When it comes to products that are better for people and the planet, Naturally Good is the place to discover the latest trends and innovations. From better-for-you snacks to personal care, eco-beauty, supplements and more, you’ll find them all.
Naturally Good is the only dedicated natural, healthy and organic expo in Australia. And you don’t need to be an established retailer to benefit from what’s on offer. If you’re just starting to dip your toes into the possibilities of the natural health category, you’ll walk away with new connections and new ideas.
Find Unique at Naturally Good
Held at the ICC Sydney, Darling Harbour from 6-7 June 2022, Unique Health Products is proud to once again be part of this influential industry event.
We’ll be showcasing a selection of the 4,000+ products we range from leading Australian and global brands. Importantly, Naturally Good is about you and how we can make it easier for you to do business. More than 24/7 online ordering and streamlined nationwide distribution, with Unique you have access to a team of passionate industry experts.
Come and chat to us about how we can help you to pinpoint the products and brands that your customers are searching for on your shelves. Dale and the team will be at stand F32, from 10am-5pm on both days, energised and ready to help you set up, update or reset your natural health offering.
Meet the makers
At Naturally Good, we’ll also be joined by a lineup of some of our incredible suppliers. They will be there to give you insights into their products and their brand. They will also have samples available so you can trial the products for yourself.
Over the two day event, we’ll have a rotating roster of suppliers showcasing their products. If you’re visiting on both days, be sure to pop back into our stall as there’ll be new things to see, people to meet and products to try.
Make sure you follow us on Instagram for updates on our Meet the Maker Schedule and live news from Naturally Good 2022.
If you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.
Along with these high and increasing numbers of pet ownership, research from IbisWorld revealed that expenditure on pets has increased over the last five years, specifically calling out human-grade pet food as a growth area. The AMA research referenced above found that dog owners have spent $20.5 billion on their pets in the last year.
Another trend identified by the IbisWorld research is related to health and wellness with more and more pet owners adopting a holistic approach to their pet care. This is a sentiment echoed by Dr Edward Bassingthwaighte, a veterinarian of more than 20 years with a specialisation in holistic practices.
“The interest in holistic pet care is growing just as rapidly as it is in the human sector,” says Dr Bassingthwaighte. “People who take an interest in holistic care for themselves then naturally want to do that for their animals too.”
At Unique Health Products, we proudly stock a range of natural pet products and brands. We’ve included a selection of these products below to help you cater to the growing trend towards holistic pet care.
PLANT-BASED PET FOOD
Food for dogs, not dog food. That’s the guiding principle behind the Rascals Treats brand. The plant-based range includes a Meal Topper and a selection of Dog Treats, each with a fun name and a nourishing list of ingredients.
The human-grade, wholefood products are also free from common allergens – wheat, nuts and grains.
The premium black packaging is also home compostable, adding to the appeal for customers looking to buy sustainable brands.
Hemp Seed Oil Capsules With Turmeric by Essential Hemp may also fit the bill as a product that your customers can use for themselves and their pets.
Dr Bassingthwaighte says that “turmeric is an awesome herbal medicine for dogs, particularly for older animals. Hemp seed oil also has some benefits such as omega fatty acids.”
DOG SHAMPOO BARS
With an established reputation as a leader in producing plastic-free Solid Bars, Ethique also has a range designed specifically for dogs. With two shampoos – Bow Wow Bar and Shampooch (for sensitive pups) – and the Pawfector Conditioner, the products are available in both mini and full sizes.
With high-quality, natural ingredients such as tea tree, neem, oatmeal, coconut oil, flaxseed, cocoa butter and lemongrass, the Solid Bars are highly effective, plastic free, gentle and suitable for dogs and horses. The benefit of a Solid Bar when washing pets is that it removes the fuss of messing about with bottles, lids and pumps to make bath time that much easier.
The Australian Natural Soap Co also produces a Dog Shampoo Bar. Made with saponified rice bran oil, saponified coconut oil, saponified castor oil, eucalyptus oil, lavender oil and peppermint oil, it leaves pooches with a soft and shiny coat.
COMPOSTABLE WASTE BAGS
The Biotuff Dog Waste Bags are an eco-friendly alternative to regular dog waste bags as they are both biodegradable and home compostable. The bags are made from GMO-free, renewable, plant-based material and are an environmentally-friendly alternative to divert organic waste from landfill.
The bags are leakproof with superior puncture and heat resistance. They have a soft touch and come in packs of 60 bags (4 rolls with 15 bags each). There is a pack available with a dispenser for first time purchasers as well as refill packs for repeat buyers.
