In the year 2000, 2% of Australians reported being vegetarian. By 2019, that number had jumped by more than 10%. Australia’s demand for vegan products positions us as one of the fastest-growing vegan markets in the world.
Whether they are choosing a vegetarian diet for the health benefits or because of a personal stance against cruelty to animals, more and more people are turning to plant-based food options.
MODERN PLANT-BASED EATING
In 2019, The Heart Foundation changed its recommendations on the consumption of meat, suggesting a limit of less than 350 grams of unprocessed meat – approximately three meals – per week. In 2021, a record number of people signed up to Veganuary, committing to follow a vegan diet for the month of January.
When it comes to eating a plant-based diet, it’s not necessarily an all or nothing approach. While many consumers will be dedicated vegans, others adopt a flexitarian style where they follow a mostly vegetarian diet, eating minimal animal products in moderation.
For plant-based devotees – whether that is a full-time or a part-time commitment – the range of products available to them goes well beyond tofu and veggie burgers. One of the recent category additions is plant-based meat that offers a similar texture to regular meat, but is instead made from plant-based protein sources.
Research by Food Frontier shows that one in three Australians has tried this new generation of plant-based meat products. Their forecasts predict that growth in the category is likely to see the sector generate close to AUD $3 billion in retail sales by 2030.
That growth is already accelerating fast. According to a report in Retail World, the category doubled in size from 2019 to 2020. And while early growth was from the early adopter market, the report also revealed a prediction, “We expect the scale of the category to continue to grow through mainstream shoppers looking for alternative protein options for a range of reasons including health and sustainability.”
Plant-based meat is a relatively new and fast-growing market that has the potential to reach a broad consumer base. Meet the market by adding plant-based alternatives to your range with these top-selling brands.
Whilst it is not your typical meat replacement as it contains a very minimal amount of protein, jackfruit originates from tropical locations where it is abundant and popular for its high level of antioxidants.
It’s very popular in the vegan community as a versatile plant-based meat alternative. It has a texture akin to shredded chicken or pork and soaks up the flavour from herbs, spices and sauces.
The Upton’s Naturals Jackfruit range includes five varieties. Original which has no added flavouring to be used as a base for plant-based dishes, or the five flavoured varieties – Bar-b-que, Chilli Lime Carnitas, Sweet & Smoky and Thai Curry.
The range is highly versatile, able to be used in a variety of recipes to create delicious vegan meals. Each of the flavours in the range is low-GI, gluten free and low in saturated fat.
The Plant-based Mince and Patties from Flexible Foods are made from texturised pea protein, considered one of the most sustainable plant-based proteins.
The Australian-made range is non-GMO, gluten free, preservative free, low fat and low carbohydrate. They are a good source of iron, protein and fibre.
The Plant-based Patties include 14g of protein per patty with 3.1mg of iron and includes chia meal, nutritional yeast and flavoursome spices.
There are four varieties of the Plant-based Mince – Original, A Taste of India, A Taste of Italy and A Taste of Mexico. Each is high in protein with regional flavours added to create delicious meat-free meals.
The Plantasy Foods Protein Patty Mixes were the first of their kind to launch in Australia, are made from premium ingredients and are gluten free. With three flavours in the range – Original, Mexican Fiesta and Fresh Thai – the products were designed to mix with water and then be shaped into patties or rissoles.
Plantasy Foods also has a diverse range of other plant-based protein options including the innovative Nut Roast with Cranberries (baking pan included) and the versatile Walnut & Lentil Mince.
As well as three Plant-based Protein mixes – a Soy Free option made from 100% texturised pea protein and the Natural and Dark made from defatted soy flour (with the addition of cacao for the Dark).
JOIN THE GROWING PLANT-BASED MEAT TREND
Stock your shelves with this new generation of plant-based meat alternatives with Unique Health Products. You can call our friendly sales team on 1800 787 904 or place your order 24 hours a day, 7 days a week with the convenience of our online store. If you are a new Unique Health Products customer, you can register your account here.