WHILE THE AZTECS WERE THE FIRST TO DISCOVER CHOCOLATE 4000 YEARS AGO, PEAK CHOCOLATE REDISCOVERED IT IN 2012 CREATING THE WORLD’S FIRST PERFORMANCE CHOCOLATE.
The brand is in high demand after founders Raph Freedman and Rory Boyden appeared on Channel’s 10’s Shark Tank late last year.
The long-time school friends, professional athletes and fitness influencers know firsthand the nutrition needed to perform at a peak level and how to capture the attention of like-minded consumers.
Both have competed at national level in CrossFit tournaments and are co-owners of three Crossfit boxes across Sydney. Raph is also the founder and co-host of Mind Muscle Project podcast (the highest-rated fitness podcast in Australia).
Peak Chocolate is formulated to fuel the body with scientifically supported ingredients like BCAAs, creatine, and caffeine with Himalayan salt.
The pair were already using dark chocolate and an array of performance supplements in their training regimes and thought of combining the two one day while recovering in a sauna.
After several test runs in their home kitchens, they took their prototype to a chocolatier who ground, tempered and moulded it to create the creamy, delicious performance chocolate – and Peak Chocolate was born!