FROM NORDIC ORIGINS TO 25 COUNTRIES AND AMAZON BEST SELLERS, FOUR SIGMATIC MUSHROOM DRINKS AND ELIXIRS HAVE ARRIVED IN AUSTRALIA AND THEY’RE SET TO BE THE NEXT BIG THING.
Four Sigmatic is the most sought-after mushroom brand right now, with endorsements from big names like three-time Olympic medal winner, Kerri Walsh Jennings and health influencers like Tim Ferris (iTunes number one podcast channel).
Originally launching in the Nordic countries, rapid growth saw the team relocate their headquarters to the US in 2014, with a US retail launch soon after in January 2015. They’ve since expanded into retail in 25+ countries and online in 65+ countries.
Behind the brand is a group of ‘Finnish Funguys’ (as they like to call themselves) with an abundant passion for health, knowledge on functional mushrooms, and a drive for innovation.
Tero Isokauppila studied and used mushrooms for 20 years, starting his first mushroom venture in 2005, before founding Four Sigmatic in 2012 with long-time friends Mikael and Henri.
Four Sigmatic now has a thriving range of elixirs, coffees and cacaos that can be easily stirred into hot water, smoothies and even baking, made with wild-picked, log-grown and certified organic mushrooms.
You might be wondering ‘what type of customers want to drink mushrooms’? These functional beverages are popular with multiple consumer segments from athletes and the health-conscious to those simply trying to combat the stressors of modern lifestyles.
Consumer awareness of the benefits of functional mushrooms is also growing with various types already available in supplement form in Australia.
Functional beverages are one of the fastest growing beverage categories in Australia with IBISWorld anticipating annualized growth at a massive 58.2% the five years to 2018/19.
Through their innovative, versatile and easy-to-use instant drinks like mushroom coffee and hot cacao, Four Sigmatic has also popularised ingredients like chaga, reishi, cordyceps and lion’s mane mushroom varieties.
They aim to globally popularise the consumption of functional mushroom beverages, focusing strongly on both consumer and trade education as well as PR on the ingredient benefits and how to use the products.
“We’ve used the two widely loved categories – coffee and hot chocolate – as introductory delivery systems for our functional mushrooms to encourage daily consumption and help people upgrade their habits without cutting anything out,” said Tero.
“The products help with things we need in our modern lives – energy, mental focus, stress relief, restful sleep and immune system support.”
Plus, they’re committed to giving back. A percentage of profits goes to Boarding for Breast Cancer, a non-profit advocating for healthy, active and sustainable lifestyles among young people.
HOW TO SET UP YOUR FOUR SIGMATIC PRODUCTS TO SELL
- Range together or split across tea/coffee and supplements for the elixirs
- Individually barcoded to be sold separately for consumers wanting to sample or grab n’ go.
- Train your staff on the benefits of functional mushrooms with the Four Sigmatic Mushroom Academy!
- Read more about Four Sigmatic products here.