WE’VE ALL HEARD OF ELECTROLYTES, BUT HOW MANY OF YOUR CUSTOMERS KNOW THE BENEFITS OF ELECTROLYTES? HOW MANY KNOW THE CONSEQUENCES OF ELECTROLYTE IMBALANCE?
Electrolytes are best known for their hydrating benefits and common presence in sports drinks.
In an average week, 1.5 million Australians
(aged 14+) consume sports drinks.
While the sports hydration category as a whole is dominated by big brands such as Powerade and Gatorade, the third most commonly consumed sports hydration category is health drinks.
Out of all Australians that consumed a sports drink in an average week, 11% where from the health drink category. With consumers becoming more conscious of sugar as well as natural sports nutrition alternatives, we expect this category to
With this said, exposing a natural or healthy product’s electrolyte contents can be just the USP (unique selling point) that tips a customer to purchase.
WHAT ARE ELECTROLYTES?
Electrolytes are electrically-charged particles (ions) found in bodily fluids – this includes blood and urine.
The substances come in many different forms including sodium, chlorine, potassium, phosphate, magnesium and calcium.
Electrolytes are found naturally in food and drinks or through supplements.
WHY ARE ELECTROLYTES IMPORTANT?
Electrolytes are essential to ensure a healthy, balanced body.
The ions carry an electrical energy necessary for many body functions. These include muscle contractions and transmission of nerve impulses.
Consistent, adequate supply of these important nutrients helps the body to reach its optimal performance. This could explain why drinks that contain electrolytes are often referred to as ‘sports hydration’.
Sweat releases electrolytes, so in order to replenish them, many consumers turn to electrolyte drinks/sports hydration.
Keeping electrolytes balanced within the body allows it to maintain proper water amounts, balance blood acidity, help assist muscles and more.
If the electrolytes are not replaced or are over-consumed, this could lead to
THE SIGNS OF ELECTROLYTE IMBALANCE
Electrolyte imbalance can cause many different symptoms which could include:
– Irregular heartbeat
– Bone disorders
– Blood pressure changes
– Nervous system disorders
– Muscle spasms
The causes of an imbalance can be as simple and obvious as heat exposure or severe dehydration, which is more common in the warmer months. On the contrary, the causes can also be very complicated and can stem from certain drugs
Ensure customers are aware to replenish electrolytes when they are lost to escape these symptoms and avoid compromising performance.
Electrolytes are equally as vital as the food and water your customers consume during exercise.
WHO BUYS ELECTROLYTES?
An athlete’s goal is to reach their optimal performance, so it’s no surprise that electrolytes predominately appeal to this type of consumer. Although, this isn’t where electrolyte sales have to stay. Everyone needs them for a healthy body, so the potential to widen the reach with such products is almost limitless.
Try taste testing and educating all sorts of consumers about electrolytes to help push your sales past the typical athletic buyer. Summer is the perfect time to
WHAT PRODUCTS CONTAIN ELECTROLYTES?
nuun proves that healthy hydration can be convenient and tasty. The electrolyte-enhanced drink tabs are gluten free, dairy and soy free, safe for clean sport, made from plant-based ingredients and are available in incredible flavours. Each dissolvable tab contains the four main electrolytes that play vital roles in hydration and exercise performance: sodium, potassium, magnesium and calcium.
nuun Boost also contains caffeine (derived from green tea) that is commonly used as a performance enhancer. Read more about caffeine and performance here.
NECTA MAPLE WATER
Necta organic maple water is simply pure maple sap, with nothing added and nothing removed. It contains more than 25 different polyphenols, phytohormones and antioxidants as well as naturally occurring electrolytes such as manganese, zinc and sodium. With less than 2g of sugar and only 8 calories per 100ml, it’s a fantastic hydration choose for any consumer. Don’t let the name mislead you, the taste is not overly sweet, but more so refreshing. You can read more about maple water here.
NAKULA COCONUT WATER
The refreshing flavour of coconut water has been captivating consumers globally over the last decade. Offering electrolytes, potassium, vitamin c, magnesium and more, Nakula coconut water is a fantastic refreshing hydration choice. Consumers can drink it straight or add it to smoothies, a refreshing summer drink and