< Back to the Blog

HEALTHY INDULGENCE: HELPING CONSUMERS HAVE THEIR CAKE AND EAT IT TOO

Healthy indulgence - how consumers can have their cake and eat it too

Whether they’re opting to follow a keto diet, transitioning to more plant-based meals or swapping main meals for regular snacks, Australian eating habits are changing. Despite the desire to eat healthier, they’re not willing to deny themselves a little indulgence.

IbisWorld research has found that the health and wellbeing concerns of Australians have increased over the last five years. As a nation, we are more aware of our health and the choices we make. The attitudes and preferences of consumers are changing, and this presents a great opportunity for the natural health industry.

This change is happening in the context of natural health trending mainstream. Grocery aisles are integrating, innovation in the natural health industry is thriving and consumers have an expectation of seeing more eco-friendly and healthier options as they do their shopping. 

But that doesn’t mean consumers can’t also indulge in a healthy treat that aligns with their health goals. Cater to these customers who want to have their cake and eat it too with a selection of better-for-you healthy indulgences. 

BAKING MIXES

Combining convenience with healthy indulgence, packaged baking mixes are a simple way for consumers to have a healthier treat.

Brands such as Low Carb Life, Get Ya Yum On, The Monday Food Co and PBCo. each caters to different macro and dietary choices or requirements such as keto friendly, gluten free or low carb. 

CHOCOLATE TREATS

The chocolate market is a thriving one. As the interest in healthier living rises, so too do the healthier chocolate alternatives available to consumers. 

What does healthier chocolate look like? For starters, there are protein-packed VitaWerx chocolates, vegan HeroCup nut butter cups, organic, fairtrade Bennetto chocolate blocks or the keto-friendly Little Zebra Chocolates. Consumers are spoiled for choice. 

SAVOURY SNACKS

There is no denying that the opportunity for snack sales is booming but not everyone has a sweet tooth. For those people, an indulgence may be more of the savoury kind. 

2die4 Live Foods has a huge range of savoury nuts and other snack options. For more of a chip-style treat, brands such as Banana Joe, Keto Naturals and Nudus Bites each have an innovative and top-selling offering.

HEALTHIER DESSERTS

In the same vein as the convenient baking mixes, healthier mix-and-eat desserts are popular options. 

Botanika Blends and Macro Mike are leaders in providing healthier desserts such as ‘nice cream’, custard and creamy puddings. The plant-based, all-natural options are also higher in protein offering healthy benefits all around. 

STOCK YOUR SHELVES WITH HEALTHY INDULGENCES

At Unique Health Products, we’re proud to stock each of these brands along with hundreds more. For more than 25 years we have played a role in propelling the natural health industry forwards to help you deliver the latest and greatest products to your customers. Place your order for these delicious healthy indulgences online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have a wholesale account, register with us today!

Top