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MACRO MIKE: FROM PERSONAL FOOD INTOLERANCE TO PROTEIN-POWERED DOMINATION

Macro Mike

Macro Mike is a 100% Australian owned company that’s turning plant-based healthy treats and protein on its head. But it all started with one man’s struggle with food intolerances…

Owner and Founder, Mike Kellett, had battled both gluten and dairy intolerances for many years before he decided to start baking gluten-free, macro and vegan-friendly treats. Frustrated with the lack of options available, Mike took the best quality wholefoods from every corner of the world and relentlessly experimented to create healthy treats.

Mike began sharing his recipes with his online community and the response was incredibly positive. It was then that he realised there was a major gap in the market. Fuelled by an enormous passion for all things natural and tasty, Mike launched Macro Mike in 2016 with one mission in mind:

“…to give back to anyone who feels they have ever had to restrict themselves from food; the most glorious natural resource we have on this planet.”

Macro Mike

At the time, the market was saturated with brands replicating each other, selling almost identical products and fighting for shelf space. It was considered crazy to even attempt something in the health and fitness industry, but Mike trusted his vision, found his tribe and had faith that the product would speak for itself.

Feedback from consumers of existing plant-based/vegan proteins was less than positive with many commenting that they were chalky, sandy and bland. So, Mike took it upon himself to create the smoothest, great-tasting, plant-based protein available.

And if his raving fans are anything to go by, we’d say he did it! The peanut-powered protein powders come in wickedly tempting flavours and have a cult following from people across all walks of life.

But that wasn’t enough for Mike. In staying true to his mission, Mike also produces high-protein, plant-based baking mixes, powdered peanut butters, protein bars, and health and wellness supplements.

And it doesn’t stop there! Never willing to be outdone, the Macro Mike team are continuously innovating and released Australia’s only premium almond protein powder range, almond protein-based baking mixes, and flavoured, powdered almond butters.

Made from Californian almonds, it is the ultimate in smooth, creamy protein with no nutty aftertaste. It’s so neutral in taste that they’ve even created a high protein ‘Nice Cream’, a healthy ice cream alternative that simply requires frozen banana and milk of your choice!

In the first three years of business, Mike transformed his small brownie business that existed in the spare room of his tiny apartment into a fully-fledged food company with a state-of-the-art production facility, onsite storage and shipping warehouse in the heart of the Gold Coast.

His products are now in over 1,000 stores across Australia and the company has an incredibly loyal online following of more than 96K Instagram fans with whom they share endless recipe inspiration and free inspiring content.

We never quite know what will come next from Mike, but one thing is for sure… Mike’s a man on a mission and he’s only just getting started!

STOCK MACRO MIKE FOR YOUR CUSTOMERS

Explore the Macro Mike range on our online store 24/7. Or give our friendly sales team a call on 1800 787 904. Don’t have a wholesale account with us yet? Register for one here.

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