Riced, powdered, blended, roasted as a ‘steak’ or completely transformed into a vegan-friendly creamy sauce, grain-free pasta or crispy pizza base. Is there anything the humble cauliflower can’t do?!
It seems that one of the most detested veggies of our childhoods has managed to sneak its way into practically everything and today’s health-conscious consumers’ are obsessed.
According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Sales of packaged cauliflower “rice,” zucchini noodles and other vegetable-based replacements for pasta and other simple carbs reached $47 million this year, with sales of cauliflower substitutes in particular doubling over the past year to $17 million.
Consumers are turning to cauliflower because of its low carbohydrate nutrient profile, mild flavour and versatility. Cauliflower-containing recipes have spread like crazy across social media, appearing in everything from muffins and cakes to gnocchi, pizza and “Mac N’ Cheese” inspired casseroles!
CONSUMERS LOVE CAULIFLOWER
Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them, especially those following flexitarian, vegan, gluten-free and plant-based diets.
Clever manufacturers are capitalising on the popularity and adding the element of convenience for a winning combination that pleases a wide range of consumers.
The increased innovation in packaged cauliflower products also provides exciting new options for parents in the never-ending battle to get their kids to eat more vegetables!
CAULIFLOWER – A GAME-CHANGING SNACK
Right on trend, Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs. Flavours include:
- Garlic & Herb
- Sea Salted
Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours.
KETO NATURALS ALSO MAKE COOKIES!
The innovative snacks from Keto Naturals provide convenience and choice. Not only do they offer cauliflower bites, but they cater to keto sweet tooths with sweet, low-carb, keto-friendly Cookies in Buttery Coconut and Vanilla too! There’s no cauliflower in the cookies but they’re made with a super simple ingredient list and based on coconut for an MCT oil hit that’s deliciously crunchy. If your customers love toasted coconut, they’ll love these crunchy, bite-sized cookies!