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Trending in Health: Cauliflower

Trending in health: cauliflower

Riced, powdered, blended, roasted as a ‘steak’ or completely transformed into a vegan-friendly creamy sauce, grain-free pasta or crispy pizza base. Is there anything the humble cauliflower can’t do?! 

It seems that one of the most detested veggies of our childhoods has managed to sneak its way into practically everything and today’s health-conscious consumers are obsessed. 

Industry growth

The rise of cauliflower is coinciding with a shift towards healthier snacking. The way people eat is changing and now 64% of people say that they prefer to eat many small meals in a day rather than the traditional breakfast, lunch and dinner.*

Consumers are turning to cauliflower because of its low carbohydrate nutrient profile, mild flavour and versatility. Cauliflower-containing recipes have spread like crazy across social media, appearing in everything from muffins and cakes to gnocchi, pizza and “Mac N’ Cheese” inspired casseroles!

Consumers love cauliflower

Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them, especially those following flexitarian, vegan, gluten-free and plant-based diets. 

Clever manufacturers are capitalising on the popularity and adding the element of convenience for a winning combination that pleases a wide range of consumers. 

The increased innovation in packaged cauliflower products also provides exciting new options for parents in the never-ending battle to get their kids to eat more vegetables!

Cauliflower – a game changing snack

Health Guru Cauliflower Puffs are a guilt-free indulgence with 50% freeze-dried cauliflower. Vegan and gluten free, the baked snacks are free from trans fat and refined sugar. The Cauliflower Puffs are available in five delicious flavours:

  • Sea Salt
  • Salt & Vinegar with Apple Cider
  • Just BBQ
  • Bangkok Sriracha
  • Vegan Cheddar

With quality ingredients and a strong brand identity, these are a standout on shelves.

Right on trend, Keto Naturals has a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs. Flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours.

Capitalise on cauli

With the cauliflower trend on the rise, these products, along with many more healthy snack brands, are available to order wholesale via our online store or by giving our friendly sales team a call on 1800 787 904. Not yet registered with us? You can sign up here

Source: Mondelez, 2021.

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