Everyone and everything is constantly competing for the attention of consumers. To win a consumer’s interest, retailers must stand out in some way. Especially if it’s to distract them away from their smartphones!
One of the most effective ways to catch your customers’ attention is by understanding and implementing engaging visual merchandising. One technique that’s effective and affordable is called colour blocking.
Colour blocking utilises colour to improve the way the products are displayed. The products look neat and organised, giving the impression that the products are fresh and enhances the overall quality feel of the store.
Colour blocking has also been proven to encourage shoppers to look through more stock – causing them to notice and purchase products which would otherwise be ignored!
HOW TO COLOUR BLOCK YOUR MERCHANDISE
Most products use distinct colours to differentiate their flavours, scents etc. Utilise this to your advantage, especially with brands that use high-impact colours. A great example of this is ACURE.
For best results, merchandise your colours based on either a theme i.e. Christmas colours; by their colour-branded product ranges i.e. the ACURE Seriously Soothing product range; or by arranging the colours in a layout that suits the weather season. Yes, the temperature plays a role!
According to Dotactiv, placing products from left to right from darkest to lightest during winter and reversing them during summer feels more natural for your customers, as they read from left to right.
If you haven’t played around with colour in your merchandising before, try this example as a start:
- Place colours from left to right and bottom to top,
- Keep the darker colours on the left, getting lighter as you move right,
- and place the darker colours on the bottom, lighter colours on top.
This is what it will look like with a sample of items from the ACURE range:
Alternatively, you can stack your colours vertically from left to right, with the darkest colours on the left, moving to pastels and lighter colours as you progress to the right. Remember to reverse the colours for the colder months!
If you merchandise your ACURE stock or any of our other brands this way, we would love to see and share it! Send us your photos via direct message on Instagram @unique_health_products.
Be inspired with colour this season and display your most eye-catching colourful brands front and centre to welcome in Spring! Need to stock up? Order online 24/7 or call one of our lovely sales team members on 1800 787 904. Don’t have an account with us yet? Register here.