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CLIF CELEBRATES FEMALE ATHLETES WITH NEW PACKAGING

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For the first time in its 28-year history, CLIF BAR® will replace the iconic climber on the most popular flavours of its CLIF BAR packaging with real-life trailblazers – six women athletes representing six different sports. This exciting change celebrates the incredible athletes who require sustained energy to push boundaries and go farther in their discipline.

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This limited-edition packaging will flow through to Australia and New Zealand during the months of July – September 2020 and will be available throughout 2020 while supplies last.

The six athletes, Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash are world champions, Olympians, and Olympic hopefuls who lead with integrity in their communities. The sports they represent range from traditional events like cycling, tennis and soccer, to newer sports like skateboarding, surfing, and climbing.

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“To see myself on a CLIF BAR is amazing,” says two-time World Cup Champion Megan Rapinoe.

“It would have meant so much to me as a kid to see a woman being celebrated for living her truth and chasing her dream. I hope it inspires the next generation to keep pushing us forward. My training requires dedication, and a ton of energy, so I love that CLIF BARs taste great and give me the sustained energy I need to power through. I’m so proud to represent a brand that supports me and aligns with my values.”

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“It’s such an honour to be featured on a CLIF BAR along with these other incredible female athletes,” says seven-time Grand Slam singles champion and entrepreneur Venus Williams.

“This is the perfect example of women supporting each other and celebrating their successes in sports, in business, and in life. From an early age I have always been mindful about what I put into my body, so I love that I can grab a CLIF BAR and get the right mix of protein, fat, and carbs to sustain my energy levels for practice, training, and everything I want to accomplish each day.”

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“I created CLIF BAR, the ultimate energy bar, to serve all types of and fuel their favorite sports,” says Clif Bar & Company founder and co-CEO Gary Erickson.

“Today, our bars are eaten by everyone from the elite athletes on our new packaging to everyday athletes playing pickup basketball or challenging themselves on a long hike. While I’ve never been a professional athlete myself, I’m inspired by those at the pinnacle of their sport, and we hope by featuring these six women on our new packaging that we can continue to inspire athletes at all levels.”

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Born on a Bike™ and made for athletes of every stripe, CLIF performance energy foods are purposely crafted with the right nutrition to sustain your energy and power you through adventures big or small.

The idea for a better performance bar was born during a 175-mile bike ride. Nearly 30 years later, CLIF BAR® remains the ultimate energy bar, fueling athletes with an ideal mix of nutritious, sustainably sourced ingredients.

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Original Press Release: BusinessWire

CLIF Bar is exclusively distributed in Australia by Unique Health Products. You can order your CLIF stock via our online store or contact one of our friendly sales team on 1800 787 904. If you would like to create a wholesale account with us, you can do so here!

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