Juicing has been huge in the wellness world for years. Purported to cleanse, detox and help reduce inflammation in the body. Juicing has often been seen as a quick way to boost your health.
Today, the demand for food to offer more specific functional benefits paired with our busy on-the-go lifestyles is driving innovation in this space. Consumers not only want health-promoting snacks and drinks, but they want them quickly and easily.
Right on target with this trend, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles.
According to Mintel data, the share of juice shots in total juice launches in Europe has increased sixfold over the past four years.
“These tiny juice shots promise to deliver a quick dose of antioxidants, vitamins and minerals in tasty liquid form. Many of the shots have the new “superfood”, turmeric in them. This relative of ginger has been used for hundreds of years in India, both for flavouring and medicinal purposes and is credited with easing headaches, joint pain, menstrual cramps and boosting the metabolism.”
Functional juice shots were seen everywhere at the world’s largest natural, organic and healthy products event, Expo West, this month!
Made with pure, concentrated doses of fresh fruits, vegetables, herbs, and other ingredients, juice shots are promoted as a preventative measure to boost consumers’ overall wellbeing or as a quick way to address specific health issues.
Most commonly, the blends are designed to help boost energy levels, support the immune system, aid digestive health, and help relieve cold and flu symptoms.
Ginger has by far been the leading ingredient when it comes to juice shot innovation. It’s often combined with lemon juice and dubbed as a ‘wonder plant’ for it’s reported benefits in relieving pain and muscle soreness, immune support and lowering blood pressure.
Actress Selena Gomez swears by her daily ginger shot every morning!
So how can you make the most of this craze, even if you don’t have cold storage?
The Ginger People have launched their innovative Ginger Shot with Wild Turmeric in a 60ml shelf-stable bottle. Packed with goodness and tucked neatly into an attractive self-ready CDU, these little gems retail at $4.95 and are loaded with grab n’ go goodness!
These nutritious shots are appearing in various places in stores, including on shelf next to full-sized grab-and-go juices, in the produce aisle, and in pharmacies either at the counter or as part of a larger natural health and wellness display. Place them front and centre for an enticing upsell that appeals to a wide range of consumers.
If you want to be seen as the store with the new, innovative and on-trend products then get in quick, as these are going to be a hot seller! If you haven’t got an account with us, you can register here. Otherwise, jump online and order your stock today!