A NOD TO DOGS
For consumers who want to wear their love of dogs with pride, there are two animal-inspired Bamboo Sock styles from Funky Sock Co such as Mischievous Pugs and Sausage Dogs in Buns. Using designs from local artists, the socks make a statement while still being comfortable and breathable, as they are made with high-quality bamboo fibres.
There are also two dog-inspired prints available in the Retrokitchen 100% Biodegradable Dishcloth range – Dogs as well as Dogs & Cats. The collection includes a nod to many other animals such as cats, fish, penguins and rabbits for animal-loving, eco-conscious consumers.
STOCK UP ON NATURAL PET PRODUCTS
At Unique Health Products, we’re proud to stock all of these natural pet products and hundreds more natural health, organic, fairtrade and eco-friendly brands in our online store. You can order online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have an account with us, register for a wholesale account today!
Wholesale has the potential to take your business to the next level. But if your business and products aren’t yet wholesale ready, it can be a disappointing process that takes the shine off the experience.
At Unique Health Products, we have 25 years of wholesale distribution experience behind us. We have helped countless natural, organic, fair trade and eco-friendly businesses skyrocket their growth. And we know a thing or two about what it takes to succeed in the world of wholesale.
For wholesale distributors like us, we look at every product as a holistic opportunity, considering warehouse space, competitors, weight, pricing and so much more. There isn’t a checklist we tick off or a formula we follow as each opportunity is reviewed for its own circumstances.
Having said that, if wholesale distribution is in your business plan, whether it’s in the short-term or the long-term, there are some important boxes that you’ll need to tick in order to get the results you’re looking for. This is simply a base… but you have to start somewhere!
KNOW YOUR INGREDIENTS
It doesn’t matter whether your product is a beauty, household cleaning or food product, you absolutely must know your ingredients and be able to substantiate any claims you make.
“For example, if you are selling a product with collagen in it, then you may not be able to claim the product is vegetarian as collagen is most commonly an animal product,” explains Anita Smith, Head of Products at Unique Health Products. “It’s also really important that you know the chain of ingredients so you can stand by the fact that your product is what it says it is.”
Further to this, what is it about your product and ingredients that stands out in what may already be a crowded and competitive market? Your key selling points are important to not only catch a distributors attention but also to catch the eye of consumers.
PAY ATTENTION TO YOUR PACKAGING
Straight up, if your product doesn’t have a barcode on it, you aren’t wholesale ready. But there are also some other considerations, or rather questions you should ask yourself to know if your packaging is going to hit the mark and ensure it is logistically warehouse ready.
How is your product packed? How many units are in an inner? How many inners are in a master?
Does each level of packaging have a barcode? The saleable unit, the inner/CDU/SRT, and the master case?
What sort of shelf presence does your product have? Do you have a CDU/SRT or is it hang-sell?
Is your product a size that will easily fit on shelves in a store?
The design of your packaging is important so that it stands out on shelves but equally important is what your packaging is made from. Today’s consumers are more sustainability-conscious than ever before so packaging that is zero-waste, compostable, recyclable or made from recycled materials is important. It’s also a good idea to call those details out to the consumer on the packaging.
UNDERSTAND YOUR POSITION IN THE MARKET
You don’t need to have the most innovative, one-of-a-kind product to succeed at securing wholesale distribution. However, you need to understand your brand and where you would like your products positioned within the market.
“If we are reviewing a product that is similar to one we already distribute, a consideration we look at is whether they speak to different audiences,” says Anita. “One may be a high-end version that appeals to a luxe consumer, while the other may have more appeal with the parent market who are looking for functional, quality and affordable products.”
Part of this is also understanding your expectations and whether they are realistic in relation to your position in the market. And if you can’t guarantee consistent manufacturing and production to align with your expectations then that may be an issue.
DEVELOP A MARKETING PLAN
Not all distributors are the same, but at Unique Health Products we believe that successful relationships are based on a partnership approach. We don’t just add your brand to our website and hope for the best. We partner with you, advocating your brand to a host of retailers across the country via a variety of different marketing strategies including: promotional deals, catalogue features, blogs, eDMs and our incredible sales force network including a team of sales reps that are on the road, actively talking to retailers about your products.
However, it is a two-sided partnership. If you already have strong brand awareness and a marketing plan, you are many steps ahead.
You’ll also need to consider the financial backing you can put behind your brand for promotional spend.
