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How My Magic Mud Uses Brand Love to Capture Consumers’ Hearts (And Smiles)

Dental Revolution - Coconut Charcoal


Brand love is a real influence on ongoing purchase intent and My Magic Mud has this well covered. Creating a huge hype in Australia, with their unique retro branding, personality and quality, they are creating a cult-following and the die-hard fans are only continuing to grow.

My Magic Mud is the fastest selling natural oral care brand in the US (SPINS, 2017)!

What is My Magic Mud?

My Magic Mud Activated Coconut Charcoal Tooth Powder is an internationally used natural, holistic teeth whitening, detoxifying, cleaning remedy that everyone’s brushing with – like a boss!

My Magic Mud - Coconut Charcoal

The American-based brand even has industry professionals endorsing them.

“I am a Biological Dentist and My Magic Mud is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.” – Dr. Merrily M. Sandford, DDS

“My Magic Mud gives my teeth the look and feel of just having received a professional cleaning. After 2 uses my teeth were noticeably whiter. I am recommending this product to all of my patients!” – Stafford G. Conley, Jr. DDS

This dental hygiene revolution is backed by the amazing toxin absorption and natural whitening that activated coconut charcoal offers.

Activated coconut charcoal powder is a highly absorbent material with millions of tiny pores that can help to capture and remove up to 100 times its own weight in toxins. The medicinal use of activated charcoal powder dates back to 1550 BC.

My Magic Mud powder is a powerful natural combination of activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract.

Discover the incredible story of how the brand was established here.

Understanding How Brand Love Brings Profit

Customers are falling for My Magic Mud, but what does this mean? And how does brand love help increase your sales?

Brand love is a concept in the field of consumer behaviour. If you stock products that customers have developed brand love for, then sales are more easily obtained and the consumers are more likely to be responsible for repeat sales as they fall beyond brand love and into brand loyalty.

How has My Magic Mud captured Australians and smothered them in the smitten state of brand love?

1. Customer Satisfaction

Satisfaction is where brand love starts. Using quality ingredients and delivering a product that the market wants has My Magic Mud satisfying Australian customers. The raving reviews are living up to customers’ expectations and are leaving them feeling pleased with the purchase.

2. Emotional Connection

Customer satisfaction and loyalty mean nothing if a brand does not evoke memories, emotions and a relationship with their customers.

Over time, as customers remain satisfied with My Magic Mud, then this satisfaction begins to get transformed into an emotional and passionate bonding with the brand. This is done through My Magic Mud’s marketing including their social media community and viral campaigns, building memories and developing positive emotions with customers.

Key Selling Points Your Customers LOVE

Many natural tooth powders have a funky taste, not My Magic Mud – it’s a completely flavourless blend. This makes the products appealing even to kids.

My Magic Mud contains no fluoride, sodium lauryl sulphate, triclosan, preservatives, glycerin or foaming agents.

For the budget conscious consumers, each My Magic Mud Tooth Powder contains a massive 150 applications. This makes it not just more affordable than harmful chemical-filled whitening treatments, but even as cheap or cheaper than regular toothpaste too!

My Magic Mud Toothpastes

If making mess (when brushing like a boss) isn’t your customers thing, but they’re still intrigued with the activated coconut charcoal trend and want a naturally whiter, healthier smile, My Magic Mud also have a range of toothpastes!

In the toothpaste range is four flavours – Peppermint, Wintergreen, Cinnamon Clove or Spearmint.

They all still contain activated coconut charcoal and bentonite clay, just blended into smooth textured and delectable tasting natural pastes.

My Magic Mud - Coconut Charcoal

Coming Soon to the My Magic Mud Range

In October the revolution will continue to evolve with My Magic Mud bringing Australia another cutting-edge formulation. Combining on-trend turmeric and antioxidant-filled cacao to create Polishing Tooth Powder in Peppermint or Spearmint.

The oral care powder is a first, helping to re-mineralize and polish teeth while soothing gums for optimal oral health. If these are anything like the original Whitening Tooth Powder, get ready for more My Magic Mud groupies!

Dental Revolution - My Magic Mud

Check out the My Magic Mud on-trend range here and contact us to start stocking it in your retail environment.