HEALTHIER HOME PRODUCTS ARE RISING IN POPULARITY WITH CONSUMER DEMAND FOR SUSTAINABLE, ECO-FRIENDLY OPTIONS AT AN ALL TIME HIGH.
Beyond the food they eat, consumers are looking for healthier, safer choices in the products they use in their homes. According to a Nielsen online survey, nearly one-third of global respondents (31%) say they clean every day, and the same percentage (31%) say they do laundry daily.
Yet, a recent study conducted at the University of Bergen in Norway, indicates that chemical agents can irritate the mucous lining of the airways, contributing to long-term damage that can change the airways and reduce lung function. The study also found that asthma was more prevalent in women who cleaned at home (12.3%) or at work (13.7%) compared to those who didn’t clean (9.6%).
Luckily, innovative manufacturers are creating alternatives to these harsh chemical cleaning products. Despite their more natural, eco-friendly ingredients, the products offer an effective, affordable option for families looking for better-for-you cleaning products – and the market is only growing!
In the Asia-Pacific region, consumers are more inclined to say they’re looking for eco-friendly all-purpose cleaners – a great place to start if you’re new to stocking cleaning items.
46% of consumers in the Asia-Pacific region say they seek environmentally friendly products, compared with 40% globally.
While environmental considerations may be a secondary purchasing driver for many consumers, as more shoppers opt for eco-friendly choices, retailers that stock a range of cleaning items that balance both eco-friendly packaging and ingredients with effectiveness and affordability will be positioned well for successful sales. If you’re new to eco-friendly cleaning, take a look at some of our latest brands below!
Organic Clean’s Australian-made cleaning range is Australian Certified Organic, Vegan accredited, Choose Cruelty-Free Certified and meets consumer demand for products with clean labels.
Combining organic extracts, citrus fruits, and antibacterial pure essential oils, Organic Clean is an effective, non-toxic, greywater, septic-safe and affordable range. Each product discloses the full ingredient list to ensure complete transparency and the contemporary sleek black PET packaging is recyclable and refillable.
SAFIX & ECOCOCONUT
Safix produces a range of 100% compostable and biodegradable coconut fibre scrub pads that are a very affordable natural alternative.
While EcoCoconut can finish the range with their biodegradable and highly durable Bottle Brush, Dish Brush and Scourer. Made from natural coconut husk and Forest Stewardship Council accredited timbers, they are naturally antibacterial, free from plastic and toxic chemicals, biodegradable and safe on all surfaces.
With 30% of the population suffering from allergies, asthma, dermatitis, and eczema, Cinderella Products offer a safe, low irritant, natural, luxury household cleaning range that’s presented in extremely appealing packaging. Cinderella’s consistent marketing is leading to an increase in demand too!
Don’t see your favourites? We also stock Eucoclean, Kin Kin Naturals, and a whole lot more!