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CLIF BAR: The #1 energy bar fuelling sales, one bite at a time

The CLIF Bar Story

The CLIF Bar story started with a bike ride. The epiphany that founder, Gary Erickson, had on that one cycling adventure set the wheels in motion for a product that has since become the leading energy bar across America, Canada and more recently Australia. 

It was 1990. Gary lived in a garage with his dog and pursued his passion for skiing, climbing and cycling. But with minimal options for energy bars on the market at the time, fueling his body for his active lifestyle was unappetizing to say the least.

Gary spent two years, with the help of the best baker he knew, his mum, perfecting the recipe that would become the original CLIF Bar. It ticked all the boxes – taste, sustained energy and wholesome ingredients.

CLIF Bar was an instant hit and soon became the energy bar of choice for cyclists and climbers before quickly hitting mainstream distribution channels.

The high-energy, natural and organic CLIF range now includes Energy Bars, Nut Butter Bars, Bloks Energy Chews, Energy Gel Shots, and the latest addition, Builders Bars. The brand has a loyal following, recognised for providing plant-based, wholesome grab n’ go bars and quick-release energy sources. 

CLIF Bar products

Powering top athletes around the world, including Venus Williams and John John Florence, the brand currently powers more than 11 Australian TEAM CLIF BAR athletes and tens of thousands of event competitors across the nation.

Never veering from its original vision to make a better tasting product, each item is crafted by athletes for athletes and made with real ingredients to energise and nourish. 

Going well beyond fuelling energy for any moment, CLIF is a company with a global purpose. When other energy bar brands were being acquired by multinational food companies, Gary and his wife, Kit Crawford, made the decision to stay private and developed an innovative, values-based business model. And it has paid off. The brand has seen double-digit, compounded annual growth for the past 10 years. 

In the same way Gary started CLIF with a vision to create a better energy bar option, the company vision has always been to do business in a better way. Food is at the centre of everything CLIF does, so organic ingredients and organic farming lead the sustainability efforts of the business. 

They are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025. Their business operations are climate neutral and they have wide reaching programs in place to support the people, places and communities they touch including becoming an employee-owned business, paid community volunteer days for staff and operating on 100% green power for electricity at CLIF facilities. 

Over 30 years CLIF has played a leading role in shaping the energy bar industry while remaining true to their sustainability values. It’s no wonder they’re the number one choice to provide energy for any moment.  

Unique Health Products is proud to be part of the CLIF Bar story as the exclusive distributor of CLIF Bar products in Australia. You can shop the CLIF Bar range online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

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