WHOLESALE DISTRIBUTION WITH UNIQUE HEALTH PRODUCTS
We are always on the lookout for new brands and products that fit with our company values. We’ve already touched on our partnership approach, but it really is so much more than that.
“We’re not box movers, we’re brand partners,” explains Anita. “We don’t just get a box in, sell it and ship it out. As a trusted industry advisor, retailers look to us for the latest trending health products. The role of our team is to find health products from Australia and around the world that people love.”
If your brand and products are natural, organic, fair trade or eco friendly and you believe you are wholesale ready, we invite you to complete our new supplier enquiry.
Proudly Australian run and family-owned, Unique Health Products continues to stand the test of time and maintain its position as the most trusted nationwide natural health product distributor in Australia.
For most of us, we’re always striving for a goal post far into the future without acknowledging the milestones and journey that we’ve conquered to get us to where we are today.
So to celebrate the incredible achievement of reaching 25 years in business, our Founder, Dale Parkes, has taken a moment to reflect and offer you an insider view of the previous 25 years, revealing humble beginnings, the guarana-powered kickstart and a glimpse at just some of the wonderful people that have helped shape the enviable culture that makes Unique the thriving business it is today…
HOW IT ALL BEGAN
It was January 1996…
Spice Girls were number 1 on the charts with ‘Wannabe’, Independence Day was the top movie, Oprah started her famous book club, and a ‘twitter’ was the little chirping sound a bird would make. A search tool called Googlestarted indexing the web and we all still hired new release movies from Blockbuster.
My eldest daughter Harmony was 11, while Bhima and Sage were both 9. As yet, there was no Catherine in my life and, as such, no Melanie. Although the previous ten years had been spent opening and then managing Organic Oasis (now Kunara), January 1996 saw me as an out of work 36-year-old, struggling to support a family of 5 on government benefits.
“Sensational Food Distributors”
Randomly, I called a buddy from Sydney who worked in a health food store, asking if he knew of any new products he could see emerging into the market down there. He said there was this liquid guarana product that was selling like crazy on the counter. All-night rage dance parties were the go in the mid-90’s and word had got around that guarana was a natural stimulant which basically kept you awake.
Knowing it was not yet for sale in Queensland, I called the producer of Rage 2000, Benjamin Duncan, and he agreed to sell me the first order. Awesome!!! Small problem though. We lived from week to week and I didn’t have any money to pay for it.
Enter my friend Michael, a truly generous soul, who lent me $2000 to get started. I somehow also convinced ANZ to lend me money to buy an old Mitsubishi van. I bought an invoice book (the one with a piece of carbon between the pages) and “Sensational Food Distributors” was born.
“The Guarana Man”
Over the next month, I drove from Cairns to the Gold Coast, selling a box of 12 guarana shots to almost every health food store I visited. I put all the takings back into the business and we continued to live as frugally as we had. Because the stores all paid me cash up front (or cheque), funds accumulated quickly enough to afford the next PO. And just like that, we were away.
The table tennis shed was converted to a storage room for the guarana shots and I paid for a PO box at Woombye Post Office for the postal orders (yes, postal orders). The “business” phone number was our home landline and the kids would often answer calls from health store customers. It went a bit like this…. “Hello. Oh ok, I’ll go get Dad. D-A-A-A-A-D, PHONE”.
Our customer service has clearly come a long way since those fun times. After a few months, I changed the business name to “The Guarana Man” since it was all I sold. By the time Michael was paid back (within 12 months), I had added 4 or 5 more products to the range that Benjamin produced (Smilax Sarsaparilla and Gay Nun cordials) plus a guarana capsule called Guarana 2000.
Specialising in “Unique Health Products”
Over the course of the next 3 years, I approached several more suppliers who agreed to use this enthusiastic new Queensland company to distribute their products. These included industry leaders like Kosmea Rosehip Oil, Swisse Vitamins plus some fledgling start-ups like Byron Chai and Alchemy Sodas.
By that time, I was so flat out and needed some help to answer phones and pack orders while I was out delivering, so I employed an old friend called Annie. We bought a fax machine which was linked to the home phone (so you’d hear the “fax sound” when you picked up to answer the phone and have to push OK for it to come through). Annie’s daughter Susie and hubby Russell eventually joined the team and I was actually able to take a holiday after 3 years of working 90+ hours, 7 days a week.
Truth be known, guarana now formed only a small part of what we sold so there was a need for a name change. But to what? With such a diverse range, I use to tell retailers we actually “specialise in unique health products”. There it was. And so, in late 1999, Unique Health Products was born.
