Bragg Live Food Products is one of the oldest and most trusted health and wellness brands and the world’s top producer of apple cider vinegar (ACV).
Founded in 1912 by renowned health advocate Paul Bragg as a way to provide products to help people live more vibrantly, the Bragg company has consistently provided products that reflect a commitment to supporting a simpler path to healthier living.
For decades, Paul, and his daughter-in-law, Patricia, have been promoting the benefits of apple cider vinegar and their broad portfolio of other health-focused food and dietary products including seasonings, dressings, olive oil and ready-to-drink beverages.
There’s a century of time-tested wellness benefits inside every Bragg product. Authentic “real food” formulas they’ve perfected to help your customers transform their lives, one day at a time.
BRAGG APPLE CIDER VINEGAR – A WORLD MARKET LEADER
An authentic and storied brand, Bragg has a highly loyal, multi-generational following in the health and wellness space.
Bragg Apple Cider Vinegar is the most well-known product in the range and an institution in itself. For many people, Bragg is the only choice when it comes to selecting ACV.
Most Bragg users express unwavering loyalty. If Bragg isn’t on your shelf, 59% of shoppers will leave and purchase elsewhere, rather than buy another brand. Plus, sales for Bragg Apple Cider Vinegar are greater than all other brands combined (including all private labels).*
For years, the company has been enjoying a dominant position in the high-growth apple cider vinegar category globally and a long and successful history with its range of healthy products.
It’s the obvious choice for ACV and the range is a must-have for your pantry aisle.
KATY PERRY JOINS BRAGG
You may have seen Katy Perry holding a bottle of Bragg’s Apple Cider Vinegar on social media lately….While it may seem like an unexpected match, Katy Perry’s connection to Bragg goes way back.
“My mother made me drink it every day, but now it’s a staple for me.” Her mum also got to know Patricia Bragg. “She invited her to our church when I was little—and Patricia bought me my first guitar when I was 13.”
Katy Perry and fiance, Orlando Bloom are now co-owners of the company, helping Bragg steer it for a new century.
“I’m here to help reeducate people on how to use it,” Perry says. “I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honoured to have the opportunity to be a part of the team that will bring the magic of the brand to a new generation of consumers.”
WHAT’S NEXT FOR BRAGG?
The Bragg brand was acquired by investors mid last year with the focus to drive growth and expand the reach of this trusted health and wellness brand.
With the new investors in her company injecting a modern flair, Patricia Bragg, 90, said she hopes her products will “reach millions more people worldwide.”
New CEO, Linda Boardman says she is optimistic about the future of Bragg, which she says will forge forward using:
- Consumer education
- Retailer education
- Product innovation
So keep an eye out for innovative new products, engaging consumer-focused campaigns, retailer support and updated packaging through Unique in the near future!
Bragg is definitely a big deal now….but you’ll be foolish not to establish yourself as a Bragg retailer now once you see what they have coming soon!
If you’d like to become a stockist of this iconic brand, make sure you create a wholesale account with us here. If you are already a retailer with us, simply order your stock via our online store anytime.
*Source: Bragg ACV Attitudes & Usage, Aug 2019, xAOC Latest 52 Wks – W/E 01/25/20