Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.
Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!
In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!
1. ONE CRITICAL PERSON
It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!
While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!
2. TWO MAJOR STALL SPACES
This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!
3. THREE HOUR PACK DOWN
With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!
4. MY MAGIC MUD, UPTON’S NATURALS & MORE!
This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…
Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including My Magic Mud, Manitoba Harvest and Upton’s Naturals!
Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!
5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS
The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:
6. SIX MONTHS PREP TIME
The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!
7. SEVEN THOUSAND ATTENDEES
Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!
Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!
8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED
An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:
9. NINE HOUR SET UP
While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!
10. TEN HUGE PALLETS DELIVERED
That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!
Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!
If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!