BE THE CHANGE YOU WANT TO SEE IN THE WORLD! WHEN ASKED WHAT PAUL BENHAIM’S ‘LIVE-BY QUOTE’ WAS, THAT’S EXACTLY HOW HE RESPONDED. NOT SURPRISING, CONSIDERING PAUL IS THE FOUNDER OF HEMP FOODS AUSTRALIA.
He’s an innovator, an entrepreneur and a genuinely successful, driven and honest business man.
Hemp Foods Australia was the first and is still the largest manufacturer of hemp food products in the Southern Hemisphere.
The brand has been built on Paul’s previous experience, where he pioneered the hemp foods industry in Europe. He developed the first hemp snack bar to be sold into mainstream supermarkets, which has now sold tens of millions of units internationally!
Back in Australia in 2012, Paul noticed others were importing low-quality and expensive hemp seeds. Some containing moulds, yeast, bacteria, THC and many other micro ingredients that companies weren’t testing for.
Eager to provide safe, quality hemp products, he took a leap. He wanted to fill the gap in the market offering hemp products grown and manufactured locally in Australia. With that, Hemp Foods Australia was launched. Each of the brand’s products were and still are made with 100% hemp seeds – direct from the farmer, nothing else!
After just a few short months, the business grew into its own warehouse, and soon after to a production facility. Now it’s grown into a state of the art multi-million-dollar facility, winning awards for employment and export.
Paul’s extensive travel allowed him to learn of ancient civilisations and research how eating foods as close to nature as possible was the key to health and happiness. He followed up this research by studying nutrition, specifically fats and oils, where he concluded that hemp was a key ingredient to many ailments of living in a western culture.
Everything Hemp Foods Australia produces is built on this knowledge and the mission to produce and share the best quality hemp food products to as many people as possible.
It hasn’t always been smooth growing, with legal struggles between Food Standards Australia New Zealand (FSANZ) and the Australian Federal Government causing issues with the production and distribution of hemp as food. For Hemp Foods Australia, it’s been an ongoing battle, having to label their products as external body care to abide by the law. After years of pursuing change, this struggle was finally turned into a victory this year.
The FSANZ proposal to permit the sale of food derived from the seeds of low delta 9-tetrahydrocannabinol varieties of cannabis stavia (hemp) was passed by the Council of Australian Governments (COAG) on Friday 28 April 2017, with the legal changes to roll out completely by 12 November 2017.
Already consistently featuring in our top 20 sellers list, the years to come seem even more promising for Hemp Foods Australia. They have exciting business plans including further innovative products in the works right now.
“Yes, we foresee many hemp food products over numerous categories being launched in Australia,” said Paul.
Hemp Foods Australia developed unique organic production methods that ensure quality, batch control and new levels of standardisation and are the only brand with the proprietary process in the southern hemisphere. With the news of the legislation changing, the brand is supported by an ever-increasing number of customers who are all passionate about high quality hemp products as a nutritious source of protein, omegas and more! The hype is only expected to rise and rise.
If you don’t already have an account with Unique and you’d like to start stocking Hemp Foods Australia, you can easily get started here.