ONE LOGO SAYS IT ALL. THE AUSTRALIAN CERTIFIED ORGANIC (ACO) LOGO, KNOWN AS THE ‘BUD’, IS A HIGHLY RECOGNISED HEALTH SYMBOL NATIONWIDE. A BADGE OF HONOUR IN THE EYES OF CONSUMERS, SOME WOULD SAY.
Understanding ACO and the process a product goes through to be awarded with it can help you to better understand the demand that Australian Certified Organic products experience.
WHAT IS AUSTRALIAN CERTIFIED ORGANIC?
Australian Certified Organic (ACO) is Australia’s largest organic and biodynamic product certifier. They are a not for profit fully-owned subsidiary of Australia Organic Ltd with over 1500 operators within the certification system.
They provide certification services to operators from all sectors of the organic industry (large and small) from primary producers, processors and exporters to retailers and wholesalers. These span across certified operators in the Pacific, South East Asia and Japan, as well as in all states and territories of Australia.
The certification symbol confirms that the product is free from artificial chemicals, pesticides and fertilisers, or genetically modified organisms.
HOW DO PRODUCTS GET AUSTRALIAN ORGANIC CERTIFICATION?
Products are only awarded with the Australian Certified Organic logo after they are compliant with national production standards.
There are two types of certifications, each with a slightly different process. For non-primary production certification (such as processing, handling, contract processing, etc.) the process consists of a review and approval for compliance.
Primary production certification, on the other hand is a more involved process that can take up to 36 months, with numerous audit and soil tests, as seen below.
For more information on certification services and standards, take a look at the ACO Certification Services.
WHAT’S THE DEMAND FOR AUSTRALIAN CERTIFIED ORGANIC?
The Australian Certified Organic logo is Australia’s organic industry’s leading logo and is well recognised in Australia, as well as Asia, Europe and the US. It allows for organic products (on both domestic and international markets) to be marketed with confidence and at an advantage over those that don’t carry the logo.
With both organic and transparency on the rise thanks to ongoing high levels of health consciousness, it’s no surprise that ACO products are in demand.
Organic produce globally is growing with industry revenue forecast to reach $733.8 million this year, up 5.6% from last year. It’s not predicted to be slowing down either.
Organic demand currently outweighs supply by 40%.*
Organic farming has been one of the economy’s best performing industries over the past five years, with Australia holding the largest area of organic farmland in the world; more than 22.0 million hectares.**
You can discover specific organic growth sectors in the latest ACO report here.
WHY DO CUSTOMERS CHOOSE AUSTRALIAN CERTIFIED ORGANIC?
The Organic Bud is found on approximately 80% of certified organic products in the Australian marketplace. There are plenty of reasons why customers are drawn to that little Organic Bud.
Consumers trust the ACO logo, due to the organisations strict compliance to some of the highest standards available for organic worldwide. ACO was even named the winner of the CHOICE Award for Best Food Endorsement Program in 2010 based upon the transparency of the program and its recognition and trust within industry and by consumers.
Consumers know that behind ACO is over 20 years’ of experience and expertise working in the organic industry. It’s supported by marketing through Australian Organic Ltd publications, events, media and other work which has been invaluable in raising the profile of the overall industry over many years.
WHAT PRODUCTS HAVE AUSTRALIAN ORGANIC CERTIFICATION?
There is a huge array of all sorts of products available in Australia that hold the ACO logo, from skincare to pantry staples, even coffee beans.
Amazonia was responsible for the first certified organic and certified fair trade acai in Australia. They have since expanded into a range of raw supplements, smoothie additions and vitamin supplements.
These include top-sellers like their protein isolate range and innovative products like The Purple Rice Protein and Cold and Flu Relief Spray.
Originally the TOM Organic products consisted of Australian Certified Organic cotton tampons, pads and liners. The range has since branched into pregnancy products, with the addition of maternity pads and nursing pads.
All TOM Organic products are made using only ACO cotton and are 100% biodegradable.
You can read more about Tom Organic here.
BLANCK & CO. FOOD SUPPLY
Blanck and Co Food Supply have a huge range of Australian Certified Organic pantry staples. This company is based on a simple ethos, to provide honest to goodness, gimmick free products that are good for health and still very competitively priced.
Their range spans from quinoa, rice and chia seeds to coconut flour, all of which hold the ACO logo.
Joy Beans produce not only a 100% Australian Certified Organic range of coffee, but all their coffee is also Fairtrade and single origin. The range is brightly packaged, proudly displaying the ACO logo on the front of all their packaging.
**IBIS World, 2015
* Australian Food News, 2014.