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Health is Officially Mainstream

At Unique Health Products, we have been happily connecting retailers with natural and plant-based products for more than 25 years, proudly helping retailers of all sizes take the best of these products mainstream.

Over the last two years, we have seen the greatest shift towards Australians’ attitudes around health and their desire to prevent poor health outcomes through their choices around food, diet, exercise and wellbeing rituals. 

As a result, we have been partnering with a wide range of retail groups, category buyers and online retail start-ups. Ensuring that they have the right range of products, accompanying marketing materials and expert merchandising advice to enhance their natural health product offering.

The Naturally Good Expo is the largest Australian natural health trade expo in Australia. This year, we’re proud to announce that Unique was listed as a Top Visiting Company at the expo and is rapidly being recognised as the go-to trusted advisor for health products that sell.


Leading industry magazine, Retail World, recently published an article on the success of the Naturally Good Expo in their July issue. Close to 4000 people attended the 2021 event earlier this year with increased interest growing significantly from the 2019 event in the following areas:

●     21% increase in Food – Vegan*

●     21% increase in Food – Certified Organic*

●     14% increase in Beauty & Cosmetics – Vegan*

Kylie Mannix, Head of Sales and Marketing at Unique Health Products states:

With Australia ranked third in the world for plant-based demand, as well as flexitarian diets truly on trend, Unique Health Products is a key source of industry expertise to help successfully transform retail offerings to meet consumer demand.”

Unique is steeped in the vegetarian and vegan ethos of its founder, Dale Parkes. Despite changeable trends in the healthy lifestyle space, Unique has remained steadfast and loyal to these founding values, while still achieving double-digit year on year growth. Ultimately proving the power of plants and cruelty-free living is anything but a passing trend.

In fact, consumer demand is ramping up in Australia. Drakes Supermarkets Fresh Foods general manager Tim Cartwright was quoted for Food Magazine Australia saying,

“We have had a lot of requests for vegan and plant-based products in the last 2 years and now these vegan and plant-based items make up one of our fastest-growing categories. We believe this is not a fad, but a lifestyle trend that will continue well into the future.”


Plant-based products are also taking prominence in both industry and consumer news platforms. Retail World featured Fry’s vegan products on their front and back cover of the July issue, The Good Food Institute announced there was $3.1 billion in disclosed investments in the alternative protein space in 2020, mushroom-based meat alternative startup Fable Food and v2Food have added millions to this total this year, $6.5M and $72M respectively.

While major grocery stores such as Woolworths are transforming their aisles at a rapid pace with the addition of products including Bragg Nutritional Yeast, CLIF Energy Bars, Upton’s Naturals flavoured Jackfruit varieties and Ethique’s cruelty-free, vegan-friendly and plastic-free Shampoo and Conditioner Bars.

Savvy consumers are expecting more from their regular supermarkets with demand for health and wellness brands far outgrowing the local health food store. 

If you’re a retailer that doesn’t want to be left in the dark, Unique Health Products’ expert salesforce, in-house marketing team and state-of-the-art warehouse offer national distribution, strategic marketing opportunities and the best brands from Australia and beyond to ignite maximum sales in-store. 


At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair trade and eco-friendly products, we handpick the best from Australia and around the globe. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.