The iconic Unique catalogue
In subsequent years to follow, I continued to drive to Brisbane, Gold Coast and Byron every week, using the big heavy album displaying photos of all our products to take orders from the stores. I’d often ask the retailer if it was ok to fax the order through to the office while I was in store to speed up delivery.
As Unique got bigger, I was sometimes getting home from the Byron run at midnight and had a few scary moments closing my eyes at the wheel that made me realise I was pushing it to the limit. We started using Fastway and I employed a sales rep to do the Byron run and another to help with Brisbane.
Same formula – show the products in their photo album, taste and try samples, write down product codes, fax the order through.
One day a retailer, as they were flicking through the photo album placing an order with me, said “Can you leave this behind one day? I always forget what I buy from you”. So circa 2007, the idea to produce a catalogue with product photos was born!
Building the Unique culture
Fast forward to 2021 and we are still seen in that same way.
We are regarded by retailers in the industry as the company with:
the best customer service,
the easiest webshop to place orders,
the highest in-stock level (currently a phenomenal 96% across 3,800 products)
and deliveries with virtually no mistakes or damage.
These days, leading brand suppliers actually approach us to partner with them and represent their brands to our national retailer base. Such is the strength of our reputation and standing within the industry.
Unique is the biggest importer of natural products from the USA and widely considered Australia’s best (and probably biggest) independent wholesale distributor in the health food channel.
Over the past 25 years, many wonderful souls have worked beside me along this amazing journey. One that I never would have possibly envisioned back in 1996. And when it comes to celebrating our people, we make sure we go all out!
One of our most iconic examples of Unique culture is when we farewelled one of our Uniquers, Pavel. He loved break dancing! So the entire team secretly practiced a flash mob routine to surprise him on his last day. This is what happened…
I am forever grateful to each and every one of those special people, all of whom have imparted their unique gifts and thrown absolute everything into building this very special business into what it is today.
Friends of Unique
Over the years the Unique team has had the pleasure of meeting a wide range of incredibly talented and aspirational people. From athletes and academics to musicians and pioneers in health. Here is just a handful of the wonderful friends of Unique…
From the bottom of my extremely grateful heart, thank you for the vital part you played.
There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:
Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!
2. HIGH-PERFORMANCE BEAUTY
The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and “clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.
3. PLANET OVER PERSONAL GAIN
More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference. The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!
4. FUNCTIONAL BEVERAGES
A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.
5. INGREDIENTS FOR DIY CREATIONS
Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.
Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.
Sources: Play Market Research, 2020. Roy Morgan, 2019.
They’re influencing the purchasing behaviours of all consumers and forcing businesses to develop new strategies to stay relevant. So who are they and how can your business give them what they want? It’s time to get to know the next generation of shoppers…
WHO ARE THEY
Nicknamed as the first generation of ‘true digital natives’, members of Gen Z have been exposed to the internet, social networks and mobile systems from youth.
Born between roughly 1995 to 2010, this generation is hypercognitive and very comfortable with cross-referencing across multiple sources of information.
They effortlessly integrate virtual and offline experiences and are far more pragmatic and analytical than previous generations when it comes to decision making.
Gen Z possesses a sophisticated filter that comes from growing up surrounded by a deluge of information. So you’ll only have a few seconds to convince them that your ad, blog post, etc is worth their time. But once you have their attention and approval, their word of mouth support is worth its weight in gold.
WHY THEY MATTER
This year, Gen Z is expected to account for 40% of all customers. They are quite literally becoming the most influential consumer group out there.
One expert says “Generation Z is one of the most powerful consumer forces in the market today. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.”
It’s essential to connect with Gen Z because for the first time ever, young people are defining what’s cool, not just for other young people, but for everyone else too.
63% of Gen Zers consider friend recommendations as their most trusted source for learning about products and brands.
WHY THEY BUY
In general, they place a high value on individual identity, reject stereotypes, and want to align themselves with a variety of causes and interest-based communities.
They buy as a means of self-expression and prefer consumption as: access rather than possession ie. Netflix vs DVDs; an expression of individuality, and as a matter of ethical concern.
In order to reach Gen Z, your business must rethink how to deliver value, be inclusive, rebalance mass production with personalisation and practice what you preach. Authenticity, connection and community are key!
Engaging Gen Z: Consider creating platforms of products, services and experiences that connect customers around brands both online and in person. An omnichannel marketing strategy is imperative because for consumers who are always and everywhere online, the online–offline boundary doesn’t exist.
