You might be surprised to learn that more than 50% of the population has curly or wavy hair. While straight tresses have dominated hair styles for many years, more and more people are embracing their natural curls.
Google Trends data shows that searches for “curly hair” have steadily increased over the last five years. In one dedicated Australian curly hair Facebook group alone, there are more than 87k members.
That’s where products like Ethique Curly Hair come in. Tailored specifically to the needs of curly, wavy and coily hair, the products deliver everything textured hair types need in a zero-waste, sustainable, solid bar so consumers can #giveupthebottle, not their curls. That’s a big tick for curls… and an even bigger tick for the planet.
Just like the rest of the Ethique range, the Curly Hair products are sustainably produced, biodegradable, cruelty free, plant based and 100% plastic free. But there’s so much more to these solid bars of curly goodness to get your customers excited about.
Here’s a rundown of the products along with some helpful FAQs.
PROFESSOR CURL SOLID SHAMPOO BAR
Made with a super nourishing blend of shea butter, betaine (from beets) and cocoa butter, Professor Curl is a 100% soap-free, pH balanced formulation that gently cleanses.
Curly hair types are naturally drier. Importantly, Professor Curl nourishes the hair so as not to dry it out. It doesn’t contain any sulphates, silicones, waxes or drying alcohols. These are all common ingredients in shampoo… and the culprits when it comes to stripping essential moisture from the hair.
Formulated to work with the Curliosity Conditioner & Co-Wash Bar, it is suitable for all drying methods. The result of using Professor Curl is soft hair with defined curls.
Each Professor Curl Solid Shampoo Bar is the equivalent of three plastic bottles of liquid shampoo.
CURLIOSITY SOLID CONDITIONER & CO-WASH BAR
The hero product of the Curly Hair range, Curliosity serves as both a conditioner, co-wash and leave-in treatment to revive, restore and reinvigorate curls.
The luxurious blend of hydrating ingredients includes shea butter, jojoba, castor oil and cocoa butter. Like the Professor Curl Solid Bar, it contains none of those curl-drying ingredients like sulphates, silicones, waxes or drying alcohols.
One Curliosity Solid Conditioner & Co-wash Bar replaces nine plastic bottles of liquid conditioner.
Do the products work with the Curly Girl Method?
If your customers have curly hair, there is a good chance they know about the Curly Girl Method. It was developed by an American hairdresser, Lorraine Massey, and has since taken on a life of its own.
The Curly Girl Method covers everything from how to wash and dry different types of curly, wavy and coily hair to styling tips and products to use. It recognises that curly hair is much drier than straight hair and instructs followers how to keep their hair moisturised so as to enhance the hair’s natural curl pattern.
An important aspect of the Curly Girl Method is the ingredients to avoid in hair care products, i.e. sulphates, waxes, silicones and drying alcohols already mentioned above.
The Ethique Curly Hair range has been developed in line with the principles of the Curly Girl Method.
What is co-washing?
Co-washing (or conditioner-washing) is one of the pillars of the Curly Girl Method. It is also sometimes referred to as ‘no poo’.
Rather than using shampoo, the Curly Girl Method advocates for washing curly hair types with a cleansing conditioner. Ethique Curliosity has been formulated for this purpose. It can also be used as a regular conditioner.
To use Ethique Curliosity as a co-wash, it should be gently massaged into the scalp to ensure dirt and oils are removed before rinsing well. I.e. it can be used in the same way a regular shampoo would be.
While Curliosity can replace shampoo in a regular curly hair routine, Ethique recommends using a foaming shampoo (such as Professor Curl) once every 3-4 weeks. This is to prevent the risk of fungal infections and also to remove any product build up that may accumulate.
Can the Ethique Curly Hair range be used with all types of curly hair?
Yes, both Professor Curl and Curliosity can be used with all wavy, curly and coily hair types (2a, 2b, 2c, 3a, 3b, 3c, 4a, 4b and 4c).
The Curly Hair range was tested with a consumer panel prior to launch. Consumers with all curly types were included in the trial.
The results of the trial showed:
- 87% loved the look of their curls after using the new Curly Hair duo
- 88% found their hair to be softer and more manageable
- 87% found the duo didn’t weigh down their hair
- 90% would recommend to family and friends with curly hair
How do you store the Ethique Curly Hair Solid Bars?
All Ethique Solid Bars, including the new Curly Hair range should be kept dry between uses. They shouldn’t be left to stand in pooled water or get too wet.
The bars love fresh air so should be stored somewhere they can drain and get air circulation, i.e. in an Ethique Bamboo & Cornstarch Shower Container or a wire soap holder.
Why are the Curly Hair Solid Bars a different size to the rest of the Ethique Shampoo and Conditioner Bars?
The size of the Professor Curl Solid Shampoo Bar is 108g (compared to 110g for other Ethique Shampoo Bars). This slight weight difference is due to the density of the shampoo. It is still the same size and dimensions of other Ethique Shampoo Bars so it fits perfectly into the Ethique Bamboo & Cornstarch Shower Container.
Curliosity contains over 80% more conditioner than other Ethique Conditioner Bars (110g instead of 60g). When Curliosity is used as a co-wash, it uses more of the product than when used as a regular conditioner. The larger size of the bar accommodates this.
STOCK UP ON ETHIQUE AT UNIQUE HEALTH PRODUCTS
We are proudly the exclusive wholesale distributor of Ethique products in Australia. You can stock up on the innovative Ethique range, including Curly Hair, in the Unique Health Products online store. You can shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here. You’ll find Ethique alongside hundreds of other exciting natural, organic, fairtrade and eco-friendly brands.