Over the years, there have been significant moments that have redirected the natural products industry. One such moment occurred when Olowo-n’djo Tchala and Prairie Rose Hyde met in 1996.
ALAFFIA: THE BEGINNING
No one could have imagined a young man born and raised in Togo, West Africa and a young woman from rural Washington would go on to build one of the most successful fair trade body care organizations in the natural products industry – no one except them, that is.
Today, Alaffia is now operating in a 102,000 sq. ft. warehouse in Olympia, Washington creating intentional formulas with safe ingredients.
The women’s cooperatives in West Africa handcraft indigenous raw ingredients; the Alaffia team in Olympia create the finished products, and then the proceeds are returned to the communities to fund empowerment and gender equality projects.
SUCCESS MEASURED BY EMPOWERMENT
Alongside the body care business is The Alaffia Foundation. The foundation’s mission is aligned with Alaffia’s core values and facilitates Alaffia’s Empowerment Projects through the advancement of fair trade, education, sustainable living and gender equality.
The Alaffia Foundation is set up as a 501 non-profit that provides a platform for individuals and organizations to donate eyeglasses, bicycles and school supplies; volunteer one’s time at the Olympia facility to break down bicycles and load supplies to be sent to Togo; and make direct monetary contributions to any of their Empowerment Projects: Maternal Care, Education, Vision Correction and Reforestation.
Currently, Alaffia directly impacts over 14,000 lives in West Africa through its women’s cooperatives and Empowerment Projects for sustainable development.
THE ALAFFIA RANGE
When consumers are searching for products that make them feel good, they’re looking for great value, high quality products that are free from harmful ingredients that don’t ruin the earth.
In fact, according to Nielson consumer research, 66% of shoppers would be willing to pay more for this type of sustainable product. Plus, 87% of consumers said they would be willing to buy a product or service based on a company’s advocacy concerning a social matter because 78% of the research participants wanted companies to address social justice issues.
If you’re looking to do more ‘good’ in the world, you can’t go past stocking Alaffia. When a brand or product offers all of the above and gives back to people in need, it’s a clear win for everyone involved!
The collections are award winning and span across two specific lines:
The value line includes the Shea based and Coconut based body care, as well as the Authentic Black Soap collections. These are ideal for general and household use, for everybody and every day.
The signature line includes both the Neem Turmeric and Coconut Reishi collections which are tailored for unique skin types.
If you’d like to provide safe, efficacious hair, face and body care while alleviating poverty in West Africa you can order Alaffia products via our online store 24/7, or call one of our friendly sales team members on 1800 787 904 today! Not yet registered with us? You can do so here.