needs, such as:

  • Supercharged Food Earth and Sea Beauty Capsules contain ingredients to support healthy hair, skin and nails for beauty supplement consumers.
  • Eden Healthfoods Ultimate Biotic Pre/Probiotic comes in a powder format and can be mixed with water or juice for easy consumption.

4. Scientific evidence of efficacy matters

It’s probably no surprise that modern consumers want to be sure that the products they are using are backed by science. This is important to the majority of consumers, with 59% expecting scientific evidence to support supplement efficacy.5 

Brands that can substantiate their claims with high-quality products may be seen more favourably by consumers.

Stock your shelves with brands that invest in research to select the highest-quality and most effective ingredients, including:

  • IMUNI integrates evidence-based medicine and science to choose optimal ingredients at therapeutic doses.
  • FijiKava draws on over a decade of research to find the optimum Kava varieties and technology for their products.

5. Holistic wellness is front of mind

Today’s consumers take a more proactive approach to preventative health. Consumers aren’t afraid to indulge but they are taking a long term and holistic view of their health and wellness.6 

Supplements have a role to play in this proactive approach. This links strongly with the trend towards personalisation where consumers can proactively target their health concerns with supplements that support their individual needs.

There are innovative products, some beyond the traditional supplements, to consider stocking on your shelves as consumers increasingly prioritise their health. These include:

  • Evolution Botanicals premium adaptogenic, mushroom and herbal extracts.
  • IMUNI Magnesium Citrate Oral Powder, a critical mineral in the human body.
  • Comvita Olive Leaf Extract products, which may support healthy immune and cardiovascular systems.

Shop our range of wholesale supplements 

We’ve only mentioned a handful of the wholesale supplements and brands we stock at Unique Health Products. In our online store, you’ll find a range of supplements to cater to consumer interest in the supplements category. You can shop online 24/7, or call our friendly sales team on 1800 787 904. New to Unique Health Products? If you don’t have a wholesale account with us yet, you can register for one here.