PREBIOTICS AND PROBIOTICS. SIMILAR IN NAME, SIMILAR OFFERINGS OF IMPROVING GUT HEALTH WITH BOTH WORKING TOGETHER SYNERGISTICALLY TO BUILD HEALTHY GUT FLORA, BUT ONE LESS IN THE SPOTLIGHT THAN THE OTHER, UNTIL NOW.
For years consumers have been educated on probiotics and most know what these little critters are. The benefits of probiotics, often referred to as ‘good’ bacteria, are highly marketed and supported by scientific findings, in fact the category’s projected to grow to AU$61.10 billion by 2020.^
85% of the happy hormones in
the brain is produced in the gut.^^
Recently there has been an increasing awareness and demand for a special dietary fibre that feeds probiotics – prebiotics. With scientific research rapidly developing in this areas, customers understanding of the link between digestive health and overall wellness is growing.
The digestive system is home to trillions
of microorganisms. A healthy adult has
about 2kg of these bacteria in the gut. *
- Prebiotics are non-living, non-digestible carbohydrates.
- Found in fibrous foods like psyllium and green banana flour.
- They feed, grow and maintain probiotics living in the body
- Probiotics are living microorganisms.
- Found in foods like yogurt, kefir, kombucha tea, sauerkraut, tempeh and even pickles.
- Good gut bacteria are negatively altered by poor or high-fat diets and antibiotics.
- Synbiotics are the combination of both pre- and pro-biotics.
- Over 60% of consumers said they’d be interested in buying synbiotics to improve health.**
- Cobiotics are the combination of prebiotics and antioxidants.
- They offer fibre to feed gut flora and antioxidants to protect the gut wall.
- Good bacteria growth is encouraged and bad bacteria growth discourage.
To create an on-trend ‘healthy gut’ section in your store, contact us for advice on the best natural and organic products for your environment and target audience.
With a dedicated products team, we’re always working hard to offer you only the best, fastest selling brands and stay one step ahead of trends – so you can too!
^Markets and Markets, 2015
*Medical News Today, 2016.
^^ Dr Rachel Wyndham, 2015
**Newhope 360, 2016