Gen Z are forcing companies to think bigger, do better and value-add on a human rights level. They crave connection, demand inclusivity and expect more from brands. And it’s up to us to rise to the challenge. Are you ready for the next generation?
Combine all ingredients into a glass jar and shake well until combined. For best results, chill in the refrigerator for at least 30 minutes before serving. Can be store in an air-tight jar in the fridge.
ACV HONEY CARAMILISED ONIONS
Perfect for adding to pizzas, or top your avocado on toast with feta, cherry tomatoes and caramelised onions!
3 red onions, finely sliced
2 tbsp honey
2 tbsp Bragg ACV
2 Bay leaves
Heat oil in a large pot over a low heat. Add the onions and cook slowly over a low heat, stirring occasionally.
When the onions are soft, add honey, ACV, bay leaves and a pinch of salt. Cook over a low heat for 5-10 minutes, until sticky and caramelised.
Use immediately, or allow to cool and store in an air-tight jar in the fridge.
Blue Dinosaur has issued a Voluntary Withdrawal of the below product:
BD40 – BLUE DINOSAUR Bite Berry & Coconut (Display Box of 18) – 18x30g with Best Before APR 2022
REASON FOR WITHDRAWAL
This withdrawal is due to the product exhibiting an unusual taste from the acai powder ingredient. There is no health risk in consuming the product.
STATEMENT FROM SUPPLIER
It has been brought to our attention today that our first (and only) batch of Berry Coconut Bites was manufactured using acai powder which exhibited an unusual flavour. Therefore, whilst these new Berry Coconut 30g Bites are safe to eat, we do not regard them as an acceptable version of this product, and we would like to request that you please dispose of any that you still have on hand. Sincere apologies for the inconvenience; whilst the product is 100% safe they are not a representative of our product ethos at Blue Dinosaur.
WHAT TO DO
Please remove stock from shelves and sale, complete the Certificate of Destruction (available here) and contact Unique’s Stock Credit Team to arrange a credit. FREECALL: 1800 787 904 or EMAIL: firstname.lastname@example.org
Planet Luxe says “cleaning our home is supposed to be about maintaining a healthy haven, yet many common household cleaning products contain nasty chemicals that can be hazardous to us, our family and the environment. Products that we slather all over our bodies can also contain ingredients that cause skin sensitivity, rashes, and dermatitis.
Not only are our products made with thought and consideration for the environment but the luxurious formulations bring more enjoyment and sensual pleasure to somewhat tedious everyday tasks – not many of us love cleaning!! Using products that smell heavenly, with pure and safe ingredients, in great looking, functional packaging makes the cleaning process much nicer.”
Planet Luxe combines natural botanical blends of organic herbs, plant extracts and pure essential oils that provide a divine sensory experience and are vegan friendly, biodegradable and greywater safe.
The luxurious, well-designed and stylishly packaged collection is the upgrade to cleaning essentials your customers have been looking for! The household range includes kitchen, bathroom and laundry cleaning products in a variety of heavenly scents.
Laundry Liquid – Lemon Myrtle Blend
Floor Cleaner – Rose Geranium Blend
Toilet Cleaner – Eucalyptus Blend
Glass Cleaner – Bergamot Blend
House Cleaner – Lemon Myrtle Blend
Dish Wash – Lemon Myrtle Blend
Freshen Up Spray – Lavender Blend
Cleaning Cloth – Black, 2 pack
Planet Luxe not only have an eco-friendly range of household cleaning items, but they also meet the needs for eco-luxe personal care.
The stylish packaging looks great on the shelf, is ideal for gifting and is designed to be proudly displayed in the home.
The bottles are made from BPA-free PET plastic. PET is lightweight, resealable, shatter-resistant and recyclable in your council recycling bin.
Hand Wash – Vanilla or Lemon Myrtle Blends
Body Wash – Lemon Myrtle Blend
Hand Balm – Lemon Myrtle, Orange Pearl or Vanilla Blends
Natural Artisan Crafted Soaps – Lemon Myrtle, Rose Petal or Black Anise
The beautifully-scented blends are all natural with organic ingredients, pure essential oils and plant extracts. They’re free from parabens, sulphates, silicones, synthetic fragrances or dyes. Plus they’re vegan friendly and cruelty free!
“Planet Luxe is about doing better. For you. For your family. For the environment.”
Looking to add a luxe element to your personal care and household cleaning aisles? Planet Luxe is your answer! Order stock via our online store here or give our friendly sales team a call 1800 787 904! Not yet registered with us? You can sign up for a wholesale account here.